SEM is a vital advertising channel that many businesses have failed to embrace. Here I have compiled 5 easy steps you can kick start your SEM campaign today.
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
This document discusses Google AdWords, including:
1. An overview of the Google search and display networks and typical campaign structures such as match types.
2. How quality score, which factors ad relevance, click-through rate, and landing page quality, determines ad rank and cost.
3. Methods for improving ad performance including ad extensions, settings, dimensions, keyword match types, and dynamic insertion.
4. An introduction to remarketing as a way to retarget customers who have visited a website but not completed a purchase across the Google display network.
How To Spend Less and Sell More With Paid Search #EdgeBristolKoozai
Most Google Adwords campaigns are broken, this slidedeck explains how to fix them. By looking at five Paid Search myths you'll learn how to better develop a PPC strategy on Google AdWords and stop wasting budget.
For more information visit http://www.koozai.com/paid-search/
Search Engine Marketing is the art of driving more and better qualified traffic to your website from search engines. Learn more about SEM and how to do it right.Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using Search Engine Marketing
This document provides an introduction to online advertising and search engine marketing. It discusses how global digital ad spending is projected to surpass newspaper advertising by 2015. It defines different types of online advertising including search engine marketing, display ads, email marketing and mobile ads. It specifically focuses on search engine marketing and pay-per-click advertising. It lists many popular global search engines and explains why Google is a good choice for search engine marketing due to its large user base and constantly improving search algorithms.
This document provides an overview of key aspects of digital marketing including paid media (PPC), websites, Google My Business, organic search, paid media advertising, and analytics. It emphasizes the importance of choosing platforms carefully, focusing content on mobile and users, optimizing websites and listings, tracking advertising campaigns, and using analytics to understand customer behavior and make data-driven decisions. The document recommends free resources like Google AdWords Academy and Google Analytics Academy to educate oneself on digital marketing strategies.
The document provides an overview of digital marketing and paid media channels. It discusses key industry metrics and outlines various paid search channels including search engine marketing, display advertising, social networks, and comparison shopping engines. It then details campaign structure, settings like match types, bidding, geo-targeting and ad scheduling. Best practices for ad copy, keyword selection and quality score are also covered. Finally, it lists several tools and resources for paid search marketing.
Search engine advertising (SEM) involves marketing websites by purchasing paid listings on search engines. Advertisers choose keywords that can trigger their ad and determine where the ad appears based on location, device, etc. Google determines ad rank based on quality factors like click-through rate, keyword relevance, and landing page quality. Advertisers can choose between payment models like cost per click (CPC), cost per acquisition (CPA), or cost per mile (CPM). Organizing accounts into campaigns, ad groups, and keywords helps target the right audiences.
Learn more about Paid Search Marketing & Pay Per Click / PPC Advertising.
Also known as Adwords, Display Network Marketing, and CPC.
What is it? How does it work? What are the benefits? How much does it cost? Should I do it myself or work with an agency?
This document discusses Google AdWords, including:
1. An overview of the Google search and display networks and typical campaign structures such as match types.
2. How quality score, which factors ad relevance, click-through rate, and landing page quality, determines ad rank and cost.
3. Methods for improving ad performance including ad extensions, settings, dimensions, keyword match types, and dynamic insertion.
4. An introduction to remarketing as a way to retarget customers who have visited a website but not completed a purchase across the Google display network.
How To Spend Less and Sell More With Paid Search #EdgeBristolKoozai
Most Google Adwords campaigns are broken, this slidedeck explains how to fix them. By looking at five Paid Search myths you'll learn how to better develop a PPC strategy on Google AdWords and stop wasting budget.
For more information visit http://www.koozai.com/paid-search/
Search Engine Marketing is the art of driving more and better qualified traffic to your website from search engines. Learn more about SEM and how to do it right.Understanding how to use search engine marketing effectively is an important skill for every marketer. Here's a guide for using Search Engine Marketing
This document provides an introduction to online advertising and search engine marketing. It discusses how global digital ad spending is projected to surpass newspaper advertising by 2015. It defines different types of online advertising including search engine marketing, display ads, email marketing and mobile ads. It specifically focuses on search engine marketing and pay-per-click advertising. It lists many popular global search engines and explains why Google is a good choice for search engine marketing due to its large user base and constantly improving search algorithms.
