NEW PRODUCT INNOVATION AND ITS MARKETING STRATEGY
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This document discusses hybrid vehicles, including their history, functioning, the Toyota Prius model, and the need for hybrids in India. It provides details on Ferdinand Porsche developing the first gasoline-electric hybrid in 1901. The Toyota Prius became the first mass-produced hybrid in 1997. Hybrid vehicles have two power sources - an electric motor and a gasoline or diesel motor. The document performs a SWOT analysis of hybrid vehicles and reasons the Prius was not initially successful in India, such as high price and limited marketing. Upcoming hybrid models for India are also listed.
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Kolkata based Indian automotive car manufacturer Hindustan Motors fail for various reasons in these ppt I am trying to touch all key points of failure once pride of India .
The amby was a very successful car which was designed for India. These car ruled Indian roads for more than six continuous decades.
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The document provides an overview of the automobile industry in India. It discusses the history of automobiles from their origins in the late 18th century to key developments in India including the founding of Tata Motors in 1945. It then summarizes the current state of the Indian automobile industry, noting that India produces over 23 million vehicles annually, has major investments from companies like Ford and GM, and is one of the top exporters of automobiles in Asia. The industry contributes over 11% to India's GDP and provides employment for over 13 million people. A SWOT analysis is also included that examines the industry's strengths, weaknesses, opportunities and threats.
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The document provides an overview of the paint industry in India and Asian Paints company. It discusses that the Indian paint industry is estimated at Rs. 135 billion with 35% coming from the unorganized sector. Asian Paints is India's largest and Asia's third largest paint company with a turnover of Rs. 54.63 billion. The summary provides details about Asian Paints' growth, subsidiaries, vision, and market leadership position in the Indian paint industry.
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Maruti launched the Versa MPV in 2001 but it failed to gain significant market share. It was positioned as a luxury family vehicle but was overpriced at 5-6 lakhs, competing with sedans. Low mileage of 11 kmpl and lack of a diesel option also hindered sales. Though price cuts in 2003-04 boosted sales temporarily, Versa was eclipsed by the success of the lower priced Wagon R. Recommendations included lower initial pricing, exterior and feature updates during relaunch, focusing on appearance to compete with rivals, and introducing a diesel variant for better economic value. However, Versa's large MPV body-type and high price positioning remained barriers to widespread acceptance
Hybrid car technology in automobile presentation
This presentation discusses hybrid automobile technology. It begins with an introduction to hybrid vehicles, which combine an internal combustion engine with an electric motor and battery. The document then covers the history of hybrids, the different types of hybrid systems, how hybrid systems work, and some of the latest hybrid technologies used in cars. The presentation notes that hybrids provide benefits like reduced emissions and improved fuel efficiency compared to gas-only vehicles, though they are more expensive. In conclusion, the document argues that hybrid vehicles will be important options for the future in order to address issues of fossil fuel demand, emissions, and global warming.
Hybrid cars
This document discusses hybrid cars. It defines a hybrid car as one that combines two or more power sources, such as a gasoline engine and electric motor. The document outlines the evolution of hybrid cars from early prototypes in the late 19th century to models today. It describes the basic components of a hybrid like the IC engine, electric motor, batteries, and transmission. The key advantages are better gas mileage and reduced emissions compared to gas-only cars. While hybrids are more expensive, they are better for the environment and can help reduce dependence on fossil fuels.
The Indian Hatchback
The document analyzes the Indian automobile hatchback market segmented into A, B, and B+ segments based on price and features. It notes that the A-segment is dominated by Maruti Suzuki and Tata with their Alto and Nano models respectively, accounting for 25% of hatchback sales. The B-segment sees higher sales of 60,000 units monthly led by Hyundai's Santro and i10, while the B+ segment, catering to premium hatchbacks, sees most new launches and is where "all the action is". It recommends that new entrants focus on competitive pricing, fuel efficiency, and practicality to succeed across segments.
Toyota on international marketing
The document provides information on Toyota's history and key vehicle models. It discusses the founding of Toyota by Sakichi Toyoda and Kiichiro Toyoda in the 1920s. Toyota initially started as a loom manufacturing company before establishing an automobile department. Key vehicles discussed include the Toyota Innova MPV, Corolla compact car, and Prius hybrid vehicle. The Prius was the world's first mass-produced hybrid car. The document also analyzes potential market entry strategies for Toyota in countries like Australia, Malaysia, and Indonesia.
CPEST analysis of honda amaze
The document provides an analysis of the upcoming Honda Amaze sedan. It will be Honda's first diesel car in India, expected to launch in 2013-2014. It will utilize a 1.5L multijet diesel engine to provide good fuel efficiency between 15-16 km/L. The Amaze is aimed at competing in the entry-level sedan segment against cars like the Maruti Suzuki Dzire. It promises comfortable interiors, reasonable performance figures, and standard safety and audio features. However, its success will depend on factors like India's economic conditions, high interest rates, and stringent emission regulations.
