QR Codes PowerPoint Presentation

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Going to cover basic information about QR CodesTheir History, Purpose, and Function

Aka “Quick response codes”Relative to UPC code (Matrix code)Easily scanned by several commercial and consumer devicesHolds immense amount of data compared to standard UPC code

3 General Purposes:Organizational label for manufacturing (ex. Toyota)Quick access to myriads of information (ex. McDonald Nutritional Values)A marketing scheme for businesses to appear tech savvy

1952- Joseph Woodland and Bernard Silver are issued first patent1970s- Standards developed for bar codes, uses appear in businesses1980s-90s- Development towards today’s QR Code Late 2000s- QR Finds its place in mainstream business and consumerism

6 parts to a QR CodePosition Markers- 3 large squares, locates edge of code for scannersAlignment marker- tiny square, reference pointFormat- ribbons around position markers, tells scanner if the information is a website, message, numbers, symbolsTiming patterns- alternating white and black strips, determines positions of rows and columnsVersion- represents version numberMaterial that is unique to each code

How business use QR codes There are many ways to QR codes These are just a few examples of the most successful or effective ways of using QR codes. Companies Market their product with QR codes. Mobile marketing is becoming a way of the future along with smartphone technology. QR codes can be used to find a location on Google. Toyota uses it to get product information. Nissan and Toyota use QR codes to distribute information about key features inside their vehicles. The QR coupon has reinvented the task of “cutting coupons” out of the newspaper. In japan consumers scan QR codes to get nutritional information on products like groceries and fast food.

Effective QR Code Google is introducing the sharing of business coupons via QR codes. When the code is scanned the smart phone will display a coupon or voucher that can be redeemed in the store from the image on the screen.

This chart represents the Top 5 places QR/ Bar codes are scanned. As you can see Printed magazines or newspapers are number one followed by Product packaging, then Website on Pc, Poster or flyer or kiosk, and finally a business card or brochure.

Some examples of business that use QR codes are McDonalds, Home Improvement stores like Lowe’s and home Depot, Little Caesars, Google, Facebook, Toyota, Mazda and British Broadcasting Corporation.1. McDonald’s is launching a new global packaging design that incorporates QR codes to give consumers nutritional information about their food. It is the latest brand to promote informed decisions about health, as Coca-Cola made headlines last week for an ad that aims to tackle obesity. The designs will be featured on all carry-out bags and fountain beverage cups, communicating ‘brand stories’ and delivering facts with a mix of text and illustrationsKevin Newell, McDonald’s chief brand officer, said:Our new packaging is designed to engage with customers in relevant ways and celebrate our brand. Customers tell us they want to know more about the food they are eating and we want to make that as easy as possible by putting this information right at their fingertips.2. Home Improvement stores like Lowes and Home Depot use QR Codes to advertise their products. Home Depot and Lowe’s currently have bar codes on plant tags that let customers with smartphone scanners acquire important plant care information, such as when to plant and the amount of sun advised. The timing is ideal since this is the season when millions of garden plants are sold. Home Depot has also placed bar codes on its outdoor patio sets, in addition to airing a national bar-code commercial. The retailer is even testing newspaper circulars with bar codes that link to a video about its new Martha Stewart kitchen line. When scanned, the codes lead to a video featuring Ms. Stewart describing her new line and urging viewers to make an appointment with a Home Depot designer.While Home Depot is using black-and-white checked quick-response codes (QR codes), Lowe’s is differentiating itself by using Microsoft tag technology with colorful squares. Lowe’s is placing bar codes only on products that call for additional how-to information.3. Little Caesars uses them for coupons on their Local Ads 4. Google recently sent out 100,000 stickers to selected US businesses for use on their storefront windows. The stickers have the Google Maps logo and a QR code that can be scanned by smart phone cameras and display Google listings for the business on the phone screen. The businesses chosen by Google are designated "Favorite Places" and were selected on the basis of the number of searches made for the business on Google Maps. If the business chooses to stick the decal on their store window, smart phone users can scan the QR code using the phone's camera, and Google listings about the place are displayed. The listings can include information such as reviews, details of opening times, contact information, prices, links to the website, and so on.

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Businesses have reinvented or redesigned QR codes by making them interesting and catching with pictures logos, some have company logos as well. These code try to stand out from the plain and boring white and black QR codes and move into a form of art that captures the eye of potential consumers.

Teacher can use them The first use is V-Cards on their syllabus and any other documents that need (or could benefit from) their contact information, add a QR code so students and colleagues can quickly upload your information to their contact list.The second use is aclassroom calendar on their syllabus and handouts, link to their classroom’s calendar with a QR code. The third use is posting assignments for the week, teachers can keep students updated on the weekly schedule with a QR code that will take them to a website with the assignments for each week. The fourth use is to link to an end of class assignment this discourages skipping out or leaving early by placing a QR code on their last slide for a quick poll or quiz to be completed in class. Some of these assignments could be for extra creditor part of the overall grade.

How students can use them 1. The first use is to link to presentations. If students want to follow along with lectures/presentations in class while reading handouts, a student canjust add a QR code to their document. 2. The second use is students can list sources. Students use a QR code to organize and list all of their sources for a presentation to create an easy way for people to find the information.3. The third use students can check their answers. An added QR codes to assignments, allows students to check their answers as they go.4. The fourth use students have for a QR code is toget answers to questions in class with hundreds of students, asking for answers may be a bit daunting, but with a QR code, all of the students in the class can submit answers at once, and the teacher can highlight interesting ones in the lecture immediately.