This document provides an overview of key aspects of digital marketing including paid media (PPC), websites, Google My Business, organic search, paid media advertising, and analytics. It emphasizes the importance of choosing platforms carefully, focusing content on mobile and users, optimizing websites and listings, tracking advertising campaigns, and using analytics to understand customer behavior and make data-driven decisions. The document recommends free resources like Google AdWords Academy and Google Analytics Academy to educate oneself on digital marketing strategies.
The document provides an overview of digital marketing and paid media channels. It discusses key industry metrics and outlines various paid search channels including search engine marketing, display advertising, social networks, and comparison shopping engines. It then details campaign structure, settings like match types, bidding, geo-targeting and ad scheduling. Best practices for ad copy, keyword selection and quality score are also covered. Finally, it lists several tools and resources for paid search marketing.
Search engine advertising (SEM) involves marketing websites by purchasing paid listings on search engines. Advertisers choose keywords that can trigger their ad and determine where the ad appears based on location, device, etc. Google determines ad rank based on quality factors like click-through rate, keyword relevance, and landing page quality. Advertisers can choose between payment models like cost per click (CPC), cost per acquisition (CPA), or cost per mile (CPM). Organizing accounts into campaigns, ad groups, and keywords helps target the right audiences.
Pay Per Click (PPC) advertising allows advertisers to display ads on search engines and websites so that the advertiser only pays when a user clicks on their ad. The document discusses setting up PPC campaigns on Google AdWords, including choosing keywords, writing ads, bidding, and tracking conversions. It provides tips on optimizing campaigns such as focusing keywords, testing ads, and reviewing reports to improve performance.
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
This document provides an overview of search engine marketing techniques. It discusses paid search advertising (SEM) where brands pay to have their advertisements displayed on search engine results pages (SERPs) for targeted keywords. The brand is only charged if a user clicks the ad. The document also mentions search engine optimization (SEO), paid social media advertising, and includes quotes about experimenting and having big ideas from Amazon.
What is Paid Search Advertising?
Paid search advertising with Google Ads is among the most effective channels in modern marketing. However, you can only reap the rewards when you understand what you are doing.
This document outlines how to become a Google AdWords pro, covering key topics like keywords, bidding strategy, quality score, click-through rate, conversion tracking, and campaign optimization. It recommends adding many keywords, using all match types, finding the right bid amount, grouping keywords by theme, optimizing landing pages, bidding high initially to increase click-through rate, setting up conversion tracking, using the AdWords Editor for suggestions and testing, and following rules like deleting unprofitable keywords to optimize campaigns over time.
This document provides a crash course on setting up and optimizing a Google AdWords campaign. It outlines the key steps to follow, including selecting campaign settings, creating ad groups and ads, reviewing the campaign, and optimizing keywords, ads and landing pages. Tips are provided at each step on topics like keyword research, ad copywriting, conversion tracking and retargeting. The goal is to help business owners successfully set up and scale their AdWords campaigns.
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Contact me If you need any help. prebo@prebo.co.za
On May 14, 2014, I gave a introductory presentation on paid search for Social Media Club - Detroit. My focus was on Google AdWords and pay-per-click advertising to keep it easy on the small business owner audience.
To get a sense of what I discussed, check out the podcast I did with Social Media Club - Detroit afterwards: https://soundcloud.com/socialmediaclubdetroit/paid-search-for-business-101
Alexandra Tachalova (SEMrush) - Your Perfect AdWords StrategyeCommerce_Day
So finden Sie die besten AdWords Keywords für Ihre Werbeanzeigen auf Google.
Außerdem: Wie werden Rückschlüsse auf die Anzeigenqualität aus dem Besucherverhalten gezogen?
Vortrag vom Hitmeister e-Commerce Day 2014:
http://www.hitmeister.de/ecommerceday/videos/your-perfect-adwords-strategy/
This document discusses how to use search engines to grow a business. It recommends identifying high-demand keywords related to your products using tools like Google Keyword Suggestion Tool and Overture Keyword Selector Tool. These keywords should then be organized by product and prioritized by search volume and estimated value. By aligning marketing communications with in-demand keywords, businesses can get more leads, prospects and sales from search engines.
