Reply is a European network of highly focused technology companies that works to translate complex business and technology needs into world-class solutions. Reply focuses on consulting, system integration, and application management services for telecommunications, media, banking/insurance, manufacturing, utilities, and healthcare/government. Since 1997, Reply has achieved constant and significant growth, increasing its staff from 83 employees and 5.9 million Euros in sales in 1997 to over 1900 employees and 230.1 million Euros in sales in 2006. Reply is listed on the Italian stock exchange.

1. Reply - Living Network
Based on a network of highly focused companies working on the hype of the technology, Reply
translates complex business and technology requirements into state-of-the-art, world-class
solutions.
Services Focus On:
Consulting – strategic, communication, _Telco & Media
process and technology consultancy; _Banking & Insurance
_Manufacturing
System Integration – full exploitation of _Utilities
the technology potential combining _Healthcare & Government
business consultancy with innovative and
high value-added technological solutions;
Application Management – monitoring,
management and on-going innovation of
technological assets.
Facts & Figures
From 1997 (the first complete financial year after its constitution) Reply has achieved
important economic-financial results, with constant and significant growth.
The sustained increase in sales, which went from 5.9 million in 1997 to 230.1 million
in 2006, has been accompanied by equally important growth in the dimensions
of the company, which has gone from a staff of 83 employees in 1997 to over 1900
in December 2006.
In particular, in 2006 Reply reached consolidated sales of 230.1 million (+59.1%),
EBITDA was 31.3 million (+49.1%) and EBIT 27.7 million (+47.3%), while the result
before taxes was 28.0 million (+48.8%).
Reply [Rey.MI] is listed on the Italian Stock Exchange.
REPLY
C.so Francia, 110
10143 Turin - Italy
tel. +39 011.7711594
fax +39 011.7495416
www.reply.eu
marketing@reply.eu

2. Gaia Discovery
Mobile 2.0
Our playlist: MDU:
_Heterogeneous Data Source Integration Discovery Reply ™ is a comprehensive suite
a ready to use set of mobile 2.0 services.
_Protocol Management based on open standards to manage,
_IM & IM ROBOTS
_Device Detection organize and distribute rich media
_MOBILE BLOGGING MR Reply:
_Device Management contents either on digital television
_MEDIA SHARING your virtual assistant.
or online tv channels.
_WEB SITES ADAPTATION
01. Lightweight Browsing Edition Discovery Reply ™ is designed for
_CONTENT CREATION GAIA:
Reply Discovery Reply ™
Allows to develop and execute mobile digital broadcasters and is adopted
GAIA IMAGE
_MESSAGING a flexible, scalable and economic solution
Reply is a European CAPTURE
TRANSCODER synchronous services through WAP and by major European players.
for contents and services distribution on
network of highly focused The image transcoder www.discoveryreply.eu/capture
XHTML browsers. Thanks to the Browsing _Content Selection, Adaptation and
companies working on for mobile applications
different mobile devices.
the hype of the Sync Edition features a Mobile Web rich Protection.
GIT is an open source
Plus web-mobile cross services:
technology. module. Please visit: experience can be developed and delivered,
DISCOVERY:
Reply is specialized www.gaia-git.sourceforge.net
01. Discovery Video & Audio Galleries
offering multimedia content and access
_UPLOAD WITH A CLICK YOUR VIDEOS OR
in building value added a comprehensive suite to manage large
services for Telco and to corporate applications as the Web does. Build your own web 2.0 user generated
PHOTOS TO YOUR PREFERRED MEDIA media catalogues and distribute media
Media companies.
Mobile services developed with GAIA can video & audio gallery.
SHARING WEB SERVICE contents over the web or digital tv.
www.reply.eu
“live” stand alone or can be integrated Rich in access methods.
_SHARE YOUR MEDIA
into mobile operator portals. Rich in publishing methods.
_BUILD YOUR MOBILE CONTENTS
02. Advanced Edition 02. Capture
The Advanced Edition has the same Based on two different modules and
MR Reply
MDU
features as the Lightweight Browsing dedicated to digitize video and audio
Edition plus specific functionalities to contents, Discovery Reply ™ Capture is
Mobile Direct Upload Solution. MR Reply allows to easily build IM personal interact also with rich client applications designed for television and radio
A new mobile service that allows users assistants, available 24 hours a day (i.e., Java MIDlets, Symbian applications, broadcasters, production environments and
to publish, store and share media directly on users' devices, through easy to Windows Mobile applications). in general for any digital archiving need.
MDU MR Reply Discovery Reply ™
contents directly from their mobile configure software robot functionalities. The system offers a wide range of format
Publish, share and store MR Reply mixes Instant CATALOGUE
03. Messaging Edition
devices. compatibility and configurations, together
multimedia contents Messages advantages www.discoveryreply.eu/catalogue
from your mobile device with typical robot
MDU is made of connected applications MR Reply is completely based on The Messaging Edition offers all the with connectivity and control flexibility.
directly into a full mobile features.
with advanced sharing and uploading standards: necessary functionalities to implement
album.
03. Catalogue
functionalities completely based on open _J2SE mobile asynchronous services, through
standards. _IMPS protocol SMS, MMS and WAP Push notifications. It extends and complements the content
A new appending functionality allows _OMA standard for mobile IM Network operators, MVNOs and content documentation and browsing capability of
users to easily build Audio and Video blogs providers can utilize the Messaging Edition Discovery Reply ™ Multimedia by means of
using their mobile devices’ multimedia MR Reply is compatible with all mobile to supply users with premium messaging advanced tools for analytical documentation,
capabilities. devices and IM platforms. services: GAIA can deliver both push and linking, aggregation, cataloguing and
It allows users to receive personalized pull services with a high level throughput. navigation of very large media archives.
Users can take photos or make informations directly over their
04. Full Features Edition 04. Media Asset Management
movies with their mobile devices, tag mobile device or in the e-mail inbox.
them and then easily upload their media The Full Features Edition includes all the An integrated tool that supports
contents to their preferred web gallery, available functionalities (Lightweight the complex processes of ingest,
through an http connection. Browsing Edition, Advanced Edition, documentation, cataloguing, editing,
Messaging Edition), but its value is greater processing and management of digital
Do you want to add mobile capabilities than the simple sum of the benefits of contents and media.
to your web 2.0 service? each single edition: cross channel mobile
MDU MR Reply Discovery Reply ™
MDU makes it easy. services developed and delivered, the user Media Asset Management
A new innovative mobile MR Reply is always
www.discoveryreply.eu
tool for audio & video connected, enabling www.discoveryreply.eu/MAM
can start the service interaction on a
blogging. users to stay in touch
channel and seamlessly continue the
with him everywhere and
session on another one.
every time.
www.gaiareply.eu
For more information about mobile 2.0 services: web20@reply.eu