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How to build a 100%
referral-based private practice:
1. You as the Recognized Speech Expert in your Area
SLP
2. Consistent stream of referrals from various sources
Pediatric Dentists
Pediatricians
Child Therapists
ENTs
Current &
Past Clients
Family Practices
Preschools
3. Work with the clients you want
4. Earn what you are worth
6. Expand your practice at will
5. Fail-safe automated marketing program all done for you!
1. Not enough clients
2. Clients who don’t pay
3. Clients who don’t value the services that we provide
4. Clients who don’t respect your opinion
We went from receiving no referrals…
now receive referrals from top pediatricians/private schools
We went from struggling to get clients…
to having dedicated families we love working with.
We went from struggling to hire therapists…
to a team of 23 of some of the most amazing SLPs and
aplace in which has become an exclusive place to work.
We went from being unknown…
to being featured in the Sunday Chicago Tribune
We went from being irrelevant…
to being invited to speak at top trusted institutions
Something surprising happened...
Other SLPs started to refer to us.
Common SLP Challenges
• 1. Not enough clients
• 2. Collecting for services provided
• 3. Clients who don’t value the services that we provide
• 4. Clients who don’t respect your opinion
Not enough clients
Collecting for services provided
Clients who don’t value the service you provide
Clients who don’t respect your opinion
These challenges are not your fault…
These challenges could be fixed by marketing your
services properly...
7 Principals of getting an
abundance of quality referrals:
1. Invest 1$ in your practice.
$1 $3
Magic Box
2. Consistent contact
It takes 5-7 of repeated contacts to make an impression, build trust, and influence.
To increase positive feelings toward you, increase exposure monthly.
Not over exposure, just right.
3. Power of Reciprocity
When you give to someone they want to give back.
4. Establish Authority & Expertise
Un-Published Speaker: $1,000
Published: $ 5,000 - $7,00o
5. Multiply Yourself and efforts
You
You in-front of Pediatricians
You in-front of Preschools
You in-front of Parents
6.Offer what no one else has
7. Attraction not chasing
Let me tell you how our newsletter addresses
all of these principals...
1. Invest 1$ in your practice.
-The Newsletter is the only thing to invest in
2. Consistent contact
-every 30 days like clockwork a new fresh issue is delivered
3. Power of Reciprocity
-the newsletter harness the power of positive reciprocity
You
Referral
Source
Newsletters
Referrals
Newsletters
Newsletters
Referrals
Referrals
4. Establish Authority & Expertise
-the newsletter allows you to be positioned as a published expert.
5. Multiply yourself and efforts
-the newsletter allows you to be in more place then one.
Pediatrician Parent 1 Parent 2 Parent 3
6.Offer what no one else has
-You be the only one in your area with this newsletter!
7. Attraction not chasing
-get people seeking out your expertise
Ways to use the newsletter
to ignite referrals:
Pediatricians
Preschools
Child Therapists
ENTs
Pediatric Dentists
Pediatric OT
Pediatric PT
Current & Past Clients
Family Practice Doctors
Give a stack of them to be placed in waiting rooms
Give it to parents
We know this is effective in every part of the USA.
Because we get requests for it everywhere.
What Goes into the Newsletter?
1,000s of hours
Surveys
Planning meetings
Themes
Content
Expert graphic design
Image creation
Editing
Feedback
Redesigning
Final edits
The images & artwork alone can exceed $6,500 per issue
This is your 100% Marketing Solution,
tested and proven. Done for you.
Scarcity
98% of clients are within 7 miles.
What is a referral source worth to you?
1 Referral source= 10 x 400 = 4,000 x 12 = 48,000
What is a referral source worth to you?
1 Client from the newsletter
We invest over $86,000 per year in the
creation of our newsletter.
That is over $7,000 a month.
How this works:
Monthly Theme
Main Story
Inside this issue
Side
Story
App of the month
Ask a Therapist
Cover story
continued
Your Bio here
About your practice
Call to action
Pass along value
Area Identifier
Return Address
Additional Benefits
ASHA logo
You will receive the newsletter by the 15th of the month prior
The benefits of our newsletter that we have experienced:
Referrals
Repeat Business
Fee Resistance
Missed Appts
Investment
Enrollment Set-up & Design $997
Monthly $427
For the first 3 people per state...
Investment
Enrollment Set-up & Design $595
Monthly $277
To secure your area approve agreement within
a few days. Send resume and picture,
phone number and area.
Simple Summary
Benefits of using a newsletter to market your
services:Providing free resources to the
communityReveal your willingness to help
firstGroups that value it:PediatriciansENTsFamily
PracticePreschool/DaycarePediatric
Dentists/OrthodontistsChild therapistsWe
consistently receive referrals from other SLPs in the
field.
• Providing free resources to the
community
• Reveal your willingness to
help first
• Groups that value the
newsletter:
Pediatricians, ENTs, Family Practice,
Preschool/Daycare, Pediatric Dentists/Orthodontists,
Child therapists
How else can you use the newsletter?
1. Give it to parents
2. Give a stack of them to be placed in waiting rooms
3. Leverage yourself
4. Pass a long value
3. Leverage
yourself
How do professionals feel about getting the
newsletter? (this could be evidenced by feedback,
etc)
• the key to being effective is to do what
other’s are not doing.
• what’s the illustration? is it the perfect
dress
• establish economic value of what goes
into a newsletter. $2500 per newsletter
• 1 person per 15 square mile. Build
scarcity
• 97.04% come from within a 6 mile
radius
• This is your 100% newsletter solution
• people said they were gonna make their
own...did they do it? no.
• Kickstarter program, pioneer member,
custom vs generic.
• what is a referral source is worth to
you?
• what is the equation?
• 1 ped reffers 4 kids a year....weekly
therapy at $80 per session =16,640.
• We invest this much....set high
numbers.
• 86,000 per year. 7200 per month
• We know this is effective in every part
of the USA
• If I had a magic box....
• Our newsletter is the magic box
• This newsletter is perfect for:
• the solo
• the small team
• the large practice
• Pass along value.... parents story
• How you can use a newsletter.....
waiting rooms story
• Proffesionals love this...slide of
admirers
• the benefits of news letter
• Refferals are up
• free resistance is down
• missed appointments is down
• respect and compliance is up
• #1 mistake SLPs make is they under
invest in their business.
• give example of other businesses
• exposure...to increase positive feeling
you, increase exposure monthly. every
month something of value where you
are getting in front of clients. Positive
feeling and creates trust!
• Takes 5-7 repeated contacts.
• Reciprocity- teach and tell story.
• newsletter harnesses the power of
positive reciprocity
• Untold Referral stories...
• other slps reffer us
• Pediatricians kids
What Goes into the Newsletter?
• - 1,000s of hours
• - Surveys
• - Planning meetings
• - Themes
• - Content
• - Expert graphic design
• - Image creation
• - Editing
• Feedback
• Redesigning
newsletter presentation

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