When Tragedy Strikes: Managing a Crisis on Social Media – April Courville
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Crisis management involves having a plan and team in place to respond quickly to negative events. The team should consist of representatives from marketing, legal, HR, customer service and executives. It is important to build relationships with local media and officials in advance. When a crisis occurs, acknowledge what happened, provide details and the actions being taken to address it and prevent future issues. Monitor social media responses and address comments politely without trying to "win" arguments. After the crisis, review how effective the response was and make revisions to be better prepared next time.
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Just as no single map charts every building, ditch, road, house, hazard, etc., no one's personal map truly reflects reality.
Our maps are filtered. If we walk through life thinking we have the true map of life's journey, we will only suffer through it.
Spend time learning other people's map. Share your map with others. It's the only way we can build a more accurate view of the territory of life.
My 7 Favorite Chrome Extensions
These are some super powerful tools for sales, prospecting, design and everything in between!
1. Crystal Knows - This is an app that tells you anyone's personality so you know exactly what to say, what not to say and how to say it when communicating with them.
2. LeadIQ - Research your prospects, find their contact data, and save them into your CRM, all in on click.
3. Hunter.io - Find email addresses in seconds.
4. Colorzilla - An eyedropper tool that can be used to grab any color on any website.
5. WhatFont - Just like Colorzilla but for fonts. Find any font on any website.
6. Toby - Organize your browser tabs and access key resources in one click instead of seven.
7. Ghostery - Block ads, stop trackers and speed up websites.
This Could Have Been Shorter: The surprising difficulty of making things simple
The document discusses the difficulty of making things simple and providing concise information. It suggests distilling the core message down to its essence, cutting excess information, keeping the message as simple as possible but not simpler. It notes that being accurate, clear and concise can be difficult and recommends dedicating time to making the message look easy to understand.
The Only Three Qualities to Look for When Hiring
We only look for 3 main qualities when we hire at Rally Marketing. Are they humble, hungry and smart? And also a bit of a misfit...
If they meet these, we know they'll fit in culturally.
1) Are they humble? Meaning to they have little ego and give credit more than accept it. They need to focus on the team before themselves.
2) Are they hungry? If they have a strong work ethic and get sh*t done.
3) Are they smart? And not intellectually but inner-personally. They need to understand group dynamics and know how to read a room.
Everyone will be deficient in one of these. the importance is if they recognize which one. For example, I'm not the most humble person in the world (SHOCKER).
Find Your Five to Nine
If you're one of the 70% of people who don't find satisfaction in your job, find your 5-to-9!
Yout 5-to-9 is your back door. It's what lights you up.
It's when you go from what you're doing to what you do.
Make your job fund your dream and your light will start burning brighter.
Stop Cold Calling — Start Warm Calling
There's no excuse for cold, informal prospecting anymore.
You have a number of tools at your disposal that can make your one-on-one communications more not only easier but more valuable to both you and the prospect.
Be more thoughtful. Be more effective.
Stop cold calling and start warm calling.
(post inspired by Jackie Hermes)
Surviving Survivorship Bias
Be skeptical of gurus that claim they have the secret to success!
Just because it worked for them doesn't mean it'll work for you.
Don't be a victim of survivorship bias.
Focusing only on stories of success leaves an incomplete picture of what caused that success.
For every Gary Vaynerchuck, there are 1,000s of wannabes who try to copy him and fail. His strategies are solid. They worked for him. It's worked for others.
But that doesn't mean it'll work for you! Ask "Why?" Not "How?"
And be aware of author agendas (including mine ).
Do It Scared
The document discusses overcoming fears of public speaking, starting a podcast, making career changes, and more. It encourages taking action even when afraid by noting that fear is just excitement masked by doubt. It concludes by advising the reader to "flip the script and do it scared."
How to Create a Month of Content Without Writing a Single Word
Is it possible to create an entire month of content without having to write a single word? YES.
Monthly events are not only a fantastic way to get your brand out there and set yourself up as an industry thought-leader, but they are full-on content generators.
