Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
Google Adwords
updates
And 22 Tips to improve you
campaign performance
Shereen Badr
Digital Marketing Manager
Imfnd
Have more than 10 years experience in Digital
marketing field, these experien...
TABLE OF CONTENTS
•Google Search 2016
•Why Google ?
•Recent Adwords 5 Updates
•Tips and Ticks to Improve your
Campaign
Google Search 2016
Searches per second: 63,000
Searches per minute: 3.8 million
Searches per hour: 228 million
Searches pe...
Adwords is Google's online advertising
platform
• it's built to put you in
front of a potential
customer at the right
time...
Why Google ?
@shereen_badr
New Updates
July 26, 2016
@shereen_badr
Google’s NEW Expanded Text Ads
30-character limit (+5!)
NEW! 30-character headline
80-character description section (+10!)...
Which Ad Would You Click On?
@shereen_badr
New Responsive Display Ads
@shereen_badr
Responsive Display Ad Specs
@shereen_badr
Increased Control Over Messaging and Imagery
new! +90 characters
90 characters (+20!)
new! +25 characters (used instead of...
Google Brings Back Device-Level Bid
Adjustments for Tablet & Desktop Devices
@shereen_badr
• Local advertisers will have more reach with
their Google My Business locations on
Google Maps
&
Local Searches are on th...
Ads Show Local Business on Google Maps
@shereen_badr
Coming Soon: Promoted Pins
@shereen_badr
How does Google Maps choose which ads to
show?
• it is using a "variety" of signals, including:
• Query context.
• Locatio...
• Ages & genders can be added as exclusions or as bid adjustments
Demographic Targeting for Search
@shereen_badr
Tips and Tricks
@shereen_badr
Focused on bid management
@shereen_badr
The top position isn't the most profitable
@shereen_badr
Pause Poorly Performing Keywords
• If a keyword is driving clicks but no conversions, consider pausing
and then making one...
The quality of your keyword research
can actually make or break your campaigns
@shereen_badr
If you’re not bidding on the right terms, your
ads won’t reach the right audience.
@shereen_badr
High-volume, low-competition keywords are
the sweet spot you should be looking for
@shereen_badr
Use Negative Keywords as Protective
Mechanism
@shereen_badr
Well-written text ads get more clicks
and help qualify your leads
@shereen_badr
People respond to emotional ads
@shereen_badr
Add an exclamation point!This is one of
the easiest ways to increase your CTR
People also respond to symbols and numbers
i...
Include Most Important Messaging In Your Headlines
@shereen_badr
Headline #1 Is More Important Than Headline #2
@shereen_badr
Write Ads That Speak to Users on ALL Devices
@shereen_badr
Google rewards relevance with
• high Quality Scores
• better rankings
• lower costs
• which all contribute to
a high ROI
@...
Improve relevance
• Avoid ad group bloat. Split your largest ad group into two
smaller, more targeted groups.
• Create a n...
Change Keyword Match Types
@shereen_badr
Add Long-Tail Keywords
@shereen_badr
Update Your Extensions
@shereen_badr
Running
A/B Tests?
Good For
You!
@shereen_badr
Clean Up Your
Landing Pages
•Send Searchers to the
*Right* Pages
@shereen_badr
Create a Remarketing Campaign
• On average, 81% of people abandon shopping carts before making a
purchase
@shereen_badr
Understanding and Improving Your
Impression Share
• Search impression share
• Display impression share
• Search lost impre...
Create a Branded Campaign
• They Boost Your Quality Scores
@shereen_badr
Q&A
Resources
• http://searchengineland.com/
• wordstream.com
• https://searchenginewatch.com/
• https://www.searchenginejourn...
Thank You
@shereen_badrhttps://eg.linkedin.com/in/shereenbadreldeen
Upcoming SlideShare
Loading in …5
×

