Kaleida was a winner of Google's Digital News Initiative fund Round 1. We were invited to showcase our work in Amsterdam today. These are the slides we presented in our panel on analytics.
2. KALEIDA
Graham Tackley,
CTO
Graham led
architecture and
digital development
at The Guardian
where he built the API
and Ophan, the in-
house realtime
analytics tool.
Chris Moran,
Advisor
Chris is responsible
for audience
development at The
Guardian where he
co-developed Ophan
with Graham.
Matt McAlister,
CEO
Matt led digital at The
Industry Standard and
InfoWorld, developed
APIs and platforms at
Yahoo! and The
Guardian, and started
new co’s such as
Contributoria and
Publish.org.
Rev Dan Catt,
Data Scientist
Dan was a founding
member of the Flickr
team. He then worked
at The Guardian for
several years
inventing new
journalism tools. He is
also an artist and
maker of things.
Dean Vipond,
Product Designer
Dean led product
design at
Contributoria and is
cofounder of
Publish.org. He has
worked with Orange,
BBC and British
Airways.
INSPIRED BY OPHAN AT THE GUARDIAN
9. KALEIDA
THE DATA
▸ 800K articles scanned, about
5K per day
▸ 150K subject profiles built
by extracting entities
▸ Track homepage and
other promotion activities
▸ 30+ publishers: large and
small, left and right
▸ 1.25B engagements
11. KALEIDA
‣ Download data about
250,000 articles
‣ Review the
methodology and the
math behind the
algorithm
‣ Collaborate on creating
a standard for attention
THE ALGORITHM
15. KALEIDA
WE CAN HELP PUBLISHERS…
1. Invest in successful content
2. Stop producing weak content
3. Identify premium content and
do more with it:
▸ Increase display rates
▸ Drive conversions
▸ Push distribution further
18. KALEIDA
WHAT IS AN ‘ENGAGEMENT’?
Facebook PR: “High traffic
publishers will see an increase
in their engagement metrics.
This fix applies to new URLs
and will not change metrics
from before June 9, 2017.”
Engagements = Reactions + Shares + Comments