- Toyota Motor Corporation is one of the largest automobile manufacturers in the world and began operations in 1933 as a division of Toyota group.
- It is headquartered in Toyota City, Japan and has manufacturing plants and distributors in many countries around the world.
- Toyota produces hybrid vehicles like the Prius and is a leader in hybrid car technology, having sold over 10 million hybrid vehicles worldwide as of 2021. It sees an opportunity to introduce hybrid vehicles in India given rising fuel prices and growing demand for more fuel efficient vehicles.
Tata Nano is the world's cheapest car launched by Tata Motors in 2008. It was envisioned by Ratan Tata as an affordable car for common people. Some key features include a low price of $2,500, compact size, good fuel efficiency, and basic features to keep costs low. While it helped expand car ownership in India, Tata faced obstacles finding a site for large-scale production due to land disputes in West Bengal. Overall, the Nano was an innovative product that boosted the Indian auto industry.
The automobile industry in India in 2017 and 2018
Industry profile
sales and growth of automobiles in India and in world
In detail about the auto industry in India in 2017
the share of different cars and car models in India
different cars and originated countries
domestic automakers in India
The document discusses the growth of the four-wheeler industry in India. It describes how government policies encouraged foreign investment in the car market, leading to growth. Factors like increasing GDP, income, and infrastructure development contributed to rising demand for cars. Major players in India include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The four-wheeler industry provides employment and drives research into more efficient vehicles.
The document provides an overview of the automobile industry in India. It discusses that the industry contributes 4% to India's GDP and employs over 10 million people. It summarizes that Maruti, Tata, and Mahindra & Mahindra are major players in the passenger vehicle, commercial vehicle, and tractor segments respectively. The document also outlines various career opportunities and discusses the future prospects of growth for the Indian automobile industry.
The automotive industry in India is one of the largest in the world and is growing rapidly. India has become one of the top passenger and commercial vehicle producers. Two-wheelers have the largest market share followed by passenger cars. Key players in the industry include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The industry employs over 13 million people and has an annual turnover of over $35 billion.
The automobile industry in India is emerging as an important sector of the Indian economy. Key factors driving growth include rising incomes, a young population, and urbanization. The industry is dominated by two-wheelers but passenger vehicles are the fastest growing segment. Major players include Tata Motors, Mahindra & Mahindra, Maruti Suzuki, and Bajaj Auto. The government has increasingly liberalized policies governing the sector since the 1990s to encourage investment and competition. India now has a large automotive manufacturing base across the country.
Indian auto industry contributes approx 7.1% o the GDP of India. 31% of the small cars sold globally were manufactured in India (FY 2014-15). With approx. 20 million vehicles sold annually- auto industry has a great potential to engine Make In India. The presentation discusses about the market size, advantage, growth drivers, key segments , FDI & opportunities for Indian MSMEs in this sector.
The document summarizes the automobile industry in India. It outlines 5 leading automobile companies - Tata Motors, Maruti Suzuki, Hyundai Motors, Mahindra Motors, and Hero Honda Motors. It provides key details about each company such as their CEOs, popular vehicles, production details, and market share. The automobile industry contributes significantly to India's GDP and employment. Major strengths include a large domestic market and competitive auto components while opportunities lie in rising rural demand and income levels.
Tata Nano is the world's cheapest car launched by Tata Motors in 2008. It was envisioned by Ratan Tata as an affordable car for common people. Some key features include a low price of $2,500, compact size, good fuel efficiency, and basic features to keep costs low. While it helped expand car ownership in India, Tata faced obstacles finding a site for large-scale production due to land disputes in West Bengal. Overall, the Nano was an innovative product that boosted the Indian auto industry.
The automobile industry in India in 2017 and 2018
Industry profile
sales and growth of automobiles in India and in world
In detail about the auto industry in India in 2017
the share of different cars and car models in India
different cars and originated countries
domestic automakers in India
The document discusses the growth of the four-wheeler industry in India. It describes how government policies encouraged foreign investment in the car market, leading to growth. Factors like increasing GDP, income, and infrastructure development contributed to rising demand for cars. Major players in India include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The four-wheeler industry provides employment and drives research into more efficient vehicles.
The document provides an overview of the automobile industry in India. It discusses that the industry contributes 4% to India's GDP and employs over 10 million people. It summarizes that Maruti, Tata, and Mahindra & Mahindra are major players in the passenger vehicle, commercial vehicle, and tractor segments respectively. The document also outlines various career opportunities and discusses the future prospects of growth for the Indian automobile industry.
The automotive industry in India is one of the largest in the world and is growing rapidly. India has become one of the top passenger and commercial vehicle producers. Two-wheelers have the largest market share followed by passenger cars. Key players in the industry include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The industry employs over 13 million people and has an annual turnover of over $35 billion.
The automobile industry in India is emerging as an important sector of the Indian economy. Key factors driving growth include rising incomes, a young population, and urbanization. The industry is dominated by two-wheelers but passenger vehicles are the fastest growing segment. Major players include Tata Motors, Mahindra & Mahindra, Maruti Suzuki, and Bajaj Auto. The government has increasingly liberalized policies governing the sector since the 1990s to encourage investment and competition. India now has a large automotive manufacturing base across the country.
Indian auto industry contributes approx 7.1% o the GDP of India. 31% of the small cars sold globally were manufactured in India (FY 2014-15). With approx. 20 million vehicles sold annually- auto industry has a great potential to engine Make In India. The presentation discusses about the market size, advantage, growth drivers, key segments , FDI & opportunities for Indian MSMEs in this sector.
The document summarizes the automobile industry in India. It outlines 5 leading automobile companies - Tata Motors, Maruti Suzuki, Hyundai Motors, Mahindra Motors, and Hero Honda Motors. It provides key details about each company such as their CEOs, popular vehicles, production details, and market share. The automobile industry contributes significantly to India's GDP and employment. Major strengths include a large domestic market and competitive auto components while opportunities lie in rising rural demand and income levels.
Swot analysis of automobile industry in IndiaShri Theja
SWOT is an important tool to understand the internal and external that affect on company's operations. This is a presentation on Swot analysis of automobile industry in India; that will help students of MBA, BBM and other discipline during exams and presentations.
An Analysis of Automobile Industry of India as a Market StructureMuhammad Anowar
Automobile industry is a symbol of technical marvel by human kind. Being one of the fastest growing sectors in the world its dynamic growth phases are explained by nature of competition, product life cycle and consumer demand. Today, the global automobile industry is concerned with consumer demands for styling, safety, and comfort; and with labor relations and manufacturing efficiency. The industry is at the crossroads with global mergers and relocation of production centers to emerging developing economies.
Asia has become the major consumer as well as supplier of automobiles. India is concentrating on Middle East and south Asia beside traditional developed country destinations. With the gradual opening up of the component sector, now the challenge is for individual governments to support the development of domestic critical component and sub-system suppliers through, improvement in the investment environment, stronger patent regimes and incentives for R&D.
