The third day of the Social Media and New Media Workshop, which I developed for the US Dept. of State's Foreign Service Institute, and taught on July 17, 2009.
Using Emerging Media in Matters of Life and Death. Presented at the US Marines Public Affairs Conference in Reno on Aug. 24, 2010 by http://www.ericschwartzman.com. Feel free to use and reuse with attribution. Thanks!
Please visit www.socialmediabootcamp.com for upcoming session dates. [cc] Feel free to use and reuse but please give credit to www.ericschwartzman.com.
Deck presented to public affairs, cultural affairs and information affairs staff at the US Embassy in Athens, Greece on Monday, Oct. 5, 2009. [CC] www.ericschwartzman.com
Learn how to integrate blogs, podcasts, vidcasts, RSS, Technorati, del.icio.us, Twitter into mainstream public relations practices through a series of lectures, live demonstrations and exercises, case study presentations and discussions. Also learn how to use popular Web 2.0 tools and services to get the job done. Workshop highlights include:
* Blogging – when to comment, when to listen.
* Social networking.
* Podcasts, Webcasts, Vidcasts in online pressrooms.
* The importance of authenticity when joining an online conversation.
* The basics of search engine optimization (SEO).
* The process of matching new media initiatives to objectives.
* The tangible benefits of engaging consumers via social media.
Instructor: Eric Schwartzman
Social Media Strategies for Small to Medium BusinessesDayn Wilberding
This Social Media Strategies presentation was developed for the FORGE Marketing Summit in Lake Oswego, OR.
1. Introducing Social Influence Marketing (SIM)
2. Boring social media statistics (social is mainstream)
3. A Guide to Social Strategy (always in work)
4. Steal these local campaigns (case studies
Because if you think about it, without stories, they will be no incentive or catalyst to fuel interactions between entities in a computer mediated social network.
So content, as a transactional unit, in social networks, is vital to the "purchasing" of engagement and incentivising users to follow your brand.
Presented at SocialBakers World Tour 2013, a conference organised by SocialBakers, 4 March 2013.
Image Credit of dog:
https://www.facebook.com/scavlab
If you’re like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline.
So which metrics actually prove that you’re inbound efforts are doing exactly that? Which are important indicators of future success and which metrics are just noise? In this deck you will find the top metrics you need to track to ensure that your inbound programs are making the right impact.
With the right metrics to guide your journey you’ll know where to focus your resources and be able to prove which programs and campaigns are worthy of continued or increased funding.
Using Emerging Media in Matters of Life and Death. Presented at the US Marines Public Affairs Conference in Reno on Aug. 24, 2010 by http://www.ericschwartzman.com. Feel free to use and reuse with attribution. Thanks!
Please visit www.socialmediabootcamp.com for upcoming session dates. [cc] Feel free to use and reuse but please give credit to www.ericschwartzman.com.
Deck presented to public affairs, cultural affairs and information affairs staff at the US Embassy in Athens, Greece on Monday, Oct. 5, 2009. [CC] www.ericschwartzman.com
Learn how to integrate blogs, podcasts, vidcasts, RSS, Technorati, del.icio.us, Twitter into mainstream public relations practices through a series of lectures, live demonstrations and exercises, case study presentations and discussions. Also learn how to use popular Web 2.0 tools and services to get the job done. Workshop highlights include:
* Blogging – when to comment, when to listen.
* Social networking.
* Podcasts, Webcasts, Vidcasts in online pressrooms.
* The importance of authenticity when joining an online conversation.
* The basics of search engine optimization (SEO).
* The process of matching new media initiatives to objectives.
* The tangible benefits of engaging consumers via social media.
Instructor: Eric Schwartzman
Social Media Strategies for Small to Medium BusinessesDayn Wilberding
This Social Media Strategies presentation was developed for the FORGE Marketing Summit in Lake Oswego, OR.
1. Introducing Social Influence Marketing (SIM)
2. Boring social media statistics (social is mainstream)
3. A Guide to Social Strategy (always in work)
4. Steal these local campaigns (case studies
Because if you think about it, without stories, they will be no incentive or catalyst to fuel interactions between entities in a computer mediated social network.
So content, as a transactional unit, in social networks, is vital to the "purchasing" of engagement and incentivising users to follow your brand.
Presented at SocialBakers World Tour 2013, a conference organised by SocialBakers, 4 March 2013.
Image Credit of dog:
https://www.facebook.com/scavlab
If you’re like most B2B marketers what you really care about most is cost effectively driving high-quality leads and growing your sales pipeline.
So which metrics actually prove that you’re inbound efforts are doing exactly that? Which are important indicators of future success and which metrics are just noise? In this deck you will find the top metrics you need to track to ensure that your inbound programs are making the right impact.
With the right metrics to guide your journey you’ll know where to focus your resources and be able to prove which programs and campaigns are worthy of continued or increased funding.
Status updates and tweets are becoming the news sources that consumers consult first. Customer experiences, spilling over into social media, now shape your reputation. Find out how social media is changing the way organizations communicate, and what your co-op should do about it.
