Chapter 07
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This document discusses sports marketing and careers in the field. It covers the role of marketing firms in bringing together sports teams and businesses for mutual benefit through endorsements, sponsorships, and event production. It also describes how some sports have become global through international marketing and scouting of talent. Careers in sports marketing involve matching clients, overseeing projects, providing technical services, and using skills like public relations and hard work.
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Page 1 of 8
9/6/2017https://jigsaw.vitalsource.com/api/v0/books/9781323591512/print?from=30&to=31
PRINTED BY: [email protected] Printing is
for personal, private use only. No part of this book may be reproduced or
transmitted without publisher's prior permission. Violators will be
prosecuted.
ing concept, the marketing concept, and the holistic marketing concept.
The first three are of limited use today.
6. The holistic marketing concept is based on the development, design,
and implementation of marketing programs, processes, and activities
that recognize their breadth and interdependencies. Holistic marketing
recognizes that everything matters in marketing and that a broad,
integrated perspective is often necessary. Four components of holistic
marketing are relationship marketing, integrated marketing, internal
marketing, and performance marketing.
7. The set of tasks necessary for successful marketing management
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Go to mymktlab.com to complete the problems marked with this
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Page 2 of 8
9/ ...
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Similar to Chapter 07
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choosing target markets and getting, keeping, and growing customers
through creating, delivering, and communicating superior customer
value.
2. Marketers are skilled at managing demand: They seek to influence its
level, timing, and composition for goods, services, events, experiences,
persons, places, properties, organizations, information, and ideas. They
also operate in four different marketplaces: consumer, business, global,
and nonprofit.
3. Marketing is not done only by the marketing department. It needs to
affect every aspect of the customer experience. To create a strong
marketing organization, marketers must think like executives in other
departments, and executives in other departments must think more like
marketers.
4. Today’s marketplace is fundamentally different as a result of major
societal forces that have resulted in many new consumer and company
capabilities. In particular, technology, globalization, and social
responsibility have created new opportunities and challenges and
significantly changed marketing management. Companies seek the
right balance of tried-and-true methods with breakthrough new
approaches to achieve marketing excellence.
5. There are five competing concepts under which organizations can
choose to conduct their business: the production concept, the product
concept, the sell
Page 1 of 8
9/6/2017https://jigsaw.vitalsource.com/api/v0/books/9781323591512/print?from=30&to=31
PRINTED BY: [email protected] Printing is
for personal, private use only. No part of this book may be reproduced or
transmitted without publisher's prior permission. Violators will be
prosecuted.
ing concept, the marketing concept, and the holistic marketing concept.
The first three are of limited use today.
6. The holistic marketing concept is based on the development, design,
and implementation of marketing programs, processes, and activities
that recognize their breadth and interdependencies. Holistic marketing
recognizes that everything matters in marketing and that a broad,
integrated perspective is often necessary. Four components of holistic
marketing are relationship marketing, integrated marketing, internal
marketing, and performance marketing.
7. The set of tasks necessary for successful marketing management
includes developing marketing strategies and plans, capturing
marketing insights, connecting with customers, building strong brands,
creating, delivering, and communicating value, and creating long-term
growth.
MyMarketingLab
Go to mymktlab.com to complete the problems marked with this
icon as well as for additional Auto-graded and Assisted-
graded writing questions.
Page 2 of 8
9/ ...
