Muhammad Ali Mufeed has over 10 years of experience in marketing, media, and communications. He holds an MBA in Marketing and a BCS in Technology Innovations. His career has included roles in brand management, marketing, and event planning and management. He has strong research, communication, and creative skills. Currently, he works as an Assistant Brand Manager developing marketing strategies and managing communications.

1. MUHAMMAD ALI MUFEED
Objective
Maximum utilization of my Communication, Research and Creative skills to bring
a revolution in the field of Marketing and Mass Communications.
Field of Interest: Marketing / Media
Education
2010-MBA in Marketing from Shaheed Zulfiqar Ali Bhutto Institute of Science and
Technology (SZABIST), Karachi Campus.
2006-BCS in Technology Innovations from Shaheed Zulfiqar Ali Bhutto Institute
of Science and Technology (SZABIST), Karachi Campus.
2002-Intermediate (Pre Engineering) from DA Degree College for Men, Karachi
2000-Matriculation (Science) from Falcon House Grammar School, Karachi
Major Courses
• Consumer Behavior
• Advertising
• Entrepreneurship
• Media Management
• Technology Innovations and Design
• Strategic Marketing Management
• Brand Management
• Strategic Management
• Business and Technology Ethics
• Public Relations

2. • Emerging Technologies
• Game Development
• Management Information Systems
• Project Management
Research Reports/Projects
• Advertising Project on “Launch of Holden Motors in Pakistan”.
• Consumer Behavior Analysis on “Failure of Mitsubishi Lancer in Pakistan”.
• Entrepreneurship project on a newly proposed merchandize business
“ROXPLOSION”.
• Brand Equity Analysis of “AXE” Deodorant in Pakistan.
• Marketing Analysis of the “Honda Civic 2007” Advertisement.
• Brand Marketing Analysis of “CK in 2U”.
• Strategic Management project on the “Advertising Industry of Pakistan”.
• Media Management project on “Home Automation Systems”.
• Technology Innovation project on “Open Source” and “New Innovations”.
• Public Relations plan for Dewan Motors.
• Project Plan and Feasibility for WWE event in Pakistan by the title
“WRESTLEANIA PK”.
• Website Content Development for “The Recruiters”.
http://www.therecruiters.com.pk/
• Hosting and Content Development for the television program of
“Dreamworld Stile Summer Challenge Camp Season-2” in 2010.
• Hosted and Co-Directed the television program of “Dreamworld PSO-
Treasure Hunt Family Car Rally 2012”.
• Hosted and Co-Directed the television program of “Dreamworld General
Tire-Treasure Hunt Family Car Rally 2013”.
Work Experience
• Working as an Assistant Brand Manager for NBP Fullerton Asset
Management Limited (NAFA). (May 2014 - Present)
Key Responsibilities
o Development of the Annual Marketing Strategy Plan and ensuring the
effective implementation.
o Managing communication with Advertising and Media Consulting entities.
o Visualization for development of the company‘s marketing and branding
material.

3. o Ensuring effective presence of the company on Electronic and Print Media
platforms.
o Analyzing and Proofreading the annual and monthly Fund Managers
Report in terms of corporate and market presentably.
o Providing research and information to the company’s “Central Knowledge
Development” unit about developments taking place in the business world.
o Development of “Contacts and Information Database” for Retail and
Corporate Sales Teams.
o Monitoring and Improvisation of the website in terms of Layout, Business
Data, Content and the Brand Image.
o External and Internal consumer analysis for improvements in products,
services and enhancement of the brand.
o Analyzing the market for providing the company with high quality and cost
effective printing solutions for the branding material and official
documentations.
o Marketing of company’s products and developments on internet platforms.
o Trainings on communication skills and formal writings for the sales force.
o Providing operational support to the Investor Services Department.
• Worked as a Marketing Executive for Emerald Tower – LandTek
Developers. (March 2012 – May 2014)
Key Responsibilities
o Event Planning and Management.
o Development of “Contacts and Information Database” for Business
Development Team.
o Developing Business Relationships in the market for sales of office
spaces, shops, sponsorships for company’s events and for brand
activations to be conducted at the company’s shopping mall.
o Marketing of company’s business, happenings and developments on
internet platforms such as Facebook, Orkut, Yahoo Groups etc.
o Developing corporate proposals for promotion of company’s products and
services.
o Providing documentation development support and operational support to
the Administration Department.
• Worked as an Innovation and Development Officer and Marketing
Executive for Dreamworld Limited. ( August 2006-August 2011)
Key Responsibilities
o Generation of ideas and strategies for marketing and sales division.

4. o Research and Development related activities required for future group
projects and innovations required at the Resort.
o External and internal consumer analysis for improvements in services
and enhancement of the brand.
o Development and Improvisation of the website and newsletter layout
and content.
o Development and Implementation of Marketing and Media Strategies.
o Developing ideas for events and happenings at the resort.
o Event planning and management.
o Development of “Contacts and Information Database” for event
sponsorships team.
o Marketing of company’s business, happenings and developments on
internet platforms such as Facebook, Orkut, Yahoo Groups etc.
o Managing communication and dealings with Advertising agencies and
Media Buying Houses.
o Developing corporate proposals for promotion of company’s products
and services.
o Hosting and content development for company’s television programs.
o Trainings on communication skills and formal writings for the sales
force.
o Developing Business Relationships in the market for sales of
Membership Packages, Corporate Services Packages, Event
Sponsorships, Brand Activations and Product Inductions.
Internships / Part Time Jobs
• Working as a Part Time – Marketing Consultant for Idea Sync
Technologies (Pvt) Limited.
• Seven Weeks Internship at the ITS-SAP Department of Siemens Pakistan.
(June 2004- July 2004).
Skills
• Capable of making both short and detailed reports and analysis.
• Capable of developing new and innovative ideas.
• Command over written and spoken English and Good Communication
Skills.
• Result Oriented Team Player.
• Capable of giving excellent oral presentations with multimedia visuals.
• Command over Web searching tools such as Searching Crawlers, Search
Engines, Blogs, and E-Groups etc.
• Acting.
• Writing Stories.

5. Interests/Hobbies
• Listening Rock Music.
• Watching Movies, Cartoons and Cricket.
• Social Work.
• Reading magazines, newspapers and books.
Personal Information
Father’s Name: Mufeed Ahmad
Contact Numbers: 0300-2523725/ 021-35857669
E-mail: ammufeed@gmail.com
Permanent Address: 195/1, 39th
Street off Khyban-e-Ittehad, Phase VI, DHA,
Karachi.

6. Interests/Hobbies
• Listening Rock Music.
• Watching Movies, Cartoons and Cricket.
• Social Work.
• Reading magazines, newspapers and books.
Personal Information
Father’s Name: Mufeed Ahmad
Contact Numbers: 0300-2523725/ 021-35857669
E-mail: ammufeed@gmail.com
Permanent Address: 195/1, 39th
Street off Khyban-e-Ittehad, Phase VI, DHA,
Karachi.