The document discusses recent posting trends on Instagram, including slideshow posts, longer videos, using Boomerang, and adhering to themes. It also provides demographics of Instagram users and examines how Buzzfeed and Conde Nast have adopted these trends. Some key trends Buzzfeed leverages are hashtags, tagging, and creating viral content. The document predicts Instagram will continue growing rapidly in users and becoming more important for advertising.

1. INSTAGRAM
POSTING TRENDS
AMORRAY MARCANO, LISA NHO, TANIA JOSEPH
COM400: MEDIA LANDSCAPE
SYRACUSE UNIVERSITY

2. WHAT ARE SOME OF INSTAGRAM’S LATEST
POSTING TRENDS?
• Creating a slideshow post with 2+ photos/videos,
longer video post from 15 seconds to 1 minute.
• Managing multiple Instagram accounts
• Using Boomerang as a complementary way to post
moving content
•A quick, 1-second video that repeats itself (like a GIF!)
• Adhering to a specific theme and layout
•Commonality and repetition
• Using hashtags to engage conversation and link
similar posts.
• Enabling post notifications (alert followers of new
posts)

3. DEMOGRAPHICS
Age :
• 59% of 18–29 year olds use Instagram.
• 33% of 30–49 year olds use Instagram.
• 18% of 50–64 year olds use Instagram.
• 8% of people 65+ use Instagram
Gender:
● 38% of online women use Instagram.
● 28% of online men use Instagram.
Location: 39% of adults living in urban areas use Instagram.
● 31% of adults living in rural areas use Instagram.
● 28% of adults living in suburban areas use Instagram.
Education:
37% of adults with some college experience
use Instagram.
33% of adults who graduated college use
Instagram.
27% of adults with a high school diploma or
less use Instagram.
Income:
38% of adults who make less than $30,000
use Instagram.
37% of adults who make more than $75,000
use Instagram.
32% of adults who make $30,000–$49,999
use Instagram.
32% of adults who make $49,999–$74,999
use Instagram.
Figure 1. Graphs showing useful information about
Instagram statistics. From “Social media
demographics to inform a better segmentation
strategy,” by A. York, 2017. Reprinted with

4. HAS/CAN BUZZFEED ADOPTED THE LATEST
INSTAGRAM POSTING TRENDS?
• Buzzfeed HAS adopted both Instagram and its
recent posting trends!
• The 2,663 posts include:
•Slideshow photos
•Commonality
• Memes, cartoons, tweets, promotions
• Buzzfeed has its main Instagram page and several
additional pages for different subchannels.
•buzzfeedtasty
• buzzfeedanimals
• buzzfeedstyle
https://www.instagram.com/buzzfeed/?hl=e
n

5. HAS/CAN CONDÉ NAST ADOPTED THE LATEST
INSTAGRAM POSTING TRENDS?
•Condé Nast HAS adopted both
Instagram and its recent posting
trends!
•They utilize several features including
video and slideshow posts.
•They also have several other social
media accounts for their brands.
•condenasttraveler
•cntraveler
https://www.instagram.com/condenast/?hl=e
n

6. ARE THESE TRENDS DISRUPTIVE?
• The latest Instagram posting trends are helpful.
• Hashtags and direct tags (@) allow Buzzfeed to reach a wider or more
specific audience.
• Slideshow posts help condense the frequency of posts (but increase the
number of photos/videos at once) so that followers don’t feel overwhelmed.
• Multiple Instagram pages make it easier for users to find specific posts that
intrigue their interests.
• Common themes make the Instagram pages look more attractive (and this is
always a plus)!
• By recognizing what posts are trending and what posts work with today’s
audience, Buzzfeed can create viral content on Instagram.

7. “If you are on social media and you
are not learning, not laughing, not
being inspired or not networking, then
you are using it wrong.” -Germany
Kent

8. CAN BUZZFEED LEVERAGE INSTAGRAM’S
LATEST POSTING TRENDS?
• Buzzfeed has already been using this platform and posting trends as
leverage for more people to engage with the company.
• People can follow, like, comment, and share on Buzzfeed’s posts, which
can help increase viral views, too.
• Not only can Buzzfeed post its own content on Instagram, but it can also
create content based on Instagram posts from regular users around the
world.
• 15 Photos That Make You The Worst Type Of Person On Instagram:
https://www.buzzfeed.com/beatrizserranomolina/instasshole?utm_term=.jq
e154BZo#.rtzxGJQr0

9. WHERE IS INSTAGRAM HEADED?
• Instagram will most likely be seeing a consistent new user growth, as it is becoming more
and more of the social media’s go-to for content.
• As of today, there are around 400 million active users around the world.
• By 2020, it is expected that 1 in every 3 people will use Instagram as a social media
outlet.
• Everyday, new people are signing up to use Instagram as a platform to see other
peoples’ photos and videos and also to post content of their own.
• More ads, more user generated content.
• Instagram is a suitable part of the greater media ecosystem.
• Advertisers use Instagram to promote their products.
• Celebrities use this platform to share their public life with fans and to stay relevant in
today’s fast-paced society.

10. REFERENCES
• A York. (2016, July 6). 6 Instagram trends marketers should know [Web log]. Retrieved
from https://sproutsocial.com/insights/instagram-trends-for-every-marketer
•A York. (2017, March 6). Social media demographics to inform a better segmentation strategy [Web
log]. Retrieved from https://sproutsocial.com/insights/new-social-media-demographics/#instagram
•Condé Nast – Create. Connect. Condé Nast. Retrieved from http://www.condenast.com/
•P Melcher. (2016, March 16). Is Instagram dying a slow death? [Web log]. Retrieved from
https://petapixel.com/2016/03/16/instagram-dying-slow-death/
• T Loren. (2017, August 18). 5 Instagram trends popular in 2017 (so far) [Web log]. Retrieved from
https://later.com/blog/instagram-trends-2017/