The document discusses how Web 2.0 allows for more user interaction, collaboration, and sharing of content online through social media and user-generated content. It provides examples of Web 2.0 technologies like social networking sites, blogs, and wikis. The document also outlines some Web 2.0 marketing initiatives being taken by Birlasoft, such as search engine optimization, social media presence, and adding interactive features to their website.

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Connect Collaborate: New Age Mantras of Web Communications
user-generated content in a virtual community;
ƒ Content Management System
in contrast to websites where users (prosumers)
Content Management System (CMS) is an
are limited to the active viewing of content that
they created and controlled. examples of web 2.0 application which helps manage the entire
include social networking sites, blogs, wikis, video content life cycle on the website ensuring
sharing sites, hosted services, web applications, the most updated state of the website.
mashups and folksonomies.
ƒ Search Engine Optimization
Building up an aggressive search engine
optimization strategy (Google, Yahoo,
Bing, etc.) for Birlasoft by tagging content
through adding relevant keywords and
key phrases used in global searches. This
exercise would have a positive effect
Nishant Mishra
on driving higher relevant traffic to the
Senior Executive - Marketing
website ensuring more time spent and
date: january 19th, 2011 | day: wednesday | increasing the overall rank of our website.
Time: 2.00 am (approx.) | venue: My not so
organized room ƒ Social Media Connect
My laptop started shaking, so did my bed and Preparing brand to be launched and
the entire floor – Oh my god, it’s an earthquake, I promoted in the social media world
ran out to the balcony to see if I was hallucinating
through Twitter, Linkedin presence and
due to lack of sleep or was it simply a real
enabling social bookmarking for the
earthquake. a few seconds later, my surroundings
came to a stationary state and I rushed back to my website.
laptop to ‘google’ the latest news. To my surprise,
after browsing through my facebook wall (which is ƒ Web 2.0 Applications
by default the first open window) and my twitter weB 2.0 Is PresenT; Tell Me MOre Adding interactive features to the website
account, I saw more than 50 updates in my social aBOuT The fuTure like chat, RSS feeds and blogs to make it
network about the earthquake within 10 minutes undoubtedly, the next decade will see a more current and dynamic.
of its occurrence... at 2:00 in the morning! transformation where the ‘semantic web’ would
"welcome to the web 2.0 social world", I be about contextual search giving accurate
ƒ Webinar & Podcast
murmured before I updated my wall and tweeted results, with more intelligence and possibly
We recently conducted a successful
about the tremor myself. Interestingly, over the even intuition, similar to the human mind. In
last few years, communicating, connecting and addition, at an infrastructure perspective, webinar using the power and dynamism
collaborating has been truly redefined through data would be stored in the ‘cloud’ versus in of the web to communicate our message
technology. ‘organization-held servers’ and applications to the audience in different geographies at
would be relatively smaller, portable and the same time.
sO whaT exacTly Is weB 2.0? distributed by social networks.
To put it simply- web 2.0 or the social web I would invite you all to share your views during
is all about users’ interacting with the web and our journey to transform our web presence into a
each other to connect, collaborate and share more evolved and dynamic one. feel free to share
information in a dynamic technologically enabled your comments and suggestions by writing an
environment. email to nishant.mishra@birlasoft.com
hOw dOes IT wOrK?
web 2.0 draws together the capabilities of
client - side and server-side software, content
Buzzing with
syndication and the use of network protocols.
standards-oriented web browsers may use plug-
Business Win
ins and software extensions to handle the content
and user interactions. web 2.0 sites provide their
users with information storage, creation and Client: flexi group, a leading provider of
dissemination capabilities that were not possible in Our weB 2.0 MarKeTIng InITIaTIves aT vendor and retail point-of-sale finance and
the earlier environment. BIrlasOfT telecommunication services
The term web 2.0 is associated with web In the last quarter of 2010 – through to january Presence: headquartered in australia, having
applications that facilitate interactive systemic 2011, we initiated the Birlasoft website to start significant presence in new Zealand, Ireland
biases, interoperability, user-centred design, and having tenants, principles and features of the Industry: Banking and financial services
developing the world wide web. a web 2.0 site 2.0 and as such, the new release of our website Technology: sOa / j2ee-Ms / Testing
allows users to interact and collaborate with each http://www.birlasoft.com/ had manychanges that
other in a social media dialogue as consumers of include: Geo: aPac
February 2011 3