How?
Put on a regular monthly event and collect email addresses of your attendees
Record the event and upload the video to social
️ Isolate the audio and use it for a podcast
✍️ Transcribe the audio, clean it up and use it for a blog post
Chop up the blog post into a ton of social posts
✉️ Send email recaps to your attendees
It's as easy as that! This strategy allows you to take your local efforts and scale them up to a global effort.
Start creating!
The Secret to Productivity
Procrastinators view productivity as some nebulous concept that is as far outside their reach as the moon is to a mite. But with focus and practice, productivity can be learned.
Here are a few carefully curated secrets to productivity that even the most last-minute procrastinators can learn.
The lessons in this presentation were summarized from Charles Duhigg’s book, “Smarter, Faster, Better.”
Why Your Company Culture Sucks (and what to do about it)
"Customers will never love a company until the employees love it first." - Simon Sinek.
SAY IT LOUDER FOR THE PEOPLE IN THE BACK!
Good people don't produce great work in toxic environments...they jump ship! I’m here to throw out a life vest with this presentation on company culture and how good vibes foster great work.
Instagram Stories: Are you IN? – Devin Cochran & Sarah Koller
Discover how to cook up Instagram Stories that will engage and connect with your customers and increase your business.
Creating Content that Never Runs Out – Evan Daniels
By using lateral thinking, you can begin to create content that never runs out, AND separates you from other accounts - in this session, Evan Daniels from Magicbird Creative will break it down for you.
Question Everything: How to Find Out What Content Your Target Audience Actual...
As Executive Director of the Opportunity Machine, Destin Ortego definitely has a knack for putting ideas to the test. Join him in this session to learn how to find out what content your target audience actually wants before you waste too much time on what they don’t!
Top of the Newsfeed to You, Sir – Ryan Cazares
How to market on Facebook using your most important marketing tools: your current clients and your friend list! Without being spammy, of course. Learn how to appear at the top of your friends' and clients' newsfeeds with tried and true tactics.
Lead Generation Through Marketing Automation
This document discusses how to use marketing automation for lead qualification and engagement. It explains that marketing automation software can streamline workflows to increase efficiency and growth. Specifically, it recommends having (1) a robust email list, (2) dynamic content, and (3) using marketing automation to personalize communications. This allows moving beyond simple email newsletters and scheduled drips to more effective personalized messaging that drives higher engagement.
The Chicot Aquifer and the I-49 Connector Project
An aquifer is a geological structure of permeable rock or sediment that contains and transmits groundwater. There are two main types of aquifers - unconfined aquifers where water seeps directly from the ground surface above, and confined aquifers where an impermeable layer inhibits water seepage from above and water enters from farther away. The document discusses the Chicot Aquifer, a major confined aquifer in Louisiana, and details its geology, recharge areas, and importance as a drinking water source. It also examines the development process for the I-49 Connector highway project and measures to protect the Chicot Aquifer during construction.
Understanding SEO and how it can grow your business
Rodney Hess presented on understanding SEO and how it can grow businesses. He began by introducing himself and defining SEO as the process of affecting website visibility in organic search results. Hess then debunked common SEO myths and explained why SEO is needed due to the huge number of searches conducted each month. He discussed how search engines determine rankings based on keywords, content, links and social signals. Hess also covered strategies for tracking ROI and gauging SEO success.
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This Could Have Been Shorter: The surprising difficulty of making things simple
This Could Have Been Shorter: The surprising difficulty of making things simple
How to Create a Month of Content Without Writing a Single Word
How to Create a Month of Content Without Writing a Single Word
Why Your Company Culture Sucks (and what to do about it)
Why Your Company Culture Sucks (and what to do about it)
Instagram Stories: Are you IN? – Devin Cochran & Sarah Koller
Instagram Stories: Are you IN? – Devin Cochran & Sarah Koller
Creating Content that Never Runs Out – Evan Daniels
Creating Content that Never Runs Out – Evan Daniels
Question Everything: How to Find Out What Content Your Target Audience Actual...
