Marketing In Bad Economy Presentation

•Download as PPT, PDF•

0 likes•572 views

According to a recent study, more than 65% of marketers expect a negative impact on their programs and budgets in 2009 due to the current economic situation. Common items being cut include on-site marketing, widespread advertising campaigns, and printed collateral. However, companies are shifting budgets to focus on search engine optimization, online advertising, public relations, social media, and relationships. Taking a strategic look at marketing programs and asking the right questions about goals, objectives, measurements, competitors, and initiative integration can help improve efficiency during difficult economic times.

Business Technology

DOWN BUT NOT OUT MARKETING IN A BAD ECONOMY

[object Object],[object Object],[object Object],[object Object],[object Object],TODAY’S DISCUSSION

[object Object],[object Object],[object Object],[object Object],CURRENT SITUATION

[object Object],[object Object],[object Object],[object Object],MARKETSHARE TO BE HAD

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHAT ARE COMPANIES CUTTING?

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],WHAT ARE COMPANIES SHIFTING TO?

[object Object],[object Object],[object Object],[object Object],[object Object],ASKING THE RIGHT QUESTIONS

[object Object],[object Object],[object Object],[object Object],ASKING THE RIGHT QUESTIONS

A native of Wisconsin, Craig Schoenfeld earned a bachelor's degree in communications and political science/business administration from the University of Wisconsin-Stevens Point. He is the principal of Prairie Lawn Consulting and the president of CR3connect, both in Iowa. Craig Schoenfeld is the former director of government relations at Whitaker Strategy Group in Iowa, where he created the company’s media strategy. A media strategy is a well-thought-out guide that helps present a company to its prospective customers and boost the general customer conversion rate (the proportion of individuals who perform the desired action after using a website). A detailed and precise media plan is essential to enhance a company's public relations or improve profits. These steps help formulate a media strategy:

Niche marketing project

Ian Musya

Strategies to improve your branding

Subha Banerjee

Modern Marketing Strategies That Work | Moksh Popli

Moksh Popli

Strategic e marketing & the e-marketing plan

tutubitika

Major reasons why you need email marketing strategy

OyiguElijah1

SRoMI- social return on marketing investment is it possible to trackSocialmatica

ROI of Social Media - Marketing Process Diagram

Social Marketing Conversations

Our Email Marketing Maturity Model was designed to help organizations with a roadmap for improving their Email Marketing capabilities. The model provides 4 stages of organizational maturity, which are: - Undefined - Progressive - Mature - World-Class Additionally, it evaluates 8 components of Email Marketing, as follows: - Orientation - Leadership - Tools & Platforms - Lead Generation - Content Marketing - Cross-Channel Marketing - Budget & Staff - Metrics

5 digital media buying strategies

MeenalSinha3

The Perfect Marriage Between Public

5W Public Relations/5WPR

Social Media Marketing Framework

Demand Metric

7 Lead Nurturing Tactics

DataCaptive

Account-Based Marketing - January 2017

Demand Metric

In 2013 and 2014 marketers began adoption and testing of the practice. The hype surrounding the market was near deafening but a lot of fun. During 2015 and 2016 we saw ABM practitioners beginning to craft and adopt best practices. What’s around the corner for ABM?! ! During Q4 2017 Demand Metric connected The Account-Based Marketing Consortium and five C-Level executives in a live discussion. These experts from around the world applied their combined experience to explore what the next stage of ABM will look like. This report will identify and discuss the positions of these ABM experts and will share answers to the following key questions:! ! • What are the areas of focus in 2017? • Where should practitioners place their investments? • What mistakes of the past can we learn from? • And, what successes should we seek to scale?

Marketing Communications Plan Playbook

Demand Metric

You need a tool to help you methodically create a marketing communications plan. This is important because your marketing communications plan directs how you will communicate with employees, clients, media, and other parties. Without a proven approach and premium tool-kit, you will need to spend additional time creating this communications plan. This Marketing Communications Plan Playbook presents a MarCom Plan methodology that highlights our kit of premium tools & templates . The purpose of this is to help you develop a marketing communications plan that is guided by corporate marketing strategy, supports individual product marketing plans, and that achieves awareness and promotional guides.

