SlideShare a Scribd company logo
Developing mobile apps, Facilitating Education sector,
Transforming the lives of Management ,administrators,
teachers, students & parents with smart connect
technology
InEDUtech
(An unit of Mindwings Innovations and Technologies Pvt. Ltd.)
Bangalore, India.
www.inedutech.com
Connect | Learn | Excel
The Core Team
Madhav D
Founder, CEO
IT and Management Graduate
13 years in Software Industry
Project head of Quality Assurance
MBA Finance
15 Years in IT and Financial Services.
Business Analyst in IT & QA for Banking Project
credit appraisal in retail lending.
Engineering Graduate
8 years in application development and
maintenance
in Healthcare & Banking domain
Architecture and Management Graduate
16 years in Construction & Retail Design
Ananthakrishnan L
COO
Suresh
Director
Saravanakumar Perumal
Sales & Marketing
The Team
Roles and Responsibilities No of Resources
Android Developers 3
IOS Developers 2
Testers 2
Sales and Marketing 1
Total 8
Problems (in Education Sector)
• The present communication methodology to the busy & anxious
parents or the students is not in line with changing life trends.
• Concerns of parents about the meal of their kids in preschool.
• Alerts in time of unscheduled Institution closure
• Parents missing out on Assessment chart/PTM date /Circulars.
• Students missing out on assignments or submission dates
• Increased spending on stationaries and SMS Pack
• Increase in work load for teachers as they need to manually update for
each and every student.
• Documenting and improving the Visibility of the Institution and its
services.
Our Solution
• Notifications can be sent categorically to every parent or individual class or
individual student
• Newsletters, Circulars & Events and periodical updates can be sent with ease.
• Easy to use for teachers to upload Mark sheets, Create Timetable & Mark
Attendance
• Chat option between Parents/students and School Admin/Teacher
• Display of Meal Calendar within the APP
• GPS locator to Track the Institutes Bus Live
• Increases visibility to the institution and its activities
• Unlimited storage space for displaying Institution/Branch related Videos and
Photos
• Support to Pdf and Image files as attachments.
Product Overview
• Removing the existing communication barriers in education sector and
providing best teaching and learning methods using Mobile Apps
• S-a-a-S based mobile apps solution that connects
educators/parents/students
• We target the end-to-end segment in education industry by offering
exclusive product for each entity such as Preschools / Schools / Colleges /
Universities / Institutes / Tutors
• Our APP enables education institutions to experience seamless
communication among its stake holders, increases teachers and students
engagement. Also It provides innovative teaching and learning techniques.
• No Hassle , one touch installation
• No special training required.
Why Different Products
• The needs and requirements of various educational
institutions are different
• The connect solution allows only specific groups to
communicate
• Preschool connects only with parents
• School connects with both parents and students
• College, University & Institute connects with students only.
Business & Revenue Model
Our business model is to charge Rs 99 /Student /Year for the service or give
it for free with advertisement option. Payment will be collected in advance for
a Year. For detailed business model – with in India and outside India Refer
Below
Segment Products
Mobile App With
out Advt (India)
Mobile App With
out Advt (Outside
India)
Mobile App With
Advt
IN INR (Per
Student / per year)
IN USD ( Per
Student / per year)
Local ads/Google
Ads/Apple ads
Preschool
Preschool
Connect 99 1.99 Free
School School Connect 99 1.99 Free
College College Connect 99 1.99 Free
University
University
Connect 99 1.99 Free
Institute
Institute
Connect 99 1.99 Free
Tutor Tutor Connect 99 1.99 Free
Market Size
• Global Market opportunity is close to $ 3 Billion
(Global Student Population is 1436 Million)
• In the first phase we are planning to concentrate in
the following markets
India (Student Population is 250 Million)
UAE (Student Population is 9.7 Million)
USA (Student Population is 68 Million)
Current Traction
o Feb 2014 - Company Incorporated
o April 2015 - Mobile App Development (V 1.0) is
completed to cater for Preschool Only
o March15th 2016 – Mobile APP for K-12 released.
Paid Customers
o APP installed in 8 Preschools of VIVERO International
(a brand of Edvance Preschools & Associate of Eton
house Singapore)
o 42 Preschools of SERRA International –
o Kids Castle 25 Branches
Pipe line Customers
o 8 Preschools of DAFFODIL Georgia,USA.
o KRISTAL Preschool in Malaysia – Demo completed
o 2 Universities and 50 institutes are in pipeline
Our Goal
• In the next 3 – 6 months
o Acquiring 100 schools / preschools with student
base of 1,00,000 minimum.
