The document provides an overview of marketing strategies and the two-wheeler industry in India. It discusses key aspects of developing a marketing strategy including understanding the target audience and creating a psychological profile. It then profiles the two-wheeler industry in India, describing market size and growth, key players, trends in the industry such as an increased focus on exports, and manufacturing processes.
This document provides an overview of the two-wheeler industry in India. It begins with an introduction to the industry, historical development, and current state. The major players are identified as Bajaj Auto, Hero Honda, Kinetic, LML and TVS Motors. In recent years, the motorcycle segment has grown most rapidly, increasing its market share from 37% to nearly 70% currently. The objectives and parameters of the project are outlined, focusing on analyzing industry structure, major players, and their strategies through areas of management. An executive summary provides high-level details on industry trends, including increased competition leading to pricing pressures and reduced margins unless offset by volume growth.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
Hero MotoCorp is the world's largest motorcycle company, formed from a joint venture between Hero Group of India and Honda of Japan in 1984. It has experienced significant growth, selling over 20 million motorcycles in India. Hero pioneered fuel-efficient and low-emission motorcycles in India and has an extensive dealership network across the country. It produces a range of motorcycle and scooter models to cater to different customer segments.
This document is a summer training report submitted by Saurabh Kumar Lohal towards the partial fulfillment of a Bachelor of Business Administration degree. It discusses the marketing strategy of Maruti Suzuki (PVT) Limited. The report includes an introduction to the Indian automobile industry, Maruti Suzuki's product range and market presence, a SWOT analysis of the auto sector, research methodology, company profile, data analysis and interpretations, conclusions, and recommendations. It also acknowledges the guidance received from the project supervisor.
A project report on measuring customer satisfaction level and sales promotion...Projects Kart
This document is a summer training project report on measuring customer satisfaction levels and sales promotion at Yamaha in Lakhimpur and Unnao, India. It provides an industry profile of the two-wheeler automobile sector in India, including market share statistics and production trends over recent years. It also includes a competitors analysis and SWOT analyses of the two-wheeler industry and Yamaha India. The report is submitted in partial fulfillment of an MBA degree and covers topics such as customer surveys, hypotheses testing, and recent/future Yamaha launches.
A project report on brand image of motorcycles and the colour survey for the ...Projects Kart
This document appears to be a research report submitted by a student for their industry project. It includes an executive summary that provides an overview of the motorcycle industry and market share of major companies in India. It then discusses the research methodology used for the project, which involved a survey of 345 motorcycle customers in Delhi and surrounding areas to understand brand image, color preferences, and other factors. The document outlines the problem definition, research design, sample design and size, scope and limitations of the study. It also includes sections on the industry and company profiles, with details on Yamaha's operations and products in India.
Project on Marketing Strategy of Maruti Suzuki.Ashish1004
This document provides an overview of the Indian automobile industry and Maruti Suzuki Ltd. In 3 sentences:
The automobile industry in India has grown significantly since the 1940s and liberalization in the 1990s allowed more foreign automakers to enter the market. Maruti Suzuki Ltd was established in 1981 as a joint venture between the Indian government and Suzuki Motor Corporation of Japan, and was very successful with its launch of the Maruti 800. The document discusses the history and development of the automobile industry in India as well as Porter's Five Forces model, and provides details on Maruti Suzuki's history, marketing strategies, and performance.
This document provides an overview of the two-wheeler industry in India. It begins with an introduction to the industry, historical development, and current state. The major players are identified as Bajaj Auto, Hero Honda, Kinetic, LML and TVS Motors. In recent years, the motorcycle segment has grown most rapidly, increasing its market share from 37% to nearly 70% currently. The objectives and parameters of the project are outlined, focusing on analyzing industry structure, major players, and their strategies through areas of management. An executive summary provides high-level details on industry trends, including increased competition leading to pricing pressures and reduced margins unless offset by volume growth.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
Hero MotoCorp is the world's largest motorcycle company, formed from a joint venture between Hero Group of India and Honda of Japan in 1984. It has experienced significant growth, selling over 20 million motorcycles in India. Hero pioneered fuel-efficient and low-emission motorcycles in India and has an extensive dealership network across the country. It produces a range of motorcycle and scooter models to cater to different customer segments.
This document is a summer training report submitted by Saurabh Kumar Lohal towards the partial fulfillment of a Bachelor of Business Administration degree. It discusses the marketing strategy of Maruti Suzuki (PVT) Limited. The report includes an introduction to the Indian automobile industry, Maruti Suzuki's product range and market presence, a SWOT analysis of the auto sector, research methodology, company profile, data analysis and interpretations, conclusions, and recommendations. It also acknowledges the guidance received from the project supervisor.
A project report on measuring customer satisfaction level and sales promotion...Projects Kart
This document is a summer training project report on measuring customer satisfaction levels and sales promotion at Yamaha in Lakhimpur and Unnao, India. It provides an industry profile of the two-wheeler automobile sector in India, including market share statistics and production trends over recent years. It also includes a competitors analysis and SWOT analyses of the two-wheeler industry and Yamaha India. The report is submitted in partial fulfillment of an MBA degree and covers topics such as customer surveys, hypotheses testing, and recent/future Yamaha launches.
A project report on brand image of motorcycles and the colour survey for the ...Projects Kart
This document appears to be a research report submitted by a student for their industry project. It includes an executive summary that provides an overview of the motorcycle industry and market share of major companies in India. It then discusses the research methodology used for the project, which involved a survey of 345 motorcycle customers in Delhi and surrounding areas to understand brand image, color preferences, and other factors. The document outlines the problem definition, research design, sample design and size, scope and limitations of the study. It also includes sections on the industry and company profiles, with details on Yamaha's operations and products in India.
Project on Marketing Strategy of Maruti Suzuki.Ashish1004
This document provides an overview of the Indian automobile industry and Maruti Suzuki Ltd. In 3 sentences:
The automobile industry in India has grown significantly since the 1940s and liberalization in the 1990s allowed more foreign automakers to enter the market. Maruti Suzuki Ltd was established in 1981 as a joint venture between the Indian government and Suzuki Motor Corporation of Japan, and was very successful with its launch of the Maruti 800. The document discusses the history and development of the automobile industry in India as well as Porter's Five Forces model, and provides details on Maruti Suzuki's history, marketing strategies, and performance.
The document discusses the two-wheeler industry in India, which is the largest in the world. It provides statistics showing India's leadership in various two-wheeler categories. The two main segments are motorcycles and scooters. Major players like Hero MotoCorp, Bajaj Auto, and TVS Motors dominate the market. The industry has experienced steady growth but also faced challenges. Leading manufacturers are focusing on new product segments and expanding their production capacities to capitalize on the growing Indian market.
A research report on under performance of yamaha motor bikes in 100 150 cc ca...Projects Kart
This research report examines the underperformance of Yamaha motorcycles in the 100-150cc bike category in India. The document includes an executive summary, background on Yamaha in India, objectives, methodology, findings, and conclusions. Key points include:
- Yamaha entered the Indian market in 1985 and now has manufacturing plants in Haryana and Uttar Pradesh. However, it is currently in third position in the 100-150cc bike segment dominated by Hero Honda and Bajaj.
- The research aims to understand why Yamaha has underperformed in this category and identify reasons for its third position, such as strong competition from other brands.