ADSPACE Measurement and Metrics — Shelley Ellisadtech_fan
This document provides tips and best practices for content targeting in Google AdWords. It discusses using category and category negative targeting to show relevant ads. It recommends using placement and ad copy reports to evaluate relevancy and make exclusions. The document also provides guidance on determining effective keyword counts, quality score, ad positioning, and other metrics to optimize content targeting campaigns.
How To Build A Google Adwords Campaign Joel Warady
The document discusses Google AdWords campaigns. It explains that Google is the dominant search engine with 65% market share. Major elements of an AdWords campaign include ads, keywords, landing pages, and tracking. Prior campaigns have driven thousands of qualified visitors to websites at costs of a few dollars per click. Continuous tweaking of placement, bids, keywords and landing pages can optimize effectiveness.
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
The document discusses 18 advanced tactics for optimizing Google AdWords campaigns, including optimizing for cost per conversion, improving keyword-ad-landing page consistency, and enhancing quality score. It also covers tactics like using negative keywords, enhanced CPC bidding, sitelinks, experiments, remarketing, and different match types. The document is presented by Zeke Camusio and provides contact information to learn more about advanced AdWords strategies.
Google AdWords: Stand out from the crowd in 2014.
Google AdWords explained: what it is, how it works for business and best practice for setting up and managing campaigns.
ADSPACE_Tools and Technologies — Andrew Silvermanadtech_fan
Google's Conversion Optimizer is a multi-dimensional bid management tool that optimizes bids across multiple factors like location, device, and content to improve campaign performance and lower costs. It analyzes over 30 factors beyond just keywords to avoid unprofitable clicks and get more conversions at a lower cost than simple bid management. Advertisers using Conversion Optimizer see an average 21% increase in conversions and 14% decrease in cost-per-acquisition. It's easy to implement and free for AdWords advertisers.
This document provides an introduction to Google Adwords. It discusses how paid search advertising works on Google and how to set up an effective Adwords campaign. Key points include: how bids, quality score, and ad rank determine ad position; how to choose relevant keywords; how to create optimized text ads; and metrics to track campaign performance like clicks, cost per click, and conversions. The document offers best practices for campaign structure, keyword matching types, and ongoing optimization.
Una página segura se identifica por un candado cerrado en la esquina inferior derecha del navegador, y por usar "https://" en vez de "http://" en la barra de direcciones. Esto indica que la página usa el protocolo SSL de seguridad para proteger la información del usuario.
Pay Per Click (PPC) advertising allows advertisers to display ads on search engines and websites so that the advertiser only pays when a user clicks on their ad. The document discusses setting up PPC campaigns on Google AdWords, including choosing keywords, writing ads, bidding, and tracking conversions. It provides tips on optimizing campaigns such as focusing keywords, testing ads, and reviewing reports to improve performance.
AdWords (Google AdWords) is an advertising service by Google for businesses wanting to display ads on Google and its advertising network. The AdWords program enables businesses to set a budget for advertising and only pay when people click the ads. The ad service is largely focused on keywords.
This document provides an overview of search engine marketing techniques. It discusses paid search advertising (SEM) where brands pay to have their advertisements displayed on search engine results pages (SERPs) for targeted keywords. The brand is only charged if a user clicks the ad. The document also mentions search engine optimization (SEO), paid social media advertising, and includes quotes about experimenting and having big ideas from Amazon.
What is Paid Search Advertising?
Paid search advertising with Google Ads is among the most effective channels in modern marketing. However, you can only reap the rewards when you understand what you are doing.
This document outlines how to become a Google AdWords pro, covering key topics like keywords, bidding strategy, quality score, click-through rate, conversion tracking, and campaign optimization. It recommends adding many keywords, using all match types, finding the right bid amount, grouping keywords by theme, optimizing landing pages, bidding high initially to increase click-through rate, setting up conversion tracking, using the AdWords Editor for suggestions and testing, and following rules like deleting unprofitable keywords to optimize campaigns over time.
