2. Media Convergence
Media convergence involves the interlocking of
computing and information technology companies,
telecommunications networks, and content
providers from the publishing, magazines, worlds
of newspapers and entertainment software.
Convergence refers to separate technologies such
as voice, data, and video that share resources and
interact with each other synergistically.
Media convergence is a process whereby
progressively fewer individuals or organizations
control increasing shares of the mass media.
3. Technological Convergence
Technological convergence is the tendency for
different technological systems to evolve toward
performing similar tasks.
Technological convergence is the process by
which existing technologies merge into new forms
that bring together different types of media and
applications. New devices and technology usually
handle one medium or accomplish some basic
tasks; through technological convergence, devices
can interact with a wider array of media types.
4. Cross Media Convergence
Cross-media convergence is the way that
different products are produced and distributed
on different platforms. E.g. the Guardian used
to be a purely paper-based media
product. Now it's produced and distributed on
iphone and ipad apps, the website, etc. I'd say
cross-media convergence also applies to
marketing strategies whereby products are
marketed using print, web, film, TV-based
platforms.
5. Media Synergy
Synergy is the interaction of multiple elements in a
system to produce an effect different from or
greater than the sum of their individual effects.
Synergy is the promotion and sale of a product
(and all its versions) throughout the various
subsidiaries of a media conglomerate, e.g. films,
soundtracks or video games.