- The methodology involved a literature review, survey design,
A comparative study of customer satisfaction towards performance of Hero, Baj...hasnain2
MBA marketing project report on
A comparative study of customer satisfaction towards performance of Hero, Bajaj, Honda and Tvs bikes(A Case of Malegaon City)
The document provides an analysis of Maruti Suzuki India Limited (MSIL). It includes an analysis of the general environment, automotive industry, MSIL's competitors, and MSIL's value chain, operations, and capabilities. Key points analyzed include MSIL's manufacturing excellence, strong distribution network, customer relationship management initiatives, and focus on safety, quality, and productivity. The document also discusses MSIL's facilities and production processes as well as its green philosophy of reducing, reusing, and recycling resources.
Mahindra and Mahindra International StrategyVikas Shere
Mahindra and Mahindra is an Indian industrial conglomerate based in Mumbai, India. It was founded in 1945. [It] is a major manufacturer of utility vehicles, passenger cars, trucks, buses, and tractors. It has global subsidiaries and partnerships with international companies around the world. Mahindra has established operations in South Africa through a joint venture and has expanded its presence in the United States through acquisitions and the incorporation of Mahindra USA.
Presentation on two wheeler industry with different 4 major players of this industry and analysis of PEST,SWOT & STP about industry and also about 4 players.
Bajaj Auto launched the Bajaj Pulsar motorcycle brand in November 2001 to compete in the growing performance motorcycle market in India. The Pulsar was a success, becoming a market leader and trendsetter by delivering performance, efficiency, styling, and a "macho feeling" that appealed to male bikers. This document provides an analysis of the competitive forces affecting the Pulsar brand at launch, including an overview of Bajaj Auto, the shift from scooters to motorcycles in the Indian market in the 1990s-2000s, details and milestones of the Pulsar brand, and analyses of the market segmentation, consumer behavior, and competitors surrounding the Pulsar launch.
Maruti Suzuki India Private Limited was established in 1981 as Maruti Udyog Limited and began production in 1983. It is a subsidiary of Japanese automaker Suzuki Motor Corporation. Some of Maruti's popular past and current models include the Maruti 800, Alto, WagonR, Swift, S-Cross, and Baleno. Maruti dominates the Indian passenger vehicle market, with over 50% market share, due to its affordable pricing, fuel efficiency, and extensive sales and service network across India.
A project report on marketing strategy of yamaha productsProjects Kart
The document provides information about a training report submitted for a Bachelor of Business Administration degree. It was completed at Yamaha Motors India Pvt. Ltd in Faridabad. The report includes sections on the company profile of Yamaha Motors, the task undertaken for the training which was researching the marketing strategy of Yamaha products, and includes sections on conclusions and recommendations. It also acknowledges those who helped with the training report.
This document provides an overview of a project report submitted to Miss. Varsha Turi on Hero Motocorp. It includes an acknowledgment section thanking those who provided assistance. It also includes a preface noting that the report was prepared as part of an MBA program to develop practical business knowledge. The report then provides an introduction to Hero Motocorp's history and details.
Segmentation targeting and positioning of hero moto corpPriyambadaKhushboo
Hero MotoCorp is the largest motorcycle manufacturer in India. It targets multiple segments through a wide range of affordable bikes. Its positioning strategies include campaigns focused on mileage, emotional connections to India, and celebrity endorsements. Yamaha targets youth in tier 1 and 2 cities through high-performance sports bikes. It positions itself as a manufacturer of stylish and technologically advanced bikes through campaigns highlighting speed and extended services. Bajaj targets aspiring young men through affordable motorcycles that convey messages of masculinity, technology, and fuel efficiency.
This document analyzes Patanjali Ayurved Limited using Porter's Five Forces framework and a SWOT analysis. It introduces the company and its founders before analyzing bargaining powers of buyers and suppliers, threat of substitutes, and threat of new entrants. Strengths include a large distribution network and low operating costs. Weaknesses are strong global competition and low expert levels. Opportunities exist in untapped rural markets and rising incomes while threats include political attacks and product replication.
A project report on customer satisfaction level for two wheeler vehicleBabasab Patil
The document discusses a study on customer satisfaction levels for two-wheeler vehicles made by TVS Motor Company in Belgaum, India. The study aims to understand customer satisfaction with TVS products and services through a survey of 100 customers and analysis of company data. The goals are to help TVS identify areas for improving customer experience and competitiveness.
The document contains a 16 question questionnaire about a customer's experience test driving and evaluating a Vespa scooter. The questionnaire asks about current vehicle ownership, how the customer learned about Vespa, ratings of the scooter's style, performance, quality and features like storage and safety. Questions also cover price point, color preference, explanations from sales staff and how Vespa compares to other brands. The final question asks for an overall rating and any additional feedback.
This document provides an overview of Bajaj Auto Ltd, an Indian motorcycle and auto manufacturer. It discusses Bajaj's history beginning in 1945, products including motorcycles, scooters, and commercial vehicles. Financial data on sales and income are presented from 2005-2010. The management structure, vision, and social responsibility efforts are described. A SWOT analysis identifies strengths in R&D, distribution and performance products, while weaknesses include lack of brand recognition globally. Opportunities exist in emerging markets and new vehicle segments, while threats include low-cost competition.
project report on mahindra and mahindraamit prasad
The document discusses Yogesh Kumar's project report on his industrial training at Mahindra & Mahindra, which was submitted in partial fulfillment of the requirements for a Bachelor of Technology degree. It includes declarations by Yogesh Kumar and his supervisor, as well as acknowledgements and a table of contents outlining the chapters to be included in the report. The report will cover Yogesh Kumar's experience during his industrial training at Mahindra & Mahindra and analyze various aspects of the company.
Tata Ace is a mini commercial vehicle launched by Tata Motors in 2005. It was inspired by successful Japanese and Korean mini trucks. Priced between Rs. 2.25-2.35 lakhs, it is powered by a small and efficient diesel engine, making it suitable for both rural and urban use. Since its launch, Tata Ace sales have grown steadily, reaching over 160,000 vehicles by 2010.
Project report on mahindra & mahindra ltd. (tractors division)Paras Dhingra
This document provides an overview of Mahindra & Mahindra Ltd., an Indian automotive manufacturing company. It discusses the company's history beginning in 1945, facilities and subsidiaries globally. The company manufactures tractors, utility vehicles, passenger cars and other vehicles. It has two main divisions - automotive and farm equipment. The document outlines the company's various products, competitors like Maruti Suzuki and Hind Motors, functional departments, business development operations including marketing strategies, and financial performance over time.
“A STUDY ON CUSTOMER SATISAFCTION OF BAJAJ DISCOVER WITH REFERENCE TO GRAND B...Priyan Chandran
1. The document discusses customer satisfaction with Bajaj Discover motorcycles in India. It notes that customer satisfaction and willingness to recommend a product to others is important for a company's success and market perception.
2. It provides background on the Indian two-wheeler industry, which is dominated by motorcycles, scooters, and mopeds. Major players include Bajaj Auto, which saw declining scooter sales but growing motorcycle sales in recent years.
3. Bajaj Auto offers various scooter and motorcycle models at different price points to target various market segments as it aims to recapture market share.
The document discusses working capital and the two-wheeler market in India. It notes that working capital refers to the funds used for short-term expenses like raw materials and wages, while fixed capital refers to long-term investments. It then analyzes the two-wheeler market in India, noting that motorcycles have increased in popularity over scooters. Hero Honda is currently the market leader with 49% share, followed by Bajaj Auto. The document concludes with an analysis of Hero Honda Motors, discussing its manufacturing facilities, dealership network, and ranking among the most respected companies in India.
