Content marketing grows organically by focusing on attracting and retaining targeted customers through consistently sharing compelling and useful information. Customers are choosing to switch off from traditional media and trust earned media like word-of-mouth over other forms of advertising. Agencies can help brands succeed with a content strategy by not just hoping content goes viral but rather defining clear objectives and key performance indicators.

1. Why Should Brands
Adopt a Content
Marketing Strategy?
@katekennett

3. A content marketing
strategy grows
organically

4. Customer are
choosing to
switch off from
traditional media.

5. Only 6% click here
(source: GroupM UK)

7. 94% Clicked on
Natural Search
(source: GroupM UK)

8. “Ninety-two percent of consumers
around the world say they trust
earned media, such as word-of-
mouth or recommendations from
friends and family, above all other
forms of advertising”
Nielsen

13. ContentStrategy 1.Focuses on attracting or
retaining a targeted
customer audience
2.Share
compelling, useful, and/or
entertaining information
3.Be consistently delivered.
Joe Pulizzi CMI

14. So how can an
agency help?

15. Agencies know that
content doesn’t just go
viral

18. You don’t
want to be
this guy

19. Define clear business
objectives and agree on
the KPIs