The document discusses different patterns of using data to drive innovation and growth. It outlines five key patterns: 1) augmenting products to generate data, 2) digitizing assets, 3) combining data within and across industries, 4) trading data, and 5) codifying distinctive service capabilities. For each pattern, it provides examples of companies that have used the pattern to develop new business models and create value for customers. The document emphasizes that systematically applying these patterns can help companies improve their odds of success with business innovation.

4. INNOVATION
What is

5. A broad American prospective:
“Implementation new ideas that create value”
-Innovation Network, U.S.A.

6. “The intersection of invention and insight leading to
the creation of social and economic value”
-U.S. national Innovation Initiative

7. The development of new ideas and their economic
application as new products or processes.”
- U.K. Dept. Trade and Industry
The British prospective:

8. “INNOVATION is the profitable implementation of new
ideas”.

9. If we can implement our idea successfully only than
can the idea be called an INNOVATION.

10. An innovation can increase profits:
• On the values side (customers value an innovation
enough to pay more for it)
• On the cost side ( the company produces offering in a
more efficient way).

11. Either way, value is created for the firm and the
consumer both.

12. INNOVATION
Important?
Why is

13. Innovation reduces waste and environmental damage.
1

14. It creates growth, increases productivity, and economic
wealth (avoids stagnation)
2

15. Innovation provides better goods and services at a
cheaper price- Higher standard of living.
3

17. Innovation can occur anywhere in the
firm’s business by anyone. We all
have great potential.

18. The New
Patterns Of
How to use data to drive growth

19. The search

20. Ideas
Business
ewN

21. Business
ewNModels

22. HIT MISS

23. Corporations

24. Pressures

25. Grow
THEIR
Business

26. Reasons

27. Managers
who are skilled at executing clearly defined strategies
are ill equipped for thinking

28. Out-of-the-box

29. When good ideas emerge, they are often doomed
because the company is organized to support one way
of doing business and doesn’t have processes to
support a new one.

30. BUT

31. If you tackle business innovation systematically , you
improve the odds of success.

32. PATTERNS
1 2 3 4 5

33. Augmenting products to generate data
Digitizing Assets
Combining data within and across industries
Trading data
Codifying a distinctive service capability

34. Augmenting products to generate data
Digitizing Assets
Combining data within and across industries
Trading data
Codifying a distinctive service capability

35. Augmenting products to generate data
Digitizing Assets
Combining data within and across industries
Trading data
Codifying a distinctive service capability

36. Augmenting products to generate data
Digitizing Assets
Combining data within and across industries
Trading data
Codifying a distinctive service capability

37. Augmenting products to generate data
Digitizing Assets
Combining data within and across industries
Trading data
Codifying a distinctive service capability

38. PATTERN 1

39. ugmenting products to generate
data
A

40. MAKING PRODUCT INTELLIGENT

41. Using data that physical objects generate
(or could generate)
to improve a product or service or create new
BUSINESS VALUE .

42. DESIGN

43. Operation

44. Maintenance

45. Enhance how an activity is carried out

46. MODEL
BUSINESS
NEW

47. EX- Insurance company( Decide the cost of insurance)

48. (Inventory management).

49. (Identify airplane engine problems)

50. • Optimizing maintenance,
• Repair schedules,
• Improve engine design.

51. PATTERN 2

52. Digitizing Assets

53. Digitizing Physical Assets

54. Making the products available ONLINE.

56. Books

57. Videos

58. Entertainment Industry

59. Spawning New Models

60. iTunes

61. E-readers

62. MODEL
BUSINESS
NEW

63. Online
Marketing

64. Online shopping portals

66. .com

68. Customer can access anything by sitting at home

69. Cost reduction for marketers

70. Ex- International Museum Of Women

71. Management of digitization

72. Many industries need a long-term, secure way to store
their digital assets.

73. PATTERN 3

74. Combining Data within and
across industries.

75. Sharing and coordination of Information across
industries or sectors.

76. MODEL
BUSINESS
NEW

77. Ex- City Of Bolzano
Bolzano

78. • Provide Help To Retired People
• IBM – Network Of Sensors
• Monitor – Temperature
Water Usage
Normal Behavior Patterns
• If Abnormalities- Call to a relative or friend.

79. SCENE
THE
BEHIND

80. Common IT system links all the relevant agencies-
• Social services,
• Health,
• Property maintenance.

81. • Lowered assistance and care cost by 30%,
• Reduce need to build and run special
accommodations for them.

82. PATTERN 4

83. Trading Data

84. A company whose information is valuable to another
company, Sells it.

85. EX- A cell phone service company sells its information to a
navigation-device company.

88. • Mobile networks
• Identify
• Subscribers-
Driving,
Where they are,
How fast they are moving.

92. Improvement Of Traffic Management

93. MODEL
BUSINESS
NEW

94. PATTERN 5

95. Codifying a distinctive service
capability

96. IT systems help to Automate Business Processes

97. Practical Approach

98. Perfect

99. BUT

100. Competitive Advantage

101. Sell them to other parties

102. Profitable
Business

103. Cloud Computing

104. • Easily Distribute
• Software
• Offer customers “pay as you go” pricing.

105. Global Expense Reporting Solutions

106. Developed to automate expense reporting process.

107. Cost Reduction

108. Realized that many of its customers would be
interested in achieving comparable savings

109. SERVICE
into
SYSTEM

110. MODEL
BUSINESS
NEW

111. Combining the
Patterns

112. Yardarm safety first

114. Success Factors

115. Strong technology presence

116. Inputs from external parties

117. Motivated Leadership

118. Emotional Commitment

119. Thank you….!!
Yogendra Singh