2. CAREER CATEGORY:
ENTREPRENEURIAL VENTURES
• SHORT TERM CAREER GOAL: AFTER GRADUATION I PLAN ON
OBTAINING A MANAGERIAL POSITION AT AN INDUSTRY
LEADING MUSIC LABEL
• ADD 40 TO 60 INDUSTRY EXECUTIVES, STUDIO MANAGERS,
ARTIST, AND PHOTOGRAPHERS ON LINKEDIN OVER THE
NEXT FOUR MONTHS
• LONG TERM CAREER GOALS: TO ESTABLISH MY BUSINESS
AS A GO TO OPTION FOR ARTIST AND MODELS LOOKING TO
PUSH THEIR CAREER TO THE NEXT LEVEL
5. COMPETITION
Elliot Warden-Bowen
Work Experience:
14 years entertainment industry experience,
currently creativemusic manager at Netflix
Education:
Bachelor’s degree in Music
Notable Experience:
A&R intern for Shout! Factory
Audio intern for Treyarch
Online Presence:
Over 500 connections on Linkedin
Over 2000 followers on Linkedin
Joshua Jeter
Work Experience:
3 years as artist manager
7 years as independent artist as recordlabel
owner
Education:
Currently studying for B.S. in Entertainment and
Business at Fullsail University
Notable Experience:
Shot videos for multiple artist with over
thousands of views
Taking photos that have been sold to different
publications
Online Presence:
Company has website
Music online in different major digital stores
6. IDENTITY
Core Values:
1. Motivation
2. Loyalty
3. Love
4. Performance
5. Making a difference
Vision:
Rise in independent artist knowledge and the ability
To make a fair amount of money off their own works.
Golden Circle:
Why?
To help the independent artist and models
starting out in their careers get to the next
level
How?
Providing services all in one place at a
better price and honestly doing deals
What?
Artist/Model management services and
photo and video services
Guiding Principle:
To be honest and fair with everyone
Passion:
Music and Photography
Super Power:
Seeing the whole picture or video
before its finished
7. PROMISE AND POSITION
Promise:
I help Independent artist and models get to the
next level in their careers by helping them learn
the entertainment industry while providing them
with top notch services that will allow them to
stand out against the competition
Position:
Top- Notch Services
8. NETWORKING
SXSW (BMI.COM)
Austin, Tx March 8-16
Objective:
Connect with independent artists to work with this
year and build connections with others that are in my
line of work
French Quarter Festival (BMI.COM)
New Orleans, La April 11-14
Objective:
Meet others in my line of work and take great photos for
my website and other social media
EVENTS TO ATTEND IN 2024
ELEVATOR PITCH:
As an independent artist( or model) paying for your photo shoots, video shoots, even merchandise shoots tend to get expensive.
On top of all that you still have to pay your manager 15%. Nu Breed Productions LLC is a management company that shoots videos
and photos shoots for its artist as well as other clients. As an artist/model and 20% you would get all the services included at
Nubreed Productions and the contracts are short so you may learn and start your own label and/or business at the end of your
contract and still own all rights to music and merchandise.
MENTOR:
Seeking an executive level or upper management
entertainment industry person with 30 plus years
experience.
9. DIGITAL MARKETING
ONLINE I.D. CALC SCORES:
• VOLUME: GREATER THAN ZERO
• RELEVANCE: LESS THAN ZERO
• PURITY: 0%
• DIVERSITY: LESS THAN ZERO
• VALIDATION: LESS THAN ZERO
BRAND ARCHETYPE:
HERO
The Primary goal of the Hero Brand archetype is to be in a
relationship with their audience and help people
acknowledge , indulge in and connect to their desires
DIGITAL MARKETING STRATEGY USING BRAND ARCHETYPE:
Using the Hero Brand Archetype, I plan on posting more success stories of helping artists
and. Models achieve their goals. I plan on becoming more active on Instagram and twitter as
well as linkedin so I can multiply my connections and explore them more. I had planned on
establishing a podcast more music oriented, but I believe I will include people that have
used my services as sort of a commercial for the show to tie in segments. I’m going to focus
on volume and validation.
10. PROFFESIONAL DEVELOPMENT
TECHNICAL
Task: Light Room (Adobe)
Organization: Youtube
When: February 2024
Task: Adobe After Effects
Organization: Youtube
When: February 2024
TRANSFERABLE
Task: Strategic Thinking
Organization: Linkedin Learning
When: January 2024
Task: SQL Essential Training
Organization: Linkedin Learning
When: February 2024
11. REFERENCES
ONETONLINE.ORG (Jan 5 2024) O*NET Online resources. Retrieved Jan 10
2024.
https://www.onetonline.org/link/jobinfo?id=8E023D79A4B642A0AD7
24EA650E591C9206
ONETONLINE.ORG (December 12 2023) O*NET Online resources.
Retrieved Jan 10 2024.
https://www.onetonline.org/link/jobinfo?id=2B3C1D7846354047B65
315AD89CE29D3206
ONETONLINE.ORG (DECEMBER 8 2023) O*NET Online resources.
Retrieved Jan 10 2024.
https://www.onetonline.org/link/jobinfo?id=E87C4F9D5027495C925
3E13F3F60BA8A206
CHRITTON, S (JUNE 2012) PERSONAL BRANDING FOR DUMMIES. RETRIEVED
JAN 10 2024. https://learning.oreilly.com/library/view/personal-
branding-for/9781118238189/
Bowen, E. Ward (2020) Elliot Ward-Bowen Linkedin Profile.
Retrieved Jan 10 2024.
https://www.linkedin.com/in/elliottwardbowen/
PUTNAM, K (2024) DISCOVER THE POWER OF BRAND
ARCHETYPES: UNLOCKING THE SECRETS TO EFFECTIVE BRANDING.
RETRIEVED JAN 10 2024.
https://www.kayeputnam.com/brand-archetypes/
SINEK, S (2009) TED TALK: HOW GREAT LEADERS INSPIRE ACTION.
RETRIEVED JAN 10 2024. https://simonsinek.com/golden-
circle/
ARRUDA, W (OCTOBER 2019) DIGITAL YOU:REAL PERSONAL
BRANDING IN THE VIRTUAL AGE.
https://learning.oreilly.com/library/view/digital-you-
real/9781949036763/
