A handful of new trends and uses of technology we've spotted when integrated into experiential marketing programs live in the field.

1. EXPERIENTIAL ACTIVATION
TECH TRENDS

2. SOCIAL PREMIUM KIOSKSCustomized social media kiosks connect crowds with their photos. Consumers can personalize
premiums with their own pix rather than receiving generic branded items. They can scroll their device
to upload their desired photo from their own libraries in real time for live on-site printing.

3. EEG / BRAINWAVE TECHA futuristic tech that “wows” users is the use of medical-driven software that captures brainwaves.
Consumer thoughts are literally shown on screens in creative ways. The gear is now simple and fast
to use.

4. RFID BRACELETSThis now the go-to tech for music festivals and other events that want to make entry, fan tracking and
participation in activities simple and smooth. RFID bracelets act as a multi-purpose device that is
cheap, durable and 100% trackable.

5. TOUCH ID & FACIAL RECOGNITIONIt’s increasingly popular to deploy new tech ways for consumers or event attendees to log in once and
only once. Touch ID and facial recognition software, typically at kiosks, allow consumers to participate
in activities over and over faster and easier. Great for data tracking.

6. BEACONSBluetooth-enabled beacons make it easy to connect to consumers at an event or in a given location.
Good for pushing out special offers or incentive programs. Great for tracking engagements, opt-ins,
etc. and also simple to install.

7. ID SCANNERSCapturing consumer data is getting easier and easier. Portable iPad-enabled ID scanners allow ID’s to
be swiped fast and simple. Consumers like not having to complete forms or fill out paperwork. Good
for lead generations, contest entries, etc.

8. PERSONAL HOLOGRAMSHologram tech is advancing rapidly. Now consumers can be replicated in hologram form then
integrated into a branded experience live on-site at events. Consumers become the entertainment in
this tech development.

9. PORTABLE VRMuch of the hype surrounding Virtual Reality entails an expensive and elaborate production. But
making VR set-ups portable is now the next evolution as the gear evolves, allowing for faster and more
flexible experiential deployment.

10. CONSUMER WEARABLESUsually tied to RFID tech, consumer wearables such as synched glow bracelets at music concerts or
ringing charms at tech productions connect the audience to the production. The basis is to provide the
crowds/guests with a cost-efficient wearable that is showcased for all to see or hear.

11. Patrick West
patrick@themachinenyc.com
646.380.9468