2. Audience Theories
Psychographic and Demographics
• Demographics
• C2-E
• I chose these because people in higher managerial and
intermediate managerial jobs would stereotypically listen
to classical or mainstream music whereas labourers and
people in low pay would tend to be younger, mid teens –
mid 20’s meaning they are more adventurous with their
choices
• Psychographics
• Reformer / Explorer – I chose reformer because the kind
of band that this magazines writes about do not follow
the ‘mainstreamer’ music type of love, they usually write
more about things to do with social awareness. The
people who would usually buy this are anti-materialistic
and have an independent judgement so they do not
follow the usual things. It also falls into the explorer
category because of ‘brand choice highlights difference’
this means they do not necessarily follow what everyone
else is doing, they are not afraid to try new brands first.
3. Representation Theories
Hegemonic Marxist Theories
This goes against the Hegemonic Marxist theory
because the lead female vocalist is centrally
composed, this goes against it due to the theory
stating ‘the world view is produced predominantly
by white, middle class, middle aged, heterosexual
men…..it is their ideas and values that infiltrate
media texts and insure ‘other’ voices do not get
heard’, therefore this magazine is contradicting the
fact that the middle aged men have direct control.
4. Narrative theories
These narrative theories
• Colloquial language is used in quotes
however the in the actual articles
themselves the language is quite
formal, this would go against the
stereotypical view of ‘Kerrang!’ that
is ‘going against society’
• Many of the ‘Kerrang!’ articles have
the interview questions intertwined
with the behaviour on the photo
shoot
• Not only do they quote some of the
questions and answers, they also
state event that happened during
the whole interview, such as the
individual band members behaviour
briefly, or the different answers given
from each
