2012 humangeo smn

The document discusses Facebook marketing and social media messaging. It provides an overview of Vitrue, a social media messaging software company. It outlines the growing importance of social media and Facebook for marketing. It then discusses how Vitrue's platform allows brands to publish targeted content on Facebook to large audiences and engage with customers across multiple platforms and locations. The presentation concludes by discussing future areas of focus like geotargeting, mobile messaging, and leveraging Facebook features like Places, Deals and Open Graph.

Matt Goddard, R2i

ImagePro Communication Projects

This document discusses how communities of interest and social networks have changed how people make decisions. It notes that decision making is now networked, with people relying on social media and online communities. It then discusses how brands can identify relevant communities, their influencers and access points. The rest of the document provides advice on developing a cross-channel marketing plan to engage communities over time through various owned and unowned channels to build advocacy, loyalty and other key performance indicators.

Social Media: Strategic Overview & Business Implications

Joe Lamantia

Agency POV and strategic overview of the business impact of new digital social channels on engaging with customers, branding, participation in the reputation economy. Considers commercial and enterprise domains, as well as the evolution of social media toward social busienss and models such as co-creation. Sections: Overview of Social Engagement and Business Implications Examples of Measuring the Social Landscape Getting Started In the Conversation Best Practices for Social Interactions

Assignment 12 (ii)_-_planning_for_documentary_draft_three[1] edited

ksumbland

1) This document outlines the structure for a documentary series and one episode on social media and its influence. 2) The series introduction would discuss how social media controls information and influences viewers. One episode focuses on how social networking sites have revolutionized media through their growth and ability to connect people. 3) The episode structure includes sections on the history of the internet from Web 1.0 to 3.0; the rise of social networking platforms; and how algorithms tailor search results to potentially manipulate audiences. It aims to examine the debate around social media's democratic vs. hegemonic effects.

Assignment #12: Planning For Documentary (Part 3)

media_jojo

1) This document outlines the structure for a documentary series and one episode on social media and its influence. 2) The series introduction would discuss how media controls information and influences society through various platforms. 3) The chosen episode focuses on social networking sites and how algorithms tailor content to users, potentially limiting perspectives. 4) It presents the rise of social media in three parts: the origins of web platforms, the growth of popular sites, and the role of algorithms in curating content. Interviews are included to discuss both sides of the debate around social media's influence.

Social media 101

João Rufino de Sales

The document provides an introduction to social media for businesses. It discusses key concepts like social influence theory, how behavior and actions vary according to how people view themselves in online communities. It also defines social media as a set of internet tools that enable shared community experiences online and offline. The document outlines some basic forms of social media like blogs, social networks, micro-blogging and wikis. It explains why social media is important for companies to take advantage of the opportunities it provides to build relationships and engage with customers.

Social meets crm federated press september 28, 2011

hessiej.com

Social media is transforming customer relationships by giving customers more control over how they interact with brands. Companies that embrace social media can gain valuable customer insights, strengthen advocacy, and improve service. By integrating social technologies into traditional CRM systems, businesses can deepen customer relationships, drive efficiencies, and optimize their workforce to succeed in the new customer-centric environment.

The New Journalist in the Age of Social Media

JD Lasica

In the age of social media, what should be the role of the New Journalist -- not one who works for a traditional news organization but a social entrepreneur launching a media project for a nonprofit? The New Journalist at a nonprofit or startup will be a storyteller and multimedia producer but will also have to take on additional roles: • entrepreneur • conversation facilitator • social marketer • futurist • metrics & research nerd Here's my presentation for the New Media Lab on Nov. 23, 2009, in San Francisco, bringing together new media innovators to kick off a year-long project covering nonprofits, journalism and social media. The focus is on how to leverage social media for Doing Good 2.0

Social media even in crisis is strategic

Lucio Ribeiro

The document discusses strategic social media. It notes that social media was not created for business purposes but can be used that way. It addresses issues like social media fragmentation and the need for centralization. Developing a social media strategy involves using data, understanding audiences, considering all options, and incorporating business strategy. Social media is likened to farming rather than hunting, emphasizing relationship building over pushing messages. Crisis response on social media should streamline channels and reduce friction. Finally, the document outlines how different departments like marketing, R&D, customer support, and sales can utilize social media through blogs, communities, monitoring, and more.