The document discusses the two-wheeler industry in India, which is the largest in the world. It provides statistics showing India's leadership in various two-wheeler categories. The two main segments are motorcycles and scooters. Major players like Hero MotoCorp, Bajaj Auto, and TVS Motors dominate the market. The industry has experienced steady growth but also faced challenges. Leading manufacturers are focusing on new product segments and expanding their production capacities to capitalize on the growing Indian market.
A research report on under performance of yamaha motor bikes in 100 150 cc ca...Projects Kart
This research report examines the underperformance of Yamaha motorcycles in the 100-150cc bike category in India. The document includes an executive summary, background on Yamaha in India, objectives, methodology, findings, and conclusions. Key points include:
- Yamaha entered the Indian market in 1985 and now has manufacturing plants in Haryana and Uttar Pradesh. However, it is currently in third position in the 100-150cc bike segment dominated by Hero Honda and Bajaj.
- The research aims to understand why Yamaha has underperformed in this category and identify reasons for its third position, such as strong competition from other brands.
- The methodology involved a literature review, survey design,
A comparative study of customer satisfaction towards performance of Hero, Baj...hasnain2
MBA marketing project report on
A comparative study of customer satisfaction towards performance of Hero, Bajaj, Honda and Tvs bikes(A Case of Malegaon City)
The document provides an analysis of Maruti Suzuki India Limited (MSIL). It includes an analysis of the general environment, automotive industry, MSIL's competitors, and MSIL's value chain, operations, and capabilities. Key points analyzed include MSIL's manufacturing excellence, strong distribution network, customer relationship management initiatives, and focus on safety, quality, and productivity. The document also discusses MSIL's facilities and production processes as well as its green philosophy of reducing, reusing, and recycling resources.
Mahindra and Mahindra International StrategyVikas Shere
Mahindra and Mahindra is an Indian industrial conglomerate based in Mumbai, India. It was founded in 1945. [It] is a major manufacturer of utility vehicles, passenger cars, trucks, buses, and tractors. It has global subsidiaries and partnerships with international companies around the world. Mahindra has established operations in South Africa through a joint venture and has expanded its presence in the United States through acquisitions and the incorporation of Mahindra USA.
Presentation on two wheeler industry with different 4 major players of this industry and analysis of PEST,SWOT & STP about industry and also about 4 players.
Bajaj Auto launched the Bajaj Pulsar motorcycle brand in November 2001 to compete in the growing performance motorcycle market in India. The Pulsar was a success, becoming a market leader and trendsetter by delivering performance, efficiency, styling, and a "macho feeling" that appealed to male bikers. This document provides an analysis of the competitive forces affecting the Pulsar brand at launch, including an overview of Bajaj Auto, the shift from scooters to motorcycles in the Indian market in the 1990s-2000s, details and milestones of the Pulsar brand, and analyses of the market segmentation, consumer behavior, and competitors surrounding the Pulsar launch.
Maruti Suzuki India Private Limited was established in 1981 as Maruti Udyog Limited and began production in 1983. It is a subsidiary of Japanese automaker Suzuki Motor Corporation. Some of Maruti's popular past and current models include the Maruti 800, Alto, WagonR, Swift, S-Cross, and Baleno. Maruti dominates the Indian passenger vehicle market, with over 50% market share, due to its affordable pricing, fuel efficiency, and extensive sales and service network across India.
A project report on marketing strategy of yamaha productsProjects Kart
The document provides information about a training report submitted for a Bachelor of Business Administration degree. It was completed at Yamaha Motors India Pvt. Ltd in Faridabad. The report includes sections on the company profile of Yamaha Motors, the task undertaken for the training which was researching the marketing strategy of Yamaha products, and includes sections on conclusions and recommendations. It also acknowledges those who helped with the training report.
This document provides an overview of a project report submitted to Miss. Varsha Turi on Hero Motocorp. It includes an acknowledgment section thanking those who provided assistance. It also includes a preface noting that the report was prepared as part of an MBA program to develop practical business knowledge. The report then provides an introduction to Hero Motocorp's history and details.
Segmentation targeting and positioning of hero moto corpPriyambadaKhushboo
Hero MotoCorp is the largest motorcycle manufacturer in India. It targets multiple segments through a wide range of affordable bikes. Its positioning strategies include campaigns focused on mileage, emotional connections to India, and celebrity endorsements. Yamaha targets youth in tier 1 and 2 cities through high-performance sports bikes. It positions itself as a manufacturer of stylish and technologically advanced bikes through campaigns highlighting speed and extended services. Bajaj targets aspiring young men through affordable motorcycles that convey messages of masculinity, technology, and fuel efficiency.
This document analyzes Patanjali Ayurved Limited using Porter's Five Forces framework and a SWOT analysis. It introduces the company and its founders before analyzing bargaining powers of buyers and suppliers, threat of substitutes, and threat of new entrants. Strengths include a large distribution network and low operating costs. Weaknesses are strong global competition and low expert levels. Opportunities exist in untapped rural markets and rising incomes while threats include political attacks and product replication.
A project report on customer satisfaction level for two wheeler vehicleBabasab Patil
The document discusses a study on customer satisfaction levels for two-wheeler vehicles made by TVS Motor Company in Belgaum, India. The study aims to understand customer satisfaction with TVS products and services through a survey of 100 customers and analysis of company data. The goals are to help TVS identify areas for improving customer experience and competitiveness.
The document contains a 16 question questionnaire about a customer's experience test driving and evaluating a Vespa scooter. The questionnaire asks about current vehicle ownership, how the customer learned about Vespa, ratings of the scooter's style, performance, quality and features like storage and safety. Questions also cover price point, color preference, explanations from sales staff and how Vespa compares to other brands. The final question asks for an overall rating and any additional feedback.
This document provides an overview of Bajaj Auto Ltd, an Indian motorcycle and auto manufacturer. It discusses Bajaj's history beginning in 1945, products including motorcycles, scooters, and commercial vehicles. Financial data on sales and income are presented from 2005-2010. The management structure, vision, and social responsibility efforts are described. A SWOT analysis identifies strengths in R&D, distribution and performance products, while weaknesses include lack of brand recognition globally. Opportunities exist in emerging markets and new vehicle segments, while threats include low-cost competition.
project report on mahindra and mahindraamit prasad
The document discusses Yogesh Kumar's project report on his industrial training at Mahindra & Mahindra, which was submitted in partial fulfillment of the requirements for a Bachelor of Technology degree. It includes declarations by Yogesh Kumar and his supervisor, as well as acknowledgements and a table of contents outlining the chapters to be included in the report. The report will cover Yogesh Kumar's experience during his industrial training at Mahindra & Mahindra and analyze various aspects of the company.
Tata Ace is a mini commercial vehicle launched by Tata Motors in 2005. It was inspired by successful Japanese and Korean mini trucks. Priced between Rs. 2.25-2.35 lakhs, it is powered by a small and efficient diesel engine, making it suitable for both rural and urban use. Since its launch, Tata Ace sales have grown steadily, reaching over 160,000 vehicles by 2010.
Project report on mahindra & mahindra ltd. (tractors division)Paras Dhingra
This document provides an overview of Mahindra & Mahindra Ltd., an Indian automotive manufacturing company. It discusses the company's history beginning in 1945, facilities and subsidiaries globally. The company manufactures tractors, utility vehicles, passenger cars and other vehicles. It has two main divisions - automotive and farm equipment. The document outlines the company's various products, competitors like Maruti Suzuki and Hind Motors, functional departments, business development operations including marketing strategies, and financial performance over time.