The document summarizes statistics and key aspects of the automobile industry in India. It notes that India is poised to become the third largest auto manufacturing hub by 2020. It lists major players in the passenger car segment like Maruti Suzuki, Tata Motors, and Hyundai. Factors like increasing incomes, credit access, and urbanization are driving growth. JVs between Indian and foreign companies are helping to expand manufacturing capacity. The industry faces opportunities but also threats from new entrants, substitute products, and competitive pressures.
This document provides an overview of the automobile industry in India. It discusses the growth and evolution of the industry from the 1970s to present day. Key points include:
- India now has a large domestic automobile industry producing cars, commercial vehicles, two-wheelers and more.
- Growth has been driven by rising incomes, a young population, lower costs than other countries, and government support through policies.
- The industry is expected to continue growing significantly in the coming years, supported by India's demographic trends and expanding middle class.
This is a ppt. on Indian Automobile Industry by Nithish Krishnan, who is an Automobile Expert/Advisor in cartoq.com... From this ppt., you will be able to know the history, current situation, entry of foreign brands, informations about the internationally acclaimed FIAT multijet engine which is being called as "The National Engine of India" & about SIAM (Society of Indian Auto Manufacturers). Also, it contains more info about Maruti Suzuki, Hyundai Motors & Tata Motors...
This document provides an overview of the passenger car industry in India. It discusses the history and evolution of the market structure from a duopoly post-independence to an oligopoly today. It analyzes key players like Maruti Suzuki, analyzing their models, pricing strategies, and SWOT. It also discusses entry barriers and competitive threats in the industry.
The automotive industry in India has grown significantly over the last 5 years. Vehicle sales reached around 9 million in 2005-06, with growth of 14% annually. India has emerged as the 2nd largest two-wheeler market, 4th largest commercial vehicle market, and 11th largest passenger car market. Major global and domestic players operate in the highly competitive Indian auto industry. The future of the industry looks promising with rising incomes, availability of financing, and government support through policies like lowering duties on smaller cars.
The document provides an overview of the Indian automobile industry from pre-1983 to present. It discusses the key stages of growth from a closed market with few domestic players to liberalization in the 1990s that led to entry of global automakers. It also outlines the major companies in India today and future prospects like planned investments and capacity expansions. Career opportunities in the automobile sector for MBA graduates are available in cities like Chennai, Mumbai and Pune across functions like marketing, operations, finance etc.
The automobile industry in India has grown significantly over the past few decades. It started with only two major players and was highly regulated, with import restrictions and high duties. Liberalization in the 1990s led to more players entering the market, both domestic and foreign, and greater competition. Key segments now include two-wheelers, passenger vehicles, commercial vehicles, and three-wheelers. The industry is largely domestically focused but exports have also increased substantially in recent years, with passenger vehicles becoming a leading export category. Overall production and sales have grown at a compound annual rate of over 15% with two-wheelers maintaining the largest market share.
The document provides an overview of the Indian automobile industry. It discusses that India has the 7th largest automobile industry in the world and is a major producer of cars, trucks, buses and two-wheelers. It summarizes the key segments in the industry, major players, sales figures and provides a brief history and future outlook of the industry. The industry contributes significantly to India's GDP and is continuing to grow with new investments and launches.
The automobile industry in India is large and growing rapidly. India's car manufacturing industry is the sixth largest in the world. Maruti Suzuki dominates the market with a 45% share but faces competition from Hyundai, Tata Motors, and others. Maruti, Tata, and Hyundai have all announced plans to increase production capacity and market share in response to the growing demand in India. Maruti aims to revive its popular Maruti 800 model and increase manufacturing capabilities while Hyundai targets a market share of over 20%.
The automobile industry in India contributes 5% to GDP and manufactures over 11 million vehicles annually. It provides direct and indirect employment to over 13.1 million people. Major players include Tata Motors, Maruti Suzuki, and Hyundai Motors. The industry has grown significantly since economic liberalization in 1991 and FDI being allowed in 1996, which led to investments from companies like Hyundai and Honda. Exports have also increased substantially over the past decade across various vehicle categories like passenger vehicles, commercial vehicles, three-wheelers, and two-wheelers. The industry faces challenges in achieving faster development cycles, developing cost-effective solutions, and meeting quality and safety requirements.
This PPT is on automobile industry- four wheeler sector, by which you will be able to understand market share, and performance of automobile- four wheeler sector.
The document provides an overview of the Indian automobile industry. It discusses that the industry began in the late 19th century and is now the 9th largest globally. The key segments are two-wheelers, passenger vehicles, and commercial vehicles. Major players include Hero Honda, Bajaj Auto, Tata Motors, and Mahindra & Mahindra. The industry contributes significantly to India's GDP and industrial production. Strict emission standards are helping improve environmental performance. While the industry has grown, it still faces challenges around costs, investment in innovation, and fully achieving quality certifications.
The automobile industry in India is one of the largest in the world and fastest growing, manufacturing over 3.23 million units in 2012-13 and expected to reach 10 million units by 2020-21. India also emerged as the fourth largest exporter of automobiles in 2009. Some major players in the industry include Maruti Suzuki, Tata Motors, and Hero MotoCorp. Maruti Suzuki leads the industry with a 45% market share in passenger vehicles. Tata Motors is India's largest automobile company and the world's fifth largest truck manufacturer. Hero MotoCorp was formed in 2011 from the previous Hero Honda joint venture between Hero Group and Honda and has a 59% market share in motorcycles. The future
The automobile industry in India is the tenth largest in the world and is expected to overtake China. It contributes 3.1% to India's GDP and is dominated by domestic companies. Two-wheelers form the major share of domestic sales while passenger vehicles lead exports. Key players in different segments include Hero, Maruti, Ashok Leyland and Tata Motors. The industry has experienced major changes over the years including delicensing, increased competition and diversification. While the industry is currently in a slowdown, factors like rising incomes, exports and innovation are expected to boost growth in the long run.
The document provides an overview of the automobile industry in India, including its history, evolution, major players, exports, current status, challenges and trends. It discusses how the industry emerged in the 1940s and grew after economic liberalization in 1991. It is now the 7th largest in the world and a major exporter. Major players include Tata, Maruti, Hyundai and key executives leading companies in India are discussed.
The document provides an overview of the automobile industry in India and analyzes Mahindra & Mahindra. It discusses that India has emerged as the 6th largest producer of passenger vehicles globally. The key segments in the industry are two-wheelers, passenger vehicles, and commercial vehicles. It then performs a SWOT analysis, PESTEL analysis, Porter's 5 forces analysis, and evaluates Mahindra & Mahindra using these frameworks. Key strengths of M&M highlighted are its strong brand, innovation, and ability to produce sturdy vehicles suited for Indian roads. The analysis identifies opportunities for M&M in developing new vehicle types while also noting threats from competition and rising fuel prices.
