This document discusses marketing strategies and tactics. It begins with defining marketing as communicating a positive message about services or products to potential customers using established marketing tools. It then discusses key aspects of marketing like understanding customers, identifying opportunities, and measuring results. The document also outlines job descriptions in marketing and the importance of concepts like attraction, consideration, value, delivery and community. It provides examples of what a company is doing right in areas like content marketing and social media. It identifies bottlenecks to improve like clarifying job descriptions and having a ROI mindset. It also outlines channels used like targeting ads at certain demographics. Metrics are shared from a campaign run in May along with ideas for improvement like using more channels to reach more audiences and increasing

1. MARKETING
REVOLUTION

2. IN MARKETING WE
TRUST !
Cansu D. Batuhan I. Mine Ö.

3. What is
MARKETING ?

4. “Marketing is the most effective way to use your
money and time to communicate a positive,
inviting message about your service (or products) to
your potential ideal clients.
Definiton of Marketing

5. This
means:
Using established
Marketing Tools
to Deliver the Strategy
Understanding
Potential Customers
Identifying Opportunities
and Developing a Strategy
Measurement of Results

6. Engagement Trust
Targeted
Contacts
Brand Impact
Idea Message
Channel

7. Job Descriptions of
MARKETING

8. 1 Market analysis
Channel development and efficiency
Leading marketing operations
for B2B and B2C
Job Descriptions
2
3
4 New marketing strategies

9. 5Data analysis
Social media management
Job Descriptions
6
7Protector of brands

10. Importance of
ATTRACTION CONSIDERATION VALUE DELIVERY COMMUNITY
Signed Up Matched Completed
Creating awareness about
organizations’s value
proposition and signing up to
OP through our web site Marketing
Marketing

11. What are we doing
RIGHT?

12. Attracting People Number of Visitor
OGCDP
OGIP
Global Leader
Success 1

13. Content Marketing Number of
blog posts
OGCDP
OGIP
Global Leader
Success 2

14. Customer
Experience Sharing
Number of
Stories
OGCDP
OGIP
Global Leader
ıGIP
Success 3

15. Social Media Management
Success 4
92.000
Making
Investment
%83
100 Visitor coming from Social Media
83 of them coming from Facebook

16. BOTTLENECKS

17. JD Clarification
ROI Mindset
Mindset
Mkt’s Importance
Value Proposition
Brand
Know – How ?
Digital Marketing
Traditional Marketing
Data Analysis

18. Channels
that we use

19. -Target
-Ads
-Companies
-B2B
-Young People
-Story
-Campaign
-Customer
Service
-Seo
-Long Term
-Student and
Umbrella
Organizations

20. from the
4th of May..

21. 61,220
user
3955
sign up
848
apply
359
match
%65.4
Bounce Rate
1.34
minute
5980 TL
1 sign up =
1,51 TL
1 ma = 16 TL

22. 4697 TL
had been spent
inefficiently

23. What if?

24. We use more channels
to reach more auidience !

25. We make more effective
investments !

26. We increase our conversion
rate
to create much more stories !

27. We enable
more service
to our customers !

28. We align with
AI’s digital marketing
strategies !

29. We enable more workspace to
NGO’s, Corporate
Partners and Campus
Involment !

30. We can be
Mobile friendly 

31. Video launch (batu)