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Managing Sports And Fitness Center Powerpoint Presentation Slides
Introducing Managing Sports And Fitness Center PowerPoint Presentation Slides. This presentation can be of great use for sports club organizations that want to open a new club branch in a new location. Take the assistance of this readily available PPT visual, to describe the sports club business and structural model along with the information about management teams and their responsibilities. Present sports club facilities and offerings by utilizing sports management PPT visuals. Take advantage of readily available PowerPoint templates to showcase the evolving stages of the sports club starting from the beginner stage to the corporate stage. This sports and fitness PPT can help organizations to present their stakeholder’s expectations. Illustrate both long term and short-term goals of the sports club with these easy-to-use PPT slide designs. Help your organization maintain equipment condition and gym safety with the help of content-driven sports management PPT slides. Hence, strive to provide the best quality in sports offerings by incorporating our sports club-quality management PPT presentation. https://bit.ly/3fJMv5P
Effective sponsorship
The document provides guidance on creating effective sponsorship proposals with multiple sections. It discusses including an executive summary, sponsorship benefits, budget details, and metrics to measure the success of the sponsorship. Key aspects that proposals should address are identifying target markets for both the sponsor and sport organization, how the sponsorship will help both parties reach their goals, and methods for evaluating the sponsorship's performance through metrics like sales, media coverage, and changes in consumer perceptions.
RESEARCHINTRODUCTIONAs people these days are concerned abo.docx
RESEARCH
INTRODUCTION
As people these days are concerned about their fitness. So, nowadays people are engaging themselves into sports and fitness activities. Trend is changing as people used to pass their time by doing household work in the past and now people started falling towards sports and fitness activities. Due to this change in trend, the sports and fitness apparel stores started earning more profits as they used to before the trend.
So, in this report we are going to research as consultants to an investor who wants to invest money into these apparel stores. Our ultimate agenda for this report will be to research the sports and fitness apparel market globally, its trends, players in this market, growth in this industry.
SCOPE OF SPORTS AND FITNESS APPAREL IN GLOBALMARKET
With theincrease in the awareness of the importance of sports and fitness in the life routine. People are becoming more conscious towards their health and sports and fitness companies have seen a tremendous growth in their sales or revenue of different sports and fitness wears. Nowadays the most demanding sports are Football, Swimming, Aerobics and the fitness activities such as Yoga, Gym and so on. Some of the highest grosser in this industry are Nike, Adidas, New Balance, Puma etc. Scope of this industry is increasing day by day and will bloom in the future too.
Not only these companies but some companies have come up as winners and are giving competition to these established brands. Each brand has build up their own strategies it might be growth strategy or market strategy. Not only the developed countries but developing or emerging countries in Asia such as India are viewed as having a great market for the sports and fitness apparel and it is estimated that India will become the highest grossing market for these products. In this ongoing growth phase,the industry is able to see many product launches, partnerships which will help further in growing this market. E-commerce will also play a significant role towards increasing the sales for these stores. Most of the brands have already started selling their products through some of these online markets such as Amazon.
MARKETING MIX
A marketing mix is a tool used to determine the best way to market a product or service. It is a combination of broad factors that address different aspects of marketing. The best-known and most basic marketing mix is known as the four Ps of marketing: product, price, place, and promotion(Gilstein& Julia. posted by Salem press Encyclopedia, 2018. 2p. retrieved on September 21,2019 from conestoga college library).
Marketing Mix includes four elements or consists of 4Ps-:
1. Product- Product is a commodity that are presented to the customers. In this case, there are many products that are related to sports and fitness.
2. Price- Price is the rate at which a customer agrees to buy a product. Many companies make different strategies such as lower cost strategy which is used by companies to a ...
Sports Matters 2015 Wrap Report
Sports Matters is an annual sports business conference held in Singapore during the Formula 1 Grand Prix. The conference brings together key stakeholders in the Asian sports industry for panels, interviews and networking. In its third year, Sports Matters has become the premier event for the Asian sports business sector. The 2015 program focused on broadcast, sponsorship, and football and included sessions on China. The conference attracted over 400 delegates from 22 countries and 165 companies.
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Itb Chap 16
The document discusses money management and financial planning. It covers creating a personal balance sheet and cash flow statement, budgeting techniques like setting financial goals and categories, and developing a long-term financial plan through analyzing your current situation, setting goals, implementing and reviewing your plan over time. The key aspects are developing money management skills like living within your means and saving for emergencies or the future.
