2. Introduction
Dell Inc. is an American privately owned multinational computer
technology company based in Round Rock, Texas, United States
Named after its founder ,Michael Dell, the company is one
of the largest technological corporations in the world
Dell sells personal computers , servers, data storage
devices, network switches, software,
computer peripherals, HDTVs, cameras, printers, MP3
players, and electronics built by other manufacturers.
3. Dell has grown by both increasing its customer base and
through acquisitions
2006 – Alien ware
2009 - Perot Systems
2010 - KACE Networks
2010 - SaaS
2012 - Sonic Wall
2012 –Wyse
2016- EMC Corporation
4. Supply Chain
• Dell eliminated the need for central warehousing
• Dell’s manufacturing sites are in Brazil, China, Malaysia,
Ireland, and the U.S.
• Advantages of these locations are that some of them are
low cost
5. Direct Selling
• The company outsourced all components but
performed assembly.
• It eliminated retailers and shipped directly from its
• factories to end customers.
• It took customized orders for hardware and software
• It designed an integrated supply chain linking Dell’s
suppliers very closely to its assembly factories and
order-intake system
11. The Reconnect Program allows people
to drop off any brand of used electronic
s to more than 2,000 Goodwill location
s in the U.S. Dell Reconnect accepts a
ny brand of computer equipment in any
condition from consumers and recycles
it for free.
Dell Reconnect
13. Closed Supply Chain
• In 2014, Dell launched its closed-loop recycled
plastics supply chain
• They have used more than 10.5 million pounds of
closed-loop plastics in new products.
• The program is run in partnership with various
supply chain partners.
• Dell now offers over 90 products made with
closed-loop recycled plastics such as flat panel
monitors, desktops and all-in-one computers.
14. CSR Activity
• Youth Learning
• Children’s Cancer Care
• Disaster Relief
• Planted 1 million trees
16. CSR Activity
REAP
Dell Inc. and Stanford’s Rural Education Action Pro
gram (REAP) doubled rural students’ test scores by
providing online learning opportunities.
Dell Learning Labs
Solar-powered Dell Learning Labs program uses
solar-powered storage containers, converted into w
ell-lit and ventilated classrooms, to bring technolog
y-based learning to communities without reliable
electricity.