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New Media & Public opinion

Personal stories >> Information >> Narrative
Personal Stories

   Most interesting and viral posts are around
    personal testimonies.
Credible Information



   Respond to lies with
    facts.
Credible Information

   Release credible information on high interest issues:
Human rights, war ethics, victims:
Narrative - Perspective

   Try to give
    people on the
    other side of
    the screen a
    sense of
    empathy.
Points for improvement

   Deepen the already existing cooperation
    between pro-Israel NGO's & Gov./IDF.
   Technological advantage – social apps, mini
    sites, mobile apps – development.
   Language – Translation into popular foreign
    languages – French, Spanish, Russian,
    Arabic, German, etc.

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עמוס גבע - StandWithUs

  • 1. New Media & Public opinion Personal stories >> Information >> Narrative
  • 2. Personal Stories  Most interesting and viral posts are around personal testimonies.
  • 3. Credible Information  Respond to lies with facts.
  • 4. Credible Information  Release credible information on high interest issues: Human rights, war ethics, victims:
  • 5. Narrative - Perspective  Try to give people on the other side of the screen a sense of empathy.
  • 6. Points for improvement  Deepen the already existing cooperation between pro-Israel NGO's & Gov./IDF.  Technological advantage – social apps, mini sites, mobile apps – development.  Language – Translation into popular foreign languages – French, Spanish, Russian, Arabic, German, etc.