Recommended
Recommended
More Related Content
Viewers also liked
Viewers also liked (15)
Similar to Marketing plan schooliz
Similar to Marketing plan schooliz (20)
Recently uploaded
Recently uploaded (20)
Marketing plan schooliz
- 4. • EXECUTIVE SUMMARY • SITUATION ANALYSIS • GOAL • STRATEGY • TACTICS • IMPLEMENTATION
- 6. As we stepped in 21st century, TECHNOLOGY AND COMMUNICATION RULED A MAN !! PEOPLE LOOK UP FOR ALL THE SERVICES AT THEIR DOOR STEPS IN FEW CLICKS!
- 9. THE SCHOOLING PAYMENTS PROCESS! SCHOOLIZ –A m-Commerce Platform, Provides services to simplify the schooling Processes, from kindergarten to 12th.
- 10. In metro cities, 50-60% of families have Both parent working!!
- 11. Difficult for the working class Parents, to come out of their Hectic schedule… And pay fees and dues in banks standing in a queue
- 13. In order to reach our goals, we have some key points to follow: 1. Providing top notch customer value. 2. User friendly application for parent and child to access. 3. Focus is on capturing markets. so, effective execution of marketing plan keeping in mind ZERO promotional expenses.
- 14. 1. To havepartnershipswith at least 20 schools in 1st quarterof run.. 2. Signup for at least 2000subscribers forourother beneficiaryservices in 1st quarter. 3. Toachieve BREAKEVENPOINT . Within6 months of run
- 15. For achieving our goals, andbuilding a loyal consumer base: 1. 2. 3. 4.
- 16. A user friendly android app, for parents: 1. For fees Payments 2. Performance monitoring, 3. Results 4. Attendance 5. Events 6. Sports 7. Parents teachers Discussion forum.
- 17. Schooliz for schools: 1. Fully cashless revenue (fees & dues ) collection. 2. Integrated communication with parents 3. Free reminder sms to parents for depositing fees. 4. Reduced administrative clerical works.
- 18. Slide - 19-26
- 19. Core competence: - Highly secured and trusted payment gateway, - Integrated Parental communication, through free reminder SMS and Notifications.
- 20. SCHOOLIZ–An e-Commerce Companywith40% Loyal Consumer base. PLANNING TOLAUNCH AN ANDROID APP, TO EXPAND ITS USER BASE.
- 21. Ourofferings andmarket(now): A flexibleuserfriendlyportal,forfeespayments Highly secured payment gateway… Integrated schoolsand studentdatabase
- 23. Small competitor s- Feepal.in, Paymyfees ha-ha! There are no major competitors in India . A totally new business….. In India, Competitors!..
- 24. 50% of INDIA’ s population <25 years & 65% of population < 35 years… By 2020, average INDIAN < 29 years of age According to the data and survey , market Opportunities..
- 25. Failing to make partnerships with more Schools, or unusual failures in technology Systems Bad service of collaborators, More competitors may enter
- 28. By 2017, INDIAN mobile users expands to 314 millions
- 29. By 2017, mobile shoppers in INDIA to expand to 100 millions
- 30. With a 90000 users, SCHOOLIZ has a vision to expand to 150% in first quarter of run. Collaborate with 25-30 more schools after the app launch in 1st quarter of launch
- 31. In a long run, Schooliz has a vision to expand across all CBSE schools Across NATION!
- 32. SLIDE -32-42
- 35. COLLABORATORS: --GATEWAY PAYMENT MERCHANT (CC- AVENUE) --SCHOOLS- long term relationships should last. --TECHNICAL
- 36. Our Marketing Team surveyed a group of 10000 people in metro Cities, of which: 90% of people react positively towards launch of Android and i-Phone app.
- 37. So, our product Development Team instantly thought Of LAUNCHING an ANDROID and iPhone app… With a user friendly interface…
- 38. Competitive offerings similar to SCHOOLIZ..: FEEPAL.in These are the two similar offerings in INDIAN Paymyfees.com markets.
- 40. CUSTOMER’ s Value: “We provide Working parents , professionals their child’s academic directory, which encapsulates real time information regarding class performance, fees n dues,Events , unusual holidays. Its free for communicating with parents, teachers and schools”
- 41. COLLABORATOR’ s Value: “Being a market leader by our top notch Customer value through our portal, Now SCHOOLIZ looks forward to expand its markets and offerings, by LAUNCHING android application, to peak overall profits ”
- 42. Company value: “SCHOOLIZ provides employees, stakeholders and partners a Top notch corporate experience, generating new ideas, implementing them effectively, to expand its presence across the nation and then globally in a long run.”
- 44. Service
- 45. Schools can upload relevant information to be shared on the portal by school section login which can be accessed by parents through apps SCHOOLIZ
- 46. Schooliz. My Account Users can Download it Free on their Phone FROM Google play
- 47. Users create their account on Schooliz app n can simply login further..
- 48. SCHOOLIZ FOR SCHOOLS : - Our hi-tech software manages students data, and school records. - TOTAL CASHLESS COLLECTION, managing school finances. - Schools can send Payments alerts and notifications free of cost. - Reducing the expenses of printing bill books, Report card. Etc.
- 49. SCHOOLIZ for parents: - Can pay the fees within few clicks, sitting at the work place. - Staying updated with
- 50. - Can create my account on Schooliz. can add member if there are two or more siblings in different schools. - Can access the real time performance of their wards, without waiting for
- 51. This cost is estimated by the net expenses: (involving product development team )
- 52. BRAND NAME: Schooliz Logo: Symbol: Slogan :Fulfilling Dreams , Educating the world. THINK BIG.. THINK FAST.. THINK AHEAD..
- 53. Pricing Strategy Active user Strength Per school<600 600<Active user Strength per school <1500 Active user per School>1500 $223 / year Or $0.4 / student/year Or Rs. 25/ year/ $595/year Or 40000inr
- 54. For fees payments, The parents can pay either a annual transaction service charge Of Rs. 100 (which includes the Service charge and CC avenue installation charges.) Or Rs- 30 per transaction
- 56. AS IT WAS MENTIONED, THE PROMOTIONS ARE TO BE DONE WITH EXPENSES…
- 57. Bar graph shows % of various Social media platform used by marketers to communicate the product/service Customers .
- 58. LinkedIn marketing Solutions provide a best means to communicate the offerings to the professionals, working Parents etc..
- 59. -Relationship marketing -E-mail(direct marketing) Promotions with ZERO expenses….
- 61. Schooliz app can be downloaded free of cost on Google play store and iTunes(Apple store)
- 63. App development cycle involves six basic steps :
- 64. Schooliz, now moving For beta- stage, i.e., the app LAUNCH..
- 65. Concept of app Development arose from Survey done by our marketing team..
- 66. Our Product development team, will define a desired a prototype for the app,,, Time Duration---3 weeks
- 67. Development and testing of app will be done by Our technical team(App developers and software engineers).. Time duration:6 weeks
- 68. Collaborating with CC-avenue for payment gateway(multichannel gateway)..
- 69. Schooliz app launch on Google play store will be done in collaborating with Google.. Time duration-1 week
- 70. Activity- To launch a android app for expanding the users markets of Schooliz, Moving from e-Commerce to m- Commerce.
- 71. BENEFICIARIES: Our customers, -Working parents -Professionals -Businessman -Schools -Stakeholders
- 73. A survey of 10000 people was done in December 2015 through : Social media Google forms Questionnaires Questionnaires pamphlets
- 74. Input in the form of Money will be financed By our stakeholders ( The founder of company) No investors are involved in generating The funds
- 75. Only images have been downloaded from google.com Istock.com Freeimages.com