Itb Chap 06
The document discusses starting and managing a small business. It covers characteristics of successful entrepreneurs, developing a business plan, and obtaining financing. A business plan outlines the business concept, operations, marketing strategy, finances, and goals. Financing options include owner-supplied capital, borrowed funds from banks, credit unions, or the Small Business Administration. Risks of entrepreneurship include inadequate capital, low sales, high expenses, and lack of management experience.
Itb Chap 07
The document discusses management, leadership, and ethical management. It defines the five functions of management as planning, organizing, staffing, implementing, and controlling. It describes three levels of management - top management, mid-management, and supervisors. Tactical management focuses on short-term goals while strategic management focuses on long-term goals. Effective leadership requires characteristics like understanding, initiative, and communication. There are four types of leadership influence: position, reward, expert, and identity influence. Ethical management ensures legal and ethical business practices that benefit all stakeholders.
Itb Chap 04
This document discusses the social responsibilities of businesses and the roles of government. It covers three main topics: 1) social responsibility issues that businesses should address, such as environmental protection and workplace diversity; 2) ways that government protects citizens and businesses, such as enforcing contracts and regulating utilities; 3) how government regulates businesses through antitrust laws and assists them by purchasing goods/services, while also raising revenue through taxes and borrowing.
Itb Chap 03
The document discusses international business basics including importing, exporting, balance of trade, balance of payments, and currency exchange rates. It also covers the global marketplace, factors that influence international business environment, and examples of formal trade barriers and ways to encourage trade. Finally, it discusses multinational companies, common entry modes, and roles of international organizations like the WTO, IMF, and World Bank.
Itb Chap 02
The document discusses key economic indicators and measures of business activity. It covers measuring a country's gross domestic product and other indicators like unemployment, productivity, and personal income. It also discusses how economic conditions change over the business cycle and factors that influence inflation and interest rates. Finally, it examines investment, borrowing activities by government, business and consumers, and potential future economic challenges.
Itb Chap 18
This document discusses consumer credit fundamentals. It covers different types of consumer credit like installment loans, charge accounts, and credit cards. It describes benefits of using credit like convenience and savings, but also disadvantages like higher prices and overspending. The document also discusses calculating interest on loans, the credit application process, credit reports from bureaus, common credit documents, and regulations that protect consumers' credit rights.
Itb Chap 17
The document discusses various types of financial institutions and banking services. It describes the purpose of the Federal Reserve System and lists common types of financial institutions like commercial banks, credit unions, and non-deposit institutions. The document also discusses factors for selecting a financial institution, common banking services, electronic banking options, checks and payment methods, and the bank reconciliation process.
Itb Chap 15
This document discusses consumer buying decisions, rights, and protections. It covers major sources of consumer information, wise buying strategies like comparing options and avoiding impulse purchases, and different types of shopping locations. The document also outlines seven key consumer rights like the right to be informed and the right to safety. It describes consumer responsibilities and common consumer complaints. Finally, it lists the steps in the consumer complaint process and legal actions available to consumers, such as mediation, arbitration, and small claims court.
Itb Chap 14
This document discusses risk management for businesses. It covers three main topics: an overview of risk management including identifying risks and ways to deal with them such as avoiding, transferring, insuring or assuming risks; insurable risks including types of business insurance; and uninsurable risks including why some risks cannot be insured and strategies to reduce risks of doing business internationally.
Itb Chap 13
The document discusses production and business operations. It covers three main topics: types of production including extraction, processing, and manufacturing; production planning which involves product development, research, design, and organizing the manufacturing process; and planning and managing business operations through tools like logistics, scheduling, and information management software.
Itb Chap 11
The document summarizes key topics from Lesson 11 on computer systems and business technology applications. It discusses the main elements of a computer system including input, processing, memory and storage, and output. It also describes management information systems and how technology is used in various industries. Finally, it covers workplace and personal technology applications and some social concerns related to increasing technology use.