This document provides a crash course on setting up and optimizing a Google AdWords campaign. It outlines the key steps to follow, including selecting campaign settings, creating ad groups and ads, reviewing the campaign, and optimizing keywords, ads and landing pages. Tips are provided at each step on topics like keyword research, ad copywriting, conversion tracking and retargeting. The goal is to help business owners successfully set up and scale their AdWords campaigns.
Google AdWords is Google's advertising system in which advertisers bid on certain keywords in order for their clickable ads to appear in Google's search results. Contact me If you need any help. prebo@prebo.co.za
On May 14, 2014, I gave a introductory presentation on paid search for Social Media Club - Detroit. My focus was on Google AdWords and pay-per-click advertising to keep it easy on the small business owner audience.
To get a sense of what I discussed, check out the podcast I did with Social Media Club - Detroit afterwards: https://soundcloud.com/socialmediaclubdetroit/paid-search-for-business-101
Alexandra Tachalova (SEMrush) - Your Perfect AdWords StrategyeCommerce_Day
So finden Sie die besten AdWords Keywords für Ihre Werbeanzeigen auf Google.
Außerdem: Wie werden Rückschlüsse auf die Anzeigenqualität aus dem Besucherverhalten gezogen?
Vortrag vom Hitmeister e-Commerce Day 2014:
http://www.hitmeister.de/ecommerceday/videos/your-perfect-adwords-strategy/
This document discusses how to use search engines to grow a business. It recommends identifying high-demand keywords related to your products using tools like Google Keyword Suggestion Tool and Overture Keyword Selector Tool. These keywords should then be organized by product and prioritized by search volume and estimated value. By aligning marketing communications with in-demand keywords, businesses can get more leads, prospects and sales from search engines.
ADSPACE Measurement and Metrics — Shelley Ellisadtech_fan
This document provides tips and best practices for content targeting in Google AdWords. It discusses using category and category negative targeting to show relevant ads. It recommends using placement and ad copy reports to evaluate relevancy and make exclusions. The document also provides guidance on determining effective keyword counts, quality score, ad positioning, and other metrics to optimize content targeting campaigns.
How To Build A Google Adwords Campaign Joel Warady
The document discusses Google AdWords campaigns. It explains that Google is the dominant search engine with 65% market share. Major elements of an AdWords campaign include ads, keywords, landing pages, and tracking. Prior campaigns have driven thousands of qualified visitors to websites at costs of a few dollars per click. Continuous tweaking of placement, bids, keywords and landing pages can optimize effectiveness.
Your PPC account is not perfect. We hope you aren’t surprised we said that. The truth of the matter is this: no matter how hard you work on building an account and optimizing it according to best practices, you could miss something. An even truer statement is that the longer you work in an account, the easier it is for things to slip past your ever-watchful eye.
In these situations and on occasion, even if your account is performing well, you need to take the time to audit your efforts.
Meet us inside.
The document discusses 18 advanced tactics for optimizing Google AdWords campaigns, including optimizing for cost per conversion, improving keyword-ad-landing page consistency, and enhancing quality score. It also covers tactics like using negative keywords, enhanced CPC bidding, sitelinks, experiments, remarketing, and different match types. The document is presented by Zeke Camusio and provides contact information to learn more about advanced AdWords strategies.
Google AdWords: Stand out from the crowd in 2014.
Google AdWords explained: what it is, how it works for business and best practice for setting up and managing campaigns.
ADSPACE_Tools and Technologies — Andrew Silvermanadtech_fan
Google's Conversion Optimizer is a multi-dimensional bid management tool that optimizes bids across multiple factors like location, device, and content to improve campaign performance and lower costs. It analyzes over 30 factors beyond just keywords to avoid unprofitable clicks and get more conversions at a lower cost than simple bid management. Advertisers using Conversion Optimizer see an average 21% increase in conversions and 14% decrease in cost-per-acquisition. It's easy to implement and free for AdWords advertisers.
This document provides an introduction to Google Adwords. It discusses how paid search advertising works on Google and how to set up an effective Adwords campaign. Key points include: how bids, quality score, and ad rank determine ad position; how to choose relevant keywords; how to create optimized text ads; and metrics to track campaign performance like clicks, cost per click, and conversions. The document offers best practices for campaign structure, keyword matching types, and ongoing optimization.