“A STUDY ON CUSTOMER SATISAFCTION OF BAJAJ DISCOVER WITH REFERENCE TO GRAND B...Priyan Chandran
1. The document discusses customer satisfaction with Bajaj Discover motorcycles in India. It notes that customer satisfaction and willingness to recommend a product to others is important for a company's success and market perception.
2. It provides background on the Indian two-wheeler industry, which is dominated by motorcycles, scooters, and mopeds. Major players include Bajaj Auto, which saw declining scooter sales but growing motorcycle sales in recent years.
3. Bajaj Auto offers various scooter and motorcycle models at different price points to target various market segments as it aims to recapture market share.
The document discusses working capital and the two-wheeler market in India. It notes that working capital refers to the funds used for short-term expenses like raw materials and wages, while fixed capital refers to long-term investments. It then analyzes the two-wheeler market in India, noting that motorcycles have increased in popularity over scooters. Hero Honda is currently the market leader with 49% share, followed by Bajaj Auto. The document concludes with an analysis of Hero Honda Motors, discussing its manufacturing facilities, dealership network, and ranking among the most respected companies in India.
The document discusses the two-wheeler industry in India. It provides background on the growth of the industry in India, highlighting that India is now the 2nd largest manufacturer and producer of two-wheelers globally. The key drivers of demand for two-wheelers are discussed, including inadequate public transportation, increased financing availability, urbanization, and income growth. Segmental sales growth is reviewed, with motorcycles seeing the largest rise. The future focus of the industry is also mentioned.
The document provides an overview of the automobile industry in India. It discusses key aspects of the industry including market analysis, investments, employment opportunities and trends. The industry is growing rapidly due to factors such as increased affordability, demand for fuel efficient vehicles, and government support. The industry employs over 80 lakh people currently and is expected to provide employment to over 25 million people by 2016. Major global automakers are investing heavily in India and see it as an important future market.
The document provides information about Tata Motors, a major Indian automotive manufacturing company. It discusses the company's product portfolio including passenger cars, trucks, buses and military vehicles. Tata Motors has manufacturing plants in India as well as other countries like the UK, South Africa and Thailand. The summary also includes details about Tata Motors' management and board of directors.
The document is a summer training report on the marketing strategies of Hero Moto Corp. It discusses Hero Moto Corp's outstanding financial performance in 2010-11, with a 42% increase in total turnover and 88% increase in net profit. It achieved a 48% market share in motorcycles and 33% in the two-wheeler market. The report also provides an overview of the Indian two-wheeler industry and competitors like Bajaj Auto and TVS Motors. It discusses the various models offered by these companies and their sales performance.
bba minor project on tvs marketing strategiesKarandeep Singh
The document provides an overview of the two-wheeler industry in India. It discusses the evolution of the industry from its beginnings in 1955 up until the liberalization policies of the 1990s. It describes how the industry shifted from being tightly controlled by the state to becoming more competitive and open to new entrants. It also summarizes the key characteristics and market shares of the main segments (scooters, motorcycles, mopeds) and identifies the major players in the industry such as Hero Honda, Bajaj Auto, and TVS.
A Microeconomics focused presentation of Tata Motors - 2 Wheeler Era. Discussed in detail on how TATA can introduce a new 2 wheeler in an already existing competitive market and try to gain a market share. All strategies including Finance, Marketing and Sales have been briefly discussed with a 5-year growth plan.
tata project about customer satisfaction . consumer satisfaction towards service provided by bellad motors koppal district karnataka india. tata motors history. 4 whellers discription
The document provides an overview of an automotive company project. It discusses the company and product profiles, including Tata Motors' vision, mission and product lines. It also describes the automotive industry in India, key companies and manufacturing facilities. Foreign automakers operating in India and the growing electric vehicle market are summarized.
The document provides an overview of an automotive company project. It discusses the company and product profiles, including the various vehicle models manufactured by Tata Motors in India. It also outlines the automotive industry in India, key manufacturing regions, and foreign companies operating in the Indian market. The document aims to analyze customer satisfaction with Tata Motors vehicles and identify factors influencing customer preferences.
Hero Honda is the market leader in the Indian motorcycle segment with around 47% market share. It has been very successful due to its reliable products and excellent marketing. The company has over 4 million customers and is focused on expanding in rural areas. The Indian two-wheeler market is dominated by motorcycles, scooters, and mopeds. Hero Honda has benefited from shifting consumer preferences toward motorcycles and its early entry into the 4-stroke segment. It aims to continue growing its business through operational efficiencies and expanding its spare parts business.
The document is a project report on buying behavior prepared by students for a class. It includes an index, acknowledgements, and sections on the automobile industry, Maruti Suzuki company history and industrial relations, objectives of studying brand preference and buying behavior, findings from a survey, suggestions, and conclusion.
The key findings are:
1) Customers consider mileage, price, and maintenance cost most important when buying a car.
2) Most are willing to pay 3-4 lakhs and prefer bank loans for financing.
3) Maruti Alto is the most preferred B-segment car brand.
4) Over half cited comfort as their reason for choosing a car over need or status.
This document provides an overview and analysis of Bajaj Auto Limited (BAL), an Indian motorcycle, scooter, and auto rickshaw manufacturer. It discusses BAL's mission, vision, competitive environment using Porter's Five Forces model, and competitive position through a SWOT analysis. It also analyzes BAL's financial performance, competitors like Hero MotoCorp and Honda Motorcycle and Scooters India using an EFE matrix. Key competitors in the highly competitive two-wheeler industry are discussed.
Industry Analysis on Automobile sector (Two Wheelers)Nikhil Khadse
Here are brief backgrounds of some key promoters in the two-wheeler industry in India:
Hero MotoCorp - Promoted by the Munjal family who are pioneers of the Indian auto industry. The company was previously known as Hero Honda and was a joint venture between the Hero Group and Honda.
Honda Motorcycle and Scooter India (HMSI) - A subsidiary of Japanese automaker Honda Motor Company. Honda is a leading manufacturer of motorcycles, scooters, automobiles, power equipment and aircraft engines.
TVS Motor Company - Promoted by the TV Sundaram Iyengar & Sons family of Madurai, Tamil Nadu. They are one of India's largest
The document provides information about consumer behavior and TVS motorcycles. It begins with introducing the concepts of consumer behavior and defining it as the study of how, why, when, and where people buy products. It then discusses the objectives of studying consumer behavior towards TVS bikes in Krishnagiri town. The document also includes sections on the profile of TVS as a company and motorcycle brand, as well as the products they promote, including details about models like the TVS Apache and Flame.
This document is a marketing report submitted to fulfill degree requirements for an MBA program. It provides an overview of Arora Motors, an automobile dealership in Jodhpur, India. The report discusses Arora Motors' company profile, products, sales and marketing strategies. It also describes the research methodology used in the report and analyzes data collected through customer questionnaires.
This project is about the various strategies that are used by the Hero motocorp and the various aspects of the company. the contents in the project are.
