The document describes how a newsletter can be used to market speech therapy services and build a referral-based private practice. Key benefits of the newsletter include providing valuable resources to the community, revealing a willingness to help others, and consistently generating referrals from pediatricians, ENTs, preschools, and other therapists. Professionals reportedly appreciate receiving the newsletter, which requires thousands of hours and over $7,000 per month to produce professionally. Referrals, repeat clients, and respect from the community are said to increase thanks to the newsletter's ability to position its creator as an expert and pass along value each month.
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We raised $4000 for public education in Duval County the first year we did this program. It also brought many new regular clients. We would like to partner with other salons in the area to co-market the same programs benefitting children's causes.
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newsletter presentation
1. How to build a 100%
referral-based private practice:
2. 1. You as the Recognized Speech Expert in your Area
SLP
3. 2. Consistent stream of referrals from various sources
Pediatric Dentists
Pediatricians
Child Therapists
ENTs
Current &
Past Clients
Family Practices
Preschools
22. 1. Not enough clients
2. Clients who don’t pay
3. Clients who don’t value the services that we provide
4. Clients who don’t respect your opinion
23.
24.
25.
26.
27. We went from receiving no referrals…
now receive referrals from top pediatricians/private schools
28. We went from struggling to get clients…
to having dedicated families we love working with.
29. We went from struggling to hire therapists…
to a team of 23 of some of the most amazing SLPs and
aplace in which has become an exclusive place to work.
30. We went from being unknown…
to being featured in the Sunday Chicago Tribune
31. We went from being irrelevant…
to being invited to speak at top trusted institutions
41. Common SLP Challenges
• 1. Not enough clients
• 2. Collecting for services provided
• 3. Clients who don’t value the services that we provide
• 4. Clients who don’t respect your opinion
52. It takes 5-7 of repeated contacts to make an impression, build trust, and influence.
To increase positive feelings toward you, increase exposure monthly.
Not over exposure, just right.
66. 3. Power of Reciprocity
-the newsletter harness the power of positive reciprocity
You
Referral
Source
Newsletters
Referrals
Newsletters
Newsletters
Referrals
Referrals
67. 4. Establish Authority & Expertise
-the newsletter allows you to be positioned as a published expert.
68. 5. Multiply yourself and efforts
-the newsletter allows you to be in more place then one.
Pediatrician Parent 1 Parent 2 Parent 3
69. 6.Offer what no one else has
-You be the only one in your area with this newsletter!
120. Benefits of using a newsletter to market your
services:Providing free resources to the
communityReveal your willingness to help
firstGroups that value it:PediatriciansENTsFamily
PracticePreschool/DaycarePediatric
Dentists/OrthodontistsChild therapistsWe
consistently receive referrals from other SLPs in the
field.
123. • Groups that value the
newsletter:
Pediatricians, ENTs, Family Practice,
Preschool/Daycare, Pediatric Dentists/Orthodontists,
Child therapists
124. How else can you use the newsletter?
1. Give it to parents
2. Give a stack of them to be placed in waiting rooms
3. Leverage yourself
4. Pass a long value
142. • the benefits of news letter
• Refferals are up
• free resistance is down
• missed appointments is down
• respect and compliance is up
143. • #1 mistake SLPs make is they under
invest in their business.
• give example of other businesses
144. • exposure...to increase positive feeling
you, increase exposure monthly. every
month something of value where you
are getting in front of clients. Positive
feeling and creates trust!