Una página segura se identifica por un candado cerrado en la esquina inferior derecha del navegador, y por usar "https://" en vez de "http://" en la barra de direcciones. Esto indica que la página usa el protocolo SSL de seguridad para proteger la información del usuario.
This document is a certificate from Pong Chern Ning dated March 13th 2011. It certifies that the recipient with member number 000126277 has completed training to become a Certified Scrum Trainer. Pong Chern Ning's title is listed as Chairman of the Board.
James Pong's Adwords Display Certification 2016James Pong
Certificate for passing Google AdWords Display Advertising exam. Looking for a Google Partner? I'm an AdWords certified professional who have more than 15 years experience in Search, Display, Mobile and Video advertising.
James Pong's Adwords Video Certification 2016James Pong
Certificate for passing Google AdWords Video Advertising exam. Looking for a Google Partner? I'm an AdWords certified professional who have more than 15 years experience in Search, Display, Mobile and Video advertising.
Marketing & Business Development Strategies for Gen YJoshua Jones
This presentation focuses on Gen Y personal finance habits, why we are motivated to choose different financial institutions, and what credit unions can do to grow their membership through appealing to this demographic. It was delivered as the first segment during a two-presentation webinar in 2008.
Dokumen ini membahas konsep-konsep geometri dasar seperti garis, sudut, hubungan antara garis yang berpotongan, berjarak, sejajar, dan klasifikasi jenis-jenis sudut seperti lancip, tumpul, tegak lurus, dan refleksi.
Introduction To Paid Search Dave Chaffey For SesDave Chaffey
I was asked by the Search Engine Strategies programming team to deliver this 1 hour intro to paid search for the many attendees who are new to search engine marketing. As well as covering the key areas important to success it also introduces some of the latest developments in paid search
The Basics of Digital Marketing - Learn online marketing today!Aarti Mohan
This presentation will enlighten you on the basics of digital and online marketing including seo, social media, content marketing, affiliate marketing, mobile marketing and much more. It's a fairly broad overview of the digital and social media marketing landscape today.
Do you want to increase traffic and sales to your website or company? Get in touch with me or visit my website at http://www.modifyed.in
This curriculum document outlines a digital marketing course covering topics such as website creation, JavaScript, Photoshop, HTML5, CSS, search engine optimization, social media marketing, Google Analytics, mobile web marketing, video marketing, blogging, ecommerce marketing, online reputation management and more. The course is divided into modules with topics like responsive design, variables, image optimization, and new features in HTML5 and CSS covered. It also includes practical projects and certification preparation.
This document advertises an Internet Marketing Workshop provided by Search-Optimization.com that offers various services to help companies increase online profitability. The workshop covers topics like website design, search engine optimization (SEO), social media marketing, pay-per-click (PPC) advertising, and more. It lists clients the company has helped and implementation options for outsourcing marketing services or handling them in-house. It promotes a half-off special of $1,000 worth of services for $500 to try out their workshop.
The document discusses search engine optimization (SEO) strategies. It begins with an overview of why SEO is important given changes in marketing. It then covers topics like how search engines work, factors that affect search engine rankings, effective SEO strategies like focusing on specific keywords and building momentum over time, and steps for implementing an SEO campaign like choosing keyword phrases and optimizing a website. The summary concludes by noting the importance of identifying keyword phrases based on current search engine credibility and enlisting professional help if needed.
This document summarizes a workshop on marketing with Google AdWords. It includes an agenda covering an overview of AdWords, examples of how AdWords works in practice, advanced concepts, and a hands-on demonstration. Key topics discussed include the benefits of AdWords, the fundamentals of setting up campaigns, keyword targeting, budgeting and bidding, monitoring performance, and measuring return on investment of ad campaigns. The workshop concludes with a hands-on demo of setting up a new AdWords campaign, ad groups, text ads, and campaign settings.
