Business Data Strategy, since the most simply analysis to data mining, integration, integrity and quality of the information.

1. Information Builders
Transforming your data into true business value
Chris Banks

2. Lines of Business
Corporate Summary
Founded in 1975
Headquartered in New York City
50 global locations
1,600 employees
9,000+ direct customers
Tens of thousands OEM customers
Tens of millions product users
Information Builders
Corporate Summary
Lines of Business
Software Products
Business Intelligence & Analytics (WebFOCUS)
Data Integration (iWay)
Data Integrity (iWay)
Professional Services
Consulting Services
Education
Customer Support Services
2
Our primary goal is to deliver the industry’s best engineered
software and top customer service to ensure customer success

3. Lines of Business
Corporate Summary
Founded in 1975
Headquartered in New York City
50 global locations
1,600 employees
9,000+ direct customers
Tens of thousands OEM customers
Tens of millions product users
Information Builders
Corporate Summary
Lines of Business
Software Products
Business Intelligence & Analytics (WebFOCUS)
Data Integration (iWay)
Data Integrity (iWay)
Professional Services
Consulting Services
Education
Customer Support Services
3
Our primary goal is to deliver the industry’s best engineered
software and top customer service to ensure customer success
Customer Support Services

4. Information Builders
Customers By Industry
CommunicationsCommunications
ConsumerConsumer
Packaged GoodsPackaged Goods
AutomotiveAutomotive
BusinessBusiness
ServicesServices
Financial Services:Financial Services:
BankingBanking
Michigan
North Dakota
Tennessee
BankingBanking
FinancialFinancial Services:Services:
Capital MarketsCapital Markets
FinancialFinancial Services:Services:
PaymentsPayments
Healthcare:Healthcare:
PayersPayers
Healthcare:Healthcare:
ProvidersProviders
InsuranceInsurance
ManufacturingManufacturing

5. Information Builders
Customers By Industry
NaturalNatural
ResourcesResources
Pharmaceutical andPharmaceutical and
Medical SupplyMedical Supply
TechnologyTechnology
RetailRetail
Not for ProfitNot for Profit
Travel andTravel and
EntertainmentEntertainment
Transportation andTransportation and
LogisticsLogistics
TechnologyTechnology
Government:Government:
FederalFederal
Government:Government:
Provincial, State, LocalProvincial, State, Local
EducationEducation

6. Information Builders
Leader in Enterprise Business Intelligence
6

7. BARC BI Survey 14, Oct 2014
IBI ranks first in 32 Categories
Large international BI vendor
Top ranked
Large scale enterprise reporting vendor
Top rankedTop ranked
Business benefits
Project success
Seats per admin
Operational BI
Query performance
Performance
Vendor support
Self-service
Flexibility for the user
Top ranked
Business benefits
Project success
Seats per admin
Proportion of employees
Recommendation
Operational BI
Query performance
Performance
Vendor support
Self-service

8. Technology Differences

9. Information Builders
Integration + Integrity
Integration Solutions
Leverage existing infrastructure
Deliver real-time data to analytical processes
Streamline operational processes
Simplify integration of B2B transactions, cloud-
based, and third party systems
Modernize legacy technology investments
Assemble and configure solutions with minimal
Heterogeneous
environment?
Big Data?
Structured?
Cloud?
Unstructured?Assemble and configure solutions with minimal
coding
Integrity Solutions
Data Profiling
Data Quality Management
Master Data Management
Data Governance
Unstructured?

10. Information Builders
Integration + Integrity
Integration Solutions
Leverage existing infrastructure
Deliver real-time data to analytical processes
Streamline operational processes
Simplify integration of B2B transactions, cloud-
based, and third party systems
Modernize legacy technology investments
Assemble and configure solutions with minimal
Heterogeneous
anyone?
Assemble and configure solutions with minimal
coding
Integrity Solutions
Data Profiling
Data Quality Management
Master Data Management
Data Governance
Bad
data?

11. Information Builders
What are Data Quality Issues Costing You?
According to author Larry English, data
quality issues are costing companies
20-35% of their operating revenue
TDWI claims that data quality problems
cost U.S. businesses more than $600
billion a year

12. Information Builders
Integration + Integrity
Integration Solutions
Leverage existing infrastructure
Deliver real-time data to analytical processes
Streamline operational processes
Simplify integration of B2B transactions, cloud-
based, and third party systems
Modernize legacy technology investments
Assemble and configure solutions with minimal
Heterogeneous
anyone?
Assemble and configure solutions with minimal
coding
Integrity Solutions
Data Profiling
Data Quality Management
Master Data Management
Data Governance
360 degree
view
Bad
data?

