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© Copyright 2015 Brand Management Group
Digital Printing
& Social Communities:
from Crafting to 3D
Xavier Olivella, Brand Management Group EMEA Leader & Printeable Advisor
March 2015 at Graphispag
Index
Digital Printing Trends.
Social Community Trends.
Craft Industry.
3D Printing Industry.
Digital Printing
Social Communities.
Digital Printing Trends
Personalization (short run)
Source: Xerox
Digital Printing Trends
Moving from a manufacturing to a service industry
Source: Foreign Media 2015
• Go beyond being just a supplier, and to work more closely with customers to
establish themselves as value-added service providers in the market.
• Printing houses need to change their mindset and focus on offering solutions
and services rather than selling products.
• A small change brings out a big impact.
Digital Printing Trends
Make printing interactive
Source: Foreign Media 2015
• Large variety of ways to make printing interactive and blend it with digital
communications strategies:
QR Codes, personalized URLs or augmented reality
• Making print interactive will extend the life and value of print, and it’s not that
hard to do technologically:
printed brochure with a tablet that overlays rich content such as audio, video
Social Community Trends
Visual Content Marketing
Source: Business2community 2015
• From text to visual content:
+40% of people responding more positively to visual content
3 times more likes/retweets than posts/tweets with strictly text
• Mobile space.
Social Community Trends
Social Collaboration
Source: Radar Networks
Social Community Trends
Collaborative Economy
Source: Crowdcompanies
3D Printing Industry
Enhancing product design
- Quicker Time to Market.
- Cost Savings
- In-House Convenience, ready-to-use models
- More rigorous products testing.
3D Printing Industry
Transforming traditional production
Low-cost 3D printing enables anyone with a digital design to
Bypass the traditional supply chain and manufacture a
product themselves.
3D Printing Industry
3D Printing Impacts
Printing Social Communities
from Crafting to 3D
Digital Printing Social Communities:
from Crafting to 3D
15
16
17
3D Printing Community
3D Printing Community
3D Printing Community – The Global Factory
Key takeway
Large Opportunities for integrating
Digital Printing into existing Social Communities
22
© Copyright 2015 Brand Management Group
www.globalbmg.com
www.craftattitude.com
www.printeable.com

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Digital Printing & Social Media: from Crafting to 3D

  • 1. © Copyright 2015 Brand Management Group Digital Printing & Social Communities: from Crafting to 3D Xavier Olivella, Brand Management Group EMEA Leader & Printeable Advisor March 2015 at Graphispag
  • 2. Index Digital Printing Trends. Social Community Trends. Craft Industry. 3D Printing Industry. Digital Printing Social Communities.
  • 3. Digital Printing Trends Personalization (short run) Source: Xerox
  • 4. Digital Printing Trends Moving from a manufacturing to a service industry Source: Foreign Media 2015 • Go beyond being just a supplier, and to work more closely with customers to establish themselves as value-added service providers in the market. • Printing houses need to change their mindset and focus on offering solutions and services rather than selling products. • A small change brings out a big impact.
  • 5. Digital Printing Trends Make printing interactive Source: Foreign Media 2015 • Large variety of ways to make printing interactive and blend it with digital communications strategies: QR Codes, personalized URLs or augmented reality • Making print interactive will extend the life and value of print, and it’s not that hard to do technologically: printed brochure with a tablet that overlays rich content such as audio, video
  • 6. Social Community Trends Visual Content Marketing Source: Business2community 2015 • From text to visual content: +40% of people responding more positively to visual content 3 times more likes/retweets than posts/tweets with strictly text • Mobile space.
  • 7. Social Community Trends Social Collaboration Source: Radar Networks
  • 8. Social Community Trends Collaborative Economy Source: Crowdcompanies
  • 9.
  • 10.
  • 11. 3D Printing Industry Enhancing product design - Quicker Time to Market. - Cost Savings - In-House Convenience, ready-to-use models - More rigorous products testing.
  • 12. 3D Printing Industry Transforming traditional production Low-cost 3D printing enables anyone with a digital design to Bypass the traditional supply chain and manufacture a product themselves.
  • 13. 3D Printing Industry 3D Printing Impacts
  • 14. Printing Social Communities from Crafting to 3D Digital Printing Social Communities: from Crafting to 3D
  • 15. 15
  • 16. 16
  • 17. 17
  • 18.
  • 21. 3D Printing Community – The Global Factory
  • 22. Key takeway Large Opportunities for integrating Digital Printing into existing Social Communities 22
  • 23. © Copyright 2015 Brand Management Group www.globalbmg.com www.craftattitude.com www.printeable.com

Editor's Notes

  1. Each member of the Brand Management Group team has extensive experience selling and supporting OEM inkjet media and supplies, and a wealth of knowledge and technical expertise in the global wide-format printing market. BMG currently operates an integrated, state-of-the-art enterprise resource planning system: customer relationship management, supply chain and distribution management, accounting, and order processing that allows for convenient ordering, up-to-the-minute tracking, and fast delivery. HP dealers can expect to be treated with courtesy and respect, and receive the same level of service from every BMG team member. We respond with accurate information and provide solutions to all issues after our first conversation. We take ownership, set realistic expectations, and follow through on all commitments.
  2. BMG’s dedicated team will manage every aspect of the supply chain. More Choices – BMG will optimize the current HP portfolio to meet market demands. This could include offering more sizes of current products and new products customers are demanding. Converting With our worldwide reach and vendor capabilities, it is preferable and financially reasonable to consign quality converting to the manufacturers, unless there is an underlying localized reason (tariffs), to convert in-house. Where local tariffs make it beneficial to convert master rolls into finished product, we have the ability to implement converting through BMG’s affiliated companies and third party converters. Converting currently takes place in the following locations: U.S. – Wisconsin and New York Europe – UK and Germany Asia Pacific – China Latin America Region – Plans are underway to begin converting in Brazil
  3. BMG’s dedicated team will manage every aspect of the supply chain. More Choices – BMG will optimize the current HP portfolio to meet market demands. This could include offering more sizes of current products and new products customers are demanding. Converting With our worldwide reach and vendor capabilities, it is preferable and financially reasonable to consign quality converting to the manufacturers, unless there is an underlying localized reason (tariffs), to convert in-house. Where local tariffs make it beneficial to convert master rolls into finished product, we have the ability to implement converting through BMG’s affiliated companies and third party converters. Converting currently takes place in the following locations: U.S. – Wisconsin and New York Europe – UK and Germany Asia Pacific – China Latin America Region – Plans are underway to begin converting in Brazil