COMPANY OVERVIEW:
• History of Hero Motocorp
• Mission, Vision and Objectives of Hero Motocorp
• Milestones of Hero Motocorp
• Organizational Structure of Hero Motocorp
• Product line of Hero Motocorp
• Major competitors of Hero Motocorp
Corporate governance at hero motocorp
Social responsibility at hero
Ethical practices at hero
Environmental analysis
Strategy formulation
Corporate strategies
Important strategic move of hero motocorp
Competitor analysis
A study on brand awarness of cbr 250 r in jsp honda pvt.ltdPrasath Panneer
This document appears to be a student project report on conducting a brand awareness study of the Honda CBR 250R motorcycle in India. It includes sections on the introduction, objectives of the study, company and industry profiles, literature review, research methodology, data analysis and findings. The study was conducted to understand consumer awareness and perceptions of the CBR 250R brand in India, with the objectives of analyzing brand recall, attributes known, information sources, purchase considerations, expectations and satisfaction levels.
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
QuickBooks Sync Manager Repair Tool- What You Need to Knowmarkmargaret23
Occurrence of technical errors on QuickBooks is common but it can be resolved with the use of QuickBooks Sync Manager Tool . With the help of this too, users can sync the QuickBooks Desktop company file with the Intuit online server. It is compatible with versions QuickBooks Pro, Premier, or Enterprise. In case a user faces sync-related errors then they simply need this repair tool.
Efficient Website Management for Digital Marketing ProsLauren Polinsky
Learn how to optimize website projects, leverage SEO tactics effectively, and implement product-led marketing approaches for enhanced digital presence and ROI.
This session is your key to unlocking the secrets of successful digital marketing campaigns and maximizing your business's online potential.
Actionable tactics you can apply after this session:
- Streamlined Website Management: Discover techniques to streamline website development, manage day-to-day operations efficiently, and ensure smooth project execution.
- Effective SEO Practices: Gain valuable insights into optimizing your website for search engines, improving visibility, and driving organic traffic to your digital assets.
- Leverage Product-Led Marketing: Explore strategies for incorporating product-led marketing principles into your digital marketing efforts, enhancing user engagement and driving conversions.
Don't miss out on this opportunity to elevate your digital marketing game and achieve tangible results!
In this humorous and data-heavy session, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Trust Element Assessment: How Your Online Presence Affects Outbound Lead Gene...Martal Group
Learn how your business's online presence affects outbound lead generation and what you can do to improve it with a complimentary 13-Point Trust Element Assessment.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
We’ve entered a new era in digital. Search and AI are colliding, in more ways than one. And they all have major implications for marketers.
• SEOs now use AI to optimize content.
• Google now uses AI to generate answers.
• Users are skipping search completely. They can now use AI to get answers. So AI has changed everything …or maybe not. Our audience hasn’t changed. Their information needs haven’t changed. Their perception of quality hasn’t changed. In reality, the most important things haven’t changed at all. In this session, you’ll learn the impact of AI. And you’ll learn ways that AI can make us better at the classic challenges: getting discovered, connecting through content and staying top of mind with the people who matter most. We’ll use timely tools to rebuild timeless foundations. We’ll do better basics, but with the most advanced techniques. Andy will share a set of frameworks, prompts and techniques for better digital basics, using the latest tools of today. And in the end, Andy will consider - in a brief glimpse - what might be the biggest change of all, and how to expand your footprint in the new digital landscape.
Key Takeaways:
How to use AI to optimize your content
How to find topics that algorithms love
How to get AI to mention your content and your brand
janani Digital Marketer|Digital Marketing consultant|Marketing Promotion|Coim...janudm24
Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Janani Digital Marketer
Coimbatore,Tamilnadu.
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your business
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
Breaking Silos To Break Bank: Shattering The Divide Between Search And SocialNavah Hopkins
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
Yes, It's Your Fault Book Launch WebinarDemandbase
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Mastering Dynamic Web Designing A Comprehensive Guide.pdfIbrandizer
Dynamic Web Designing involves creating interactive and adaptable web pages that respond to user input and change dynamically, enhancing user experience with real-time data, animations, and personalized content tailored to individual preferences.
Mastering Dynamic Web Designing A Comprehensive Guide.pdf
Yamaha
1. 1
INTRODUCTION
An organization's strategy that combines all of its marketing goals into one
comprehensive plan. A good marketing strategy should be drawn from market research
and focus on the right product mix in order to achieve the maximum profit potential and
sustain the business.
The marketing strategy is the foundation of a marketing plan.Marketing is "the activity
and processes for creating, communicating, delivering, and exchanging offerings that
have value for customers, clients, partners, and society at large." Marketing is a product
or service selling related overall activities. It generates the strategy that underlies sales
techniques, business communication, and business developments. It is an integrated
process through which companies build strong customer relationships and create value
for their customers and for themselves.
Marketing is used to identify the customer, satisfy the customer, and keep the customer.
With the customer as the focus of its activities, it can be concluded that marketing
management is one of the major components of business management. Marketing evolved
to meet the stasis in developing new markets caused by markets and overcapacities in the
last 2-3 centuries. The adoption of marketing strategies requires businesses to shift their
focus from production to the perceived needs and wants of their customers as the means
of staying profitable.
The term marketing concept holds that achieving organizational goals depends on
knowing the needs and wants of targetmarkets and delivering the desired satisfactions. It
proposes that in order to satisfy its organizational objectives, an organization should
anticipate the needs and wants of consumers and satisfy these more effectively than
competitors.
The details of the marketing problem are collected and studied, conclusions are drawn and
suggestions are made to solve the problem quickly, correctly and systematically.
2. 2
In MR, specific marketing problem is studied in depth by collecting and analyzing all relevant
information and solution are suggested to solve the problem which may be related to consumers,
product, market competition, sales promotion and so on.
TYPES OF MARKETING STRATEGY
Very often the success or failure of a company is a direct result of an effective or not so
effective marketing strategy. Therefore, choosing a marketing strategy that fits the
company product is of vital importance.
Deciding on your audience
The first step toward developing an appropriate marketing strategy is to know your
audience. Are they 15 to 25 year old gamers? 21 to 40 year old football fans?
Creating a Psychological Process Profile
Secondly, you should create a hypothetical psychological process a buyer of your product
will take as a result of your marketing efforts. Read more aboutconsumer psychology
here.
Connect a Type of Marketing Strategy
Based on your understanding of the target audience and the process you wish to take
them through, choose a type of marketing strategy that you believe will have the greatest
positive impact.
Assess your Efforts
With whatever data is available through your marketing methods, assess whether your
assumptions were correct and react accordingly.
3. 3
INDUSTRY AND COMPANY PROFILE
INDUSTRYPROFILE
The Indian automotive industry consists of five segments: commercial vehicles; multi-
utilityvehicles & passenger cars; two-wheelers; three-wheelers; and tractors. With
5,822,963 units sold in the domestic market and 453,591 units exported during the first
nine months of FY2005 (9MFY2005), the industry (excluding tractors) marked a growth
of 17% over the corresponding previous. The two-wheeler sales have witnessed a
spectacular growth trend.
Two-wheelers: Market Size & Growth
In terms of volume, 4,613,436 units of two-wheelers were sold in the country in
9MFY2007 with 256,765 units exported. The total two-wheeler sales of the Indian industry
accounted for around 77.5% of the total vehicles sold in the period mentioned.
