6. MARKETING MIX OF DELL
LAPTOP
4ps of
marketing
mix
Product
Price
Place
Promotion
7. Product
•Dell has been focusing on building
its business rather than its products
Marketing Mix
8. Product
Sell a wide variety of products
Inspiron
Alienware
Xps
•Inspiron is home premium laptop
•Alienware is gaming laptop
•Xps is studio and video editing
laptop.
10. Dell Vostro 3458 5th Gen Core i5
▪ Processor: 5th Gen Intel Core i5-5200U
(2.2GHz, 3M cache, 15W, up to 2.70 GHz)
▪ RAM:4GB DDR3,HDD: 500GB
▪ 14.0-inch HD (1366 x 768) Anti-Glare LED-
Backlit Display
Dell Latitude 3450 5th Gen Core i5
▪ Processor: 5th Gen Intel Core i5-5200U
(2.2GHz, 3M cache, 15W, up to 2.70 GHz)
▪ RAM:4GB DDR3,HDD: 500GB
▪ 14.0" HD (1366x768) Anti-Glare WLED-
backlit
Dell Inspiron 3148 4th Gen Core i3-
4030U processor
▪ Intel Core i3-4030U processor
(3M Cache, 1.9 GHz)
▪ RAM:4 GB DDR3,HDD: 500 GB
▪ Display: 11.6 inch LED Backlit Touch
Display with True-life (IPS)
▪ Windows 8.1 (64Bit) English
•Feature of some dell laptop
11. Product
•Dell has superior brand image
•Dell was listed at number 51 in the
Fortune 500 list, until 2014.
Brand
•Creative packaging design reduces size
18. Place
•dell Company open office in Dhaka
•In Bangladesh dell laptop sell in
retailer shop. Like Computer source,
Computer solution, Computer Village
etc.
20. •Customized Computer- just in time
•Since 2007 restarted distribution
though retailers
Just Consumer products
•Dell first opened their retail stores
in India
Place
21. •Transportation.
-Delivering products with minimal environmental impact
-Optimizing transportation networks for more
efficient trip
•Dell’s involvement with SmartWay
Place