The document discusses Apple's history of new product development from 1998 to 2014. It introduces several categories of new products including new-to-the-world products, new product lines, improvements/revisions, and product line additions. It then provides examples of many of Apple's iconic products over the years to illustrate these categories, such as the iMac, iPod, iPad, iPhone, Apple TV, and iTunes. The document also outlines the typical new product development process that many companies follow including idea generation, idea screening, concept development and testing, business analysis, prototype development, test marketing, and commercialization.

1. Deepak Dangi
Kritika Anand
Heena Dua
Yodhay Bhaskar
Rakesh Kumar
Sameer Kulkarni
Mohit Binani
PRESENTATION BY

3. Categories of
new product
Lower priced
product/Cost
Reduction
Repositioned
Product
Improvements
/Revisions
Product
line
Additions
New
Product
line
New to
the World

4. New-to-the-world

5. New product line
iMac iPod iPad
Apple
TV
iTunes iPhone

6. iMac iphone iPad itune ipod Apple tv
iMac G3,1998 iPhone (1st
generation),2007
iPad (1st
generation),2010
Acquired in 2000 iPod, 2001 1st
generation,2007
iMac G4,2002 iphone
3G,2008
iPad 2,2011 itune 1.0,2001 Windows-compatible iPod, 2002 2nd
generation,2010
iMac G5,2004 iphone
3GS,2009
iPad (3rd
generation),2012
itune u 2007 iPod mini, 2004 3rd
generation,2012
Intel iMac
(Polycarbonate),2006
iphone
4,2010
iPad (4th
generation),2012
imax iPod U2 Special Edition, 2004 3rd generation
revised,2013
Intel iMac
(Aluminum),2007
iphone
4S,2011
iPad Air,2013 iPod shuffle, 2005
iMac Intel (Backlit) iphone
5,2012
iPad Air 2,2014 iPod nano, 2005
iphone
5C,2013
iPod with video, 2005
iphone
5S,2013
Nike + iPod, 2006
iphone
6,2014
iPod shuffle, 2006
iphone
6Plus,2014
iPod nano, 2006
iPod touch, 2007
Product line Additions

7. Improvements/Revisions

8. Repositioned Product
You have done the hard work for developing
your product and now its time to act
smartly……

9.  New Product that provide
similar performance at
lower cost
Lower priced product /
Cost Reduction

10. Why New
Product?
Market
trends
Changes
New
demands
Needs

11. NEW PRODUCT DEVELOPMENT PROCESS ?

12. Idea generation
New idea generation is the systematic search for new
product ideas
 Sources of new-product ideas
 Internal
 External
Internal sources refer to the company’s own formal
research and development, management and staff,
and entrepreneurial programs
External sources refer to sources outside the company such
as customers, competitors, distributors, suppliers, and
outside design firms

13. Idea Screening
Idea screening refers to reviewing
new-product ideas in order to drop
poor ones as soon as possible
Evaluate the idea pool and reduce
it to a smaller and more attractive
set of potential new products.

14. Concept Development and Testing
Product idea is an idea for a possible product that the company can
see itself offering to the market
Product concept is a detailed version of the idea stated in meaningful
consumer terms
Product image is the way consumers perceive an actual or potential
product

15. Business Analysis
 Stage of the new-development process that calls for preparing
initial marketing plans for the product
 Business analysis involves a review of the sales, costs, and profit
projections to find out whether they satisfy the company’s
objectives

16. Prototype Development
 Converting the concept into an actual
product.
 Prototype development involves the creation and testing of one or
more physical versions by the R&D or engineering departments
• Requires an increase in investment

17. Test Marketing
 Testing a new product and its marketing strategy in actual market
situations
 Test marketing is the stage at which the product and marketing
program are introduced into more realistic marketing settings
 Test marketing provides the marketer with experience in testing the
product and entire marketing program before full introduction

18. Commercialization
 The firm introduces the product on a full-
scale basis, involving:
 Understanding Consumer Adoption
 Timing
 Coordination

19. THANK YOU