The document discusses how personal branding and social media presence are important for job seekers. It emphasizes that individuals should think of their job search or career development as a "personal campaign" to market their unique value and skills. Employers are increasingly looking at candidates' online profiles and digital footprint to assess fit and qualifications for a role. The document provides tips for using social media strategically during the job hunt, such as engaging in industry communities and maintaining a professional online identity that highlights one's qualifications and interests.

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THE JOB HUNT AND YOUR
PERSONAL CAMPAIGN
What’s your brand?
Kristina Burrows

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(1)
– Vala Afshar, Enterasys
CMO

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2 5
(2)

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WHY
65%  do you present yourself professionally?
51%  are you a good fit with our company culture?
45%  to learn more about your qualifications
(2)
?

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“… it’s a tool to see if employees are
going to fit into a workplace culture
and it’s too risky not to look.”
(3)

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70%
rejected
(4)

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For millennials, "The social-media
identity…was never created with
the end goal of a job in mind.”
- Brendan Wallace, CEO of
Identified (5)

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Therefore, self-branding and reputation on
social media are more important than ever

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is all about who you are and what you
want to be known for. (6)

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is a modern permanent record for personal
brands, and a centralized database for recruiters
worldwide.(4)

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“Engage in online communities reflecting
topics you’re passionate about.”
- Chirag Nangia, CEO of Reppify (7)

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(8)

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(8)

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IT’S YOUR CAMPAIGN
WHAT BRAND ARE YOU SELLING?

17. ME INC.
Job Title  What value do you add?
Job Description  What makes you stand out?
(9)

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