Vision and Mission” We make a positive difference in the lives of people with our products and services.
About UsDalda foods limited (Dalda Foods) traces its legacy to one of the oldest and most trusted food brands of the country. Dalda’s name has been synonymous with highest quality and utmost trust of the consumers for over 80 years.Dalda Foods was incorporated in July 2004 as a private limited company to acquire and manage the businesses related to Dalda and other food brands which were spun off from Unilever Pakistan Limited. The registered office of the company is at F-33, Hub River Road, SITE – Karachi and it has manufacturing facilities located at SITE-Karachi, Port Qasim-Karachi and Raiwind-Lahore. Principle activities of the Company are manufacture and sale of edible oils and fats, snacks and tea whiteners.Over the year’s company has grown at a fast pace with revenue and sales volume doubling in the last five year’s revenue over Rs 29 bn. Company’s growth trajectory has combined organic growth as well as growing through acquisition and diversifications.
Dalda Foods is presently operating in three foods sector – edible oils and fats with its iconic brands like Dalda, Planta, Manpasand, Tullo, Bisco, Cremo, etc; in the dairy and related sector with its brand Cup Shup in the tea whitener segment and in the snacks sector through its brand Knock Out, Bash, Nimco, etc. Further expansion and diversification in other related food sectors is planned.With Dalda brand continuing to grow from strength to strength at the top end of the edible oils and fats category, the company launched Manpasand brand in 2006 to cater to the needs of the large middle segment of the market. Since then Manpasand has successfully grown to be amongst the largest brands in its segment. Tullo, another iconic food brand of the country was added to the portfolio of company’s edible oils and fats brands when majority shareholding (86%) of Wazir Ali Industries Limited, a well-known and established company in the industry was acquired in2007.
Tullo has been nurtured back to full health and has made a successful and dramatic turn around to become one of the fastest growing and strong brands in edible oil and fats category.Wazir Ali Industries Limited continues to operate as an independent entity as a subsidiary of Dalda Foods. To cater to the needs of the top end of its market and fill a gap in its portfolio of brands, the company successfully launched Dalda Olive Oil brands in 2007.
They are sourced, processed and packed in Spain to Dalda Food’s exacting requirements with addition of extra vitamin A and D. Since 2005, the company is also exporting its Dalda brand edible fats to UK, Canada and USA meeting food quality standards of these countries and fulfilling the needs of the Pakistani diaspora there.
Strategic Management PPT, A class project of SM on Dalda Foods, in included introduction, vision, mission, all matrices, swot analysis and Recommendations
Vision and Mission” We make a positive difference in the lives of people with our products and services.
About UsDalda foods limited (Dalda Foods) traces its legacy to one of the oldest and most trusted food brands of the country. Dalda’s name has been synonymous with highest quality and utmost trust of the consumers for over 80 years.Dalda Foods was incorporated in July 2004 as a private limited company to acquire and manage the businesses related to Dalda and other food brands which were spun off from Unilever Pakistan Limited. The registered office of the company is at F-33, Hub River Road, SITE – Karachi and it has manufacturing facilities located at SITE-Karachi, Port Qasim-Karachi and Raiwind-Lahore. Principle activities of the Company are manufacture and sale of edible oils and fats, snacks and tea whiteners.Over the year’s company has grown at a fast pace with revenue and sales volume doubling in the last five year’s revenue over Rs 29 bn. Company’s growth trajectory has combined organic growth as well as growing through acquisition and diversifications.
Dalda Foods is presently operating in three foods sector – edible oils and fats with its iconic brands like Dalda, Planta, Manpasand, Tullo, Bisco, Cremo, etc; in the dairy and related sector with its brand Cup Shup in the tea whitener segment and in the snacks sector through its brand Knock Out, Bash, Nimco, etc. Further expansion and diversification in other related food sectors is planned.With Dalda brand continuing to grow from strength to strength at the top end of the edible oils and fats category, the company launched Manpasand brand in 2006 to cater to the needs of the large middle segment of the market. Since then Manpasand has successfully grown to be amongst the largest brands in its segment. Tullo, another iconic food brand of the country was added to the portfolio of company’s edible oils and fats brands when majority shareholding (86%) of Wazir Ali Industries Limited, a well-known and established company in the industry was acquired in2007.
Tullo has been nurtured back to full health and has made a successful and dramatic turn around to become one of the fastest growing and strong brands in edible oil and fats category.Wazir Ali Industries Limited continues to operate as an independent entity as a subsidiary of Dalda Foods. To cater to the needs of the top end of its market and fill a gap in its portfolio of brands, the company successfully launched Dalda Olive Oil brands in 2007.
They are sourced, processed and packed in Spain to Dalda Food’s exacting requirements with addition of extra vitamin A and D. Since 2005, the company is also exporting its Dalda brand edible fats to UK, Canada and USA meeting food quality standards of these countries and fulfilling the needs of the Pakistani diaspora there.
Strategic Management PPT, A class project of SM on Dalda Foods, in included introduction, vision, mission, all matrices, swot analysis and Recommendations
This deck consists of total of eighteen slides. It has PPT slides highlighting important topics of Brand Resonance Powerpoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation.