Jumping into Social Media by ImagePro

Social Media Boot Camp SF April 29, 2010

guest3b9e35d

The document provides an overview of day two of a new media PR boot camp. It discusses the state of search and the internet, with over 3 billion daily Google searches. It covers search engine optimization, including the objective to leverage content to generate transactions. Other topics include optimization versus marketing, pro bono SEM for non-profits, acting like a publisher, getting other sites to link to you, and case studies on blog and link optimization, tracking links, and evaluating links.

15 seconds or_more_dec_21_2010

Stephen Randall

Place-based social media can be used to help locations engage customers and brands engage audiences. Understanding how to optimize that engagement requires an awareness of the end user’s availability and ability to participate as well as an appreciation of the environment for their engagement, the Digital Out of Home network’s capabilities and the stakeholder’s objectives. This paper describes the stages of user engagement that map to three types of place-based social media engagement; Passive, Active and Interactive, each in turn mapping to distinct social media applications that can optimize the engagement strategy for locations (retail, hospitality, fitness, health care etc) and brands.

David Hinds - How To Grow A Vibrant Virtual Community 19jan09

Pierre-Olivier Carles

Crowds, Computers, and Coordinates

The document discusses how crowdsourcing, computing power, and geolocation data will change how information is assessed by 2050. It notes that the global population and number of internet users will continue growing significantly in the coming decades. At the same time, computing power and data storage will vastly increase, and billions of internet-connected devices will generate continuous streams of geolocation data. This will enable new models for assessing information that leverage crowds, computers, and coordinates to provide persistent situational awareness, improved algorithms for determining truth, and personal location advisors.

Taming Social Media

This document discusses building scalable social media analytics tools. It introduces work with HumanGeo to develop visualization and analysis tools for social media data. It describes the wealth of information available on social media platforms and their widespread adoption. It then contrasts vertical and horizontal scaling, explaining advantages of each approach. The document outlines collecting tweets from Australia and storing them in MongoDB using Python scripts. It also presents a visualization tool built with Bottle, MongoDB, jQuery, Leaflet, and Dust that demonstrates analyzing geotagged tweets.

Taming Social Media with MongoDB

This document summarizes using MongoDB to collect and analyze tweets from social media. It describes setting up MongoDB collections to store tweets collected from Twitter's API, querying the tweets by location, user, and other fields, and building an interface with maps and visualization tools to interact with the tweets. Key steps included collecting tweets from Australia, augmenting the data, indexing for efficient querying, finding the most active users, and lessons learned around data structure and API limitations.

Anticipatory Intelligence

This document discusses four enablers of anticipatory intelligence: new trust models, publicly available information ("big data" OSINT), proxy variable selection, and radical quantification. It provides examples of how aggregating and analyzing large amounts of publicly available data through techniques like counting, correlation analysis, and geographic analysis can provide insights and even anticipate future events. Proper quantification and visualization of proxy variables can unlock insights from aggregated human behaviors and trends.

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Reggie Bradford, Vitrue

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Assignment 12 (ii)_-_planning_for_documentary_draft_three[1] edited

Assignment #12: Planning For Documentary (Part 3)

Social media 101

Social meets crm federated press september 28, 2011

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Social media even in crisis is strategic

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The document provides an overview of heatmaps and how they can be used to summarize large amounts of spatial data. It discusses how heatmaps emerged as a solution to analyze big data, lists different types of heatmaps that can be created (turnkey vs custom), and provides two recipes for building heatmaps using Python libraries and geo-tagged Twitter data. The document is presented as a menu by an organization called HumanGeo that provides spatial data analysis services.

Big Data and the Social Sciences

Big Data and the Social Sciences Ex-Google engineer Abe Usher presents a talk about Big Data technology and methods applicable to social science. Participants will learn techniques that are used by Google engineers to collect, clean, analyze, and visualize Big Data. Additionally Mr. Usher will provide URLs to sample data, open source applications, and code to those interested in applying these Big Data methods themselves.

Advanced Web-Based Geospatial Visualization using Leaflet

In Intel Analytic DC's first meetup, Danny Holloway presented a tool that allows users to find and map the latest tweets in Australia using Leaflet, TileMill, MongoDB, and other technologies. Given the audience interest in geospatial technologies/analytics and web-based mapping, this presentation introduces and provides examples using the HumanGeo Data Visualization Framework, a soon to be released open source JavaScript framework based on CloudMade's Leaflet web-mapping framework. The goal of the Data Visualization Framework is to provide a core set of capabilities for visualizing data using Leaflet while simplifying common tasks and reducing the amount of code that developers need to write in order to create compelling geospatial visualizations.

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