The document provides an overview of Google AdWords, including basic terminology like click through rate, conversion rate, and quality score, and how to set up an effective AdWords campaign through keyword selection, ad creative design, bidding, and optimizing campaigns. It also offers tips for increasing quality score and creating effective landing pages to improve campaign performance.

1. Google AdWordsInstructor: Noah Boswellof Look To The Right Internet Marketing

2. Presentation Link : www.SlideShare.net/LookToTheRight

3. Basic Terminology Ad Position 1-10Click Through Rate – CTR %Conversion Rate Impression Keyword Landing Page Quality Score – Great, Good, Okay, Poor

4. adwords.google.com

5. Google Options

6. Welcome, Language, Location

7. Specific Location, GeoTargeting

8. GeoTargetingBy CityMetro AreaMiles From LocationCustom Shape

9. Ad Creative

10. Ad Creative

11. Keyword SelectionRecipe (Broad Match)“Free Recipe” (Phrase Match)[Kids Food Recipe] (Exact Match)-Free (Negative Keyword Match)

12. Bidding

13. Checking Your Landing Page

14. Keyword Tool

15. Traffic Estimator

16. ReviewConfirm, Questions, Continue to Sign Up, Pay $5

17. Editing Campaign

18. Editing Campaign

19. Keywords

20. Ad’s / Creatives

21. Structuring Your Campaign

22. Account Tools

23. www.SpyFU.com

24. How To Think of New KeywordsBrainstormReview Your website and CompetitorsThink like your customer!!!!!Focus on what is differentInclude plural and singular versionsInclude spelling mistakes and variationsProduct/Model numbers, codes, SKU’s,

25. How to make good Ad’sInclude KeywordsDynamic Insertion {KeyWord: Recipe}Define benefits or featuresGood display URLInclude call to action!!- (What do YOU want them to do?)Speak to your intended audiencePut your pricing up front

26. Good Ad writing Only 95 total characters. Focus on what makes you better.Special offers, % off, low price, promotionSuperior Product FeatureCompelling ads-Controversial for some Niche’sNO BRAND NAMES! Unless you are Authorized

27. Why Cant I See My AdDaily budget too lowKeyword not targetedAd is disapprovedIP out side of GeoTargetAd not on first pageMax CPC higher than daily budgetAd is on content networkMissing Billing info or not charging

28. Quality Score & Placement The Higher your Quality Score, the lower your minimum bid and price you will pay, and the higher your placement will be

29. Quality Score Comes From CTR % (click through rate) Relevance of ad text (keywords)Historical PerformanceContent and Layout of Landing PageOther relevancy Factors (secrets)

30. To Increase Quality Score Review Keywords- Are they working? -Make inactive -Add Negitives and more relevant KeywordsReview and Improve Ad TextCreate new focused ad groups (proper structure)New landing Pages

31. Landing PagesGood Density of KeywordsKeywords that go along with subjectRemove all speed bumpsContact form!!!Phone NumberMaybe not attached to the rest of site?

32. Google Analytics

33. Google Analytics

34. Google AnalyticsPut on EVERY page of site24 hour delay in reportingGo through Google AdWords to set upMake sure your AdWords and Analytics are linked!Make sure auto tagging for cost data is on

35. HELP Best place for help: www.google.com/adwords/learningcenter/