Green vehicles ppt
This document discusses green cars and their benefits. It defines green cars as vehicles that use alternative fuel sources like biodiesel, solar, or electricity rather than gasoline. Green cars decrease greenhouse gases, are cheaper to run and maintain, provide renewable energy sources, and reduce health and environmental risks. Hybrid vehicles, like the Toyota Prius, combine a gas engine with an electric motor to increase fuel efficiency. The Prius is one of the most fuel efficient and popular green car models. Electric vehicles, such as the Nissan Leaf, run solely on electricity from batteries and produce no direct emissions.
PASSENGER CAR
The document provides information about passenger cars including their definition, origin, and growth in India. It notes that Karl Benz patented the first modern car in 1886. Cars became widely available in the early 20th century including the 1908 Model T. It discusses India's first car, the Tata Indica, and growth of the automotive industry in India from the 1940s onward. Leading car manufacturers and segments are also outlined along with a SWOT analysis of passenger cars.
Honda Civic Hybrid 2008 "Building Bridges" Campaign Book
Last fall in my Principles of Strategic Communications class, I worked with four classmates in a mini-’agency,’ Pure Communications, to create and pitch a campaign for the 2008 Honda Civic Hybrid.
As Account Director, I was primarily responsible for creating a campaign strategy from our extensive research and for providing creative, media, and public relations directional tactics. In addition, I compiled the various sections of our integrated campaign, conducted weekly meetings, and led the final pitch.
Disclaimer: this SlideShare presentation was created as a student project for the University of Wisconsin School of Journalism. This was used for educational purposes
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NEW PRODUCT INNOVATION AND ITS MARKETING STRATEGY
- 2. CONTENTS WHAT IS HYBRID CAR BRIEF HISTORY WORKING & FUNCTIONING TOYOTA PRIUS MARKETING STRATEGY SWOT ANALYSIS WHY PRIUS WAS NOT SUCCESSFUL IN INDIA UPCOMING HYBRID CARS NEED OF HYBRID VEHICLE IN INDIA
- 3. WHAT IS A HYBRID CAR? A HYBRID CAR is a car that uses two or more distinct power sources to move the car.
- 4. HISTORY • In 1901, FERDINAND PORCHE developed first gasoline-electric hybrid automobile in the world • The hybrid-electric vehicle did not become widely available until the release of the ”Toyota Prius” in Japan in 1997.Came in U.S in 2000
- 5. The hybrid-electric vehicle did not become widely available until the release of the ”Toyota Prius” in Japan in 1997.Came in U.S in 2000.
- 6. Other than normal cars at the time of braking hybrids cars convert the excess kinetic energy into electricity which is stored into the battery
- 8. FUNCTIONING Hybrid cars have two motors, one is run by diesel or gasoline and other one by electric motor. Both these motors function together to make the car run When the car gets slow speed the charge (current) is supplied through the electric motor while the power is supplied by high speed gasoline motor.
- 9. TOYOTA PRIUS The Reason for Choosing the word : Prius is a Latin word meaning "before". According to Toyota, the name was chosen because the Prius was launched before environmental awareness became a mainstream social issue. Prius :First mass-produced hybrid vehicle in Japan in 1997 and was subsequently introduced worldwide in 2000. The Prius is sold in almost 80 countries and regions, with its largest markets being those of Japan and the United States World’s best selling Hybrid car.
- 14. WHY PRIUS IS SUCCESSFUL? Prius is the “first mass produced hybrid” therefore the market for this kind of car is very new and competition very light. The Honda Insight(1997) is the only other hybrid car that is currently on the market but not offering the same convenience. The Insight is designed as a two-seat sports car The Prius aims to provide the same comfort that any other segment car(Petrol and Diesel) provides
- 16. STRENGTHS LOWER EMISSIONS BETTER MILEAGE REDUCE DEPENDENCE ON FOSSIL FUELS BETTER FOR ENVIRONMENT
- 17. WEAKNESS HIGH COST RISKY IN ACCIDENTS BATTERIES ARE NOT RE-USABLE DISPOSAL OF BATTERIES AVALIABILTY OF SERVICES
- 18. OPPORTUNITIES Can gain from first movers advantage in hybrid segment. Acquiring collaborations with automobile business entities. Augment distribution and servicing network
- 19. THREATS Higher maintenance costs may defer the customer Competition offering innovative features at lower price New entrants in the same segment with better features and lower price
- 20. WHY TOYOTA PRIUS WAS NOT SUCCESSFUL IN INDIA? They did not launch the vehicle well, Marketing was not done. They Lacked marketing Strategies. They Targeted High Income Group. Price of the vehicle was VERY HIGH.
- 21. UPCOMING HYBRID CARS IN INDIA Tata is planning to launch Hybrid Version of Tata NANO. Toyota is Coming with Toyota Etios Hybrid. Maruti Suzuki: Maruti Swift Hybrid Version
- 22. WHY HYBRID VEHICLE IN INDIA? National Electric Mobility Mission Plan 2020 It is a detailed plan based on an in-depth primary data study conducted jointly by government, automotive industry and academia/research institutes. The NEMMP is vital for reducing our dependence on fossil fuels, 80% of which is imported leading to massive foreign exchange deficit Target To put 6-7 million EVs on road by 2020; 4-5 million are expected to be two-wheelers.