• In the next 12 – 18 months or 24 months
o In India, to acquire 3 million student base and
globally 1 million student base
• In the next 5 years
o Become a market leader. Out of 1.4 billion students
across globe, we want to bring at least 5% in to our
platform
Competitive landscape
• Who will you compete with? [current or in future]
• Our competitors (There is no market leader in India currently, however there are
few small players In similar space)
• in India – uolo / KidKonnect / Edu Next / Edu frame / Myly
• Global - Remind / Tiqbiz / school messenger
• Why would someone choose you over them?
• Easy to adapt, No training required
• Bundled with important features.
• Affordable pricing
• Why do you have a chance to be a dominant player?
• Unlike Remind, our solution gives more control over the admin/ teachers. It has
dual authorization process. Management is kept informed of all the activities
performed by admin staffs and teachers.
• Unique Design / User friendly Interface.
Funding objective
• How much do you need
• We are planning to raise 150k
USD
• What do you need the money for i.e.
what will you achieve with this money,
when do you see profitability ?
• We are in early stage revenues.
We need funds to scale up globally
and to release subsequent
versions.
• We will turn cash positive in the
3rd year.
Note: This is indicative. Adjust as appropriate for
your business. But keep it simple.
Cost Year 1 Year 2
Technology 400000 480000
People Resources 3000000 3300000
Capex 0 500000
Opex 720000 792000
Marketing & Sales 1800000 3500000
Misc & Others 120000 132000
Total of Costs 6040000 8704000
Expected results Year 1 Year 2
Customers registered 100000 300000
% of registered users who buy 10 10
Number of customers who buy 10000 30000
Revenue per sale 99 99
Total revenue 990000 2970000
Surplus/Shortfall Year 1 Year 2
-5050000 -5734000
Our Mobile App Screenshot
Our Product
Promotional Video
https://www.youtube.com/watch?v=BeQOti
oG2PQ
https://www.youtube.com/watch?v=8Fge7a
OSJV0
PreSchool Connect
School Connect
Exit Option
• Our Goal is to acquire 100,00,000 Students in 5 years
time
• Exit Strategy
• Acquisition by Market Leader
• Merger with Competitor
Thank You

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Mobile app for education

  • 1. Developing mobile apps, Facilitating Education sector, Transforming the lives of Management ,administrators, teachers, students & parents with smart connect technology InEDUtech (An unit of Mindwings Innovations and Technologies Pvt. Ltd.) Bangalore, India. www.inedutech.com Connect | Learn | Excel
  • 2. The Core Team Madhav D Founder, CEO IT and Management Graduate 13 years in Software Industry Project head of Quality Assurance MBA Finance 15 Years in IT and Financial Services. Business Analyst in IT & QA for Banking Project credit appraisal in retail lending. Engineering Graduate 8 years in application development and maintenance in Healthcare & Banking domain Architecture and Management Graduate 16 years in Construction & Retail Design Ananthakrishnan L COO Suresh Director Saravanakumar Perumal Sales & Marketing
  • 3. The Team Roles and Responsibilities No of Resources Android Developers 3 IOS Developers 2 Testers 2 Sales and Marketing 1 Total 8
  • 4. Problems (in Education Sector) • The present communication methodology to the busy & anxious parents or the students is not in line with changing life trends. • Concerns of parents about the meal of their kids in preschool. • Alerts in time of unscheduled Institution closure • Parents missing out on Assessment chart/PTM date /Circulars. • Students missing out on assignments or submission dates • Increased spending on stationaries and SMS Pack • Increase in work load for teachers as they need to manually update for each and every student. • Documenting and improving the Visibility of the Institution and its services.
  • 5. Our Solution • Notifications can be sent categorically to every parent or individual class or individual student • Newsletters, Circulars & Events and periodical updates can be sent with ease. • Easy to use for teachers to upload Mark sheets, Create Timetable & Mark Attendance • Chat option between Parents/students and School Admin/Teacher • Display of Meal Calendar within the APP • GPS locator to Track the Institutes Bus Live • Increases visibility to the institution and its activities • Unlimited storage space for displaying Institution/Branch related Videos and Photos • Support to Pdf and Image files as attachments.
