Itb Chap 10

Marketing 10-1 Marketing Basics 10-2 Develop Effective Products and Services 10-3 Price and Distribute Products 10-4 Plan Promotion 10

LESSON 10-1 Marketing Basics ,[object Object],[object Object],[object Object],[object Object],Chapter 10 Slide

Key Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 10 Slide

UNDERSTAND MARKETING ,[object Object],[object Object],[object Object],Chapter 10 Slide

MARKETING FUNCTIONS Chapter 10 Slide

>> C H E C K P O I N T ,[object Object],Chapter 10 Slide

MARKETING STRATEGY ,[object Object],[object Object],[object Object],[object Object],Chapter 10 Slide

UNDERSTAND CUSTOMERS ,[object Object],[object Object],Chapter 10 Slide

STEPS IN THE CONSUMER DECISION-MAKING PROCESS ,[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 10 Slide

LESSON 10-2 Develop Effective Products and Services ,[object Object],[object Object],[object Object],[object Object],Chapter 10 Slide

Key Terms ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 10 Slide

CREATE AND IMPROVE PRODUCTS ,[object Object],[object Object],[object Object],Chapter 10 Slide

PLAN MARKETING RESEARCH ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 10 Slide

TYPES OF RESEARCH STUDIES ,[object Object],[object Object],[object Object],[object Object],Chapter 10 Slide

PRODUCT PLANNING ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 10 Slide

SERVICES ,[object Object],[object Object],[object Object],[object Object],Chapter 10 Slide

LESSON 10-3 Price and Distribute Products ,[object Object],[object Object],[object Object],Chapter 10 Slide

Key Terms ,[object Object],[object Object],[object Object],[object Object],Chapter 10 Slide

VALUE AND PRICE ,[object Object],[object Object],Chapter 10 Slide

PRICING FACTORS ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 10 Slide

PRICE A PRODUCT ,[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 10 Slide Selling price = Product costs + Operating expenses + Profit Gross Margin = Selling price + Product costs

PRICE A PRODUCT ,[object Object],[object Object],Chapter 10 Slide

CHANNELS OF DISTRIBUTION ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Chapter 10 Slide

LESSON 10-4 Plan Promotion ,[object Object],[object Object],[object Object],Chapter 10 Slide

COMMUNICATION ,[object Object],[object Object],Chapter 10 Slide

COMPONENTS OF EFFECTIVE COMMUNICATION Chapter 10 Slide

PROMOTION ,[object Object],[object Object],[object Object],Chapter 10 Slide

Itb Chap 10

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Itb Chap 10

Editor's Notes