Marketing Strategy Playbook

Demand Metric

Sales and Marketing Alignment: Collaborate or Die Trying

Clarity Quest Marketing

Social Media Strategy Guide

Mikhail Bell

Heroes and Underdogs: How Content Marketing Levels the Playing Field

BMA Carolinas

High Performance ABM Best Practices Report

Demand Metric

Advanced Marketing Performance Management Benchmark Report

Demand Metric

CMOs live in one of two worlds: possessing the ability to prove the long-term, quantitative impact of marketing, or lacking the visibility and control to make confident marketing decisions. When proof of marketing’s successful performance and contribution to the business is undisputed, it is because the CMO runs marketing as a profit and loss center. Furthermore, marketing defines its performance by comparing results to a set of CEO-relevant objectives. For top performing marketing departments, There is little gray area; it’s always clear how marketing is performing. Thanks to this clarity, marketing enjoys ample resources as the business case for investing in it is easy to make, and when the pressure to grow revenue increases - marketing’s value only grows. It’s a different story for CMOs that are unable to quantify the impact of marketing. When this is the case, marketing is viewed as an expense, and determining marketing’s impact is a popularity contest. Marketing’s existence in this environment is regularly in peril, subject to the whims of the C-suite’s opinion du jour and all the while marketing rides a funding rollercoaster. At the first sign of corporate economic distress, rather than turn to marketing to engineer a rescue, marketing is often at the front of the line for the budget-cutting axe.

B2B Social Media Investments and Return Report

Demand Metric

Creating a marketing action plan

zubeditufail

5 New Customer Engagement Strategies to Activate on LinkedIn

S.M.A.R.TLydia Moreyne

Growth marketing- An Introduction

Jasmin Sahota

Digital Marketing Company In Pune-Sainoormedia

Aniket Thombare

Social Marketing Webinar Presentation

Carl Messenger-Lehmann

Whitepaper MarketingroiRalph Paglia

What's hot

Email Marketing Maturity Model

Demand Metric

Email Marketing Maturity Model

Demand Metric

5 digital media buying strategies

MeenalSinha3

The Perfect Marriage Between Public

5W Public Relations/5WPR

Social Media Marketing Framework

Demand Metric

7 Lead Nurturing Tactics

DataCaptive

Account-Based Marketing - January 2017

Demand Metric

Marketing Communications Plan Playbook

Demand Metric

Marketing Strategy Playbook

Demand Metric

Sales and Marketing Alignment: Collaborate or Die Trying

Clarity Quest Marketing

Social Media Strategy Guide

Mikhail Bell

Heroes and Underdogs: How Content Marketing Levels the Playing Field

BMA Carolinas

High Performance ABM Best Practices Report

Demand Metric

Advanced Marketing Performance Management Benchmark Report

Demand Metric

B2B Social Media Investments and Return Report

Demand Metric

Creating a marketing action plan

zubeditufail

5 New Customer Engagement Strategies to Activate on LinkedIn

S.M.A.R.TLydia Moreyne

Growth marketing- An Introduction

Jasmin Sahota

Digital Marketing Company In Pune-Sainoormedia

Aniket Thombare

What's hot (20)

Email Marketing Maturity Model

5 digital media buying strategies

The Perfect Marriage Between Public

Social Media Marketing Framework

7 Lead Nurturing Tactics

Account-Based Marketing - January 2017

Marketing Communications Plan Playbook

Marketing Strategy Playbook

Sales and Marketing Alignment: Collaborate or Die Trying

Social Media Strategy Guide

Heroes and Underdogs: How Content Marketing Levels the Playing Field

High Performance ABM Best Practices Report

Advanced Marketing Performance Management Benchmark Report

B2B Social Media Investments and Return Report

Creating a marketing action plan

5 New Customer Engagement Strategies to Activate on LinkedIn

S.M.A.R.T

Growth marketing- An Introduction

Digital Marketing Company In Pune-Sainoormedia

Similar to Marketing In Bad Economy Presentation

Social Marketing Webinar Presentation

Carl Messenger-Lehmann

Whitepaper MarketingroiRalph Paglia

Marketing ROI from Social Media

Ralph Paglia

Whitepaper marketingroiAutomotive Digital Marketing Professional Community

Automotive Marketing ROI

Ralph Paglia

The High-Performance Marketing Plan

Mohamed Mahdy

High performance marketing_plan_jan2015Cheryl Ponder

Happy Juice principles: How to create a marketing organization that informs a...