DemandDrivers:
The key demand drivers for the growth of the two-wheeler industry are as follows:
SegmentalMarketShare
The Indian two-wheeler industry has undergone a significant change over the past 10 years
with the preference changing from scooters and mopeds to motorcycles. The scooters
segment was the largest till FY1998, accounting for around 42% of the two-wheeler sales
4. 4
(motorcycles and mopeds accounted for 37% and 21 % of the market respectively, that
year). However, the motorcycles segment that had witnessed high growth (since FY1994)
became larger than the scooter segment in terms of market share for the first time in
FY1999. Between FY1996 and 9MFY2007, the motorcycles segment more than doubled
its share of the two-wheeler industry to 79% even as the market shares of scooters and
mopeds stood lower at 16% and 5%, respectively.
Over the past 10-15 years the demographic profile of the typical two-wheeler customer has
changed. The customer is likely to be salaried and in the first job. With a younger audience,
the attributes that are sought of a two-wheeler have also changed. Following the opening
up of the economy and the increasing exposure levels of this new target audience, power
and styling.
The marketing pitch of scooters has typically emphasized reliability, price, comfort and
utility across various applications. Motorcycles, on the other hand, have been traditionally
positioned as vehicles of power and style, which are rugged and more durable.
Scooters are perceived to be family vehicles, which offer more functional value such as
broader seat, bigger storage space and easier ride. However, with the second-hand car
market developing, a preference for used cars to new two-wheelers among vehicle buyers
cannot be ruled out. Nevertheless, the past few years have witnessed a shift in preference
towards gearless scooters (that are popular among women) within the scooters segment.
Motorcycles offer higher fuel efficiency, greater acceleration and more environment-
friendliness. Given the declining difference in prices of scooters and motorcycles in the
past few years, the preference has shifted towards motorcycles. Besides a change in
demographic profile, technology.
SupplyManufacturers
As the following graph indicates, the Indian two-wheeler industry is highly
concentrated,with three players-Hero Honda Motors Ltd (HHML), Bajaj Auto Ltd (Bajaj
5. 5
Auto) and TVS Motor Company Ltd (TVS) - accounting for over 80% of the industry sales
as in FY2007.
The other key players in the two-wheeler industry are Kinetic Motor Company Ltd
(KMCL), Kinetic Engineering Ltd (KEL), LML Ltd (LML), Yamaha Motors India Ltd
(Yamaha), Majestic Auto Ltd (Majestic Auto), Royal Enfield Ltd (REL) and Honda
Motorcycle &Although the three players have dominated the market for a relative long
period of time, their individual market shares have undergone a major change. Bajaj Auto
was the undisputed market leader till FY2000, accounting for 32% of the two-wheeler
industry volumes in the country that year. Bajaj Auto dominance arose from its complete
hold over the scooter market. However, as the demand started shifting towards
motorcycles, the company witnessed a gradual erosion of its market share. HHML, which
had concentrated on the motorcycle segment, was the main beneficiary, and almost doubled
its market share from 20% in FY2000 to 50% in FY2007 to emerge as the market leader.
TVS, on the other hand, witnessed an overall decline in market share from 22% in FY2000
to 17% FY2007. The share of TVS in industry sales fluctuated on a year on year basis till
FY2003 as it changed its product mix but has declined since then.
Automobile engines:
Yamaha has built engines for other manufacturers' vehicles beginning with the
development and production of the Toyota 2000GT (1967) with the Toyota Motor
Corporation. Also, the cylinder head from the Toyota 4A-GE engine was developed by
Yamaha Motor Corporation and was built at Toyota's Shimayama plant alongside the 4A
and 2A engines.[15] All performance-oriented cylinder heads on Toyota/Lexusengines
were designed and/or built by Yamaha. Some examples are the 1LR-GUE engine found
on the 2010–2012 Lexus LFA, the 2UR-GSE found in Lexus ISF, the 3S-GTE engine
found on the Toyota Celica GT4 and the 2ZZ-GE engine found on the 1999–2006 Toyota
Celica GT-S. In 1984, executives of the Yamaha Motor Corporation signed a contract
with the Ford Motor Company to develop, produce, and supply compact 60° 3.0 Liter
DOHC V6 engines for transverse application for the 1989–'95 Ford Taurus SHO. From
1993 to 1995, the SHO engine was produced in 3.0 and 3.2 Liter versions. Yamaha
jointly designed the 3.4 Liter DOHC V-8 engine with Ford for the 1996–'99 SHO. Ford
and Yamaha also developed the Zetec-SE branded 4-cylinder engines used in several
6. 6
Ford cars like the small sports car Ford Puma. Since 2005 Yamaha produces a 4.4 Liter
V8 for Volvo. The B8444S engines are used in the XC90 and S80 models. British
sportscar maker Noble also uses a bi-turbo version of the Volvo V8 in their M600.
COMPANY PROFILE
Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint
venture with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its
remaining stake as well, bringing the Indian operations under its complete control as a
100% subsidiary of Yamaha Motor Co., Ltd, Japan.
India Yamaha Motor operates from its state-of-the-art-manufacturing units at Faridabad in
Haryana and Surajpur in Uttar Pradesh and produces motorcycles both for domestic and
export markets. With a strong workforce of 2000 employees, India Yamaha Motor is highly
customer-driven and has a countrywide network of over 400 dealers.
The company pioneered the volume bike segment with the launch of its 100 cc 2-stroke
motorcycle RX 100. Since then, it has introduced an entire range of 2-stroke and 4-stroke
bikes in India. Presently, its product portfolio includes Crux (100cc), Alba (106cc) and
Gladiator (125cc), and YZFR15 (150cc).
VISIONS
We will establish YAMAHA as the "exclusive & trusted brand" of customers by "creating
Kando" (touching their hearts) - the first time and every time with world class products &
services delivered by people having "passion for customers".
7. 7
MISIONS WE ARE COMMITED TO:
Be the Exclusive & Trusted Brand renowned for marketing and manufacturing of
YAMAHA products, focusing on serving our customer where we can build long term
relationships by raising their lifestyle through performance excellence, proactive design &
innovative technology. Our innovative solutions will always exceed the changing needs of
our customers and provide value added vehicles.
Build the Winning Team with capabilities for success, thriving in a climate for action and
delivering results. Our employees are the most valuable assets and we intend to develop
them to achieve international level of professionalism with progressive career
development.
CORE COMPITENCIES
Customer #1
We put customers first in everything we do. We take decisions keeping the customer in
mind.
Challenging Spirit
We strive for excellence in everything we do and in the quality of goods & services we
provide. We work hard to achieve what we commit & achieve results faster than our
competitors and we never give up.
Team-work
8. 8
We work cohesively with our colleagues as a multi-cultural team built on trust, respect,
understanding & mutual co-operation. Everyone's contribution is equally important for
our success.
Frank & Fair Organization
We are honest, sincere, open minded, fair & transparent in our dealings. We actively
listen to others and participate in healthy & frank discussions to achieve the
organization's goals.
MANUFACTURING PROCESS:
IYM's manufacturing facilities comprises of 2 state-of-the-art Plants at - Faridabad
(Haryana) and Surajpur (Uttar Pradesh). Currently 10 models roll out of the two Yamaha
Plants.
The infrastructure at both the plants supports production of motorcycles and it's parts
for the domestic as well as oversees market. At the core are the 5-S and TPM activities
that fuel our agile Manufacturing Processes. We have In-house facility for Machining,
Welding processes as well as finishing processes of Electroplating and Painting till the
assembly line.
The stringent Quality Assurance norms ensure that our motorcycles meet the reputed
International standards of excellence in every sphere. As an Environmentally sensitive
organization we have the concept of "Environment-friendly technology" ingrained in
our Corporate Philosophy. The Company boasts of effluent Treatment plant, Rain water
- Harvesting mechanism, a motivated forestation drive. The IS0-14001 certification is
on the anvil - early next year.