Itb Chap 10
This document provides an overview of marketing concepts and the marketing strategy process. It discusses defining marketing and the seven marketing functions. It outlines developing an effective marketing strategy which includes identifying a target market and creating a marketing mix. It also describes the consumer decision-making process and factors to consider when pricing and distributing products. Finally, it discusses the importance of communication in marketing and identifies common types of promotion.
Itb Chap 09
The document discusses the career planning process in 4 steps: 1) personal assessment, 2) employment market analysis, 3) application process, and 4) interview process. It identifies sources of career information like print/online media and informational interviews. Growing career fields consider geographic and economic trends. Effective career planning involves experience through internships, volunteering, and part-time work. The application process includes resumes, cover letters, and online applications. Interview preparation, common questions, and follow-up are reviewed. Factors beyond salary like company culture are important for accepting job offers. Developing relationships, being dependable, and having a mentor contribute to job success.
Itb Chap 08
The document discusses key topics in human resource management including:
1) The goals of human resources including identifying personnel needs, providing training, developing compensation plans, and maintaining a satisfying work environment.
2) Important human resources activities such as planning and staffing, recruitment and selection, performance management, and compensation and benefits.
3) Factors that contribute to an effective organizational culture such as the work environment and employer-employee relations.
4) The benefits of workforce diversity for organizations, individuals, and society.
Itb Chap 05
This document contains summaries of three lessons on business organization:
1) Lesson 5-1 discusses the changing US job market and employment trends, as well as the role of businesses in the economy and different types of businesses.
2) Lesson 5-2 covers the three main forms of business ownership - proprietorship, partnership, and corporation - and considerations for choosing between them.
3) Lesson 5-3 describes principles for effective business organization and different organizational structures including functional and matrix.
Itb Chap 01
The document discusses key economic concepts across four lessons:
1) It defines needs and wants, and distinguishes between goods and services. Resources are needed to satisfy wants and needs but are limited.
2) Choices must be made due to economic scarcity. Opportunity cost is what is given up when making a decision. A six step process is used to make decisions.
3) There are three main economic systems - command, market, and traditional. The US has a mixed economy based on private property, freedom of choice, profit, and competition.
4) Supply and demand determine market prices for products. Higher prices cause less demand and more supply, while lower prices have the opposite effects.
Chapter 02
This document discusses marketing and economics in college athletics. It covers the importance of the NCAA and team rankings, market segmentation in college sports, and the growing market for women's college athletics. It also addresses the economic benefits of college sports for communities through tourism and sponsorship/licensing deals. Finally, it examines the marketing and economic impacts of amateur sports at both the local and national levels.
Chapter 06
The document discusses various ways that athletes can advance charitable causes through community service, sports camps, and workshops. It describes how athletes get involved with charities through events like golf tournaments and by creating their own foundations. Sports camps offer athletes a chance to work with famous coaches and potentially further their careers. The document outlines best practices for promoting successful camps through marketing, sponsorship, and photography. Workshops can teach specific skills and be sponsored to benefit charities while also promoting sponsors. They should be advertised through various print and digital avenues tailored to their target demographics.
Chapter 01
The document summarizes key concepts in sports and entertainment marketing. It defines marketing basics including the marketing mix of product, price, place, and promotion. It then discusses sports marketing, including defining the target market and common marketing strategies used like branding sports logos on clothing. Entertainment marketing is also summarized, focusing on how technology has changed distribution and the power of television and internet. Finally, recreation marketing is briefly covered, looking at applying the marketing mix to recreation and marketing to tourism consumers.
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Chapter 07
- 1. CHAPTER 7 Sports Marketing 7.1 Marketing Firms 7.2 The Global Market 7.3 Careers in Sports Marketing CHAPTER 7 SLIDE
Editor's Notes
- SPORTS AND ENTERTAINMENT MARKETING 06/08/09 CHAPTER 7