Saffola cooking oil the repositioning journey-sbm assignment nisha_chandra
How Saffola has invented the market position and even understands the consumer requirement. This report will help to analyse the user requirement and how brand plays a very crucial part to pitch in to.
Kamani Oil Industries Pvt. Ltd. established in the year 1962, is known to be one of the finest manufacturers and suppliers of this impeccable range of Specialty Oils and Fats. The offered range made up of the finest Bakery Trans Fat, Confectionery Fats, Pharmaceuticals Specialty Fats, is highly praised and preferred in the market. Processing of this range is done as per the set FDA norms and guidelines, utilizing the finest ingredients in the best possible proportion. Owing to this, the range is known to have superior health benefits, taste and a longer shelf life. In addition, we provide the finest services like finest Health and Innovation, Research & Development and Food Innovation Lab, at the most reasonable rate possible.
This deck consists of total of eighteen slides. It has PPT slides highlighting important topics of Brand Resonance Powerpoint Presentation Slides. This deck comprises of amazing visuals with thoroughly researched content. Each template is well crafted and designed by our PowerPoint experts. Our designers have included all the necessary PowerPoint layouts in this deck. From icons to graphs, this PPT deck has it all. The best part is that these templates are easily customizable. Just click the DOWNLOAD button shown below. Edit the colour, text, font size, add or delete the content as per the requirement. Download this deck now and engage your audience with this ready made presentation.
Saffola cooking oil the repositioning journey-sbm assignment nisha_chandra
How Saffola has invented the market position and even understands the consumer requirement. This report will help to analyse the user requirement and how brand plays a very crucial part to pitch in to.
Kamani Oil Industries Pvt. Ltd. established in the year 1962, is known to be one of the finest manufacturers and suppliers of this impeccable range of Specialty Oils and Fats. The offered range made up of the finest Bakery Trans Fat, Confectionery Fats, Pharmaceuticals Specialty Fats, is highly praised and preferred in the market. Processing of this range is done as per the set FDA norms and guidelines, utilizing the finest ingredients in the best possible proportion. Owing to this, the range is known to have superior health benefits, taste and a longer shelf life. In addition, we provide the finest services like finest Health and Innovation, Research & Development and Food Innovation Lab, at the most reasonable rate possible.
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"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
2. Dalda begins in early 1930’s
In 1999 Unilever acquired International Technology to evolve
Dalda Banaspati to Dalda VTF
In July 2004 Unilever Pakistan sold its "Dalda" brand to Westbury
Group
The company entered the pure-oil segment in early 2007
3. Dalda is positioned in the minds of target customers because
it is the only brand that is,
UNESCO recommended vitamins quantity
World Best Quality
Only Brand that offers VTF
Only brand that is exported to European
Union Countries
8. Only banaspati in Pakistan which is Virtually Trans-fats
Free (VTF)
Ordinary banaspati brand contains up to 25% of these
harmful Trans-fats
Amount of Trans-fats in this banaspati to less than 1%
9. Dalda introduced cooking oil to the market.
100% cholesterol free and contains Vitamin A and D together
with Vitamin E
It contains essential fatty acids, Omega 3 and 6
10. Economical in use
Enriched with Vitamins A & D
ensure health and great taste
11. Produced using the world’s best vegetable oils
Produced using the world’s best vegetable oils
Economical in use and cholesterol free
Enriched with Vitamins A and D
12. With vitamin Power
Extracted from fresh canola seeds
With additional nutrients with extra energy
Superior health & great taste
13. Import & Packed From Spain
Using international technology
Extracted from pure & hand picked olives
100% cholesterol free
14. Similar to desi ghee
Goodness of oil with taste of ghee
Blend of soyabean,canola &sunflower oil
Contain vitamin A & D
15. Price ranges in Premium A Segment
Price ranges in Premium B Segment
Price ranges in Mid Price A Segment
Price ranges in Mid Price B Segment
16. Dalda foods have their own distribution strategy.
They have divided the shopkeepers into five major
categories
Wholesalers
A
B
C
D
17. Dalda does its Marketing itself. They don’t have any
organization involved for marketing concerns. The
advertisement is done by an advertisement
organization “Makan Ericson”.
18. Only Dalda’s International Technology offers a
value added range to suit every consumer’s needs
Dalda Olive Oil
Only Health Matters
Dalda Cooking Oil
Only blend which preserves natural goodness
Planta Cooking Oil
Where Taste is as important as Health
Dalda Canola Oil
Only Canola oil that offers strength of vitamins to combat competitive
lifestyle
Dalda VTF Banaspati
Only Banaspati that offers relief of being transfat free
20. • Bureau Veritas Quality (BVQI) certification of:
• ISO 9001-2000 for Quality
• ISO 14001-2004 for Environment
• ISO 22000-2005 for Food Safety
• OHSAS 18001-1999 for Occupational Health and Safety
• HACCP certification for Hazard Analysis and Critical Control
Points