Steven Ludlow has over 20 years of experience in B2B sales and account management. He is a dedicated and strong individual with strong interpersonal skills. His experience includes roles as a National Sales Manager overseeing a digital advertising team, a National Business Development Manager identifying new opportunities, and an Area Account Manager responsible for selling an information system. He has a history of consistently achieving and exceeding sales targets.

1. CURRICULUM VITAE
STEVEN LUDLOW
44 Cedar Road
Enfield
EN20TL
07824771557
Driving Licence: Full clean Licence Held
I am a highly driven, dynamic and tenacious new business sales manager with over 20 years’
experience in selling and account management. My experience is almost wholly within the B2B
market using a careful, strong and consultative approach. I relish new challenges I have been
described as being a dedicated and strong tenacious individual and am comfortable working both
alone and as part of a team. My strong interpersonal skills allow have always been strength in helping
maximising revenues and relationships with integrity and honesty.
EMPLOYMENT HISTORY
National Sales Manager Current
The AA Cars – Digital Advertising
Overseeing the launch of www.theaacars.com
Managing and motivating a strong dynamic sales team.
This role demands and requires organisation, working within the highly competitive Automotive
Advertising Market.
Leading by example and selling as well as managing the New Business Sales Team
Responsible for the financial profitability of the sales team and the division.
Working and managing the teams and business KPIs/Sales Targets
Reporting directly to the Board on a weekly basis.
National Business Development Manager
Commtech Communications January 2008 – May2009
My main responsibility is to detect research and identify New Business Opportunities within the cable
distribution industry. This industry covers a multitude of markets including Construction, Data and
Telecommunications.

2. Using both an already supplied data base and own initiatives, my role was too gain meetings and
presenting Commtech’s corporate identity. Then evaluating and representing trading agreements to
match both the customers and Commtech’s needs.
Process
• Identify new opportunity Wholesaler/Installer
• Present Commtech’s corporate identity
• Deliver and present full trading agreement
• Quote for projects and day to day business
• Close sales in immensely competitive market
Sold high value Trading Agreements to
• Wilts Electrical – increasing sales to this group 37%
• Wolseley Group – sold complete new business strategy and trading agreement
• Kew Electrical - £45k from Zero trading
• largest ever Commtech Sale of £96k New Business to |Remsdaq/National grid
Area Account Manager January 2003 – January 2008
Barbour Info
I am responsible for selling a web based information system into medium and large companies within
the North of England. The current system is sold to main decision makers within the Health and
Safety and Environmental market and also to Construction Industry professionals, negotiating with
Civil and structural Engineers, Architects and Construction companies. The system enables the
company to remain compliant with all legislative requirements within these areas.
Process
• Evaluate the customers needs through detailed questioning
• Historical review of Barbour
• Live presentation of service matching the customers needs from detailed questioning
• Affirmation that needs will be met
• Negotiation and closing
At present I make 4-5 new business appointments per week and also arrange for second visit
presentations if necessary.
My current achievements within this roll
• 1 in 3.85 conversion ratio
• Average value of order £4450
Key Achievements
• Part of Sales team of The Year 2006 CMPI/UBM
• Over achieved all sales targets for 3 years running

3. New Business Sales Manager October 2002 – January 2003
Perrin McCloud Advertising Agency
I was responsible for delivering new business accounts into this brand new business. The company
delivered advertising and marketing solutions to SME’s within a localised area.
Process
• Cold call potential prospects
• Set up appointment
• Evaluate customers needs
• Present portfolio of services
• Deliver and present prepared solution
• Negotiate and close
My achievement within my short time with this company was to deliver £42,000 of completely new
business.
Business Development Manager January 2002 – October 2002
DMS Ltd
My responsibilities at DMS were to expand both horizontally and vertically new revenue streams for
the company. Taking the company into new markets within the business-to-business environment.
Process
• Cold call potential blue chip business to business customers
• Identify key decision makers
• Fact find for solutions
• Present detailed solution to decision maker
• Close
A key achievement here was to deliver new customers to DMS Ltd with whom I had already a good
business relationship with. This new business amounted to nearly £125,000 worth of new business.
Advertising Area Sales Manager April 2000 – January 2002
The Builder Group PLC
Initial responsibility here was to develop and grow a new Magazine within the facilities market in the
North of England. Successfully identifying new streams of advertising revenue within an already
saturated market. The facilities Business grew to Number 4 in a market with over 15 already
established periodicals. After a restructure within the Builder group I then sold display advertising
within their flagship title “Building”.

4. Advertising Area Sales Manager October 1996 – April 2000
Nexus Media Ltd
Responsible for driving sales revenue in Materials Handling News Magazine. Dealing with all decision
makers from advertising and marketing departments through to Managing Directors.
This role involves selling repeat advertising schedules and developing new areas and vehicles for its
customers. Also responsible for selling Exhibition space at one of the industries largest events.
Over the 3+ years at Nexus Media, I consistently hit and over achieved sales targets on a regular
basis.
Other Positions held.
Car Sales Manager
Caravan Sales Manager
Education and Training
Educated at Bidford on Avon High School 1974 -1979 then joined Royal Navy
• CSE in English Maths and Geography
Sales Training
Various sales courses over my career including recently
• Advanced face to face sales skills – Barbour Index
• Advanced appointment making skills – Barbour Index
• Advanced sales course - Barbour Index/Builder group
• Time management and planning – Barbour index
• Corporate Sales Techniques – CMPI
• Reading Body Language! - Independent Course
• People Profiling – Jennifer Scott Reed
• Consultative Selling – CMPI
Hobbies
• Rugby Union Coach and Referee
• Golf
• Travel
Marital Status - Married