The automobile industry in India has experienced significant growth and evolution over the past several decades. Starting from just a few imported vehicles in the late 1800s, India has become one of the largest automobile producers in the world. Major players like Mahindra & Mahindra and Tata Motors emerged in the 1940s-1950s, while economic liberalization in the 1990s led to growth in foreign investment and joint ventures with companies like Suzuki and Toyota. The supply chain system has also evolved to more closely mirror international models. Though dominated by two-wheelers, all segments have expanded, with electric vehicles and exports becoming growing focuses. Continued government support aims to further develop automobile manufacturing as a key driver of the Indian economy
The automotive industry in India is one of the largest in the world and fastest growing globally. India is now the 6th largest producer of passenger vehicles globally. The industry manufactures over 11 million vehicles annually and exports about 1.5 million. Two-wheelers have the largest market share of over 75%. Major players include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The industry provides employment to over 13 million people and has an annual turnover of over $35 billion. Tata Motors leads commercial vehicles while Maruti Suzuki leads passenger vehicles. Mahindra is expanding overseas. Hero MotoCorp leads two-wheelers while Bajaj Auto leads three-
Outside Chevron External Technology Development Presentation August 2009bchalonergill
The document summarizes Chevron's External Technology Development (ETD) group, which identifies and develops technologies from external sources to support Chevron's downstream manufacturing needs. ETD works closely with Global Manufacturing to address challenges in areas like reliability, process improvements, measurement, and environmental protection. Current projects include coatings for corrosion prevention, crude pretreatment, and emissions reductions. The goal is to rapidly assess, develop, and demonstrate promising external technologies through partnerships.
Chevron is an integrated energy company that operates globally. It has recognized the importance of internal communications in supporting its business goals and culture, known as "The Chevron Way". The document outlines Chevron's internal communication strategies, which include a top-down approach, various communication channels, and an annual process of evaluating and updating strategies based on feedback. Current challenges include managing growth across locations and relying too heavily on email. Issues for the future include developing new measurement techniques and ensuring internal communication remains a priority.
Swot analysis of automobile industry in IndiaShri Theja
SWOT is an important tool to understand the internal and external that affect on company's operations. This is a presentation on Swot analysis of automobile industry in India; that will help students of MBA, BBM and other discipline during exams and presentations.
An Analysis of Automobile Industry of India as a Market StructureMuhammad Anowar
Automobile industry is a symbol of technical marvel by human kind. Being one of the fastest growing sectors in the world its dynamic growth phases are explained by nature of competition, product life cycle and consumer demand. Today, the global automobile industry is concerned with consumer demands for styling, safety, and comfort; and with labor relations and manufacturing efficiency. The industry is at the crossroads with global mergers and relocation of production centers to emerging developing economies.
Asia has become the major consumer as well as supplier of automobiles. India is concentrating on Middle East and south Asia beside traditional developed country destinations. With the gradual opening up of the component sector, now the challenge is for individual governments to support the development of domestic critical component and sub-system suppliers through, improvement in the investment environment, stronger patent regimes and incentives for R&D.
The document summarizes statistics and key aspects of the automobile industry in India. It notes that India is poised to become the third largest auto manufacturing hub by 2020. It lists major players in the passenger car segment like Maruti Suzuki, Tata Motors, and Hyundai. Factors like increasing incomes, credit access, and urbanization are driving growth. JVs between Indian and foreign companies are helping to expand manufacturing capacity. The industry faces opportunities but also threats from new entrants, substitute products, and competitive pressures.
This document provides an overview of the automobile industry in India. It discusses the growth and evolution of the industry from the 1970s to present day. Key points include:
- India now has a large domestic automobile industry producing cars, commercial vehicles, two-wheelers and more.
- Growth has been driven by rising incomes, a young population, lower costs than other countries, and government support through policies.
- The industry is expected to continue growing significantly in the coming years, supported by India's demographic trends and expanding middle class.
This is a ppt. on Indian Automobile Industry by Nithish Krishnan, who is an Automobile Expert/Advisor in cartoq.com... From this ppt., you will be able to know the history, current situation, entry of foreign brands, informations about the internationally acclaimed FIAT multijet engine which is being called as "The National Engine of India" & about SIAM (Society of Indian Auto Manufacturers). Also, it contains more info about Maruti Suzuki, Hyundai Motors & Tata Motors...
This document provides an overview of the passenger car industry in India. It discusses the history and evolution of the market structure from a duopoly post-independence to an oligopoly today. It analyzes key players like Maruti Suzuki, analyzing their models, pricing strategies, and SWOT. It also discusses entry barriers and competitive threats in the industry.
The automotive industry in India has grown significantly over the last 5 years. Vehicle sales reached around 9 million in 2005-06, with growth of 14% annually. India has emerged as the 2nd largest two-wheeler market, 4th largest commercial vehicle market, and 11th largest passenger car market. Major global and domestic players operate in the highly competitive Indian auto industry. The future of the industry looks promising with rising incomes, availability of financing, and government support through policies like lowering duties on smaller cars.
The document provides an overview of the Indian automobile industry from pre-1983 to present. It discusses the key stages of growth from a closed market with few domestic players to liberalization in the 1990s that led to entry of global automakers. It also outlines the major companies in India today and future prospects like planned investments and capacity expansions. Career opportunities in the automobile sector for MBA graduates are available in cities like Chennai, Mumbai and Pune across functions like marketing, operations, finance etc.
The automobile industry in India has grown significantly over the past few decades. It started with only two major players and was highly regulated, with import restrictions and high duties. Liberalization in the 1990s led to more players entering the market, both domestic and foreign, and greater competition. Key segments now include two-wheelers, passenger vehicles, commercial vehicles, and three-wheelers. The industry is largely domestically focused but exports have also increased substantially in recent years, with passenger vehicles becoming a leading export category. Overall production and sales have grown at a compound annual rate of over 15% with two-wheelers maintaining the largest market share.
The document provides an overview of the Indian automobile industry. It discusses that India has the 7th largest automobile industry in the world and is a major producer of cars, trucks, buses and two-wheelers. It summarizes the key segments in the industry, major players, sales figures and provides a brief history and future outlook of the industry. The industry contributes significantly to India's GDP and is continuing to grow with new investments and launches.
The automobile industry in India is large and growing rapidly. India's car manufacturing industry is the sixth largest in the world. Maruti Suzuki dominates the market with a 45% share but faces competition from Hyundai, Tata Motors, and others. Maruti, Tata, and Hyundai have all announced plans to increase production capacity and market share in response to the growing demand in India. Maruti aims to revive its popular Maruti 800 model and increase manufacturing capabilities while Hyundai targets a market share of over 20%.
The automobile industry in India contributes 5% to GDP and manufactures over 11 million vehicles annually. It provides direct and indirect employment to over 13.1 million people. Major players include Tata Motors, Maruti Suzuki, and Hyundai Motors. The industry has grown significantly since economic liberalization in 1991 and FDI being allowed in 1996, which led to investments from companies like Hyundai and Honda. Exports have also increased substantially over the past decade across various vehicle categories like passenger vehicles, commercial vehicles, three-wheelers, and two-wheelers. The industry faces challenges in achieving faster development cycles, developing cost-effective solutions, and meeting quality and safety requirements.
This PPT is on automobile industry- four wheeler sector, by which you will be able to understand market share, and performance of automobile- four wheeler sector.
The document provides an overview of the Indian automobile industry. It discusses that the industry began in the late 19th century and is now the 9th largest globally. The key segments are two-wheelers, passenger vehicles, and commercial vehicles. Major players include Hero Honda, Bajaj Auto, Tata Motors, and Mahindra & Mahindra. The industry contributes significantly to India's GDP and industrial production. Strict emission standards are helping improve environmental performance. While the industry has grown, it still faces challenges around costs, investment in innovation, and fully achieving quality certifications.
