Nguyen Manh Tuan has over 18 years of experience in marketing, sales management, and business development. He has worked in various industries including beverages, tobacco, television, and hospitality. Currently, he is the National Trade Marketing Manager at Vietnam Satellite Digital Television Company Limited, where he develops marketing strategies and manages trade promotion programs. Previously, he held several senior sales and marketing roles at British American Tobacco Vietnam and Coca-Cola Beverages Vietnam. He has a degree from Hanoi Foreign Language Teacher Training College and is skilled in Microsoft Office, English, and project management.

1. Nguyen Manh Tuan – Resume
Objectives: - Exploring and experience in different dynamic business.
- Extensively gain more knowledge and experiences in Sales, Marketing
and Business Management through challenging job.
Professional
Summary
- Accumulated over eighteen years of experience in marketing & sales
management, promotional campaigns, as well as supervising, analyzing
and evaluating work performed by subordinates including advertising,
marketing, promotion and sales in Coca-Cola Beverages Vietnam Ltd,
British American Tobacco Vietnam and Vietnam Satellite Television
Company Limited.
- Designed and implemented successful sales and marketing plan in a
very competitive market environment.
- Managed trade marketing operation at nationwide level.
Experience June 2011 – Now Vietnam Satellite Digital Television Company Limited
National Trade Marketing Manager
 Roles
o Develop the trade marketing strategy to achieve defined business
objectives across all product categories.
o Develop and execute marketing programs targeted to different
distribution channels that aim to reach efficiently to end-users.
o Coordinate and implement marketing programs that increase the
company brand presence and market share, and improve
customer satisfaction.
 Accountabilities
o Participate in the design of the promotional materials and
maintain contacts with the distribution networks in order to
supervise all promotional activities; Manage and evaluate trade
promotion levels to achieve maximum returns.
o Lead efforts to leverage the brand positioning and solidify the
company’s superiority through our customers and their outlets.
o Establish channel strategies and develop relevant trade
promotional plan with key customers and channels.
o Be responsible for sales force animation programs and coordinate
with them to communicate product, price and pack changes.
o Put in place, monitor and improve processes to link all Marketing
activities with the activities of the Sales team. Work closely with
the marketing team to improve processes that link corporate
brand building activities and Product Development activities with
Sales activities.
o Monitor the budget of Trade Marketing; Analyze the results of the
budget used.
Personal and Strictly Confidential
2/14/33 Cu Loc Street - Thanh Xuan - Hanoi
Mobile phone: 09034 69266
Home phone: (04) 35588647
E-mail: tuan_nguyen0505@yahoo.com

2. November 2005 – May 2011 British American Tobacco Vietnam
Senior Channel Development Manager – North Region
 Sharing Responsibility
o Overall achievement vs. Performance objectives of the Region
o Trade marketing & Distribution
o Managing Operation Expenses
o Channel Development
o Key Account Development (Organized Trade)
o New Product launch & re-launch
 Direct Responsibility
o Being a key contact person between Head office Brand teams,
Trade marketing & Distribution team and the North Region
o Develop key channels naming as Independent Trade, Organized
Trade & Horeca.
o Design Local Trade marketing programs
o Implement, monitor and report on national trade marketing and
brand projects.
o Develop and provide coaching for a team of 46 staffs through day
to day businesses
 Key Achievements
o Form up a strong trade marketing team. Successfully developed
& recommended 03 direct reports to be promoted to management
level.
o Successfully & consistency provide Trade marketing programs
that help increase sales of key drive brands from 02 million sticks
to 50 million sticks per month and expand direct store distribution
from 02 cities to 29 provinces & cities.
June 2005 – October 2005 Metro Cash & Carry Vietnam
Customer Marketing Manager /Food Floor Manager
o On a training program
Jan 2003 – 31 May 2005 Coca-Cola Beverages Vietnam – North Branch
Marketing Operation Manager
 Sharing responsibility
o Marketing programs in national level
o Managing Operation Expenses
o Daily business management in the North of Vietnam
o Co-develop Picture of Success by Channel (Channel
Development)
o New products launches and Monitoring
o Market Intimacy
o Brand Mix Management
 Direct Responsibility
o Design local market programs (Northern of Vietnam) that
identifies and quantifies Market / Consumer / Occasion / Product
Opportunity.
o Budgeting, planning and Effective and Efficient in utilization of
local Direct Marketing Expenditure
Personal and Strictly Confidential

