, Dell . is an American privately owned multinational
computer technology company based in Round
Rock, Texas, United States, that develops, sells, repairs
and supports computers and related products and
services. Bearing the name of its founder, Michael
Dell, the company is one of the largest technological
corporations in the world, employing more than
108,300 people worldwide.
The Dell logo, -present
Industry Computer hardware, Computer software, IT services, IT
Founded Austin, Texas, United States (February 1, 1984)
Founder(s) Michael Dell
Headquarters Round Rock, Texas, United States
Area served Worldwide
Key people Michael Dell, Chairman & CEO
Products •Personal computers
Services IT services
Revenue US$ 56.94 billion (2013)
Operating income US$ 3.01 billion (2013)
Net income US$ 2.37 billion (2013)
Total assets • US$ 47.54 billion (2013)
• US$ 44.533 billion (2012)
Total equity US$ 10.68 billion (2013)
Owner(s) •Michael Dell
Employees 108,800 (2013)
History of Dell
Dell computer was founded by Michael Dell. Dell
traces origins to 1984 when Michael dell created PCs
limited. The company changed its name to “Dell
computer corporation” in 1988 and began expanding
globally as a multi national company first in Ireland.
In 1992 Fortune magazine included Dell computer
corporation in its list of the world’s 500 largest
companies. Michael Dell is the youngest CEO of the
fortune 500 ever. Dell Inc. is now the 38st among the
fortune 500 companies (2012).
Key person at Dell
Michael Saul Dell (born February
23, 1965) is an American business
magnate and the founder, chairman
and chief executive officer of Dell Inc.
He is the 44th richest person in the
world, with a net worth of US$14.6
billion in 2011.
It’s the way we do business, It’s the way we interact
with the community. It’s the way we interpret the
world around us , our customers’ needs, the future of
technology, and the global business climate. Whatever
changes the future may bring, our vision _ Dell Vision_
will be our guiding force.
Dell’s mission is to be the most successful computer
company in the world at delivering the best customer
experience in markets we serve. In doing so, will meet
customer expectations of.
Individual and company accountability
Best-in-class service and support
International market of Dell
Dell International started in India about twelve or
thirteen years back by opening a customer contact
center at Bangalore in 2001. In 2003, the second
contact center was opened at Hyderabad.
After the U.S., Dell India is the second biggest centre
with 13,000 employees.
About 90% of dell computers are manufactured in
SWOT Analysis of Dell
• Ranked as the 2nd largest PC maker globally (2010).
• Renowned for its custom made computers, satisfying the
customer needs specifically.
• Ranked as 38 in fortune 500 (2012).
Quality issues regarding the suppliers.
Weak relations with other retailers.
Diversification in peripherals and also in non
computing items such as LCD TVs, it can compete in a
whole new angle.
Lower prices of the competitors are a direct threat to
the firm due to the price conscious consumer base of
Strong competitors like HP , Sony , Acer, Intel, IBM.
The chief competitors are HP and IBM.
Gateway computer and Apple computers also compete
with Dell for their place in the PC market.
Competition is on the basis of Price, Technology,
Performance, Quality, Reliability, Service and Support.
Dell is a good company there is no question about
that. Being a top company, what they offer will be of
great quality as well. But as far as a machine is
concerned, you cannot be 100% sure. But Dell offers
great service ,so you wont have to worry about that
also. According to me, XPS with i5 processor should
give you a better feel than your previous experience