The automobile industry in India is one of the largest in the world and fastest growing, manufacturing over 3.23 million units in 2012-13 and expected to reach 10 million units by 2020-21. India also emerged as the fourth largest exporter of automobiles in 2009. Some major players in the industry include Maruti Suzuki, Tata Motors, and Hero MotoCorp. Maruti Suzuki leads the industry with a 45% market share in passenger vehicles. Tata Motors is India's largest automobile company and the world's fifth largest truck manufacturer. Hero MotoCorp was formed in 2011 from the previous Hero Honda joint venture between Hero Group and Honda and has a 59% market share in motorcycles. The future
The automobile industry in India is the tenth largest in the world and is expected to overtake China. It contributes 3.1% to India's GDP and is dominated by domestic companies. Two-wheelers form the major share of domestic sales while passenger vehicles lead exports. Key players in different segments include Hero, Maruti, Ashok Leyland and Tata Motors. The industry has experienced major changes over the years including delicensing, increased competition and diversification. While the industry is currently in a slowdown, factors like rising incomes, exports and innovation are expected to boost growth in the long run.
The document provides an overview of the automobile industry in India, including its history, evolution, major players, exports, current status, challenges and trends. It discusses how the industry emerged in the 1940s and grew after economic liberalization in 1991. It is now the 7th largest in the world and a major exporter. Major players include Tata, Maruti, Hyundai and key executives leading companies in India are discussed.
The document provides an overview of the automobile industry in India and analyzes Mahindra & Mahindra. It discusses that India has emerged as the 6th largest producer of passenger vehicles globally. The key segments in the industry are two-wheelers, passenger vehicles, and commercial vehicles. It then performs a SWOT analysis, PESTEL analysis, Porter's 5 forces analysis, and evaluates Mahindra & Mahindra using these frameworks. Key strengths of M&M highlighted are its strong brand, innovation, and ability to produce sturdy vehicles suited for Indian roads. The analysis identifies opportunities for M&M in developing new vehicle types while also noting threats from competition and rising fuel prices.
The automobile industry in India has experienced significant growth and evolution over the past several decades. Starting from just a few imported vehicles in the late 1800s, India has become one of the largest automobile producers in the world. Major players like Mahindra & Mahindra and Tata Motors emerged in the 1940s-1950s, while economic liberalization in the 1990s led to growth in foreign investment and joint ventures with companies like Suzuki and Toyota. The supply chain system has also evolved to more closely mirror international models. Though dominated by two-wheelers, all segments have expanded, with electric vehicles and exports becoming growing focuses. Continued government support aims to further develop automobile manufacturing as a key driver of the Indian economy
The automotive industry in India is one of the largest in the world and fastest growing globally. India is now the 6th largest producer of passenger vehicles globally. The industry manufactures over 11 million vehicles annually and exports about 1.5 million. Two-wheelers have the largest market share of over 75%. Major players include Maruti Suzuki, Hyundai, Tata Motors, and Mahindra & Mahindra. The industry provides employment to over 13 million people and has an annual turnover of over $35 billion. Tata Motors leads commercial vehicles while Maruti Suzuki leads passenger vehicles. Mahindra is expanding overseas. Hero MotoCorp leads two-wheelers while Bajaj Auto leads three-
Outside Chevron External Technology Development Presentation August 2009bchalonergill
The document summarizes Chevron's External Technology Development (ETD) group, which identifies and develops technologies from external sources to support Chevron's downstream manufacturing needs. ETD works closely with Global Manufacturing to address challenges in areas like reliability, process improvements, measurement, and environmental protection. Current projects include coatings for corrosion prevention, crude pretreatment, and emissions reductions. The goal is to rapidly assess, develop, and demonstrate promising external technologies through partnerships.
Chevron is an integrated energy company that operates globally. It has recognized the importance of internal communications in supporting its business goals and culture, known as "The Chevron Way". The document outlines Chevron's internal communication strategies, which include a top-down approach, various communication channels, and an annual process of evaluating and updating strategies based on feedback. Current challenges include managing growth across locations and relying too heavily on email. Issues for the future include developing new measurement techniques and ensuring internal communication remains a priority.
This document summarizes a strategic analysis of Chevron's upstream and downstream sectors. It provides background on Chevron, an overview of its financial performance in these sectors, and SWOT analyses. Key strengths in upstream include large oil reserves and access to unstable regions, while weaknesses are environmental and legal issues. Downstream strengths are its refining network, and weaknesses include environmental costs and legal issues. The document evaluates Chevron using various matrices and proposes strategies like influencing local communities and investing in lubricants and petrochemicals downstream.
Based on the analysis, Chevron should focus its investments on renewable energy sources like solar, wind and biofuels to capitalize on opportunities in the growing renewable energy market and address threats from depletion of natural resources and regulations on emissions. It should divest its chemicals business and use funds to further develop alternative technologies. Overall, the recommendations aim to make Chevron more environmentally sustainable and competitive in the long run.
Chevron is an American multinational energy corporation headquartered in California. It has operations in over 180 countries and engages in oil, gas, and geothermal energy industries. Chevron explores for and produces oil and natural gas, refines, markets and transports fuels and lubricants, manufactures and sells petrochemical products, generates power, and develops new energy technologies. It has been ranked in the top 11 of the Fortune 500 for the past five years.
Toyota is a Japanese automotive manufacturer headquartered in Toyota City, Japan. It was founded in 1937 by Kiichiro Toyoda and is now the largest automaker in the world by production. In 2013, Toyota employed over 333,000 people worldwide and had annual revenue of over $200 billion. Toyota produces over 10 million vehicles per year across various brands and models. It has manufacturing facilities and sales networks across the globe. Toyota is known for its high quality, reliability and efficiency through its Toyota Production System.
The document provides a strategic technology management report for Toyota Motor Corporation in 2013. It includes an analysis of Toyota's company background, goals, competitors, PESTLE analysis, SWOT analysis, balanced scorecard, strategy roadmap, and technology roadmap. The report examines Toyota's history and founding, guiding vision, competitors in the automotive industry, political, economic, social and technological factors affecting its business, its strengths, weaknesses and opportunities for growth. It proposes recommendations and conclusions to guide Toyota's strategic plans.
Opportunity and Threat of External EnvironmentNoonamsom
The document discusses analyzing an organization's external environment. It defines the external environment and different types of external factors that can influence an organization. These include the general environment, industry environment, and competitor environment. The document provides details on how to analyze each of these environments, including using Porter's Five Forces model to analyze the industry environment. It also discusses using SWOT analysis to understand an organization's opportunities and threats in the external environment. The overall aim is to help organizations understand external factors they don't control but must adapt to in order to survive and grow.
This document provides an overview of Chevron Corporation. It summarizes Chevron's strong financial performance in 2007, including record earnings of $18.7 billion and total shareholder return of 30.5%. It also discusses Chevron's strategies for addressing the challenges of growing global energy demand, constrained supply, and geopolitical dynamics by focusing on growth areas in Asia Pacific through its leading project queue and exploration successes. Chevron's strategies are to develop integrated positions in upstream, gas, and downstream with a focus on cost management, capital stewardship, safety, and reliability.
