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UNIT 6 CASE
STUDY
Kristen Pawlowski
WHAT IS INTERACTIVE AND PRINT MEDIA
„ Interactive Media – Products and services on digital

computer-based systems which respond to the user’s
actions by presenting content such as text, graphics,
animation, video, audio, games, etc.
„ Print Media - The phrase print media refers to any medium
that disseminates information in a printed manner. Print
media often takes the form of mainstream papers,
Magazines and gutter press publications and is usually the
form of media with the highest form of circulation.
WHATS THE DIFFERENCE
„ Print media is the founding father of advertising and is used

everyday. Whether it be magazines, newspapers, books, etc.
Print media is simply, printed. Interactive media although is
used through the internet or technology. Such as
cellphones, blogs, websites, or even tablets.
WHICH MEDIA SHOULD BE USED?
„ Websites may sell printed media on their websites

but in order to attract customers they use
interactive media. Such as games, contests, or
website deals.
WAYS TO ATTRACT READERS
„ Design is important.
„ Size matters – Don’t bore the reader but inform

them.
„ Write killer headlines to attract a reader.
„ Categorize and tag everything.
COPYRIGHTS
„ "What Is the Meaning of Print Media?" What Is the Meaning

of Print Media. N.p., n.d. Web. 11 Dec. 2013. <http://
www.ask.com/question/what-is-the-meaning-of-printmedia>.
„ "Interactive Media." Investopedia. N.p., n.d. Web. 11 Dec.
2013. <http://www.investopedia.com/terms/i/interactivemedia.asp>.
„ "The Basics of Blogging." The Basics of Blogging. N.p., n.d.
Web. 11 Dec. 2013.

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Case study

  • 2. WHAT IS INTERACTIVE AND PRINT MEDIA „ Interactive Media – Products and services on digital computer-based systems which respond to the user’s actions by presenting content such as text, graphics, animation, video, audio, games, etc. „ Print Media - The phrase print media refers to any medium that disseminates information in a printed manner. Print media often takes the form of mainstream papers, Magazines and gutter press publications and is usually the form of media with the highest form of circulation.
  • 3. WHATS THE DIFFERENCE „ Print media is the founding father of advertising and is used everyday. Whether it be magazines, newspapers, books, etc. Print media is simply, printed. Interactive media although is used through the internet or technology. Such as cellphones, blogs, websites, or even tablets.
  • 4. WHICH MEDIA SHOULD BE USED? „ Websites may sell printed media on their websites but in order to attract customers they use interactive media. Such as games, contests, or website deals.
  • 5. WAYS TO ATTRACT READERS „ Design is important. „ Size matters – Don’t bore the reader but inform them. „ Write killer headlines to attract a reader. „ Categorize and tag everything.
  • 6. COPYRIGHTS „ "What Is the Meaning of Print Media?" What Is the Meaning of Print Media. N.p., n.d. Web. 11 Dec. 2013. <http:// www.ask.com/question/what-is-the-meaning-of-printmedia>. „ "Interactive Media." Investopedia. N.p., n.d. Web. 11 Dec. 2013. <http://www.investopedia.com/terms/i/interactivemedia.asp>. „ "The Basics of Blogging." The Basics of Blogging. N.p., n.d. Web. 11 Dec. 2013.