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Instagram presentation lm
Instagram was launched in October 2010 by founders Kevin Systrom and Mike Krieger. It grew rapidly to 1 million users in 3 months and 12 million users in 1 year. Instagram allows users to take and share photos with various filters through a mobile app. It has received over $47.5 million in total venture funding and currently has 27 million users and 11 employees. The document predicts that Instagram will continue growing substantially with the launch of an Android app and through partnerships.
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Instagram presentation lm
- 1.
- 2. Founders Kevin Systrom& Mike Krieger
- 3. • Launched October 6, 2010 • 2 Founders • Reinventing the Polaroid • 1 Million Users in 3 Months • 12 Million Users in 1 Year • 2011 App of the Year - Apple • Currently 27 Mil Users • Currently 11 Employees The Instagram story
- 4.
- 5. TOTAL $47.5M VENTURE FUNDING TOTAL $47.5M Seed, 3/10 $500k Andreessen Horowitz Baseline Ventures Series A, 2/11 $7M Adam D'Angelo Jack Dorsey Chris Sacca Baseline Ventures Benchmark Capital Venture Round, 3/12 $40M Financials *crunchbase.com
- 6. Competition *insidemobileapps.com
- 7. • Unique Filters •Social Network • Business Network Secret sauce
- 8. • Android Launchsoon • Celebrities on Instagram • Partnership with Hipstamatic • Awards -Shorty and others What’s hot
- 9. • Instagram willgrow and morph into much bigger • Android Launch will double user base • Partnerships will make Instagram the go-to for visual communication Prediction
- 10.
Editor's Notes
- #2 History
- #3 History11 employeesFounders love photographyWhen we were kids we loved playing around with cameras -- we loved how all the old Polaroid cameras marketed themselves as “instant” (something we take for granted today). We also felt that the snapshots people were taking were kind of like telegrams in that they got sent over the wire to others -- so we figured why not combine the two?Instagram came from that inspiration—could we make sharing your life as instant and magic as those first Polaroid pictures must have felt? Our first product is InstagramforiPhone, and we're just getting started. If you're interested, why not join our team?Kevin Systrom is a co-founder of Instagram, a photo sharing application for the iPhone. He also founded Burbn, an HTML5-based location sharing service.Kevin graduated from Stanford University in 2006 with a BS in Management Science & Engineering—he got his first taste of the startup world when he was an intern at Odeo that later became Twitter. He spent two years at Google—the first of which was working on Gmail, Google Reader, and other products and the latter where he worked on the Corporate Development team. Kevin has always had a passion for social products that enable people to communicate more easily, and combined with his passion for photography, Instagram is a natural fit.Mike also graduated from Stanford University where he studied Symbolic Systems with a focus in Human-Computer Interaction. During his undergrad, he interned at Microsoft's PowerPoint team as a PM and at Foxmarks (now Xmarks) as a software developer. He wrote his Master's thesis on how user interfaces can better support collaboration on a large scale. After graduating, he worked at Meebo for a year and a half as a user experience designer and as a front-end engineer before joining the Instagram team doing design & development.
- #4 Story:Launched October 6, 2010Images taken from your mobile device often aren’t goodIs reality not good enough, is it not cool unless a filter is applied to it?Do people game the system by taking striking pics just to rack up likes?Social component, is it truly genuine and is art appreciation really true with a popular page?Even founder Kevin, says that he worries that his pictures won’t get enough likes, so he considers taking them down if they don’t“I don’t want the Like button to be the thing that makes you decide whether to take a photo or not,” he said. The challenge “is when you give people a stage and an audience and tell them not to perform.”True photographers, the ones who go to the dark room, also do not feel validatedPeople can make stunning photographs by just a click of a button, what about the skill and craft of the processing a photo, turns everyone into a photographer. This was a challenge back when digital cameras were introduced1st camera in 1888Valuable also because people are documenting their lives and what is important to them, this is a wealth of information, even if it is the seemingly insignificant moment of our lives Founded in October 2010Snoop, Obama, and Bieber; Tony Hawk, Jamie Oliver, and Ryan Seacrest are all onboard. So too is the media. National Geographic, NBC News, ABC NewsInformation that can answer economic questions: what are people buying? Etc.Polaroid cameras: instant photos, telegram, social component of sending those images to friendsGizmodoSocial networking component keeps people on Instagram, very easy to share to social networksAdds nostalgia, like you are recording your life, that you are recording historyComment Threading: “Otherwise, the app would waste valuable screen real-estate when users simply wanted to get to the next photo in their stream. And it hints at why it isn't on Android, or Windows phone, or, God forbid, Blackberry yet: They've been scaling.”Focused on scaling rather than building Android version right away"The best feature is that it works" explains Systrom. "You compare our history to other social media startups and it's been very good. We've been very careful about scaling.“"To be at 15 million users on one platform is not something any other social mobile company can say. There are a lot of others that are in that size range but are multi-platform. We saw an opportunity to be really good at one thing, and it turns out that helped us. It wasn't because we felt like Android wasn't an opportunity we wanted to go after. It wasn't about the quality of the phone—there are plenty of awesome Android phones; we have a bunch in the office that have beautiful displays and beautiful cameras. It's more that we were three people trying to keep the site up. We're now eight people, with ten people worldwide.Timing is huge, iPhone 4 for was 3 weeks old when they launched the appMid-March their rival Hipstamatic, a $1.99 iPhone app, their 4 million users will be allowed to share their photos to Instagram. It’s the first app to share to Instagram’s social network. A win-win because Hipstamatic (taken with Hipstamatic) will advertise within Instagram, and Instagram get’s more photo maniacsTheir not afraid of the competition, they understand they are creating and moving the visual communication market, more partners the better,