[cc] www.EricSchwartzman.com
This presentation shows the financial sector trends and the importance of social media in regaining the customer confidence and trust, increasing the market share, streamlining the operation, reducing cost and generating profit. It also provides exposures over the innovative ideas utilizing social media and concludes with a high level technical and operational framework for the way forward. The financial sector can be considered as a model for other sectors, you will discover many useful ideas and practical practices when drilling and digging deeper into each sector. By: Ahmed Buhazza.
Social Media Transformers in THE NEW FINANCIAL WORLD!!!Ahmed Buhazza
This presentation shows the financial sector trends and the importance of social media in regaining the customer confidence and trust, increasing the market share, streamlining the operation, reducing cost and generating profit. It also provides exposures over the innovative ideas utilizing social media and concludes with a high level technical and operational framework for the way forward. The financial sector can be considered as a model for other sectors, you will discover many useful ideas and practical practices when drilling and digging deeper into each sector.
Social media is a vital element of any B2B marketing strategy—especially given the need to build relationships over the course of long, complex sales cycles. See how B2B companies are demonstrating the value of social media and get answers to some of the key questions B2B marketers may have as they build programs to capitalize on that value.
2011 Event Marketing Summit B2B Social Media WorkshopEric Schwartzman
Conducted by Eric Schwartzman (@ericschwartzman) B-to-B SOCIAL MEDIA BOOT CAMP - Hey b-to-b event marketers, we’re created a boot camp just for you (See? That’s love.) B-to-B brands are applying social media to connect with customers, channel partners and suppliers. Eric Schwartzman, bestselling author of “Social Marketing to the Business Customer,” shows you how they’re doing it and how you can, too. Learn how to use blogs, podcasts and social networks to build your b-to-b brand and business. B-to-b event marketing attendees will learn:
How to build a social media blueprint
How to leverage social media networks and blogs
How to monitor and measure social media
What new trends you need to be aware of right now
Pitfalls to avoid and tips for success
Presentation from the University of Wisconsin Madison Executive Education Program Integrated Marketing Communications program Day 2 that I presented last winter and fall
DataSift's Rob Bailey at The Social Media Strategies Summit DataSift
Social monitoring has gone from a fancy nice-to-have, to an essential strategic tool for all organizations. DataSift provides insights into customers, the market and trending topics.
DataSift attended the Social Media Strategies Summit in San Francisco, where Rob Bailey, our CEO, discussed the seven measurable actions that further your company’s marketing and social media efforts. In addition to providing a framework for moving your company’s efforts from beginner to pro, Rob highlighted companies who are thinking strategically about social media, such as Taco Bell, Burberry and KFC.
2011 Brunswick Study on the Use of Social Media Among Business JournalistsBrunswick Group
Brunswick Research has released the findings of its first global poll among business journalists looking at the influence of social media on stories published via more traditional media channels. The survey found that on balance social media is seen as having a positive effect on the quality of journalism, and will be increasingly important to the angle and content of published stories. Overall, two-thirds claim to have written a story that originated via social media, giving rise to up to one in seven of all published stories.
How to Sell Social Media to the C Suite _ Shashi BellamkondaShashi Bellamkonda
TOPIC AT NOV. 15 CAPITAL COMMUNICATOR & MDB COMMUNICATIONS LUNCHEON
Shashi Bellamkonda, Network Solutions’ Social Media Swami, presented a luncheon session, Tuesday, Nov. 15, on selling social media to your organization.How to convince your boss and others that it is in your organization’s best interest to use social media to reach communications and marketing objectives.
“Many questions come up when social media marketing is mentioned, especially when it comes to getting approval and buy in from the rest of the organization - like legal and service,” said Bellamkonda. “At this session we will work to answer some of these questions, including measurable impact and return on investment.”
The session, was held at MDB Communications in Washington, DC provided actionable steps for convincing managers of the value of using social media.How to become an internal champion, finding creative ways to recruit internal supporters (including lawyers), and ways to gather and present compelling reasons for social media engagement, as well as a social media rollout plan.
This is a presentation given in Atlanta to a group of Chief Marketing Officers and Vice Presidents of Marketing that provided an overview of today's public relations landscape and the role that digital communications plays in it today. As we've seen, the social and digital media landscape has changed the way that organizations communicate, engage and gather their information. Take a look and provide your thoughts or even share some of your best practices!
Join top-rated emerging technologies instructor Eric Schwartzman for this two-day interactive session, and receive the latest tip and tricks to help you raise your social media management skills to the next level. Bring along your laptop, and prepare to update your digital communications and improve your social marketing engagement rates.
You’ll also learn how to:
Sell the value of social media to anyone.
Improve the search visibility of your content.
Perform applied social marketing tasks autonomously.
Use free and premium social monitoring platforms.
Prevent a social media crisis.
Publish on Wordpress, iTunes and SoundCloud.
Share via mobile on Instagram, Vine and Ustream.
This is an advanced-skills course designed for management-level practitioners who oversee their organization’s social media communications, as well as individuals who are responsible for implementing social media communications.
Understand the fundamentals of the use of social media for retail sales, marketing and customer service in this briefing on the different functions, features and benefits of digital communications for business.