The document provides an overview of the Tata Nano car. It discusses how Ratan Tata envisioned an affordable car for the masses and unveiled the Tata Nano in 2008. The Nano is one of the most affordable cars in the world, starting at $2,500. It has basic features to keep costs low and is expected to boost the Indian economy. However, Tata faced obstacles getting a factory built in West Bengal due to land disputes.
This document provides an overview of the global and Indian automobile industries. It discusses key statistics such as the largest producers and Indian market segments. The top 3 Indian companies are listed as Maruti Suzuki, Hyundai, and Tata Motors. Government policies to promote the industry are outlined. A PESTEL analysis identifies relevant political, economic, social, technological, environmental, and legal factors. Finally, Porter's Five Forces model is applied to analyze competitive rivalry, threat of substitutes, supplier power, buyer power, and threat of new entry.
Ratan Tata unveiled the Tata Nano car in 2008, fulfilling his dream of producing an affordable car for the masses in India. The Nano is the world's cheapest car at $2,500. It aims to expand car ownership in India by 65% and boost the economy. However, Tata faced obstacles getting land to produce the Nano in West Bengal, resulting in delays and costs. There are high expectations that the Nano will be successful in India and globally if exported, helping establish India as a leader in affordable engineering solutions.
The document provides an overview of the Indian tyre industry. Some key points:
- The Indian tyre industry had a turnover of Rs. 25,000 crores in 2009-2010, producing 13.5 lakh metric tons of tyres. The top 10 companies account for over 95% of production.
- Raw materials like natural rubber, butyl rubber, and nylon account for 63% of industry costs. India imports some raw materials due to insufficient domestic production.
- Growth in the automobile industry, driven by rising incomes, GDP growth, and infrastructure spending, is driving demand for tyres. Major automobile companies are expanding production.
- Leading tyre manufacturers include MRF,
Trends in Automobile Industry in IndiaRohit Jadhav
The document summarizes recent trends in India's automotive industry, including a focus on how rising petrol prices have affected consumer buying behavior and sales. It outlines the objectives and hypotheses of a proposed causal study investigating the relationship between petrol price hikes and declining petrol vehicle sales. Key points include:
- India's automotive industry is one of the largest and fastest growing globally, producing over 3.7 million vehicles annually as of 2010.
- While overall sales are increasing, sales of petrol vehicles have declined as prices rose above Rs. 60 and Rs. 70 per liter, with consumers switching to diesel vehicles.
- The proposed study will examine this change in consumer buying behavior and its relationship to rising petrol costs through surveys
Trends in Automobile Industry in IndiaRohit Jadhav
The document summarizes recent trends in India's automotive industry, including a focus on how rising petrol prices have affected consumer buying behavior and sales. It outlines the objectives and hypotheses of a proposed causal study investigating the relationship between petrol price hikes and declining petrol vehicle sales. Key points include:
- India's automotive industry is one of the largest and fastest growing globally, producing over 3.7 million vehicles annually as of 2010.
- While overall sales are increasing, sales of petrol vehicles have declined as prices rose above Rs. 60 and Rs. 70 per liter, with consumers switching to diesel vehicles.
- The proposed study will examine this change in consumer buying behavior and its relationship to rising petrol costs through surveys
The Indian automotive industry has experienced significant growth over the past decade. Exports of automobiles from India surged 57% in 2008-2009, led by major exporters Hyundai and Maruti Suzuki shipping more vehicles to Europe. However, domestic sales were impacted by the economic slowdown and high lending rates. Passenger vehicle sales grew only 0.13% while commercial vehicle sales declined sharply. Two-wheeler sales also grew modestly at 2.6% due to financing issues. Going forward, demand from Europe may soften and domestic sales will depend on availability of financing and new model launches.
Research report on Indian Automobile SectorSourabh Hirau
This document provides an overview of the Indian automobile sector:
- India is one of the largest producers and markets for automobiles in the world, particularly for two-wheelers and tractors. The sector employs millions of people and accounts for 7% of India's GDP.
- Factors driving growth include rising incomes, increased affordability of small cars, availability of skilled labor, and government support to develop India as an auto manufacturing hub.
- The sector is concentrated in four regions with major clusters in Chennai, Mumbai, and New Delhi. Two-wheelers dominate sales while passenger vehicles and commercial vehicles are also growing segments.
- Exports have grown significantly over the past five years, demonstrating the competitiveness
The report provides an overview of the Indian automobile industry, including key players. It discusses the industry's structure and market share breakdown. Some of the major challenges facing the industry are meeting social and environmental expectations, managing quality, and maintaining brand value. The future of the industry is expected to involve increased production capacity, more investment from global companies, and India becoming a research and development hub for automotive technology.
- In January 2011, automobile sales in India grew 19% backed by economic growth, rising incomes and introduction of new cars, with total vehicle sales reaching 1.32 million units.
- While growth has been strong, industry analysts expect the rate of growth to moderate to 15% this year due to factors like rising fuel prices, interest rates, and costs of production.
- The Indian government is working on a policy to encourage manufacturing of hybrid cars in India through excise duty concessions in order to promote environmental protection and reduce dependence on fossil fuels.
The document discusses the Indian automobile market and Toyota Etios car. It notes that India is the world's second fastest growing auto market, accounting for 5% of global production. The Etios is Toyota's entry in the compact car segment, priced between Rs. 5.5-7.84 lakhs. Reviews praise the Etios' performance, mileage, and handling while noting some cost-cutting. The document also outlines opportunities and threats in the Indian market, as well as potential marketing strategies for the Etios.
This document discusses brand personality as it relates to cars in the Indian market. It provides an overview of the automobile industry in India and reviews literature on brand personality and how it is created. Brand personality refers to the human traits associated with a brand, and is influenced by a brand's marketing mix, user imagery, sponsorship activities, age, and symbols. Understanding brand personality can help enrich consumer understanding, contribute to brand differentiation, and guide communication efforts. The document examines how companies try to link certain personalities to the brands of cars they sell.
Toyota introduced the Prius hybrid vehicle in 2000 to tap into the American market that favored high gas mileage and low emissions. The Prius combines a gasoline engine with an electric motor and battery to improve fuel efficiency. While early test drives found it sluggish, Toyota marketed it as innovative technology to early adopters through media campaigns. This case study examines how Toyota identified and targeted certain customer segments and adapted over time to factors like rising fuel prices and environmental regulations to achieve early success with the Prius hybrid model.
The document discusses the Indian automobile market and Toyota Etios car. It notes that India is the world's second fastest growing auto market, accounting for 5% of global production. The Etios is Toyota's entry in the compact car segment, priced between Rs. 5.5-7.84 lakhs. The car has received praise for its performance, mileage, and exterior design, though some note its dated styling and cost-cutting measures. The document also outlines opportunities and threats in the Indian market, as well as potential marketing strategies for the Etios.
