Quick Response (QR) codes are two-dimensional barcodes that can be scanned by mobile phones to access digital content like websites or videos. QR codes allow physical print advertising to directly connect to online content. Businesses are using QR codes in outdoor advertising, magazines, business cards, and more to track customers and provide interactive digital experiences. While QR codes give businesses new ways to engage customers, some disadvantages include needing the proper scanning app and customers remembering to use their phones to access linked content.

1. Quick Response Codes Murray Hembruch October 21, 2010

2. Outline What is a QR Scan? What do they do? How do you use them? Advantages and Disadvantages Why is this a new business trend Examples

3. What is a QR Code? One or two-dimensional barcode that can be read by mobile phones Source: http://business.transworld.net/48807/features/combining-print-and-digital-ad-content-with-qr-barcodes/

4. 2D and 1D Barcode Two-dimensional barcodes are computer generated barcodes that carry information horizontally and vertically, making them more complex then the typical one-dimensional barcodes found on most retail products. 2D Barcode 1D Barcode

5. What do they do? Take users to various predetermined destinations on their mobile phone, such as a Website or video, and retail focused apps are in the pipe. Source:http://business.transworld.net/48807/features/combining-print-and-digital-ad-content-with-qr-barcodes/

6. How do you use them? 1. Install a QR scanner app on your smartphone. 2. Once you've got a scanner installed, point it at a code to give it a try.

7. Why is this a new business trend The physical world becomes completely interactive and trackable with one click. Market Research Track your customers, and increase your business’s ROI. It’s another tool in your bag Don’t be left behind Add to your Integrated Marketing Communications. Source: http://blog.scanlife.com/wp-content/uploads/2010/09/Mobile-Barcode-Trend-Report_9.10.pdf

8. Advantages and Disadvantages Source:http://blog.greattv.com/2010/06/101-uses-for-quick-response-qr-codes-creating-audience-engagement-with-the-next-killer-us-app/ Source: http://business.transworld.net/48807/features/combining-print-and-digital-ad-content-with-qr-barcodes/

9. Examples Outdoor Billboard Magazine/Newspaper Ad Business Cards House For Sale Signs Museum Restaurant Menu ( get recipes) Taxi Stand (call taxi to your location) Replaces airline boarding passes Source: http://business.transworld.net/48807/features/combining-print-and-digital-ad-content-with-qr-barcodes/

10. Source: http://blog.scanlife.com/wp-content/uploads/2010/09/Mobile-Barcode-Trend-Report_9.10.pdf

11. Who’s using them? Source: http://blog.scanlife.com/wp-content/uploads/2010/09/Mobile-Barcode-Trend-Report_9.10.pdf

12. Thank You Questions?