The document outlines a framework for product development with 8 steps: 1) engage targets with market research, 2) define market requirements, 3) analyze competition, 4) segment and position the market, 5) develop the product, 6) create a roadmap, 7) launch the product, and 8) evaluate post-launch. Buttons are provided to access related training, tools, templates, and resources for each step.

1. Leverage the framework below to quickly
empower your organization’s product development strategy.
Click the buttons below to access all related
training, tools, templates, and other resources.
REVIEW8 Post Project
Evaluation
1 Engaging Targets
with Market Research
Facilitating Insightful
Focus Groups
Market Research
Report SWOT Analysis
DEFINE2 MarketRequirements
Document
Product Features
Prioritization
POSITION4
MarketSegmentation
andAnalysis
PositioningStatement
Worksheet
DEVELOP6 Product Roadmap
ProductDevelopment
Budget
7 Product Launch Plan
ProductLaunch
Checklist
BUILD5 Break Even Analysis
Product Profitability
Analysis
ProductDevelopment
Charter
ProductDevelopment
Prioritization
3 Competitive
Analysis
Product Feature
Competitive Analysis
PRODUCT DEVELOPMENT
Framework
LAUNCH
VALIDATE
EVALUATE