Manchester Bootcamp on Audience & Growth SolutionsMSFTAdvertising
This document provides an agenda and overview for a Manchester Bootcamp on audience and growth solutions hosted by Microsoft. The objectives are to describe how brands can use growth solutions like syndication, broad match, and dynamic search ads to increase volume when return is positive. The agenda includes introductions and presentations on dynamic search ads, Microsoft Partner Network syndication, optimizing broad match campaigns, driving remarketing and in-market volume, and Microsoft Audience Ads. The document emphasizes using growth solutions to find more volume at lower CPCs and CPA when return on ad spend is positive. It aims to help advertisers reach more people and uncover new business opportunities through these growth tactics.
What is Digital Marketing?- SEO, SMM, Email Marketing etc. etc.Stefy John
The document provides information on various aspects of digital marketing. It defines digital marketing as promoting or creating brand awareness using the internet. It discusses the importance of establishing key performance indicators and objectives for a digital marketing strategy such as reaching the right audience and return on investment. It also describes several common digital marketing tactics including search engine optimization, pay-per-click advertising, social media marketing, email marketing and their benefits and challenges.
This presentation gives you the process to build a website that will convert traffic into qualified leads.
The process begins with marketing strategy and planning. This is to work out your marketing messages and your target audience.
We show you how to profile your target audience using persona mapping. This is the secrete of website conversion.
"10 best practices for adwords" by Etienne Alcouffe from EffilabTheFamily
It's almost Christmas time: You asked for it, we deliver! Here's a workshop on the 10 best practices for AdWords :)
AdWords is always a hot topic for any startup looking to acquire customers or even test new ideas.
There's a lot you can learn on your own through testing and experimenting, but why not give yourself an unfair advantage and the best tools to succeed?
Learn to avoid the most common mistakes. With a small amount of work and by auditing your campaign, you can make a huge difference and get way ahead of your competitors.
The presentation covers various best practices that should be considered when developing PPC (Pay per Click) advertising campaigns on Google AdWords in order to increase your revenues and beat the competition.
Etienne Alcouffe is a Search Engine Marketing Specialist at the Effilab / Adsonwall group with a background in SEO, SMO, content and digital advertising.
Etienne is passionate about advertising and will transform you in an Ad Geek! Follow him on twitter: @EtienneAf
ESOLPK, a Search engine optimization firm, offering affordable SEO services to USA, UK, Pakistani and Australian clients. Affordable search engine optimization (SEO) services from an Online Internet Marketing company.
Itssolutions.in is the Training Institute in Gurgaon, Digital Marketing Training in India, Digital Marketing Programming, Digital Marketing Programming,Digital Marketing Programming Institute in Gurgaon, Digital Marketing Programming coaching Gurgaon
Digital Marketing Course in Hyderabad Ameerpet with 100% placement assistance. Our Institute provides live projects by real-time faculty with certification.
Digital Floats offers an advanced professional digital marketing training program to help students become certified digital marketing professionals. The training program covers topics like search engine optimization, pay-per-click advertising, social media marketing, analytics, and more. Students will learn practical skills and work on real projects to help them get placements in digital marketing roles upon completing the course.
This document provides information about an advanced professional digital marketing training program offered by Digital Floats. The 3 month program covers topics like search engine optimization, paid search marketing, social media marketing, analytics, and more. It aims to make students Google certified professionals in areas like Analytics and AdWords. Students gain lifetime access to course content, trainer support, and placement assistance. The program is suitable for professionals, business owners, and others interested in digital marketing careers.
Digital Marketing Course in Hyderabad with placement by real-time faculty includes advanced concepts. We provide live project with certification in our Digital Marketing Training program.
Similar to Fuel Your Marketing Strategies with Effective SEM (20)
In the digital age, businesses are inundated with tools promising to streamline operations, enhance creativity, and boost productivity. Yet, the true key to digital transformation lies not in the accumulation of tools but in strategically integrating the right AI solutions to revolutionize workflows. Join Jordache, an experienced entrepreneur, tech strategist and AI consultant, as he explores essential AI tools across three critical categories—Ideation, Creation, and Operations—that can reshape the way your business creates, operates, and scales.This talk will guide you through the practicalities of selecting and effectively using AI tools that go beyond the basics of today’s popular tools like ChatGPT, Claude, Gemini, Midjourney, or Dall-E. For each category of tools, Jordache will address three crucial questions: What is each tool? Why is each one valuable to you as a business leader? How can you start using it in your workflow? This approach will not only clarify the role of these tools but also highlight their strategic value, making it perfect for business leaders ready to make informed decisions about integrating AI into their workflows.