The two-wheeler industry in India has grown rapidly over the last decade. It is now the second largest producer of two-wheelers globally. Motorcycles dominate the market with nearly 80% share while scooters account for 18%. The major players are Hero MotoCorp, Bajaj Auto, TVS Motors and Honda Motorcycle, which collectively account for over 90% of sales. Going forward, demand is expected to remain high due to rising incomes, urbanization, and replacement needs. However, rural markets still remain underpenetrated representing significant growth opportunities. The industry is oligopolistic in nature with these major players increasing their market share over time.
This document discusses the growth of the automotive industry in Chennai, India and strategies for strengthening Chennai's position as an automotive cluster. It notes that Chennai is beginning to be recognized as a preferred location for automotive companies. However, to attract more international business, it must strengthen its competitive position by creating a sustainable automotive cluster. This will provide significant economic benefits to Chennai and require collaboration between government, academia, automotive companies, and the public. The document recommends that the Tamil Nadu government formulate policies to develop infrastructure, a green value chain, and industry value chains.
Toyota is a one of the leading automobile manufacturers in the world. You will gain valuable insights on its popularity among the consumers, and also find a detailed SWOT analysis of the automobile company from this presentation.
Toyota is a brand known for its advanced engineering expertise . In this slide we have undertaken a detailed analysis of Toyota and have done SWOT Analysis of Toyota. The outline for all the causes of Toyota making mark in the industry has been formed in this PPT. We have shown how Toyota, the Japanese No.1 car maker hurt its own brand and recovered from it.
LAND USE LAND COVER AND NDVI OF MIRZAPUR DISTRICT, UPRAHUL
This Dissertation explores the particular circumstances of Mirzapur, a region located in the
core of India. Mirzapur, with its varied terrains and abundant biodiversity, offers an optimal
environment for investigating the changes in vegetation cover dynamics. Our study utilizes
advanced technologies such as GIS (Geographic Information Systems) and Remote sensing to
analyze the transformations that have taken place over the course of a decade.
The complex relationship between human activities and the environment has been the focus
of extensive research and worry. As the global community grapples with swift urbanization,
population expansion, and economic progress, the effects on natural ecosystems are becoming
more evident. A crucial element of this impact is the alteration of vegetation cover, which plays a
significant role in maintaining the ecological equilibrium of our planet.Land serves as the foundation for all human activities and provides the necessary materials for
these activities. As the most crucial natural resource, its utilization by humans results in different
'Land uses,' which are determined by both human activities and the physical characteristics of the
land.
The utilization of land is impacted by human needs and environmental factors. In countries
like India, rapid population growth and the emphasis on extensive resource exploitation can lead
to significant land degradation, adversely affecting the region's land cover.
Therefore, human intervention has significantly influenced land use patterns over many
centuries, evolving its structure over time and space. In the present era, these changes have
accelerated due to factors such as agriculture and urbanization. Information regarding land use and
cover is essential for various planning and management tasks related to the Earth's surface,
providing crucial environmental data for scientific, resource management, policy purposes, and
diverse human activities.
Accurate understanding of land use and cover is imperative for the development planning
of any area. Consequently, a wide range of professionals, including earth system scientists, land
and water managers, and urban planners, are interested in obtaining data on land use and cover
changes, conversion trends, and other related patterns. The spatial dimensions of land use and
cover support policymakers and scientists in making well-informed decisions, as alterations in
these patterns indicate shifts in economic and social conditions. Monitoring such changes with the
help of Advanced technologies like Remote Sensing and Geographic Information Systems is
crucial for coordinated efforts across different administrative levels. Advanced technologies like
Remote Sensing and Geographic Information Systems
9
Changes in vegetation cover refer to variations in the distribution, composition, and overall
structure of plant communities across different temporal and spatial scales. These changes can
occur natural.
বাংলাদেশের অর্থনৈতিক সমীক্ষা ২০২৪ [Bangladesh Economic Review 2024 Bangla.pdf] কম্পিউটার , ট্যাব ও স্মার্ট ফোন ভার্সন সহ সম্পূর্ণ বাংলা ই-বুক বা pdf বই " সুচিপত্র ...বুকমার্ক মেনু 🔖 ও হাইপার লিংক মেনু 📝👆 যুক্ত ..
আমাদের সবার জন্য খুব খুব গুরুত্বপূর্ণ একটি বই ..বিসিএস, ব্যাংক, ইউনিভার্সিটি ভর্তি ও যে কোন প্রতিযোগিতা মূলক পরীক্ষার জন্য এর খুব ইম্পরট্যান্ট একটি বিষয় ...তাছাড়া বাংলাদেশের সাম্প্রতিক যে কোন ডাটা বা তথ্য এই বইতে পাবেন ...
তাই একজন নাগরিক হিসাবে এই তথ্য গুলো আপনার জানা প্রয়োজন ...।
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Gender and Mental Health - Counselling and Family Therapy Applications and In...PsychoTech Services
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Philippine Edukasyong Pantahanan at Pangkabuhayan (EPP) CurriculumMJDuyan
(𝐓𝐋𝐄 𝟏𝟎𝟎) (𝐋𝐞𝐬𝐬𝐨𝐧 𝟏)-𝐏𝐫𝐞𝐥𝐢𝐦𝐬
𝐃𝐢𝐬𝐜𝐮𝐬𝐬 𝐭𝐡𝐞 𝐄𝐏𝐏 𝐂𝐮𝐫𝐫𝐢𝐜𝐮𝐥𝐮𝐦 𝐢𝐧 𝐭𝐡𝐞 𝐏𝐡𝐢𝐥𝐢𝐩𝐩𝐢𝐧𝐞𝐬:
- Understand the goals and objectives of the Edukasyong Pantahanan at Pangkabuhayan (EPP) curriculum, recognizing its importance in fostering practical life skills and values among students. Students will also be able to identify the key components and subjects covered, such as agriculture, home economics, industrial arts, and information and communication technology.
𝐄𝐱𝐩𝐥𝐚𝐢𝐧 𝐭𝐡𝐞 𝐍𝐚𝐭𝐮𝐫𝐞 𝐚𝐧𝐝 𝐒𝐜𝐨𝐩𝐞 𝐨𝐟 𝐚𝐧 𝐄𝐧𝐭𝐫𝐞𝐩𝐫𝐞𝐧𝐞𝐮𝐫:
-Define entrepreneurship, distinguishing it from general business activities by emphasizing its focus on innovation, risk-taking, and value creation. Students will describe the characteristics and traits of successful entrepreneurs, including their roles and responsibilities, and discuss the broader economic and social impacts of entrepreneurial activities on both local and global scales.
How to Setup Warehouse & Location in Odoo 17 InventoryCeline George
In this slide, we'll explore how to set up warehouses and locations in Odoo 17 Inventory. This will help us manage our stock effectively, track inventory levels, and streamline warehouse operations.
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Denis is a dynamic and results-driven Chief Information Officer (CIO) with a distinguished career spanning information systems analysis and technical project management. With a proven track record of spearheading the design and delivery of cutting-edge Information Management solutions, he has consistently elevated business operations, streamlined reporting functions, and maximized process efficiency.
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Throughout his career, he has taken on multifaceted roles, from leading technical project management teams to owning solutions that drive operational excellence. His conscientious and proactive approach is unwavering, whether he is working independently or collaboratively within a team. His ability to connect with colleagues on a personal level underscores his commitment to fostering a harmonious and productive workplace environment.
