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Dell Computers

•
•
C
cmason44
BusinessTechnology
1 of 10
Deanna Drugg Christopher Mason Alicia Newton
Marketing Spotlight - Dell ,[object Object],[object Object],[object Object],[object Object],[object Object]
Dell - A Different Kind of Technology Partner
Dell as a Business ,[object Object],[object Object],[object Object]
Weaknesses - poor /no retail service - too expensive compared to competition Threats - IBM - Hewlett-Packard Co. - Apple, Inc SWOT Analysis Opportunities -New technology (Premier.dell.com, TVs, gaming consoles) -Dell Rewards Strengths - Lower costs than competitors - Built-to-Order - Payment authorization - 24-hr order-entry system - Phone and online technical support
Strategic Alternative Market Penetration Dell creates home entertainment (TVs, gaming systems, projectors, GPS systems) Product Development Premier Dell.com Market Development Dell.com can be accessed throughout many countries around the world Diversification Dell joins Spanish Blogosphere
Dell’s Marketing Mix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion Questions ,[object Object],[object Object],[object Object],[object Object],[object Object]
Discussion Questions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
 

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Dell Computers

  • 1. Deanna Drugg Christopher Mason Alicia Newton
  • 2.
  • 3. Dell - A Different Kind of Technology Partner
  • 4.
  • 5. Weaknesses - poor /no retail service - too expensive compared to competition Threats - IBM - Hewlett-Packard Co. - Apple, Inc SWOT Analysis Opportunities -New technology (Premier.dell.com, TVs, gaming consoles) -Dell Rewards Strengths - Lower costs than competitors - Built-to-Order - Payment authorization - 24-hr order-entry system - Phone and online technical support
  • 6. Strategic Alternative Market Penetration Dell creates home entertainment (TVs, gaming systems, projectors, GPS systems) Product Development Premier Dell.com Market Development Dell.com can be accessed throughout many countries around the world Diversification Dell joins Spanish Blogosphere
  • 7.
  • 8.
  • 9.
  • 10.