Key Takeaways:
>> Strategic Selection and Integration: Understand how to select AI tools that align with your business goals and how to conceptually integrate them into your workflows to enhance efficiency and innovation.
>> Understanding AI Tool Categories: Gain a deeper understanding of how AI tools can be leveraged in the areas of ideation, creation, and operation—transforming each aspect of your business.
>> Practical Starting Points: Learn how you can start using these tools in your business with practical tips on initial steps and integration ideas.
>> Future-Proofing Your Business: Discover how staying informed about and utilizing the latest AI tools and strategies can keep your business competitive in a rapidly evolving digital landscape.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Gokila digital marketing| consultant| Coimbatoredmgokila
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
The advent of AI offers marketers unprecedented opportunities to craft personalized and engaging customer experiences, evolving customer engagements from one-sided conversations to interactive dialogues. By leveraging AI, companies can now engage in meaningful dialogues with customers, gaining deep insights into their preferences and delivering customized solutions.
Susan will present case studies illustrating AI's application in enhancing customer interactions across diverse sectors. She'll cover a range of AI tools, including chatbots, voice assistants, predictive analytics, and conversational marketing, demonstrating how these technologies can be woven into marketing strategies to foster personalized customer connections.
Participants will learn about the advantages and hurdles of integrating AI in marketing initiatives, along with actionable advice on starting this transformation. They will understand how AI can automate mundane tasks, refine customer data analysis, and offer personalized experiences on a large scale.
Attendees will come away with an understanding of AI's potential to redefine marketing, equipped with the knowledge and tactics to leverage AI in staying competitive. The talk aims to motivate professionals to adopt AI in enhancing their CX, driving greater customer engagement, loyalty, and business success.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
This session will aim to comprehensively review the current state of artificial intelligence techniques for emotional recognition and their potential applications in optimizing digital advertising strategies. Key studies developing AI models for multimodal emotion recognition from videos, images, and neurophysiological signals were analyzed to build content for this session. The session delves deeper into the current challenges, opportunities to help realize the full benefits of emotion AI for personalized digital marketing.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Capstone Project: Luxury Handloom Saree Brand
As part of my college project, I applied my learning in brand strategy to create a comprehensive project for a luxury handloom saree brand. Key aspects of this project included:
- *Competitor Analysis:* Conducted in-depth competitor analysis to identify market position and differentiation opportunities.
- *Target Audience:* Defined and segmented the target audience to tailor brand messages effectively.
- *Brand Strategy:* Developed a detailed brand strategy to enhance market presence and appeal.
- *Brand Perception:* Analyzed and shaped the brand perception to align with luxury and heritage values.
- *Brand Ladder:* Created a brand ladder to outline the brand's core values, benefits, and attributes.
- *Brand Architecture:* Established a cohesive brand architecture to ensure consistency across all brand touchpoints.
This project helped me gain practical experience in brand strategy, from research and analysis to strategic planning and implementation.
5. A Lil’ Intro
I’m an Internet Marketer.
I built my first website when I was 16. I learnt internet marketing mostly through
on-the-job experience.
I’m a movie fanatic and I love Star Wars and superhero films.
I enjoy a good cup of coffee and great food.
11. Definition of SEM
● Search engine marketing (SEM) is a form of Internet marketing that involves
the promotion of websites by increasing their visibility in search engine
results pages (SERPs) primarily through paid advertising.
