This document discusses a study on the effectiveness of digital marketing in the mobile phone industry in Bangladesh. It provides an overview of digital marketing and the mobile phone industry in Bangladesh. The study found that consumers primarily look to websites and social media pages to research phone options. Brand websites and Facebook pages are the most common ways that consumers interact with brands and seek after-sales support. The majority of respondents were students ages 21-30 who used smartphones and spent 1-5 hours per day on Facebook and brand websites. The document recommends that mobile phone brands clearly communicate events, offers, and content in the appropriate language and maintain synchronization across digital channels.

1. Effectiveness of Digital
Marketing in the Mobile
Phone Industry of
Bangladesh

2. About mindshare
 The company was created by the merger of the media operations of JWT and
Ogilvy & Mather.
 Asiatic Mindshare started its operation in Bangladesh in June 2001 as a joint
initiative of Mindshare World and Asiatic MCL.
 Mission statement: Original Thinking.
 Vision: Is to secure competitive advantage for clients in a media world which is
changing beyond recognition

3.  Regional & national media management
 Content & barter
 Digital
 Global media insight & research
 Sponsorship
 Media Investment Management
Services of Asiatic Mindshare

4. Clients of Asiatic Mindshare

5.  The terminology 'digital marketing' was invented first in 1990s.
 Channels of Digital Marketing-
- Mobile phones (both SMS and MMS).
- Social media marketing.
- Display advertising.
- Search engine marketing etc.
Overview on Digital Marketing

6. Overview on Mobile Phone
Industry Of Bangladesh

7. Purpose of the Study
Methodology
 Finding out the consumers buying behaviors of mobile phones.
 How much mobile phone brands can affect the buying behavior via Digital
marketing.
 Primary data collection
 Secondary data collection

8. Data Analysis
Gender:
Male- 60%
Female- 40%
Age: 11-20 (8%), 21-30 (86%), 31-40
(4%), 41-50 (1%).
48% were students.

9. Data Analysis
100% respondents said YES
88% respondents uses smart
phones
And 12% uses both smart and
features phones

10. Data Analysis
• Word of mouth- 32%
• By looking on websites- 56%
• By seeing ads on TV- 0%
• By seeing ads on
Social Media- 12%
• From the website- 32%
• Visiting the shops- 22%
• From Facebook or
social medias- 16%

11. Data Analysis
• From the handset's
website- 46%
• By interacting in the social
media page- 26%
• Word of mouth- 22%
• TV commercials- 6%

12. Data Analysis
• 1-5 hours- 50%
• 6-10 hours- 36%
• 11-15 hours- 12%
• 16-20 hours- 2%
• Facebook and social
media pages- 64%
• Brand's website- 18%
• Customer care centers- 6%
• Brand outlets- 12%

13. Data Analysis
• TV advertisements- 12%
• Facebook and social media- 76%
• From the websites
of the brand- 8%
• Word of mouth- 4%

14. Findings
• In terms of buying mobile phone consumers look for the information in websites,
social media pages mostly.
• Though there are some people who still go for word of mouth. But those numbers
are very less.
• For them social media pages and the brands websites are most convenient for
choosing their convenient phones.
• Also people seek some after sell services from the brands in their Facebook pages.
• As most of the people are using smart phones in their daily life it has become
easier for them to interact with the brands on the go via Facebook pages, you tube
and brand’s website.

15. How mobile phone brands can affect the
buying behavior via Digital marketing
Symphony mobile Facebook page engagement

16. Ranking on Facebook

17. Advertising objectives in digital media

18.  Lack of Data sources
 Scarcity of respondents
 Redundant work hours
 Huge field
Limitations
Recommendations
Communications of events
offers and contents clearly
 Communicating language
Synchronization