Web 2.0 represents a shift in web development that emphasizes communication, collaboration, and data sharing, emerging after the dot-com bubble in 2001. It encourages the use of social networks, wikis, and blogs, focusing on principles like collective intelligence and user-generated content, fundamentally changing how businesses and individuals interact online. Companies are urged to embrace these principles and utilize social media strategically for marketing and engagement.

1. Using Web 2.0 @ CB-Burnet Robyn Lingen & Kevin Eisler Designwrite Studios

2. definition Web 2.0 is the perceived second generation of web development and design, that aims to facilitate communication, data sharing, interoperability, and collaboration on the World Wide Web. It does not refer to an update to any technical specifications, but rather to changes in the ways companies and their customers utilize the Web. It began after the bursting of the dot-com bubble in the fall of 2001, and led to the development and evolution of web-based communities , hosted services and applications such as social-networking sites, video-sharing sites, wikis, blogs, and folksonomies.

3. It’s changed the nature of the web, and perhaps the way we live.

4. Web 2.0 doesn't have a hard definition but rather, a gravitational core that is in effect a set of principles and practices that tie together a veritable solar system of sites demonstrating those principles.

5. principles Web as a platform Harnessing collective intelligence 3. Data is the power 4. End of the “Software Release Cycle” 5. Lightweight Programming Models 6. Software Above the Level of a Single Device Rich User Experiences Source: Tim O’Reilly, oreilly.com

6. revolutionary No longer is the Web a part of the packaged, proprietary market share paradigm of doing business. • broken open for free perusal and use • organized as an individual sees fit • fair game for revision, changes and enhancements • a venue for cooperation and shared knowledge

7. Businesses that harness the web to their advantage tend also to embrace one or more of the principles that seem to govern Web 2.0. The interplay of data in the Web 2.0 sphere calls for a level of openness and honesty not previously embraced. This may very well be the crux of the revolution, and underscores the need to both understand Web2.0 concepts and utilize them thoughtfully and with intention. strategy

9. What do we want to know? Understand social media as part of Web 2.0 Understand Web 2.0 as part of a marketing strategy Understand the best practices of Web 2.0 Understand how to use social media and Web 2.0 to your advantage

10. Understanding the process… Content CEO of the Web Differentiation

11. Understanding the process… Content (CEO) Enabler COO of the Web Right tech for objectives

12. Understanding the process… Content (CEO) Enabler (COO) Social Media Sales Team of the Web Distributor

13. Understanding the process… Content (CEO) Enabler (COO) Social Media (Sales Team) Feedback Comment Box of the Web Initiates smart changes

14. Web 2.0 and marketing Business objectives are most important Different channel than Web Tactics are part of a strategy