The poster for Big Hero 6 uses various techniques to attract audiences. It prominently features the two main characters Hiro and Baymax in an amusing pose to catch viewers' eyes, especially children. References to Disney and the creators of Frozen and Wreck-It Ralph help draw in existing fans. Bright colors and a simple gradient background keep focus on the characters. Consistent fonts and the inclusion of the Disney logo make key information like the title and date easily recognizable.
2. The tagline says “from the creators of ‘Wreck-It Ralph’
and ‘Frozen’”. The inclusion of the two big ‘Disney’ films
helps to draw the viewer’s attention and attract a wider
audience as people recognise the names of the films,
and if they enjoyed those films, would automatically
assume they’d enjoy this film too. This is especially
good marketing in the light of “Frozen fever”, a global
craze that captured the attention of millions.
The background is a simple gradient from grey to white.
This ensures the viewer’s focus is kept on the main
image without the background being too plain and
boring. The grey and white are bright but not too bright,
and due to the softness of the gradient, bring a light-
hearted, gentle tone to the poster. Additionally, the
centre of the background looks like a spotlight, drawing
the viewer’s attention to the main image.
3. The main image is of the two protagonists, Hiro and
Baymax, facing each other. The main image takes up
the majority of the poster. This ensures that the viewer’s
focus is on the main image and it catches the viewer’s
eye, drawing them to the poster in the first place.
Additionally, the use of the Hiro’s direct address grabs
the viewer’s attention, reeling in a wider audience. In
addition to this, it could also signal to the viewer that
Hiro is the main protagonist, as he is looking at the
viewer.
The main image is of Hiro trying to put armour on
Baymax, who is too large to fit in the armour properly.
This comical image, combined with the animated
characters and Hiro’s expression, tells the viewer that
the target audience of the film is children. Additionally,
the main image is likely to catch the attention of
children, as it features a child protagonist and a giant
robot. The target audience are drawn in by the giant
4. Across the poster, there is a consistent colour scheme
of predominantly white, red and purple. The red and
purple stand out against the white, catching the viewer’s
attention and drawing in a wider audience. Additionally,
Baymax is also primarily white. White has connotations
of innocence and purity, therefore making Baymax a
subconsciously appealing character.
The title of the film is relatively small compared to the
main image, but still stands out due to the contrast
between the red of the title and the white of the
background. This ensures the viewer’s attention is
drawn to the title.
The title is a white font on a red background. This is a
subtle but noticeable reference to the logo of the
‘Marvel’ comic books and films. This is because ‘Big
Hero 6’ is based off of a comic book series by Marvel
with the same name, which Marvel comic fans would
5. There is a consistent font across the poster. This is
more aesthetically pleasing to the eye and is
subconsciously more appealing to prospective
audiences. Additionally, the release date is in the same
style as the title. This establishes a theme and helps
both the release date and the title stick in the viewer’s
mind.
The only font that’s different is the ‘Disney’ logo above
the title. This helps catch the viewer’s attention in a
more subtle way and helps the company name stick in
the viewer’s mind. In addition to this, ‘Disney’ is a well-
known film company that has a huge fan base. The
inclusion of its logo on the poster helps to draw in a
wider audience as many people will go see the film
purely because it’s a ‘Disney’ film.