- #5 History11 employeesFounders love photographyWhen we were kids we loved playing around with cameras -- we loved how all the old Polaroid cameras marketed themselves as “instant” (something we take for granted today). We also felt that the snapshots people were taking were kind of like telegrams in that they got sent over the wire to others -- so we figured why not combine the two?Instagram came from that inspiration—could we make sharing your life as instant and magic as those first Polaroid pictures must have felt? Our first product is InstagramforiPhone, and we're just getting started. If you're interested, why not join our team?Kevin Systrom is a co-founder of Instagram, a photo sharing application for the iPhone. He also founded Burbn, an HTML5-based location sharing service.Kevin graduated from Stanford University in 2006 with a BS in Management Science & Engineering—he got his first taste of the startup world when he was an intern at Odeo that later became Twitter. He spent two years at Google—the first of which was working on Gmail, Google Reader, and other products and the latter where he worked on the Corporate Development team. Kevin has always had a passion for social products that enable people to communicate more easily, and combined with his passion for photography, Instagram is a natural fit.Mike also graduated from Stanford University where he studied Symbolic Systems with a focus in Human-Computer Interaction. During his undergrad, he interned at Microsoft's PowerPoint team as a PM and at Foxmarks (now Xmarks) as a software developer. He wrote his Master's thesis on how user interfaces can better support collaboration on a large scale. After graduating, he worked at Meebo for a year and a half as a user experience designer and as a front-end engineer before joining the Instagram team doing design & development.
- #6 Financials:Also, he's always thought that advertising would be Instagram's revenue source, rather than something like subscriptions or add-on sales (of filters, for instance).I haven't thought very specifically what form it takes, I've thought very generally about the direction we're moving....Those thoughts have crossed my mind, can people buy things from the app, or sponsored things in your feed or whatever. I don't think we've landed on any one, but the good news is we add a million people every two weeks, that's a big number. When you have a day part of someone's time, there's a big opportunity, especially as dollars shift off these traditional entertainment mediums and onto online. – Yahoo Financehttp://www.crunchbase.com/company/instagramInstagram added Mike Krieger as Co-Founder. (6/1/10)Posted 9/20/10 at 6:23pmInstagram added Kevin Systrom as Co-Founder. (3/1/10)Posted 3/5/10 at 2:07pmInstagram received $40M in Venture Round funding. (3/8/12)Posted 3/11/12 at 8:09pm via techcrunch.comInstagram received $7M in Series A funding. (2/2/11)Posted 2/2/11 at 8:55pm via techcrunch.comInstagram received $500k in Seed funding. (3/5/10)Posted 3/5/10 at 2:06pm via techcrunch.comInstagram — Instagram Reaches 27 Million Registered Users And Says Its Android App Is Nearly Here (3/12/12) 4Posted 3/12/12 at 8:47pm via techcrunch.comInstagram — Instagram Now Has 12 Million Users, 100K Weekly Downloads In China Alone (10/31/11) 5Posted 10/31/11 at 8:51pm via techcrunch.comInstagram — Instagram Has 4.25 Million Users Just 7 Months After Launching (5/23/11) 6Posted 5/23/11 at 7:00pm via businessinsider.comInstagram — 3 Months To The First Million Users, Just 6 Weeks To The Second Million For Instagram (2/14/11) 7Posted 2/14/11 at 11:02pm via techcrunch.comInstagram — Announced hire of Shayne Sweeney (11/17/10) 8Posted 1/8/11 at 3:14pm via techcrunch.comInstagram — Instagram Is Raising Money At A $20 Million Valuation (11/11/10) 9
- #7 History11 employeesFounders love photographyWhen we were kids we loved playing around with cameras -- we loved how all the old Polaroid cameras marketed themselves as “instant” (something we take for granted today). We also felt that the snapshots people were taking were kind of like telegrams in that they got sent over the wire to others -- so we figured why not combine the two?Instagram came from that inspiration—could we make sharing your life as instant and magic as those first Polaroid pictures must have felt? Our first product is InstagramforiPhone, and we're just getting started. If you're interested, why not join our team?Kevin Systrom is a co-founder of Instagram, a photo sharing application for the iPhone. He also founded Burbn, an HTML5-based location sharing service.Kevin graduated from Stanford University in 2006 with a BS in Management Science & Engineering—he got his first taste of the startup world when he was an intern at Odeo that later became Twitter. He spent two years at Google—the first of which was working on Gmail, Google Reader, and other products and the latter where he worked on the Corporate Development team. Kevin has always had a passion for social products that enable people to communicate more easily, and combined with his passion for photography, Instagram is a natural fit.Mike also graduated from Stanford University where he studied Symbolic Systems with a focus in Human-Computer Interaction. During his undergrad, he interned at Microsoft's PowerPoint team as a PM and at Foxmarks (now Xmarks) as a software developer. He wrote his Master's thesis on how user interfaces can better support collaboration on a large scale. After graduating, he worked at Meebo for a year and a half as a user experience designer and as a front-end engineer before joining the Instagram team doing design & development.