22 Tips to improve your AdWords Campaigns performance

22 Tips to improve your AdWords Campaigns performance

22 Tips to improve your AdWords Campaigns performance

  1. 1. Google Adwords updates And 22 Tips to improve you campaign performance
  2. 2. Shereen Badr Digital Marketing Manager Imfnd Have more than 10 years experience in Digital marketing field, these experiences in Inbound Marketing (SEO, Social Media Strategist, Monitoring and creative marketing), Working as SEO & PPC trainer and consultant for many companies in Egypt & MENA. Train over than 10000 + people in SEM & Digital Marketing Fundamentals. Digital Marketing Manager & Trainer - IMFND Former Search Engine Marketing Manager for Bezaat. SEM Manager – Intermark SEM Consultant for +15 Cross the MENA. Hello it’s me @shereen_badr
  3. 3. TABLE OF CONTENTS •Google Search 2016 •Why Google ? •Recent Adwords 5 Updates •Tips and Ticks to Improve your Campaign
  4. 4. Google Search 2016 Searches per second: 63,000 Searches per minute: 3.8 million Searches per hour: 228 million Searches per day: 5.5 billion Searches per month: 167 billion Searches per year: 2 trillion @shereen_badr
  5. 5. Adwords is Google's online advertising platform • it's built to put you in front of a potential customer at the right time with the right message when they're in the right mindset. @shereen_badr
  6. 6. Why Google ? @shereen_badr
  7. 7. New Updates
  8. 8. July 26, 2016 @shereen_badr
  9. 9. Google’s NEW Expanded Text Ads 30-character limit (+5!) NEW! 30-character headline 80-character description section (+10!) NEW! 15- character URL paths @shereen_badr
  10. 10. Which Ad Would You Click On? @shereen_badr
  11. 11. New Responsive Display Ads @shereen_badr
  12. 12. Responsive Display Ad Specs @shereen_badr
  13. 13. Increased Control Over Messaging and Imagery new! +90 characters 90 characters (+20!) new! +25 characters (used instead of final URL) 25 characters new! you can provide your own image! @shereen_badr
  14. 14. Google Brings Back Device-Level Bid Adjustments for Tablet & Desktop Devices @shereen_badr
  15. 15. • Local advertisers will have more reach with their Google My Business locations on Google Maps & Local Searches are on the Rise @shereen_badr
  16. 16. Ads Show Local Business on Google Maps @shereen_badr
  17. 17. Coming Soon: Promoted Pins @shereen_badr
  18. 18. How does Google Maps choose which ads to show? • it is using a "variety" of signals, including: • Query context. • Location. • Search/browsing history. • Interests. • Behaviors. • Time of day. • Demographics. @shereen_badr
  19. 19. • Ages & genders can be added as exclusions or as bid adjustments Demographic Targeting for Search @shereen_badr
  20. 20. Tips and Tricks @shereen_badr
  21. 21. Focused on bid management @shereen_badr
  22. 22. The top position isn't the most profitable @shereen_badr
  23. 23. Pause Poorly Performing Keywords • If a keyword is driving clicks but no conversions, consider pausing and then making one or more of the following adjustments • Landing Page Effectiveness • Ad Text Efficacy • Different Date Ranges @shereen_badr
  24. 24. The quality of your keyword research can actually make or break your campaigns @shereen_badr
  25. 25. If you’re not bidding on the right terms, your ads won’t reach the right audience. @shereen_badr
  26. 26. High-volume, low-competition keywords are the sweet spot you should be looking for @shereen_badr
  27. 27. Use Negative Keywords as Protective Mechanism @shereen_badr
  28. 28. Well-written text ads get more clicks and help qualify your leads @shereen_badr
  29. 29. People respond to emotional ads @shereen_badr
  30. 30. Add an exclamation point!This is one of the easiest ways to increase your CTR People also respond to symbols and numbers in ads @shereen_badr
  31. 31. Include Most Important Messaging In Your Headlines @shereen_badr
  32. 32. Headline #1 Is More Important Than Headline #2 @shereen_badr
  33. 33. Write Ads That Speak to Users on ALL Devices @shereen_badr
  34. 34. Google rewards relevance with • high Quality Scores • better rankings • lower costs • which all contribute to a high ROI @shereen_badr
  35. 35. Improve relevance • Avoid ad group bloat. Split your largest ad group into two smaller, more targeted groups. • Create a new, more targeted landing page @shereen_badr
  36. 36. Change Keyword Match Types @shereen_badr
  37. 37. Add Long-Tail Keywords @shereen_badr
  38. 38. Update Your Extensions @shereen_badr
  39. 39. Running A/B Tests? Good For You! @shereen_badr
  40. 40. Clean Up Your Landing Pages •Send Searchers to the *Right* Pages @shereen_badr
  41. 41. Create a Remarketing Campaign • On average, 81% of people abandon shopping carts before making a purchase @shereen_badr
  42. 42. Understanding and Improving Your Impression Share • Search impression share • Display impression share • Search lost impression share (budget) • Display lost impression share (budget) • Search lost impression share (rank) • Display lost impression share (rank) • Search exact match impression share @shereen_badr
  43. 43. Create a Branded Campaign • They Boost Your Quality Scores @shereen_badr
  44. 44. Q&A
  45. 45. Resources • http://searchengineland.com/ • wordstream.com • https://searchenginewatch.com/ • https://www.searchenginejournal.com • https://blog.kissmetrics.com/ • http://www.hubspot.com/
  46. 46. Thank You @shereen_badrhttps://eg.linkedin.com/in/shereenbadreldeen

×