SlideShare a Scribd company logo
ExisMarket Intelligence.
Customers A company’s existence
depends on them: but how deeply
do CEOs and Brand Managers
understand the shifting priorities
and perceptions of their customers,
across cultures and geographies?
About Exis
 Exis is a market research consultancy. We
provide brands and business managers with
accurate data on key market realities that
facilitates the formation of effective business
growth strategies.
 We deliver insight on customer preferences in
various geographical areas. We also measure
the effectiveness of your marketing
campaigns, your brand value; brand
perception and your actual differentiation
strategy from the perspective of your
customers.
Our Services
Customer Intelligence Research: Here, we
answer these questions:
 What do your customers like about your
product?
 Where do they buy if from the most?
 What inspires a demand for your product?
 How much are they willing to pay for your
product and similar products?
 Why do they choose you over and above the
competition (or not)?
Our Services
Brand Value Research: Here, we answer these
questions:
 What do customers think about your brand name
and colours?
 What feeling or idea do customers relate your
brand to?
 What do customers think about your internal
operations and how does it affect their
patronage?
 What is your customers’ favourite thing about your
brand and how can you leverage this attribute?
Our Services
Media Effectiveness Research: Here, we answer these
questions:
 What media platforms do your customers spend
most of their time on?
 What nature of content attracts the most share of
your target market on these platforms?
 What are the most effective advertising
campaigns; in terms of increase in brand value
and sales turnover, in your industry over the last 5
years?
 What has been your most effective media
campaign from the perspective of your customers
in the last 5 years?
Vision and Mission
 Vision: To be the premier support system
for strategy and marketing decisions for
50% of the top 1000 companies in Africa.
 Mission: To innovate on data and deliver
the freshest and most accurate insights on
market realities to our clients.
 Values: Dependability, Accuracy,
Innovation, Responsiveness and
Empiricism
Management Team
We currently have a team of;
 4 young and vastly experienced
Directors/analysts.
 12 Project Management Staff and…
 Several data collection officers.
Contact Us
 20, Ivory Street off Castle Rock Drive, Lekki
Lagos
 234-803-230-1046
 234-805-331-3411
 www.facebook.com/exisinsights

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Exis Insights: A Market Research Consultancy

  • 1. ExisMarket Intelligence. Customers A company’s existence depends on them: but how deeply do CEOs and Brand Managers understand the shifting priorities and perceptions of their customers, across cultures and geographies?
  • 2. About Exis  Exis is a market research consultancy. We provide brands and business managers with accurate data on key market realities that facilitates the formation of effective business growth strategies.  We deliver insight on customer preferences in various geographical areas. We also measure the effectiveness of your marketing campaigns, your brand value; brand perception and your actual differentiation strategy from the perspective of your customers.
  • 3. Our Services Customer Intelligence Research: Here, we answer these questions:  What do your customers like about your product?  Where do they buy if from the most?  What inspires a demand for your product?  How much are they willing to pay for your product and similar products?  Why do they choose you over and above the competition (or not)?
  • 4. Our Services Brand Value Research: Here, we answer these questions:  What do customers think about your brand name and colours?  What feeling or idea do customers relate your brand to?  What do customers think about your internal operations and how does it affect their patronage?  What is your customers’ favourite thing about your brand and how can you leverage this attribute?
  • 5. Our Services Media Effectiveness Research: Here, we answer these questions:  What media platforms do your customers spend most of their time on?  What nature of content attracts the most share of your target market on these platforms?  What are the most effective advertising campaigns; in terms of increase in brand value and sales turnover, in your industry over the last 5 years?  What has been your most effective media campaign from the perspective of your customers in the last 5 years?
  • 6. Vision and Mission  Vision: To be the premier support system for strategy and marketing decisions for 50% of the top 1000 companies in Africa.  Mission: To innovate on data and deliver the freshest and most accurate insights on market realities to our clients.  Values: Dependability, Accuracy, Innovation, Responsiveness and Empiricism
  • 7. Management Team We currently have a team of;  4 young and vastly experienced Directors/analysts.  12 Project Management Staff and…  Several data collection officers.
  • 8. Contact Us  20, Ivory Street off Castle Rock Drive, Lekki Lagos  234-803-230-1046  234-805-331-3411  www.facebook.com/exisinsights