The problem is QR codes haven’t caught on in collegeYou might think that if anyone would know how to use a QR code, it would be college students -- a demographic that is immersed in technology and bombarded by marketing. But a recent study found that nearly eight in 10 college students had no idea what to do with a QR code.Archrival, a research group that focuses on youth marketing, surveyed 500 students at 24 colleges and universities across the United States. They found that although about 80% of students owned a smartphone and had previously seen a QR code, only about 20% were able to successfully scan the example QR code they were shown.Furthermore, about 75% said they were unlikely to scan a QR code in the future."Why the discrepancy?" wrote Don Aguirre, brand manager at Archrival. "Students simply struggled with the process. Some didn't know a third-party app was needed [to scan the QR code]. Many mistakenly assumed it could be activated with their camera. And others just lost interest, saying the activity took too long.

QR codes can be used in the job search A student can put them on their resume whether video or print. They can put it on their business card, another use for QR codes is in print ads, and a fourth use is a name tag for quick access to contact information.

3 easy requirements to market you better in the job market with QR codes First 1. Include a QR Code within your resume that links to your blog’s “About Me” page.If you are pumping out awesome, niche-related content, your #1 goal should be directing hiring managers to your blog. Will they type in a URL included within your paper resume? Maybe, maybe not. Try capturing their attention by including a QR Code in the header of your resume. Maybe they won’t scan your QR Code either. But I guarantee they will take note of this unique aspect of your resume, which in itself is a major victory.In all instances recommended here, be sure to include both your URL and the QR Code, so those without Smartphones can still reach your web destination. Also, consider optimizing blog for mobile browsing.Second2. Include a QR Code on the back of your business card, linking to your blog’s “Contact Me” page.Chances are strong that the back of your business card is a blank slate, just waiting to be thrust into action. Why not include a QR Code? Link to your “Contact Me” page, and encourage folks to actually contact you. After all, isn’t that why you handed out the card in the first place? Third3. Run a print advertisement in a trade show program or local newspaper, linking to your blog’s “Hire Me” page.This option works particularly well if your industry holds local trade shows or conferences, and small, cheap ads are readily available. In this instance, you might be the only individual placing an ad – and if you aren’t, you are certain to be the one to stand out! , QR code on your resume can be to your advantage. While the recruiter is at the event, they can scan the QR code to learn more about you on the spot.An alternative to linking to your “Hire Me” page is linking to a particularly relevant blog post, and making certain that your “Hire Me” call to action is extremely visible.

Want to create your own unique codes? Try this QR-Code Generator Tool. To really put this method to the test, monitor the results of your QR Code placements by using bit.ly to shorten your link before creating the code – and use the bit.ly analytic tools to track specific site visits. Creating a QR Code is simple; just visit a website like the one shown. College students can make QR codes for their contact details, link to a YouTube video, or a video resume, link to their social media pages, the possibilities are almost endless and a lot of them are free.

All the reader has to do to learn more about you is download a QR code reader app, scan the code and voila, there you are. It is quick, easy and eliminates digging through pages of unrelated Google results.I recommend that students create a personal QR code and individual "search me" link to help them curate their specific Google results. We find, organize and vet the results, enabling them to manage their online reputation, control their personal brand and make a stellar first impression. In addition to including the QR code on your marketing materials, a "search me" link can be added to your email signature or personal website; it can also be listed on business and social networking sites live linked in and Facebook QR code on your job search marketing materials demonstrates to potential employers that you are current with and comfortable using the latest technology. This is especially important for more mature job hunters who may otherwise give the impression of being out-of-step with or uncomfortable using technology. Success in today's job market requires that you be up-to-date on the new, and the next, marketing trends. Your personal QR code definitely positions you as being in the know. It is a digital bridge to your online identity. One the other hand Are you skeptical that QR codes are too obscure to become mainstream? Just yesterday, Google sent QR stickers to 100,000 small businesses, for display in storefront windows. These little codes just might make it big before we know it.What do you think? Are these ideas crazy, or just crazy enough to work in one of the toughest job markets in recent memory?In this competitive job market, it can give you a competitive edge and help differentiate your resume from the competition. If you're job searching, you can do the exact same thing that companies are doing and provide more information about yourself to hiring managers and others who scan your QR code. It will lead recruiters to the right results. These days, more than half of all online searches originate from a mobile device. QR codes are designed to be scanned with a mobile device, and there are free and affordable services that can enable you to quickly and conveniently build a mobile mini-site to showcase your talents and achievements. QR codes can serve as a gateway to your mobile-optimized site. If adding a QR code to your resume doesn’t seem applicable, consider adding it to your business card. QR codes on business cards can help those individuals you are networking with get a much fuller picture of your career history than a business card can possibly display.There is no right or wrong answer for whether or not you should add a QR code to your resume. However, just like everything else on your resume, make sure there is a purpose for adding it. Whatever you choose, QR codes are a popular and practical trend for resumes that should be a consideration.

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QR Codes PowerPoint Presentation

Zachary Moore

QR Codes PowerPoint Presentation