  • 6. Product Overview • Removing the existing communication barriers in education sector and providing best teaching and learning methods using Mobile Apps • S-a-a-S based mobile apps solution that connects educators/parents/students • We target the end-to-end segment in education industry by offering exclusive product for each entity such as Preschools / Schools / Colleges / Universities / Institutes / Tutors • Our APP enables education institutions to experience seamless communication among its stake holders, increases teachers and students engagement. Also It provides innovative teaching and learning techniques. • No Hassle , one touch installation • No special training required.
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  • 8. Why Different Products • The needs and requirements of various educational institutions are different • The connect solution allows only specific groups to communicate • Preschool connects only with parents • School connects with both parents and students • College, University & Institute connects with students only.
  • 9. Business & Revenue Model Our business model is to charge Rs 99 /Student /Year for the service or give it for free with advertisement option. Payment will be collected in advance for a Year. For detailed business model – with in India and outside India Refer Below Segment Products Mobile App With out Advt (India) Mobile App With out Advt (Outside India) Mobile App With Advt IN INR (Per Student / per year) IN USD ( Per Student / per year) Local ads/Google Ads/Apple ads Preschool Preschool Connect 99 1.99 Free School School Connect 99 1.99 Free College College Connect 99 1.99 Free University University Connect 99 1.99 Free Institute Institute Connect 99 1.99 Free Tutor Tutor Connect 99 1.99 Free
  • 10. Market Size • Global Market opportunity is close to $ 3 Billion (Global Student Population is 1436 Million) • In the first phase we are planning to concentrate in the following markets India (Student Population is 250 Million) UAE (Student Population is 9.7 Million) USA (Student Population is 68 Million)
  • 11. Current Traction o Feb 2014 - Company Incorporated o April 2015 - Mobile App Development (V 1.0) is completed to cater for Preschool Only o March15th 2016 – Mobile APP for K-12 released. Paid Customers o APP installed in 8 Preschools of VIVERO International (a brand of Edvance Preschools & Associate of Eton house Singapore) o 42 Preschools of SERRA International – o Kids Castle 25 Branches Pipe line Customers o 8 Preschools of DAFFODIL Georgia,USA. o KRISTAL Preschool in Malaysia – Demo completed o 2 Universities and 50 institutes are in pipeline
  • 12. Our Goal • In the next 3 – 6 months o Acquiring 100 schools / preschools with student base of 1,00,000 minimum. • In the next 12 – 18 months or 24 months o In India, to acquire 3 million student base and globally 1 million student base • In the next 5 years o Become a market leader. Out of 1.4 billion students across globe, we want to bring at least 5% in to our platform
  • 13. Competitive landscape • Who will you compete with? [current or in future] • Our competitors (There is no market leader in India currently, however there are few small players In similar space) • in India – uolo / KidKonnect / Edu Next / Edu frame / Myly • Global - Remind / Tiqbiz / school messenger • Why would someone choose you over them? • Easy to adapt, No training required • Bundled with important features. • Affordable pricing • Why do you have a chance to be a dominant player? • Unlike Remind, our solution gives more control over the admin/ teachers. It has dual authorization process. Management is kept informed of all the activities performed by admin staffs and teachers. • Unique Design / User friendly Interface.
  • 14. Funding objective • How much do you need • We are planning to raise 150k USD • What do you need the money for i.e. what will you achieve with this money, when do you see profitability ? • We are in early stage revenues. We need funds to scale up globally and to release subsequent versions. • We will turn cash positive in the 3rd year. Note: This is indicative. Adjust as appropriate for your business. But keep it simple. Cost Year 1 Year 2 Technology 400000 480000 People Resources 3000000 3300000 Capex 0 500000 Opex 720000 792000 Marketing & Sales 1800000 3500000 Misc & Others 120000 132000 Total of Costs 6040000 8704000 Expected results Year 1 Year 2 Customers registered 100000 300000 % of registered users who buy 10 10 Number of customers who buy 10000 30000 Revenue per sale 99 99 Total revenue 990000 2970000 Surplus/Shortfall Year 1 Year 2 -5050000 -5734000
  • 15. Our Mobile App Screenshot
  • 17. Exit Option • Our Goal is to acquire 100,00,000 Students in 5 years time • Exit Strategy • Acquisition by Market Leader • Merger with Competitor