New media refers to digital technologies that are interactive and network-enabled, such as the internet, websites, and computer games. It does not include traditional media like television, films, magazines and books unless they incorporate digital interactivity. GRIMEZ aims to transition its magazine to digital format to better connect with its audience who prefer reading on digital devices for convenience and free access anywhere. It will offer subscription packages for unlimited access to published articles. The magazine also plans to use convergent technology to advertise through various platforms like billboards, restaurants and websites.