Date: May 29, 2024
Tags: Information Security, ISO/IEC 27001, ISO/IEC 42001, Artificial Intelligence, GDPR
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Leveraging Generative AI to Drive Nonprofit InnovationTechSoup
In this webinar, participants learned how to utilize Generative AI to streamline operations and elevate member engagement. Amazon Web Service experts provided a customer specific use cases and dived into low/no-code tools that are quick and easy to deploy through Amazon Web Service (AWS.)
spot a liar (Haiqa 146).pptx Technical writhing and presentation skills
Toyota corolla altis_hybrid
1.
2. Toyota Motor Corporation is one of the largest manufacturer
automobile in the world. It is the subsidiary of Toyota group.
Toyota began its operations in 1933 as a division of the
Toyoda Automatic Loom Works Ltd now a subsidiary.
The headquarters of the company is located in Toyota city
In 1966, Toyota acquired Hino motor company which
manufactures buses and large trucks. The other company
acquired by Toyota during that period was Nippondenso
Company ltd, Daihitsu Motor Company ltd.
At present Toyota have many assembly plants and
distributors in various countries.
3. Toyota made it world’s second automobiles manufacturer over
taking Ford Motor Co
According to analyst US automaker have narrowed the quality
gap where as Toyota keeps on focusing the quality of the
products and this is the success for them.
According to the data published by CNN Money 2011, Toyota
ranks 10 in top 500 Fortune Company.
It generates an employment of 3, 25,905 people
The revenue generated during the financial year 2010-2011
were $ 235,364.0 million and the profit earned during that
period was $ 3,591.3 million. (Money.cnn.com)
4.
5. Full Hybrid System comprises of an engine which is supported by an electric
motor which works in tandem to create a greater efficiency than a normal
petrol/ diesel engine.
It reduces the fuel consumption as well as emissions while providing the
necessary power to the car.
This system uses dual source of power through electric motor and petrol
engine, further it generates electricity while running on electric motors.
The car can be started either through the electric motors, or by using both
electric motor and petrol engine depending on the driving condition.
The generator helps in charging the battery while the car is running.
6. Battery – The battery is light weight. The high power of output nickel metal
hydride provides high power output in relation to its weight. The hybrid
system maintains the battery charge by monitoring the acceleration.
(Toyota-global.com)
7. Engine – It’s a 1.8L 2ZR-FRE engine.
Maximum power output: 73kw (99ps)/5,200 rpm.
Maximum Torque: 142Nm (14.5kgf-m)/4,000 rpm.
(Toyota-global.com)
8. Electric Motor – Max output: 60kw (82PS).
Max Torque: 207N.m (21.1kgf-m)
(Toyota-global.com)
9. Power Split Device : It distributes the power produced by the engine to the
drive train and to the generator. The power is distributed efficiently by using
the planetary carrier which consists of a ring gear, sun gear, pinion gear and
a planetary gear.
(Toyota-global.com)
10. Regenerative Braking: The Hybrid system reuses the kinetic energy to
generate electricity with the help of the electric motor. This helps in
increasing the fuel efficiency.
(Toyota-global.com)
11. Generator: High output electric motor and engine is used to enhance the
acceleration while driving from low to high speed.
(Toyota-global.com)
12. Power Control Unit: This system consists of an inverter, voltage- boosting
converter and an AC/DC converter to run the car on the motor. The inverter
converts DC supplied by battery to AC which is used in the generator.
(Toyota-global.com)
13. Reduction Gear: It reduces the high rpm of the front motors which
is then transferred to the wheels which increases the torque
amplification. Therefore having a smooth acceleration while driving.
(Toyota-global.com)
14. It is an established brand in India with an experience of over 16
years in Indian market. Toyota is trusted for its quality.
Toyota has an experience of selling hybrid cars across the globe
which will help them in marketing their product in the right way.
It is a Fortune 500 company ranked 10.
It’s a leader in hybrid car segment across the globe.
It has huge capital reserves which can be used to invest in hybrid
technology in India to cut down import duty which increases the cost
of the vehicle. And the Infrastructure of Toyota in India is quite
sound.
15. Being a new technology, its acceptance demands time and heavy marketing.
Hybrid technology is new in India, Investment is high which increases the
risk.
Threats
Competitors like Honda, Tesla are a major threat to Toyota as FDI has been
given the clean chit from the government.
FDI norms could allow easy entry to many international players.
16. Increase in fuel prices on everyday basis.
Changing customer preference and needs.
Increasing awareness and need for eco friendly products.
No successful competitor in hybrid segment.
Government subsidy and tax benefits in setting up a hybrid
technology plant in India.
First mover advantage as hybrid car segment is still in its nascent
stage.
17. Indian government has taken steps to invest and develop hybrid vehicles
in India.
Indian ministry has planning to invest Rs.13000-14000 crores to
establish a research and development centers.
The ministry has also announced that they will provide subsidiary of Rs.
1.5 lakhs on the hybrid cars on the ex-factory price of the car which will
help in reducing the cost price of the car. (livemint.com)
Govt. announced reducing the duty fee on import materials of cars.
Indian government also announced to promote the manufacturing of
hybrids cars in India the ministry will provide concession on excise duty.
18. Constant rise in GDP from last five years has led to increase in the
purchasing power and changes in the needs and life style of people
and hence the growth in the automotive sector is evident.
The fuel prices are constantly increasing in India. Further there is a
very less difference between the price of petrol and diesel. It has led
to dissatisfaction among diesel consumers who are paying more
while buying the car.
About 29 per cent of India is in the urban areas. This is expected to
go to 45 per cent by 2030. (kannan. Swetha, 2011)
19. With the advancement of new and innovative technology, hybrid can
be the preferred option.
Indian government and many other foreign companies are investing
in hybrid technology.
Fuel efficiency also plays a big role in capturing the Indian market
share which is the USP of the hybrid technology.
20. People think more about their prestige and image rather than
environment friendly while buying a car.
The Global Habit Survey’ which was conducted in 34 major cities in Asia,
Europe and other United States consumers has shown interest in eco
friendly cars.
Environmental
Hybrid cars would protect the environment and reduces the dependence
of fossil fuel. It is estimated that the sale of about 6-7 million units of
electric vehicles will led to save of about 2.2.-2.5 million tone of fossils
fuel consumption. (economywatch.com)
21. Idea Generation:
Increasing gasoline requirements, the prices of petrol, diesel as well as CNG are
getting higher. This gives an opportunity and space for hybrid car market in India in
coming years.
To control the pollution in the environment.
Hybrid market is at its nascent stage. To have the first mover advantage over the
competitors.
It is estimated that there will be approx 4-5 million more cars in next few years
compared to 1.5 million cars today. As the penetration level in India is very low, there
is a tune of 8 cars against 1000 people where china has tune of 50 cars against
1000 person. (Seth.Yogima, 2009)
Toyota has the experience and the technology which can be used to exploit the
hybrid market in India which is at a nascent stage.
Disruptive Innovation is the need of the hour, which is to create a new segment all
together and exploit it.
There is a need for an executive level sedan which has luxury as well as fuel
efficiency.