9. 9
Corporate Philosophy:
For society, for the world
Yamaha works to realize
Our corporate mission of realizing Cando
Yamaha Motor is a company that has worked ever since its founding to build products
defined by the concepts of “high-quality and high-performance” and “light weight and
compactness” as we have continued to develop new technologies in the areas of small
engine technology and FRP processing technology as well as control and component
technologies.
It can also be said that our corporate history has taken a path where “people” are the
fundamental element and our product creation and other corporate activities have always
been aimed at touching people’s hearts. Our goal has always been to provide products
that empower each and every customer and make their lives more fulfilling by offering
greater.
Said in another way, our aim is to bring people greater joy, happiness and create Kando.
As a company that makes the world its field and offers products for the land, the water,
the snowfields and the sky, Yamaha Motor strives to be a company that “offers new
excitement and a more fulfilling life .
10. 10
TRENDS IN THE TWO-WHEELER INDUSTRY
-Companies raising capacity to meet the growing demand
All the major two-wheeler manufacturers, viz. Bajaj Auto, HHML,YMIL, TYS, HMSI and
others, have increased their manufacturing capacities in the recent past. Most of the players
have either expanded capacity, or converted their existing capacities for scooters and
mopeds into those for manufacturing motorcycles. The move has been prompted by the
rapid growth reported by the motorcycles segment since FY1995.
Niche markets also witnessing intense competition:
A significant trend witnessed over the past five years is the inclination of consumers
towards products with superior features and styling. Better awareness about international
models has raised expectations of consumers on some key attributes, especially quality,
styling, and performance. High competitive intensity has prompted players to launch
vehicles with improved attributes at a price less than the competitive models.
In an effort to satisfy the distinct needs of consumers, producers are identifying emerging
consumer preferences and developing new models. For instance, in the motorcycles
segment, motorcycles with engine capacity over 150cc, is a segment that has witnessed
significant new product launches and hence, become more competitive. The indigenously
launched Pulsar 150 had met with success on its launch and thereafter, a host of models
have been launched in this segment by various players.
While Bajaj Auto launched the Pulsars (180 cc, 200cc and 220cc) with digital twinspark
technology (DTSFi) that offers a powerful engine and fuel efficiency of 125 cc models.
11. 11
Moreover, in the recent past, the motorcycle segment has witnessed launch of vehicles with
higher engine capacity (higher than 150cc) and power (higher than 15bhp). These include
models such as Bajaj Auto Eliminator and Royal Enfield's Thunderbird followed by
HHML's Karisma and Yamaha R15 and other sports bikes. The products in this segment
cater for style conscious consumers. Quite a few players are developing models combining
features such as higher engine capacity", optimum mix of power and performance, and
superior styling.
In the scooters segment, the market for plastic-bodied variomatic scooters continues to
witness growth in the scenario of overall decline in scooter volumes. Higher volumes and
growth are especially true for certain scooter models, such as Honda Activa, that brought
in new technology (besides variomatic transmission) to further differentiate them.
Increasing focus on exports:
For the first nine months of FY2007, two-wheeler exports increased by 37% over the
corresponding previous, led mainly by motorcycles even as exports of other two-wheelers
were healthy.
While motorcycle exports increased by 40%, scooter and moped exports increased by 29%
and 27%respectively.
Motorcycle exports by Bajaj Auto, HHML and TVS have reported a robust growth in
FY2007 and are expected to increase further in the medium term.
Although the Indian two-wheeler manufacturers have forayed on their own in their target
export markets, there have been instances of tie-ups with the technology partners. Bajaj
Auto's tie-up with Kawasaki to jointly market Bajaj products in Philippines is a case in
point. Under the tie-up, M/s Kawasaki Motors Philippines Corporation has been appointed
as exclusive distributors to market select Bajaj two-wheelers that include Byk, Caliber 115
and Wind 125. These vehicles are being sent to Philippines in the completely built unit
(CBU) form.
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OBJECTIVES OF THE STUDY
Research in common parlance refers to search for knowledge. Research is an academic
activity and as such it is used in a technical sense. According to Clifford Woody,
research comprises defining and redefining problems, formulating hypothesis or
suggesting solutions, collecting, organizing and evaluating data, making deductions and
research conclusions to determine whether they fit the formulating hypothesis.
Primary objective
The research encompasses the primary objective of comparison and analysis of Yamaha
bikes with respect to other brands prevailing in the market i.e. , Hero Honda ,Honda ,
Bajaj , TVS and Suzuki .
The primary aim is to interpret the dealer survey level of customers using yamaha’s
bikes and to find out the areas in which it needs to improve to develop a better
perception in the mind of its customers . It entails as to suggest yamaha how to become
a no. 1 customer oriented company.
Secondary objective :
To go in detail , the research includes the study of comparative satisfaction level of
customers using different bike brands ; the various areas where competitors supersede
and the areas where the competitors lack.
Furthermore the research aims to find out the relative market capitalization of Yamaha in
the two wheeler industry and to suggest some concrete and absolute measures to give a rise
to its share in the two wheeler segment .
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SCOPE OF THE STUDY
The research was carried out to find factors which influence customer satisfaction level
to maximum level. The study projects that customer satisfaction level change with
change in various factors like during sales evaluation, during delivery of the vehicle
and after salesevaluation. This research is an attempt to provide feedback to
Motorcycle manufacturer Yamaha Motors India Ltd. so that they can bring about
changes in various departments of their organization which will help them in becoming
Number 1 motorcycle brand in India.
For instance during research factors such as technology.
The research required collection of first hand primary data from the respondents . The
respondents necessarily were to be bike users .they were exposed to a questionnaire
containing different parameters for the evaluation of their satisfaction level . the broad
parameters were :
during sales evaluation .
during vehicle delivery .
after sales evaluation .
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RESEARCH METHODOLOGY
Design of Questionnaire: A questionnaire was developed for the survey. The
questionnaire is of structured type. Most of the questions were
based on 5 point bipolar Likert Scale.
Determining the Sample Size: Next step is to determine the number of to be
targeted from various ages, monthly salary, and gender. So a total of 200 people
were surveyed.
Collecting the data: The data was collected from various class of people based on
age, sex, income, location.
Analysis of Data: The data collected from various people was segregated into
various categories in order to analyze it. Analysis was done based on more than 22
different parameters.Generalization and Interpretation: Data was tested and
upheld several times, and n generalizations were drawn from the
analysis.Preparation for the report: Lastly report about the research is mad
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DATA ANALYSIS AND INTERPRETATION
Ques 1.Which profession people are most used the bike :
Interpretation
From the graph it can be easily inferred that most of the bike users fall under
salaried category, followed by students and then business class. more than 50% of
Yamaha customers are salaried which is the highest proportion among
competitors.
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Ques 2. Which age the people most the used the bike:
Interpretation
Most of the bike users are between 21-30 years of age .60% of Yamaha customers
falls under this category. While most of the bike users of different brands are of
21-25 years of age, there is a variation in Yamaha , as there are equal number of
customers are in 26-30 years old and 21-25 years age group.
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Ques3: which kind of people are used bike :
Interpretation
The bike users are mainly under graduates and post graduates .bajaj has got the
maximum proportion in ug category followed by Yamaha which is 50%
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Ques 4: which kind of attitude dealer have :
Interpretation
Bike users are usually satisfied with the attitude of dealers. Bajaj has the best
performance in this category. Yamahas 43% say that they find dealers attitude as
good. 255 say that they are totally satisfied with the attitude of the dealers.