Attendees will learn:
• How other grocery chains are using social media
• Formulas for improving existing business processes
• Crisis prevention and risk management strategies
• Role of keyword and search engine optimization
Join us for this fast-paced session and learn why social media has become a mainstream communications channel for Millennials and Boomers.
http://www.complysocially.com/ Social media training business case. Classroom, self-paced and webinar options. Social media policy development. Custom training.
Delivered by Eric Schwartzman as a keynote at the Entrust Sales Conference at the Fairmont Hotel in San Francisco on Sunday, Feb. 26, 2012. http://www.ericschwartzman.com
Using the Office of Inspections Review of the Use of Social Media by the Department of State as a guide, this presentation lays out the business case for making the agency's websites social by design.
Eric Schwartzman (http://ericschwartzman.com) delivers a session on the ROI of B2B Social Media at the PRSA International Conference in Orlando on Oct. 17, 2011
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
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As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
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Falcon stands out as a top-tier P2P Invoice Discounting platform in India, bridging esteemed blue-chip companies and eager investors. Our goal is to transform the investment landscape in India by establishing a comprehensive destination for borrowers and investors with diverse profiles and needs, all while minimizing risk. What sets Falcon apart is the elimination of intermediaries such as commercial banks and depository institutions, allowing investors to enjoy higher yields.
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Implicitly or explicitly all competing businesses employ a strategy to select a mix
of marketing resources. Formulating such competitive strategies fundamentally
involves recognizing relationships between elements of the marketing mix (e.g.,
price and product quality), as well as assessing competitive and market conditions
(i.e., industry structure in the language of economics).
Social Media and New Media Workshop (FSI) PY363 - Day 1
1. New Media and Social Media Workshop
Foreign Service Institute – Department of State
School of Professional and Area Studies
Public Diplomacy Division Director: Matthew Lussenhop
Instructors: Chris Degnan, Matthew Lussenhop, Eric Schwartzman
Course Number PY363
July 17, 2009
2. Housekeeping
• Breaks and Lunch
• Cell Phones
• Introductory Course
• Technical Problems
• Curriculum
• Handouts are Digital
• Twitter Hashtag #sm@state
• Spam Email Account
• Web Browsers
2
3. News Media Addict
Pussycat Dolls
Academy Awards
Britney Spears
Mayor Jerry Brown
Star Wars 30th Anniversary 3
4. Message Map
Overarching
Message
Supporting
Messages
Data Points
4
6. Plenty of Options
Media Relations
Customer Investor
Relations Relations
Public Affairs Labor Relations
Public Relations
Industry Community
Relations Relations
Analyst Relations
6
7. Mass Media Addict
Newspapers
Television Media Relations Magazines
Radio
7
27. Marketing with Convenience
• Ease of use
• Content’s claim to the crown
• User experience and reputation
• Flash, PDFs, UI, Navigation
• Ease of Use and Adoption
Photo by Spackletoe
Evolution of Customer Experience
27
35. For Immediate Discovery
• Search is immediate
• Blogging is immediate
• Shorter patience thresholds
• Sharing is nice
• Anticipate and respond
Photo by Juandazeng
35
39. Discoverability and Amplification
New Media
Websites
Monitoring Email
Microblogging SEO
Content Social
Blogs/Podcasts
Networks
Pure Social
Networks
Social Media
39
87. Recap
Mainstream Media in Recession
Quantity and Perceived Credibility of
UGM Increasing
Peers more Trusted than Official
Spokespersons
Government Currently Least Trusted
Sector
Frequent and Honest Communications
Build Trust
Multiple Information Sources Enhances
Credibility
New Media and Social Media offer
Effective and Efficient Channels for
Informing Conversations
Source: 2009 Edelman Trust Barometer 87
88. Channel Map
New Media
Websites
Monitoring Email
Microblogging SEO
Content Social
Blogs/Podcasts
Networks
Pure Social
Networks
Social Media
88
93. Organizing Your Web Presence First
1. Your website is the most credible
source of information online about
your organization.
2. A press release distributed on a paid
newswire service is the second most
credible source of information online
about your organization.
According to a survey [PDF] of 1200 journalists by PR Newswire and PR Week.
93
122. Reinventing PR Against Clicks Instead of Clips
Email SEO
Landing Pages
Conversion
Activity
ROI
122
123. Online Communications Strategy
New Media Social Media
Email Linkedin
Twitter
Search
Online Newsroom Flickr
Press Releases
YouTube
Inbound Links
Facebook
Conversions Coverage
123
124. Eric Schwartzman
(310) 463-4026 Phone
ebs[at]schwartzmanpr[dot]com Email
schwartzmanpr.com Website
ontherecordpodcast.com Podcast
spinfluencer.com Blog
ericschwartzman Friendfeed
@ericschwartzman Twitter
facebook.com/ericschwartzman Facebook
Copyright applies to this document – some rights reserved. This work is licensed under a Creative Commons.
Attribution-non commercial-share alike 3.0 license. http://creativecommons.org/licenses/by-nc-sa/3.0
124