Source: Google
15. Role of Digital Marketing in Consumer Journey
SOCIAL
AWARENESS CONSIDERATION ACTION
SEO
DISPLAY
PAID SEARCH
VIDEO
SOCIAL
SEO
DISPLAY
PAID SEARCH
VIDEO
EMAIL
SEO
DISPLAY
PAID SEARCH
VIDEO
EMAIL
AFFILIATES
LOYALTY
SEM
16. 5 Reasons Why You Should Consider SEM / PPC
The most cost effective
advertising
1
The most popular medium for
information seekers
2
Ability to target your consumers
with the right ads
3
Eliminate guesswork out of your
marketing
4
Get instant results5
18. 5 Simple Steps to Start a SEM / PPC Campaigns
Set marketing objectives1
Select keywords & targeting2
Create text ads3
Review campaign results, Test &
Optimize
4
Repeat5
19. #1 Set Marketing Goals
Tip
Link your Google
AdWords account to
Google Analytics, it’ll not
only enable auto-
tagging for all your
AdWords campaigns
but provide valuable
data you can later use
for your campaigns.
1 Brand awareness
Getting new product or business to reach
broad consumer base
2 Influence consideration
Educate your customer about your
product and differentiate from your
competitors
3 Drive action
Find customers who are closer to making
a purchase decision or ready to act
20. #2 Select Keywords &
Targeting
1 Keyword research
Find and build a list of keywords
your customers would use to
search for your business
2 Target your audience
Define your target audience to
reach them better
Tip
If you have a large sites
like a listing site, using
Dynamic search ad is a
quick win, it helps you to
discover keywords that
people might be
searching for just based
on your website.
21. Keyword Research - Where to Start?
Your business website categories1
Google Analytics Organic keywords2
Google Analytics Paid keywords /
Google AdWords keywords
3
Google Analytics / Search
Console Queries
4
Google AdWords Search terms5
Dynamic Search Ads6
22. Keyword Research Tools
● Google AdWords Keyword Planner Tool: https://adwords.google.
com/KeywordPlanner
● Google Trends: https://www.google.com/trends/
● Moz Keyword Explorer: https://moz.com/explorer
● Bing Ads Intelligence tool: https://advertise.bingads.microsoft.com/en-
us/resources/training/bing-ads-intelligence-tool
23. Targeting
Google Search Google Display
Location ✔ ✔
Language ✔ ✔
Time of the day ✔ ✔
Devices (Computers, Mobile, Tablet) ✔
Contextual / Keyword targeting ✔ ✔
Placement targeting ✔
Topic targeting ✔
Interest targeting ✔
Remarketing ✔ (RLSA) ✔
24. Targeting (Detailed Breakdown)
Location Advanced Mobile & Tablet options
● Country
● City
● State
● Postal code
● Radius targeting
● Location groups
○ Places of interests
■ Airports
■ Universities
● Operating systems (OS)
● Device models
● Carriers and Wi-Fi
25. #3 Create Ads
Tip
Overwhelmed? Google
AdWords Display
Network has a
marketing objectives
guide which help you to
save time and create
better targeted
campaigns.
1 Create compelling text ads
Right ad improves relevance and get
better qualified clicks
2 Improve quality score
Improving your ad quality is the first step
to improve your quality score and hence
your ad rank
3 Enhance with ad extensions
Improve your ad CTR with the right ad
extensions
26. Create compelling text ads
Standard Text Ad
Headline 1: 25 characters
Description 1: 35 characters
Description 2: 35 characters
Destination URL
Expanded Text Ad
Headline 1: 30 characters
Headline 2: 30 characters
Description 1: 80 characters
Destination URL and
Two Optional “Path” fields
Launched globally on Jul 26
No longer can be created in
3 months time on Oct 26
27. 6 Factors Which Affect the Quality Score
Search Query Relevance1
Historical CTR2
Historical CTR of display URLs3
Landing Page Quality4
Ad Group Relevance5
Account CTR6
28. Enhance with Ad Extensions
Sitelink extensions1
Call extensions2
Callout extensions3
Location extensions4
Review extensions5
App extensions6
29. #4 Test & Optimize
1 Review search terms
2 Review ad extensions
3 A/B test your ads
30. Resources
● Google AdWords Basics https://support.google.
com/adwords/answer/6080949
● Google AdWords Best Practices https://support.google.
com/adwords/answer/6154846
● Google AdWords Expanded Text Ad Guide https://support.google.
com/adwords/answer/7048854
● Google Search Console Mobile Friendly Test https://search.google.
com/search-console/mobile-friendly