22. Idea Generation
Sales of Executive Level Sedans
(SIAM)
Further only 6 units of Toyota Prius were sold during September 2012 to February
2013.
The executive level sedans are more or less priced between Rs.11 lakhs to Rs.15
lakhs.
Their fuel efficiency is quite low as engine size big. The fuel efficiency varies from
9 to 15 km/litre.
Therefore there is a need for a car that provides luxury as well as fuel efficiency.
Therefore Hybrid technology is the need of the hour.
Model (petrol/diesel) Sales from September 2012-February 2013
Honda Civic 323 units
Toyota Corolla Altis 1863 units
Chevrolet Cruze 1716 units
Volkswagen Jetta 1345 units
Hyundai Elantra 3348 units
23. Idea Screening
Option 1- Manufacturing the Prius locally and relaunch it with a lower
price.
Option 2- Manufacturing a new car with a new design, hybrid
technology and new features.
Option 3- Using Incremental Innovation where Toyota Corolla Altis
design will be used with the hybrid engine 1.8-litre (2ZR-FXE) made for
the new prius. (Toyota)
24. Concept Testing & Developing
As we know Indians are the most difficult customers to satisfy,
as they are very price sensitive in nature.
Further they want every feature in the car but at competitive
prices.
Indians customers are risk averse in nature. Therefore
acceptance of a product which is new in the market takes
some time, till they are totally convinced about the product.
25. Business Analysis
Cost: The main objective is to build a car which is prized between Rs.11lakhs to
Rs.15 lakhs which will be placed in the executive level segment.
By using the same platform of Corolla Altis will provide us not investing in
designing the car from the start.
Further the new hybrid engine 1.8-litre (2ZR-FXE) will be used in this new car
which will also reduce the research and development on the new engine.
Demand Projections: Total sale of executive sedan market comprises of 20,000
cars per year growing at 5%.
Therefore our objective will be to capture 1% of the market by selling 200 cars.
Required Investment: Toyota is an established brand in India. Toyota being the
no 1 company in the automobile sector in the world has the capital muscle to
invest and take such a risk.
Competition: Hybrid technology is in its nascent stage; hence the competition in
Indian market is not that stiff. Toyota could fetch the first mover advantage. In
coming years.
Profitability: The main aim is to sell 200 units of our car and get the acceptance
by the Indian customers. Initially profits do not matter.
26. Product Development:
Toyota Corolla Altis Hybrid
Toyota corolla altis hybrid is the new hybrid car which is eco
friendly in nature. It is a combination of luxury and fuel efficiency
creating a newer market in itself.
Features of corolla Altis hybrid:
Transmission: Electrically Controlled Continuously Variable
Transmission (Automatic)
Dimension & Weight:
Length x Width x Height (mm): 4540 x 1760 x 1480
Wheelbase (mm): 2600; Tread Front/Rear (mm): 1530/1535
Kerb Weight/Gvw (kg): 1180kg-1270kg / 1640kg-1670 kg
Fuel Tank: 55 litres ; Mileage: 25 km/litre
Performance: Total max Output (kw): 100
Chasis: Suspension: Front- Macpherson Struts
Rear- Torsion beam
Brakes type: Hydraulic with electronic control and regenerative
Front/Rear- Ventilated Disc/ Solid Disc
27. Min turning radius : 5.2 m
Tyres: 195/65 R15 Tubeless
Engine: 1.8-litre (2ZR-FXE)
Displacement (cc): 1797
Max output (kw/rpm): 73/5200
Max Torque: 142/4200
Motor type: Synchronous alternating current motor
Max Voltage (v): 650
Max Output (kw): 60
Max Torque(Nm): 207
Battery type: Sealed Ni-MH
Modules: 28 (201.6v)
Capacity (Ah): 6.5
Connection Method: Series
Seats: Leather
28. Test Marketing & Commercialization
It is a highly innovative product which is placed in the executive
sedan segment against Chevrolet Cruze, Honda Civic and Volkswagen
Jetta, Hyundai Elantra & Toyota Corolla.
It will be targeted to the early adopters and innovators.
The car will be available in all the dealers across the country. Initially
Delhi, Mumbai, Kolkata & Chennai will be crucial markets.
29. It is a highly innovative product which is placed in the executive sedan
segment against Chevrolet Cruze, Honda Civic and Volkswagen Jetta,
Hyundai Elantra & Toyota Corolla.
It will be targeted to the early adopters and innovators.
The car will be available in all the dealers across the country.
Initially Delhi, Mumbai, Kolkata & Chennai will be crucial markets.
The Unique selling Proposition is its Hybrid technology which produces
25km/litre. It will be positioned to the early adopters and innovators
who want luxury and fuel efficiency with an aggressive price.
Marketing objective is to sell 200 units of Toyota corolla altis hybrid in
2013/14
30. Hybrid technology is in its nascent stage; hence the competition in
Indian market is not that stiff. Toyota could fetch the first mover
advantage. In coming years well establish companies like Maruti
Suzuki is planning to come up with India’s smallest hybrid model in
INR 10 lakh bracket.(ibtimes.co.in)
TATA motors are planning to launch TATA Nano in support with
Bosch technology - start-stop system and with Norway based
Miljobil Grenland. (timesofindia.indiatimes.com)
PSA Peugeot Citroen is setting up a plant in Gujarat, India. They had
two joint ventures in china. They would come up with diesel-electric
hybrid cars in 2014. (Darji, 2011)
Electric car Reva group was taken over by Mahindra & Mahindra
group. So, Mahindra is working towards launching hybrid car in
coming years. (timesofindia.indiatimes.com).
31. Product Mix
It is placed in the executive sedan segment. The car boasts of the
unique hybrid technology which increases the mileage with a unique
design and trusted Japanese engineering. It’s also eco friendly in
nature. The fuel mileage of the car is 25km/litre.
Price Mix
Toyota Corolla Altis Hybrid will be prized around Rs.12.5 Lakhs to
place it in the executive sedan segment. The cost of the car will be
reduced due to the local manufacturing of it.
Place Mix
The car will be sold across the country with its strong dealership
network of Toyota through 173 dealers. The car would be
manufactured at Toyota’s manufacturing unit in Bangalore.
32. Print media will be used extensively to evaluate the response of the
product.
A celebrity like Aamir Khan who has the image of a normal, sensible guy
would be made the brand ambassador for the car to create the buzz.
Toyota’s Greenathon campaign will be used to promote our eco friendly
car.
Extensively marketed at various auto shows and expos to give an insight
about the car which will help in creating the buzz.
It should focus on comparative analysis advertisements which will give a
fair idea to the customers about the product.
Social media should be used to create awareness among the customers.
33. Fuel efficiency is the utmost criteria for any vehicle due to constant
increase in fuel prices. Further our fossil reserves are going down
and with this consumption; there is a high possibility of no fuel in
the future. In India 75% of the fuel is imported, therefore fuel prices
will always fluctuate. Hybrid technology is the future. Toyota is the
leader in hybrid car segment; hence it has the expertise in exploiting
the market as it is well established in India. By launching Toyota
Corolla Altis Hybrid, Toyota can exploit the market and have the first
mover advantage.