Question Everything: How to Find Out What Content Your Target Audience Actual...
Understanding SEO and how it can grow your business
Understanding SEO and how it can grow your business
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HOW TO USE FACEBOOK _ by Clarissa Credito
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
Lifecycle of a GME Trader: From Newbie to Diamond Hands
Your phone buzzes with a Reddit notification. It's the WallStreetBets forum, a cacophony of memes, rocketship emojis, and fervent discussions about Gamestop (GME) stock. A spark ignites within you - a mix of internet bravado, a rebellious urge to topple the hedge funds (remember Mr. Mayo?), and maybe that one late-night YouTube rabbit hole about tendies. You decide to YOLO (you only live once, right?).
Ramen noodles become your new best friend. Every spare penny gets tossed into the GME piggy bank. You're practically living on fumes, but the dream of a moonshot keeps you going. Your phone becomes an extension of your hand, perpetually glued to the GME ticker. It's a roller-coaster ride - every dip a stomach punch, every rise a shot of adrenaline.
Then, it happens. Roaring Kitty, the forum's resident legend, fires off a cryptic tweet. The apes, as the GME investors call themselves, erupt in a frenzy. Could this be it? Is the rocket finally fueled for another epic launch? You grip your phone tighter, heart pounding in your chest. It's a wild ride, but you're in it for the long haul.
Your LinkedIn Success Starts Here.......
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
STUDY ON THE DEVELOPMENT STRATEGY OF HUZHOU TOURISM
ABSTRACT: Huzhou has rich tourism resources, as early as a considerable development since the reform and
opening up, especially in recent years, Huzhou tourism has ushered in a new period of development
opportunities. At present, Huzhou tourism has become one of the most characteristic tourist cities on the East
China tourism line. With the development of Huzhou City, the tourism industry has been further improved, and
the tourism degree of the whole city has further increased the transformation and upgrading of the tourism
industry. However, the development of tourism in Huzhou City still lags far behind the tourism development of
major cities in East China. This round of research mainly analyzes the current development of tourism in
Huzhou City, on the basis of analyzing the specific situation, pointed out that the current development of
Huzhou tourism problems, and then analyzes these problems one by one, and put forward some specific
solutions, so as to promote the further rapid development of tourism in Huzhou City.
KEYWORDS:Huzhou; Travel; Development
EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
Using Remini is easy and quick for enhancing your photos. Start by downloading the Remini app on your phone. Open the app and sign in or create an account. To improve a photo, tap the "Enhance" button and select the photo you want to edit from your gallery. Remini will automatically enhance the photo, making it clearer and sharper. You can compare the before and after versions by swiping the screen. Once you're happy with the result, tap "Save" to store the enhanced photo in your gallery. Remini makes your photos look amazing with just a few taps!
Project Serenity — 33% Life-time Commissions.docx
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
原版制作(Hull毕业证书)赫尔大学毕业证Offer一模一样
学校原件一模一样【微信：741003700 】《(Hull毕业证书)赫尔大学毕业证》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
UR BHATTI ACADEMY AND ONLINE COURSES.pdf
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
Dominate Reddit Discussions.............
Dominate Reddit Discussions: Become a top Reddit influencer with our proven methods. Learn More.