Browne & Mohan

Definitive guide to marketing metrics marketing analytics

Vasco Marques

Definitive guide-to-marketing-metrics-marketing-analyticsGianluigi Spagnoli

Definitive guide to marketing metrics marketing analytics

BullsEye Internet Marketing

"Marketing Analytics - Definitive Guide to Marketing Metrics via Marketo This guide will help you: • What are the most important marketing metrics for me to use? • How can I measure my various marketing programs’ impact on revenue and profit? • How can I best communicate marketing results with my executive team and board? • Which personnel, procedural, and cultural changes need to occur within my organization so I can implement marketing measurement? • And many more… The bottom line of any business is the top line: revenue and faster growth!"

Marketo - Definitive guide to marketing metrics marketing analyticsKun Le

Definitive guide to marketing metrics and marketing analytics

The Marketing Distillery

Definitive Guide to Marketing Metrics Marketing AnalyticsSam Capra ☁️

Your Marketing Strategy 2020

Omar D'Elia

We utilized this presentation during the marketing strategy workshop for local business owners and entrepreneurs, but I can work for anyone. Here are some of the points you will learn: - What’s a marketing plan and why do you need one? - What’s the difference between a marketing strategy and a marketing plan? - Finding the right marketing tools and channels that would work for you. - How to start building a small business marketing plan.

The 2014 Marketing Score Report: An Inside Look at How Professionals Rate The...

PR 20/20

The 2014 Marketing Score Report takes an inside look at how 318 marketers, executives, and entrepreneurs rate their organizations using 132 factors across 10 sections. The factor ratings (0-10 scale) are combined with 27 profile fields (e.g. annual revenue, revenue goals, marketing budget, employee size, industry, sales cycle length) to provide strategic insights, and help drive change and improved performance. * Learn how hundreds of marketers, executives, and entrepreneurs rate their marketing programs. * Drill into charts, data, and analysis from 27 profile fields and 132 assessment factors. * Compare your Marketing Score report to the benchmark findings. * Gain insight into critical questions to consider as part of your 2014 marketing strategy. * Discover how high performers excel in key marketing metrics. * Get 15 tips to improve your marketing performance About Marketing Score PR 20/20's Marketing Score is a free online marketing assessment tool designed to rate the strength of business and marketing foundations, forecast potential, and align expectations. The product was released into public beta December 2012. Marketing Score is based on the principle that every element of an organization, as it relates to marketing, can be divided into assets, neutrals, and escalators. Assets are strengths that can accelerate marketing success, and escalators are weaknesses that require additional resources to improve.

Rewiring marketing: a practice based approach

Browne & Mohan

Many marketing managers are not aware if they are leveraging marketing efforts correctly or getting the returns that they anticipated. Often people believe transforming marketing is all about creating some digital assets. Marketing transformation is not piece meal improvement. The primary purpose of a marketing transformation is to increase the ROI of marketing your company. In this white paper, Browne & Mohan consultants share a practice based approach to marketing transformation.

Introduction to marketing workshop ppt_september 2016

Jim Mintz

Env strategy and mkt planning@4 3-07Randy Hawthorne

Digital marketing strategy_guide_intermediate_level

NarendraNath26

Recently uploaded

Understanding User Needs and Satisfying Them

Aggregage

https://www.productmanagementtoday.com/frs/26903918/understanding-user-needs-and-satisfying-them We know we want to create products which our customers find to be valuable. Whether we label it as customer-centric or product-led depends on how long we've been doing product management. There are three challenges we face when doing this. The obvious challenge is figuring out what our users need; the non-obvious challenges are in creating a shared understanding of those needs and in sensing if what we're doing is meeting those needs. In this webinar, we won't focus on the research methods for discovering user-needs. We will focus on synthesis of the needs we discover, communication and alignment tools, and how we operationalize addressing those needs. Industry expert Scott Sehlhorst will: • Introduce a taxonomy for user goals with real world examples • Present the Onion Diagram, a tool for contextualizing task-level goals • Illustrate how customer journey maps capture activity-level and task-level goals • Demonstrate the best approach to selection and prioritization of user-goals to address • Highlight the crucial benchmarks, observable changes, in ensuring fulfillment of customer needs

Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...

bosssp10

Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera

Avirahi City Dholera

The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir. Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/

Project File Report BBA 6th semester.pdf

RajPriye

The Influence of Marketing Strategy and Market Competition on Business Perfor...

Adam Smith

Digital Transformation and IT Strategy Toolkit and Templates

Aurelien Domont, MBA

This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy. Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com

buy old yahoo accounts buy yahoo accounts

Susan Laney

As a business owner, I understand the importance of having a strong online presence and leveraging various digital platforms to reach and engage with your target audience. One often overlooked yet highly valuable asset in this regard is the humble Yahoo account. While many may perceive Yahoo as a relic of the past, the truth is that these accounts still hold immense potential for businesses of all sizes.

Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...

Lviv Startup Club

Training my puppy and implementation in this story

WilliamRodrigues148

amptalk_RecruitingDeck_english_2024.06.05

marketing317746

Exploring Patterns of Connection with Social Dreaming

Nicola Wreford-Howard

3.0 Project 2_ Developing My Brand Identity Kit.pptx

tanyjahb

Creative Web Design Company in Singapore

techboxsqauremedia

ikea_woodgreen_petscharity_dog-alogue_digital.pdf

agatadrynko

In the Adani-Hindenburg case, what is SEBI investigating.pptx

Adani case

Adani SEBI investigation revealed that the latter had sought information from five foreign jurisdictions concerning the holdings of the firm’s foreign portfolio investors (FPIs) in relation to the alleged violations of the MPS Regulations. Nevertheless, the economic interest of the twelve FPIs based in tax haven jurisdictions still needs to be determined. The Adani Group firms classed these FPIs as public shareholders. According to Hindenburg, FPIs were used to get around regulatory standards.

Best Forex Brokers Comparison in INDIA 2024

Top Forex Brokers Review

Navigating the world of forex trading can be challenging, especially for beginners. To help you make an informed decision, we have comprehensively compared the best forex brokers in India for 2024. This article, reviewed by Top Forex Brokers Review, will cover featured award winners, the best forex brokers, featured offers, the best copy trading platforms, the best forex brokers for beginners, the best MetaTrader brokers, and recently updated reviews. We will focus on FP Markets, Black Bull, EightCap, IC Markets, and Octa.

ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf

fisherameliaisabella

Discover the innovative and creative projects that highlight my journey throu...

dylandmeas

Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...

SOFTTECHHUB

Company Valuation webinar series - Tuesday, 4 June 2024

FelixPerez547899

Recently uploaded (20)

Understanding User Needs and Satisfying Them

Call 8867766396 Satta Matka Dpboss Matka Guessing Satta batta Matka 420 Satta...

Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s Dholera

Project File Report BBA 6th semester.pdf

The Influence of Marketing Strategy and Market Competition on Business Perfor...

Digital Transformation and IT Strategy Toolkit and Templates

buy old yahoo accounts buy yahoo accounts

Evgen Osmak: Methods of key project parameters estimation: from the shaman-in...

Training my puppy and implementation in this story

amptalk_RecruitingDeck_english_2024.06.05

Exploring Patterns of Connection with Social Dreaming

3.0 Project 2_ Developing My Brand Identity Kit.pptx

Creative Web Design Company in Singapore

ikea_woodgreen_petscharity_dog-alogue_digital.pdf

In the Adani-Hindenburg case, what is SEBI investigating.pptx

Best Forex Brokers Comparison in INDIA 2024

ModelingMarketingStrategiesMKS.CollumbiaUniversitypdf

Discover the innovative and creative projects that highlight my journey throu...

Hamster Kombat' Telegram Game Surpasses 100 Million Players—Token Release Sch...

Company Valuation webinar series - Tuesday, 4 June 2024