3. o Program Audits and Evaluation
o Signage / Outdoor Advertising
o Part of Nation Team on National promotions development
 Cold Drink Department
o Managing through direct report of Cold Drink Manager
o Repairing and maintenance, customer service on technical
supports for some thousand coolers & Pre-mix machines
o Manage and control all Cold Drink Equipment
o Plan for Capital Expenditure
 Key Achievements
o Beach activations: Design effective programs to over achieved
+25% sales volume target.
o TET activation – 2004: Have co-developed TET programs that
help sales team over achieved sales target (+10%) mean while
increasing the selling price with better off-take volume resulted in
high brand awareness and lower AR overdue after TET.
o New product launch - Samurai: co-developed programs
(sampling, channel activations, events, POSM) that help sales
team quickly introduce and drive availability in across channel.
March 2001 – December 2002
Key Account Manager
 Responsible for developing Key Account Channel horizontally and
vertically in the North of Vietnam
 Drive sales volume with profitable growth. Gained 50% volume growth
 Customer Relationship Management
 Cost Effectiveness Management in signing and resigning contracts
 Develop, co-develop and implement tailor-made-program account by
account.
 Convert competitor accounts to the Company’s accounts
Jan 2000 – Feb 2001
District Sales Manager – Gia Lam Sales Center
 Responsible for sales & distribution of 04 areas which is Gia Lam, Dong
Anh, Tay Ho and Ba Dinh
 Managed a team of 12 sales representatives, 04 merchandisers and 4
supervisors.
 Achieved 25% volume growth vs. 1998 – 1999
 Trained and developed one sales supervisor to District sales manager
May 2000 – Feb 2001
District Sales Manager – Thanh Xuan Sales Center
 Responsible for sales & distribution of Exclusive Grocery Channel in
Hanoi Area
 Marketing programs Execution
 Successfully managed pre-selling system, Gain 20% volume growth
Aug 1998 – April 2000
Sales Supervisor – Provinces
Personal and Strictly Confidential

4.  Responsible for sales and distribution net-work in 03 North provinces
which is Yen Bai, Lao Cai & Hoa Binh
 Marketing programs execution
 Achieved 50% volume growth
Jan 1997 - July 1998 Asean International Hotel
Front Office Manger
 Managing Front Office Operation including Duty Manger Receptionist,
Doorman, Telephone Operator, Guest Relation.
Education
and Training
1992 – 1995 Hanoi Foreign Language Teacher Training College
1998 – Present
Well trained in Coca-Cola & British American Tobacco by professional foreign
trainer in Vietnam and abroad on
 Sales leadership skill
 Train the trainer program – Conducted by PricewaterhouseCooper-AISC
 Sales Manager - Conducted by PricewaterhouseCooper-AISC
 Customer Relationship Management (CRM)
 Presentation Skill
 Marketing Curriculum – Conducted by The Beverages Service Company
- BevServ (Asia)
o Marketing Introduction
o Marketing Intimacy
o Brand Mix Management
o Channel Development
o Promotion
o Formulating Strategies
o Route to market
o In trade execution
 Project Management & Time Management
 Fundamental of Microsoft Project
 Distribution Excellence
 Marketing Excellent Series
 The 7 habits of highly effective people
 Leadership for result
 Team Leadership Development
Qualification Computer skills
 Good command in using software: Windows, Microsoft office such as
Excel, Words, Power point
English
 Good command in speaking and writing in English
Personal data Date of Birth: 26th
December 1973
Place of Birth: Hanoi
Sex: Male
Married status: Married (one wife and two kids )
Personal and Strictly Confidential

5. Hobbies  Football, Music and Reading sometimes
References  Available upon request
Personal and Strictly Confidential

6. Hobbies  Football, Music and Reading sometimes
References  Available upon request
Personal and Strictly Confidential