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Ques 5: which company has a good feat ures bike:
Interpretation
In explanation of product features , Honda has got the best performance followed
by hero honda and bajaj. 38% of Yamaha users opted for ‘average’ , while in other
highers options, its performance is not as good as its competitors like Honda , bajaj
and hero Honda .
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Ques 6: which has most sales in year :
Interpretation
Honda customers are the most satisfied customers in this category followed by
hero Honda and bajaj and then yamaha. Yamaha has got a mix result with 28% of
its customers have opted for ‘average’ and 48% for ‘good’ and 18% for ‘very good’
.
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Ques 7: which company have good product display
Interpretation
In product display Yamaha has the best performance with almost 60% falling
under ‘good’ and 20% falling under ‘very good’ category followed by Honda and
Suzuki.
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Ques 8: which company has most cleanliness :
Interpretation:
Yamaha again has the best performance in this category .all the competitors have
performed well with most of their customers opted for ‘good’ options . 85% of
Yamaha customers have opted for higher options which is much higher than its
competitors
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Ques 9: which company has most effective atmosphere :
Interpretation
Yamaha dealers provide the best atmosphere to their customers . 80% of Yamaha
customers says yamaha dealers provide ‘good’ atmosphere which is much greater
than its competitors.
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Ques 10: Which company has taken most time to delivery
Interpretation
Here again Suzuki produce the best results . Suzuki dealers take least time to
deliver the bikes to their customers which is followed by TVS and then yamaha .
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Ques 11:Which bike has good function?
Interpretation
Honda has the best performance in this category where almost 70 % of its
customers have opted for higher options . Yamaha is the second best performer
followed by Hero Honda.
Ques 12: Which option is good for PDI and CHECKS?
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Interpretation
In pre delivery inspection and check made Hero Honda customers are highly
satisfied with 65% of them opting for ‘good’ options. Followed by TVS, and then
Yamaha .
Ques 13: How much time taken in documentation?
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Interpretation :
In this category, maximum number of customers have given positive response ,
where Suzuki giving the best performance followed by Yamaha . Almost 45% of
Yamaha customers have opted for higher options.
Ques 14: How many salesman follow first time?
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Interpretation :
A mix response from the bike users of all the brands can be seenin the above graph
. a major portion of bike users have opted for lower options of ‘very poor’ and
‘poor’ and maximum have opted for ‘average’ options. Yamaha’s position is safe
in this category . 73% of yamaha customers have givensatisfactory response in this
category.
Ques 15: How many times you have to remind for service?
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Interpretation :
Here also maximum number of bike users come under satisfactory level and have
opted for ‘average’ and below average options .bajaj has given the worst response
wth 55% of its customers falling in ‘poor’ and ‘very poor’ category. Same is the case
with the Suzuki customers with maximum number of responses lying in the very poor
and poor category.
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FINDINGS OF THE STUDY
Bike users are usually satisfied with the attitude of dealers. Bajaj has the best
performance in this category.
Yamaha again has the best performance in this category .all the competitors have
performed well with most of their customers opted for ‘good’ options
Yamaha dealers provide the best atmosphere to their customers . 80% of Yamaha
customers says yamaha dealers provide ‘good’ atmosphere which is much greater
than its competitors.
Honda has the best performance in this category where almost 70 % of its customers
have opted for higher options . Yamaha is the second best performer followed by
Hero Honda.
In pre delivery inspection and check made Hero Honda customers are highly
satisfied with 65% of them opting for ‘good’ options. Followed by TVS, and then
Yamaha .
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SWOT Analysis
Strengths:
Yamaha Motor products extend from land to sea and even into the skies, with
manufacturing and business operations that include everything from motorcycles,
PSA electro-hybrid bikes, marine and power products to automotive engines.
Continuously does product improvement in accordance with demanding customers.
The distribution network of Yamaha Motors is very wide and spread across the
country.
Probably the best in terms of R&D facility.
Has great brand name and commands lot of respect among bikers community.
Weakness:
Narrow product line in terms of motorcycles.
Yamaha’s strategy for Indian market was on right alleyway, but somewhere down
the lane, they are still relying on conventional model which no longer in use.
Yamaha despite the promise has failed to deliver and is still an underdog in the race
to top.
A series of unsuccessful and flop bikes have eroded the legacy of RX100 and
RD350.
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Opportunities:
The motorcycle market has been growing at a phenomenal rate and there has been
a shift in the consumer preferences from 2 stroke bikes. Yamaha motors have
recognized this and are bringing out new models of 4 stroke bikes quite regularly
to cater the needs of the customers.
Consumers have become technology conscious and Yamaha Motors have best
R&D facilities. So they can tap new costumers with innovative technology in
motorcycle design and manufacturing.
There lies lot of potential in 150cc and above segment and Yamaha has not made
enough inroads in this segment.
Threats:
Continuous divisions of customer segment have made conventional bikes which
was the strength of Yamaha motors.
Constant demand for price reduction from customers.
Bajaj Auto and TVS have taken large part of the market share from
Yamaha.Growing competition in the industry, both in the terms of new models and
price undercutting, too is a matter of concern as both the sales realization and
operation margins may come under pressure.
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LIMITATIONS
1. Research was limited to only two wheeler motorcycle industry.
2. Research was restricted to Noida only.
3. Since it is limited only to two wheeler motorcycle industry so the entire customer
satisfaction level while and after purchasing a product cannot be projected on this
research.
4. Sometimes it was very difficult to get the necessary information as filling the
questionnaire required time.
5. Research could have been wider in scope if along with customer satisfaction level
consumer behavior pattern was also studied.
From the research following facts about Indian two wheeler industry has been inferred:
Age group – 21-30 years
Profession – Mostly salaried
Customers are generally satisfied with attitude of dealers at the time of sales.
Every brand of bikes have a poor response in terms of sales follow up.
Hero Honda is the most famous brand.
Favored bikes in today’s date are –
hunk
Pulsar
Apache
Customers stress on quality as complimentary to looks.
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RECOMMENDATIONS
Introduction of new brands – Yamaha should introduce new bikes in the market. It
will definitely make the market oligopolistic , but will improve the condition of
Yamaha .
Bike in 150 cc segment – Yamaha does not has any successful bike in this segments
. Yamaha needs to introduce a bike in this segment which can compete with the
other brands on price , power, pick-up , mileage and style .
Integration of marketing and R & D department - Yamaha has got best R&D
facilities and international design of sports bikes. It needs to integrate its efforts
together with other department more specifically marketing wing and try to give
customers what they want.
It has been found from the research that Yamaha has got the most loyal customers
but when it comes to Yamaha , people still talk about RX- 100. yamaha should
develop a bike like RX-100, and this time mileage and style should alos be
considered.
360 degree marketing approach and need to follow aggressive promotional
campaigns to grab a larger piece of pie in the motorcycle segment.
Focus should be on teenagers, young and executives as they represent largest portion
of the bike user segment.
Provide better sales follow up which almost every brand lacks – the research has
showed that the bike users of all brands are dissatisfied with their ‘after sales
experience’ .this is a big loop hole which yamaha can use to improve its brand image
and to gain more customers.
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Indian customers generally do not use bike for fashion but as a necessity so mileage
should be a concern, so it needs to create a better image in the mind of its customers
regarding mileage.