https://www.sociocosmos.com/product-category/reddit/
HMS Facebook Stories All V1 06092024.docx
The conversations on Facebook from the Herringswell Manor School group from 2009 to the first half of 2024
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
LORRAINE ANDREI_LEQUIGAN_HOW TO USE TELEGRAM
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
快速办理(BCR毕业证书)加州大学河滨分校毕业证文凭证书一模一样
学校原件一模一样【微信：741003700 】《(BCR毕业证书)加州大学河滨分校毕业证文凭证书》【微信：741003700 】学位证，留信认证（真实可查，永久存档）原件一模一样纸张工艺/offer、雅思、外壳等材料/诚信可靠,可直接看成品样本，帮您解决无法毕业带来的各种难题！外壳，原版制作，诚信可靠，可直接看成品样本。行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备。十五年致力于帮助留学生解决难题，包您满意。
本公司拥有海外各大学样板无数，能完美还原。
1:1完美还原海外各大学毕业材料上的工艺：水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠。文字图案浮雕、激光镭射、紫外荧光、温感、复印防伪等防伪工艺。材料咨询办理、认证咨询办理请加学历顾问Q/微741003700
【主营项目】
一.毕业证【q微741003700】成绩单、使馆认证、教育部认证、雅思托福成绩单、学生卡等！
二.真实使馆公证(即留学回国人员证明,不成功不收费)
三.真实教育部学历学位认证（教育部存档！教育部留服网站永久可查）
四.办理各国各大学文凭(一对一专业服务,可全程监控跟踪进度)
如果您处于以下几种情况：
◇在校期间，因各种原因未能顺利毕业……拿不到官方毕业证【q/微741003700】
◇面对父母的压力，希望尽快拿到；
◇不清楚认证流程以及材料该如何准备；
◇回国时间很长，忘记办理；
◇回国马上就要找工作，办给用人单位看；
◇企事业单位必须要求办理的
◇需要报考公务员、购买免税车、落转户口
◇申请留学生创业基金
留信网认证的作用:
1:该专业认证可证明留学生真实身份
2:同时对留学生所学专业登记给予评定
3:国家专业人才认证中心颁发入库证书
4:这个认证书并且可以归档倒地方
5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息
6:个人职称评审加20分
7:个人信誉贷款加10分
8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才
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Lifecycle of a GME Trader: From Newbie to Diamond Hands
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EASY TUTORIAL OF HOW TO USE REMINI BY: FEBLESS HERNANE
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
The Evolution of SEO: Insights from a Leading Digital Marketing Agency
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANE
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
HOW TO USE THREADS an Instagram App_ by Clarissa Credito
When Tragedy Strikes: Managing a Crisis on Social Media – April Courville
- 2. Crisis Management Providing damage control from a negative event.
- 3. When the public knows more about what’s going on than you. Scope and scale is the sign of a social media crisis. What is a crisis?
- 5. • Have eyes and ears • Sign up for alerts • Enlist employees, board members, and advocates • Assign a backup person to monitor social media channels on off hours Preparation
- 6. Don’t wait until there is a crisis to build a team! Your team should consist of the following: • Marketing/ PR • Legal • HR • Customer Service • Executive Management Build a dream team
- 7. Having a crisis at a large, public event meant utilizing those relationships. Again, this will depend on what kind of organization it is. • Media • Police department • City officials Form useful relationships
- 8. Be proactive. Get out in front of the crisis. A response, even if vague, will slow down further rumours or negativity from spreading. “By now, you may be aware of a disheartening situation in one of our Philadelphia-area stores this past Thursday, that led to a reprehensible outcome. First, to once again express our deepest apologies to the two men who were arrested with a goal of doing whatever we can to make things right.” - Starbucks CEO in response to the Philadelphia arrest incident. During the crisis
- 9. Maybe you build a page on a website, send out a press release or public statement. Have the steps your company is taking for easy reference. Include: - Acknowledgement - Details - Specific actions taken in response - Effects of the crisis - Steps taken to prevent further crisis - Contact info for people with questions Have solutions in one place.
- 10. The response
- 11. Allow people to vent on your page. Encourage them. Remember, they want to be heard and better it be where you can see it than not. Assign a person or two to monitor the page and comments over the next 48 hours or so. Always respond, address the comments:
- 12. Your goal is not to win. It’s for damage control. Some people will troll you for the sake of it. Know when to take it offline. Use politeness or take it offline
- 13. Make sure that every employee or member of the organization is kept up to date with the message, plan and solutions. Arm them with knowledge so they can be the spokesperson so the message stays consistent. Empower your team
- 14. After the crisis has subsided, assess the following: • Did it work? • Did the public respond well? • How long did the crisis last in the public eye? Make notes and revise to be better prepared for the next one. Review the response