The document discusses different perspectives on innovation and provides examples of patterns that companies can use to drive growth through data and new business models. It outlines five patterns: 1) augmenting products to generate data, 2) digitizing assets, 3) combining data within and across industries, 4) trading data, and 5) codifying distinctive service capabilities. Each pattern is explained and real-world examples are provided to illustrate how companies have used these patterns to innovate, create new sources of value, and develop new business models. The document emphasizes that systematically tackling business innovation through these patterns can improve the odds of success.