13. Information Builders
Our Philosophy on BI
Make BI Easy to Use
(and flexible)

14. Information Builders
Focused on Ease of Use and 100% Adoption
IT Developers Power Users Business Analysts Management Operational Employees Business Partners Customers
Traditional BI Vendors
Open Source BIOpen Source BI
Data Discovery Vendors
Information Builders
ROI on Information Capital
Growth & Revenue Opportunities
100%

15. IT Developers Management Operational Employees Business Partners Customers
App Studio InfoDiscovery/InfoAssist
Generate & Deploy Insights
InfoAppsTM
Portal
Create your
own App Store
experience
Operationalize Insights & Monetize Data
Business Analysts
Self-Service BI and Analytics for Everyone
Tools for IT and Analysts, InfoAppsTM for the Masses
15
Data
Discovery
Predictive
Analytics
Social
Intelligence
Search
Location
Intelligence
Reporting Query and
Analysis
Dashboards
Dashboards &
Scorecards
Guided Ad-hoc
Reporting
Mobile InfoApps
Data Discovery
InfoApps
Predictive InfoApps
Search & Social
Analytic InfoApps
experience

16. So How Do We Make BI Easy (and flexible) to Use?

17. MS-Office Integration

18. Any Excel users?
Quotable Quotes
“Excel is, by far, the most popular
analytical tool on the market”
Author unknown

19. Generate Reports as fully
formatted Excel documents
with Formulas
and Calculations
and Tabs
even as Pivot Tables
Reduces
“Spreadmart Chaos”
and
Self-serving your business users
The BEST Excel Integration and Output Formatting
NO Licensing costs for recipients!
and
“Inconsistent answers”
Excel becomes…
A viewer of information
A “Single Version of the Truth”

20. Guided Self-Service

21. Dimensions Measures
Ranking Options
9 x 6 x 8 x 7 x 5 x 2 x 2 x 2 x 4 x 3 = 725,760
1 report to create and maintainNO training requiredNO Licensing costs for recipients!
Filters
Output Formats
Drill downs

22. 6+ billion permutations of output

23. Self-Service Analytics
Active Technologies

40. Deliver to any email, any deviceNo Server, No SoftwareNO Licensing costs for recipients!

41. Is that all we do?!?

42. Information Builders
We do so much more…

43. Information Builders’ 3i Platform
Higher Adoption & Reusability with Low TCO
43

44. Data Discovery

45. What Do Your Users Want?
Tools vs Apps
45

48. InfoApps™
• Self-service for Non Technical Business Users
• pre-built, interactive BI content
Information Builders
InfoApps
• pre-built, interactive BI content
• charts, reports, dashboards
• delivered through our portal
• Fast, easy and direct answers to specific
questions or common problems
• easy “app store-like” experience

56. Predictive Analytics

57. Predictive Analytics
We Make Predictive Modeling Easy
The output is simply another column in your report
We put the GUI on top of it to make modeling EASY
Historical, present and future views
Fully integrated into our BI Platform
Why pay for techniques that will be rarely, if ever, used?
Risk Analysis?
Historical, present and future views
Fraud Analysis?
Churn Analysis?
Quality Analysis?
Cross-Selling Analysis?
Contains the most commonly used techniques

58. Predictive Analytics
Decision Making – Do you use Math or “Gut-feel”
Predictive Marketing
Predicts who to send
catalog to based on
likelihood of
purchasing
Factors
Age
Who Has a >80% Likelihood of Buying from our Catalogue?
Age
Marital Status
Income
Education
Etc.

59. Not just for businesses!
■ Child Welfare - Children can be better matched with foster parents by
identifying the factors that contribute to successful placements
■ Unemployment - Classify new claims as fraudulent or legitimate enables
claims to be processed more quickly and fraud to be minimized
■ Tax Collection - Improved targeting of past-due tax collections can help
increase revenue
Predictive Analytics
Decision Making – Do you use Math or “Gut-feel”
■ Fraud Detection - A more accurate view of trends and patterns in food
stamp benefit transactions makes illegal activity easier to detect
■ Crime Rate Reduction - Accurately predicting when and where crimes are
likely to occur, and allocating the appropriate resources
■ Student/Faculty Attrition - Improving student attrition and graduation
rates, identify trends in keeping your best faculty
■ Hospital Administration – Internal fraud detection, reduce mortality rates,
improve patient satisfaction, increase physician loyalty

60. Summary

61. Why Information Builders?
No Inhibitors
•Ease of Use & Flexibility
•Wide adoption is the greatest measure of success
•Accepted & used by information workers at all levels
•Both inside and outside the firewall
•Scalability & Reusability
•Add new users at little or no cost
•Many different types of applications
“Throughout its 39 year history, IBI has
demonstrated an ability to innovate without
making acquisitions. If you have not looked at•Many different types of applications
•Effectively scale to your ecosystem
•Data Access
•Widest breadth of access
•Reaches real-time operational data
•Low Cost of Ownership
•Lowest cost in…
•Hardware, software, training, development & support
making acquisitions. If you have not looked at
how they have brought BI and information
management together to support business
analytics, I recommend that you do.”
Mark Smith, CEO, Ventana Research

62. Information Builders’ 3i Platform
Transforming Data Into Business Value
62

63. Next Steps
Take us up on one of our Challenges!
Your Data
Data Discovery Challenge
Data Quality Challenge
No COST,
No kidding!
Portable BI Challenge
Social Analytics Challenge

64. Copyright 2007, Information Builders. Slide 64