- #8 History11 employeesFounders love photographyWhen we were kids we loved playing around with cameras -- we loved how all the old Polaroid cameras marketed themselves as “instant” (something we take for granted today). We also felt that the snapshots people were taking were kind of like telegrams in that they got sent over the wire to others -- so we figured why not combine the two?Instagram came from that inspiration—could we make sharing your life as instant and magic as those first Polaroid pictures must have felt? Our first product is InstagramforiPhone, and we're just getting started. If you're interested, why not join our team?Kevin Systrom is a co-founder of Instagram, a photo sharing application for the iPhone. He also founded Burbn, an HTML5-based location sharing service.Kevin graduated from Stanford University in 2006 with a BS in Management Science & Engineering—he got his first taste of the startup world when he was an intern at Odeo that later became Twitter. He spent two years at Google—the first of which was working on Gmail, Google Reader, and other products and the latter where he worked on the Corporate Development team. Kevin has always had a passion for social products that enable people to communicate more easily, and combined with his passion for photography, Instagram is a natural fit.Mike also graduated from Stanford University where he studied Symbolic Systems with a focus in Human-Computer Interaction. During his undergrad, he interned at Microsoft's PowerPoint team as a PM and at Foxmarks (now Xmarks) as a software developer. He wrote his Master's thesis on how user interfaces can better support collaboration on a large scale. After graduating, he worked at Meebo for a year and a half as a user experience designer and as a front-end engineer before joining the Instagram team doing design & development.
- #9 ProductsApple picked Instagram as App of the year in 2011Nominated for best app in 2010 by TechCrunch
- #10 History11 employeesFounders love photographyWhen we were kids we loved playing around with cameras -- we loved how all the old Polaroid cameras marketed themselves as “instant” (something we take for granted today). We also felt that the snapshots people were taking were kind of like telegrams in that they got sent over the wire to others -- so we figured why not combine the two?Instagram came from that inspiration—could we make sharing your life as instant and magic as those first Polaroid pictures must have felt? Our first product is InstagramforiPhone, and we're just getting started. If you're interested, why not join our team?Kevin Systrom is a co-founder of Instagram, a photo sharing application for the iPhone. He also founded Burbn, an HTML5-based location sharing service.Kevin graduated from Stanford University in 2006 with a BS in Management Science & Engineering—he got his first taste of the startup world when he was an intern at Odeo that later became Twitter. He spent two years at Google—the first of which was working on Gmail, Google Reader, and other products and the latter where he worked on the Corporate Development team. Kevin has always had a passion for social products that enable people to communicate more easily, and combined with his passion for photography, Instagram is a natural fit.Mike also graduated from Stanford University where he studied Symbolic Systems with a focus in Human-Computer Interaction. During his undergrad, he interned at Microsoft's PowerPoint team as a PM and at Foxmarks (now Xmarks) as a software developer. He wrote his Master's thesis on how user interfaces can better support collaboration on a large scale. After graduating, he worked at Meebo for a year and a half as a user experience designer and as a front-end engineer before joining the Instagram team doing design & development.
- #11 History11 employeesFounders love photographyWhen we were kids we loved playing around with cameras -- we loved how all the old Polaroid cameras marketed themselves as “instant” (something we take for granted today). We also felt that the snapshots people were taking were kind of like telegrams in that they got sent over the wire to others -- so we figured why not combine the two?Instagram came from that inspiration—could we make sharing your life as instant and magic as those first Polaroid pictures must have felt? Our first product is InstagramforiPhone, and we're just getting started. If you're interested, why not join our team?Kevin Systrom is a co-founder of Instagram, a photo sharing application for the iPhone. He also founded Burbn, an HTML5-based location sharing service.Kevin graduated from Stanford University in 2006 with a BS in Management Science & Engineering—he got his first taste of the startup world when he was an intern at Odeo that later became Twitter. He spent two years at Google—the first of which was working on Gmail, Google Reader, and other products and the latter where he worked on the Corporate Development team. Kevin has always had a passion for social products that enable people to communicate more easily, and combined with his passion for photography, Instagram is a natural fit.Mike also graduated from Stanford University where he studied Symbolic Systems with a focus in Human-Computer Interaction. During his undergrad, he interned at Microsoft's PowerPoint team as a PM and at Foxmarks (now Xmarks) as a software developer. He wrote his Master's thesis on how user interfaces can better support collaboration on a large scale. After graduating, he worked at Meebo for a year and a half as a user experience designer and as a front-end engineer before joining the Instagram team doing design & development.